Global Events Unit 30 - Examining Diversity, Factors, Impact and Legacy

This report examines the diversity, factors, impact and legacy of global events. It covers the structure and organization of the industry, the role of different types of events in society, factors influencing the industry's development, and the value, impact and legacy of global events on the environment. It also includes a SWOT analysis and evaluation of management strategies.

Global Events Unit 30

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Examining the diversity of the global event industry, including its structure and
organization and the role of different types of event in society:..................................................3
P2 Explaining the factors that have influenced the development of global event industry:........4
P3 Evaluating the value, impact and legacy of global event on the environment which they
operate:.........................................................................................................................................7
P4 Review management strategies used to support responsible event development for range of
global event:.................................................................................................................................9
P6 Determining the positive and negative impact of the macro environment on global event
industry and their impact on decision-making and organizational behaviour:..........................10
P6 Conducting SWOT analysis:................................................................................................12
CONCLUSION..............................................................................................................................13
.............................................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
There are various events that will occur on a regular basis in the global level. The
creative as well as the innovative events that are occurring on a global level will bring in high
standard of services that will help people to maintain clients. This Global event addresses on a
certain level of perception that will help to deliver the standard of services which are necessary
and will have to be valued according to the money that is being spent (Werner and et.al, 2018).
There are events that will bring about the creativity levels and also there are certain boundaries
that will have to be maintained in order to deal with the client as well as their perceptions. There
will be event organisers on a global event bases such that this event organizers will deal with
every management criteria that will have to be dealt on a global level. These events can be the
cultural ones or the primitive ones which are necessary to be incorporated in any sector based on
the requirement. The entire report will focus on how far the global events are managed as well as
the kind of entities that can be developed in bringing about the operational complexities of
various industries. A complete understanding of the economic point of view is also connected in
this report.
MAIN BODY
P1 Examining the diversity of the global event industry, including its structure and organization
and the role of different types of event in society:
Global event is well-known term, this simply means mega event that took place around
the world for various purposes for example; sport event, music event and fashion event. Global
event are been conducted to make year memorable and to increase awareness about country
where event in been organized, it is very clear that global event are well-known for entertaining
large group of people. Event industry is one of the fastest growing industry which contribute in
the betterment of the economy, UK's event industry contribute almost 41.4 billion British pound.
There different types of global event, these are:
Mega event: mega event happen once in a year and impact host country who is conducting these
events, organizer promote local tourism and local business while arranging these events. Mega
event may include Olympic, Football world cup and mega musical event. Sport mega events
have huge fan base all around the world, people visit these country to enjoy live event.

Major event: major event are those events who attract more than 200 people and provide
entertainment, these events may include; musical concert, dance concert and small sport event
fall under major event.
Hallmark event: hallmark event are rare, these events run for more than 1 month. People from
all around the world visit host country who is arranging hallmark event. This may include
carnival festival and Glastonbury festival.
Global event are quite challenging to be arranged which means structure of the event
need to be effective to meet the demand, there is different structure of every event, these are:
Event management: event management is one of the most important thing in the event
especially global event, it is very clear that event need to have some key elements, these are:
Event infrastructure: event infrastructure allow event organizer to design effective structure that
meet demand of the event, this simply means each and every part of the event need to effective
enough. For example setting goals and objective and examining communication methods needed
in the event.
Target audience: every event have its own target audience, this means they need to target those
audiences which suite best for example musical event will target young people or middle age
who prefer music and dance.
Venue: venue is one of the most important thing for every event industry, this simply means
organizer have to find a suitable country to host their event. Venue for global event is quite
complex which means organizer have to think on global scale.
Investor: investor play vital role in organizing event, this means organizer have to find suitable
investor for provide budget to complete event successfully, in effective event structure, investor
become key element who arrange money to make event successful.
P2 Explaining the factors that have influenced the development of global event industry:
The Global events industry is developing at a rapid pace and it is brought about by
various activities which are necessary to be incorporated (Salih and Ingram, 2021). This Global
event industry is said to be at the perk of being the best only because of certain factors that are
stimulants for its growth. For every individual there are certain amount of base for an
encouragement such that these prospects will move ahead in a more flourishing manner. In this
regard the Global events industry is moving ahead in this particular aspect because of the
following factors:

