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(pdf) Assignment on Global Marketing

   

Added on  2020-01-28

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Global marketing
(pdf) Assignment on Global Marketing_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
(pdf) Assignment on Global Marketing_2
INTRODUCTIONMarket audit refers to analysis the market trends and market demand in which easy toproperly evaluate company position in the market and also customers needs and wants. Croove isthe service that provide the all cars to customers on rental this services started by theMERCEDES Company in Munich. Croove car service through provide all cars to customersaccording to their demand they also book cars by the application service. Through this companyconducted a survey in Germany, France and UK so they will decide to spend their businessbusiness in London UK. In this survey analysis and properly evaluate strengths and weakness oftheir competitors in the market. The main competitors of this company are Ford, Volvo andNissan. In which effectively analysis the marketing mix of the company and take appropriatedecision regarding their products and services those will provide to customers(De Mooij, 2013).MAIN BODYMarketing audit refers to analysis and properly evaluation of the market in the systematicprocess in which easy to identify customers demand and market trend as well as also definecompetitors at international level. MERCEDES Company through start a new Croove service inwhich provide all cars to customers as on rental service. This company through conduct a surveyin Germany, France and UK to spend their business. This company through also start theApplication service to customers so they can easy to book in advance cars according to theirneeds. The main competitors in the market of this company is Ford, Volvo and Nissan all thesecompanies through also start rental services to customers through the Application but by thesecompetitors through provide only company's cars to customers not other company's cars. Themain competitive advantage of MERCEDES Company at international level is this companythrough provide luxury brand of cars to customers all customers are not afford these cars that'swhy this company through start Croove service to them so they can enjoy and use luxury cars intheir life but their competitors through not provide luxury cars to them customers are easy toafford these cars(Solomon, 2014).To conducted survey in the market to properly analysis the market and also customersrequirement after that analysis them and take effective decision to spend their business inLondon UK. MERCEDES Company's cars are luxury brand these not afforded by the all
(pdf) Assignment on Global Marketing_3

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