 Event help in creating memorable branding.
 Generate opportunities
 Encourage people
Spending capacity: global event require people to spend more and travel across the world, it is
very clear that spending capacity is one of the major factor for development of global event
industry. Organizer who arrange event globally want their visitor to explore host country, it
directly impacts sport tourism of that particular country, today's global event have more demand
because people are more aware and their have enough budget to explore different nation. Event
industry is rapidly growing and demand is increasing, people with high spending capacity are
key target audience of the event organizer.
Globalization: globalization is one of the most important element which have boosted growth of
global event industry, it is very clear that host country reduce trade restriction for those who are
planning to arrange global event. Developing countries want organizer to arrange mega event in
their country because this will allow them to attract foreign opportunities in the local market and
country's image is been increased by the process of global event.
Boost tourism and impact economic aspect:
Tourism is one of the best known factor that is mostly contributing itself for the development of
global events industry (Maguire, 2020). The Global events industry has targeted millions of
tourists that are visiting countries on a regular basis which is generating more of economy. In
this regard the industry is more into bringing about the events that are worthy to be celebrated as
well as to draw the attention of tourist on a regular basis. This has also contributed for an
increase in economy and the organisations such as hotels, airports and other businesses are
getting established with respect to the prospect which is developed by this industry.
Better quality of life for immediate environment:
Transportation is related to be one of those factors that will contribute as a positive or negative
trade to the Global events industry. There are certain speculations that will erase a part of events
industry with respect to transport where when and event is organised on a global basis then
transportation plays a major role. The events industry mostly focuses upon places where there is
a probability to pertain to transportation facilities. This will bring in more number of people and
also includes additional security. The expensive transportation charges can be paid off by people
who are willing to evolve (Korstanje, 2020). Therefore this can generate a revenue that is

required for the industry to survive. The local community benefits with newly upgraded
transportation infrastructure.
Enhancing positive courage of media including social media platform:
Social media is regarded to be one of the biggest formulation nowadays. Social media has a
massive impact that is contained over the events industry on a global basis. For an awareness that
is to be generated in regard to the individuals’ social media is playing a major role and it is also
determining the attributes of global events industry. Social media is highlighting the prospect up
to which an individual can move ahead in administering the thought as well as the actions that
are in regard to events which are to be attended. In order to move ahead with the marketing
policies social media is said to be one of the beneficial factor and that is bringing about a lot
more positivity in regard to global events industry. In other words it is contributing for the
growth of global event industry on an immense basis. The market for global event industry has
also increased because of social media that is bringing about a lot of customer base (Robertson
and et.al, 2018). In order to promote an event social media will be the largest base where there
are many people all around that could get to identify the standard up to which the event is being
organised.
Technological advancement:
Technology has been one of the biggest impact for global events industry. in order to publicise
and event there are certain speculations like that of developing an application that is in regard to
the event. This will bring about the reach that is required for global audience to be incorporated.
In order to focus on the greater specialisation of global events it is also necessary that the target
audience will have to understand and will have to get engaged on a significant bases such that
there can be an enormous benefit that is oriented (Corallo and et.al, 2019). In this regard
technology is being one of those factors that is lifting Global events industry into next level of
most growing industry.
Competition:
With the technology as well as development prospects and due to heavy competition in the
Global events industry the organisations are moving ahead with specialised techniques that are
necessary to draw people all around. This rapid pace of competition as well as development is
bringing various Strategies and innovation into the Global events industry which has resulted
into organising better events and to contribute for the growth of global events industry.

P3 Evaluating the value, impact and legacy of global event on the environment which they
operate:
Values: The event sectors are mostly into generating value by the prospect of maintaining
transparency. Transparency is one of the phenomenal entity that will help the sectors with the
fulfilment of needs. Global events in the globe have the value of 1,135.4 billion in 2019 and it is
rapidly increases and assume that it will be 1,552.9 billion by 2028(allied market research,
2021). the main aim of conducting an event is produce income and profitability in economy and
for entertain the people etc. and the investor for these kinds of global events are big firms,
NGO'S and some of the popular people among them.
Impacts: several impacts that are oriented include the sudden cancellation of events that will
lead to a greatest loss. The job losses are also the considerable factors that are mostly
incorporated with the prominence of generating the negative impact throughout. The impact of
the global events to economy is like they do not just giving profitability to the economy because
of the events the economy of the country drives. For example when the one young world global
event held the infrastructure of the country increases with increase in the more five star hotel
industry and increase in transportation facility also. In many countries whenever these kind of
global event happens the country infrastructure and the technology and employment increases
with global event, for Example Canada have these exhibition of tech for a week.
These type of exhibitions are very rare but this is very helpful for the country betterment
and for their economy. Global events also have segmentation according to the people preferences
and their ages. Before starting the event company and whosoever is going to organise the event
have to evaluate the environment impact on the event. What are the possible outcomes of
organising the event the climate condition and the environmental quality where event going to be
organise. How much water will be use in the event and what are the sources of the water this
should be the main concern of the events.
Evaluation of the events is very critical because of the vast and diversification nature of
the industry. So many sectors and division in the events are overlap because the capacity of the
event is very vast and all the venues and hospitality industry included in this(Granstrand,and
Holgersson, 2020). Because of the global events many big people interact with each other for
example last year in Australia an immunologist met a guy in an event they interact and become a
business partner after that they will produce the HPV vaccine. Transportation facility provided

by the should encourage them to use greener transport and reduce air quality Natural capital is
required for an event since it provides a healthy ecology to the area.. For example in event
company can put pollution capture technique.
Social factor: global event is one of the most important thing for people who look for
entertainment and for betterment of their lifestyle, organizing global event allow people to
increase their lifestyle. It is very clear that spending capacity of people have improved, and they
like to visit other countries, global event impact modern thinking of people for example; London
fashion week, is well-known for promoting fashion and boosting lifestyle of people, visitor of
this event learn ways to design their looks and look for betterment life. Global event even
increase cultural awareness, there are many events who promote diversity and increase
awareness about major topics of the world.
Political factor: political aspect is impacted due to global event, relation between political
parties are impacted and government of two country have better relation. It is very clear that
trade relationship of two country is impacted and create positivity, organizer who arrange global
event manage to better relationship with host country. There are many cases where host country
have reduce trade restriction because of global event, import and export duties was reduce by the
government to meet the demand of global event. Organiser of global event reach government and
push them to provide effective help them allow them to organise these event successfully.
Event legacy:
Event legacy is common term in event world, this mean ROI which is been generated. Global
event contribute effectively in the betterment of the country's economy which means these events
generate huge amount of money and enjoy these surplus profit. Legacy is mark that left by event
after completion, there are many global event who increase awareness about host country and
impact their economy even after completion. Every event organiser need to determine legacy of
event which will allow them to explore event and its impact on the host country. One of the best
example of event legacy if Olympic games and Fifa world cup who impact positivity on host
country for decades and coming global event.
P4 Review management strategies used to support responsible event development for range of
global event:
Management strategies:
Corporate Environmental Management Model:

Global event impact environment in certain ways, it is very clear that event is organized in those
areas which can hurt natural wildlife and preservation. While using this model, event organizer
can take certain measure to control event impact on environment. Event need to consider CEMM
as this is important element in controlling negative impact on environment. For example; London
Olympic 2012 have used CEMM to control negative impact of event on the environment.
Balance Score Card: balance score card is one of the most important element for measuring
performance, this tool is been used by event organizer to understand performance of event and to
analyse weak point of event which allow them to arrange different event successfully. This tool
is effective as this allows them to manage external outcome. For example; Tour De France have
used balance score card to measure their performance.
Event strategies:
Event management is great opportunities nowadays. Even though the small event planner are
also having great experience for attendees. There are 5 C's for the event management to manage
them in a proper way(Hart, 2019).
Concept: - this is the initial step to look forward to the event planning. Which type of event will
be held and kind of stuff and things is going to happen in the event. Make a list of this in add in
planning. For an successful event event management have to think about the best global event
ever seen by them or held in front of them so the planning will be according to this way.
Coordination: - this is the second step that uses in management strategy of the event. Event
management must ensure that the date and time of the event are set, and that team cohesion is a
key component of the management approach. Assign every task clearly the team including
purchasing things and the transportation etc.
Control:- so many people ignore this step and strategy but this is also an important thing to do a
control over a team and always have a backup plan and most importantly control over the budget
plan of the event is very essential.
Culmination:- the day when event is going to happen, on this day the event management team
have to be a very concentrate towards their work and make sure of everything in advance to
make their event a super top on the global level(Monfort, Villagra, and Sánchez, 2021). A day
before event just check all the worse scenario with that team and the management will help so
much because they are prepare for situation and already rehearse for the scenarios are going to
happen in the events.

Close out:- when event end successfully, then there should a systematic way of close out
everything in a systematic manner manager of team have to make sure of everything about their
team and the catering, venue, contracts etc. in global events there should a motivation in the end
that will be give team personnel a motivation to do their work more effectively. Make sure about
the guest and take their feedback regarding the event.
P6 Determining the positive and negative impact of the macro environment on global event
industry and their impact on decision-making and organizational behaviour:
Global event is impacted due to macro factors, this simply means political and other factor
influence smooth process of global event. Pestle analysis is used to examine both negative as
well as positive impact, these are:
Political factors
Positive: the positivity that is revolving around the political factors is that there is a lot of
government cooperation for events to be organised at various levels. This has brought about the
onset of criteria where different organisations are moving ahead and coming forth to bring in a
lot more events of entertainment. For example; when organising Olympic, organizer need to
consider political aspect of the country which may include government policy.
Negative impact: but that is associated with political factors as that the rules and regulations
might vary according to the change in governments. This can also be a negative contribution
where the event get affected and the rules will be changed (Simge and Yaşar, 2021).
Economic factors:
Positive impact: there are various factors that are contributed for the economy of global events
industry. The rise in economy of this particular factors is brought about by various tourism
industries as well as the social media prospect where there is a promotion that is going on. This
brings about lots of resources for the organization to get established. For example: if host country
is organizing global event like World Cup then their economy will be impacted. There will be
more inflow of foreign trade and sport tourism will be promoted.
Negative impacts: the negative impact of this particular economic factors is that there is dip and
exchange rates of the country and the investment plans will vary. The change in investment plans
will be one of those negative impacts on the economic factors.
Social factors

Positive impact: the positive impact that is brought about by social factors is the contribution of
members of various communities in afflict in the standards of events. Global event impact social
area and people who look for event for example; FiFa World Cup is one of the best example that
impact social aspect, fan base of this event have great impact on people.
Negative impact: the cultural differences that are a part of social factors will contribute for the
decline of events which is regarded to be the negativity.
Technological factors
Positive impact: various technological implementations as well the innovations will contribute to
the rise in the level of global events. This can be useful for many people all around. Use of
technology can be seen in the global event, for example; if organizer is arranging Rugby World
Cup then they use latest and fastest technology to make it successful, here country's
technological advancement allow event organizer to enjoy benefit.
Negative impact: the negative impact that is associated with technology is that there might be
certain intellectual property rights as well as patents that will act upon the required events and
that might impact it on a negative basis.
Environmental factors
Positive impact: many of the events will contribute for the positivity that is derived by the usage
of resources as well as the materials that cannot impact the environment. Every global event
impact environment in negative manner but there are some positive impact as well for example:
Cricket World Cup take measure to control impact on environment, this event try to reduce
environmental impact on the nature.
Negative impacts: these events consume lot of power and energy which is one of the biggest
negative impact. Also the waste disposal is one of the criteria where there are certain people that
are gathered on an immense basis.
Legal factors
Positive impact: one of the positive impact that is associated with legal factors is that there can
be trade agreement as well as treaties is that are involved in deriving the standards of
international events. Every event need to consider legal policy for example to conduct the UEFA
Champion League then they have to consider legal requirement of the government.

Negative impact: the negative impact that is associated with this particular industry is the
business laws. The health and safety guidelines will also have to be managed and therefore if it is
not managed on a proper basis it will contribute for the negative impact.
P6 Conducting SWOT analysis:
SWOT analysis refers to the internal analysis that will bring about a kind of entity that is
necessary for an industry to evaluate its base. SWOT analysis will highlight the probable factors
of strengths, weaknesses, opportunities and threats that are in regard to an event that is being
organised. In this regard the swot analysis of Tokyo Olympics is being explained. This is a
global level event that is being organised in order to bring in the standards of games that are
played by.
Strengths: the strength of this event is the kind of food as well as the productive innovation that
is being taken care about (Semchuk and et.al, 2021). The reliable suppliers that have contributed
for the best of their ability in order to bring in products and ingredients are also the biggest
strength for this event. Marketing and promotional advertisements are at the perk of being the
best in order to derive the user perception. Quick delivery system is being used in order to
provide free business. The pricing strategy where is and it is considerable in all the prospects and
the customer services is one of the highly skilled one in this regard. There is a strong brand
equity that is being present all over for Olympics and that brought about good returns on capital
expenditure. An investment on technology and innovation is also one of the challenging aspects
and social media has been one of the biggest strength for the event.
Weaknesses: the weaknesses that fell in regard to this particular event lies in its low number of
outlets. There are a variety of franchises yet there are low number of outlets and therefore that
acted to be one of the weakness. The return Operational difficulties which are extremely
challenging and highly complicated to be handled. There is a high need of technology in order to
cover the visions that are being captured.
Opportunities: the opportunities that are in regard to this particular event will lie in the new
environment policies. There can be generation of government policies that will bring about an
advantage of innovation. The low-calorie menu is one of the biggest factor that can gain a lot of
opportunities in regard to drawing customers who are more focused up on health and fitness.
There are certain challenges that are brought about in statistical format of market internationally.
This has also given rise to outlets and franchises all over (Semchuk and et.al, 2021). There are

changes in demographics where people from all demographics are invited to be a part of this
event. There are certain preferences that are being actress challenges and also those that will
include numerous facets. The changes that are arising as a part of a consumer behaviour is also
one of the opportunity.
Threats: the threats in regard to this particular event will lie around the director as well as the
indirect competition. There are certain amount of competition that is prevailing. There are also
regulated pressures that are a part of brand new laws and guidelines. The high costs that are
associated with the various productions as well as operations has been one of the biggest threat
for the event to be organised. There are long term contracts that are to be established which are
lacking in this particular event which has been a threat and also the health awareness and
consciousness trends contribute to the threat of this event.
CONCLUSION
The report concludes up on identifying the aspects of diversity in global events industry.
There are certain factors that are influential in its development and also various roles and
different types of events that are occurring in the society. Everything is put forth in this report
with a prior explanation. The factors that act as a barrier towards global events industry is being
explained in this report. The value legacy and the impacts of events that are occurring in the
environment with stand as operational policies in support to the development of environment is
also explained in this report. A review over the management strategies as well as the event
development range is also explain in this report. The macro environment impacts that are
influential factors over the organisational behaviour is explained in this report. The evaluation
that is in regard to the criteria of essential and successful planning of specific event is being put
forth in this report.

REFERENCES
Books and journals
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user participation. In Smart Cities and Smart Spaces: Concepts, Methodologies, Tools, and
Applications (pp. 1011-1030). IGI Global.
Korstanje, 2020. Event Management and Terrorism in a Global Order: A Preliminary Insight. In
Legal, Safety, and Environmental Challenges for Event Management: Emerging Research
and Opportunities (pp. 103-118). IGI Global.
Maguire, 2020. An examination of the level of local authority sustainable planning for event
management: a case study of Ireland. Journal of Sustainable Tourism, pp.1-25.
Robertson and et.al, 2018. Critical event studies: Issues and perspectives. Event Management.
22(6). pp.865-874.
Salih and Ingram, 2021. Adaptive and Sustainable Leadership for Event Management.
Semchuk and et.al, 2021. YOUTH EVENT MANAGEMENT POTENTIAL AND SOCIAL
DEVELOPMENT IN CHANGING WORLD. Global Prosperity. 1(2). pp.11-16.
Simge and Yaşar, 2021. Online Event Management on Twitter in the Covid-19 Pandemic
Process: The Example of the Ministry of Culture and Tourism. Erciyes İletişim Dergisi.
8(2). pp.517-534.
Venske, 2021. Quality education: industry contributions to embed sustainability in a meeting and
event management curriculum. International Journal of Event and Festival Management.
Werner and et.al, 2018. Comparative Global Perspectives of Event Management Education:
Lessons from a Sino-German Double Degree Event Management Program. Event
Management. 22(6). pp.1027-1046.
Carayannis, E., 2018.Strategic management of technological learning. CRC Press.
Granstrand, O. and Holgersson, M., 2020. Innovation ecosystems: A conceptual review and a
new definition.Technovation.90. p.102098.
Hart, M.B., 2019. The ‘Black Band’: local expression of a global event. Proceedings of the
Yorkshire Geological Society.62(3). pp.217-226.
Monfort, A., Villagra, N. and Sánchez, J., 2021. Economic impact of corporate foundations: An
event analysis approach.Journal of Business Research.122. pp.159-170.
Online
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Global events industry: [Online]. Available through: < Events Industry Market: Global
Opportunity Analysis and Industry Forecast 2021-2028 (researchdive.com)>
allied market research, 2021. [onlnie]. Available through;
<https://www.alliedmarketresearch.com/events-industry-market>
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