Digital Disruption and its Impact on TESCO

This presentation discusses the concept of digital disruption and its impact on TESCO, a multinational retail organization. It explores the changes brought about by new technologies and business models, the use of data as a business tool, sampling techniques, and the impact on decision making, jobs, and skill requirements. The presentation concludes with a discussion on the importance of digital disruption for organizational growth and profitability.

Digital Disruption

INTRODUCTION
Digital disruption can be referred to as the changes that take place while
affecting technology markets and associated areas like processes and
industries. Here, transformation occurs owing to new and unique digital
technologies as well as business models. Such kind of innovation affects
the values of products as well as services sold within a specific business
sector. This PPT is based upon TESCO which is a multinational retail
organisation headquartered in United Kingdom.
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DIGITAL DISRUPTION
In general English, disruption might have some different meaning but in
relation to digital it is defined as "the changes that are caused by the
implementation of new technologies wherein these new and emerging
technologies possess the capacity to recast the value of products as well
as services that are already present within the business industry."

IMPACT OVER BUSINESS
ORGANISATIONS
The new innovations in digital field are changing the phase of modern era. These
changes in digital technologies are having huge effect on the business of
organizations. Areas like production of goods and relation with customers etc.
gets affected. This transformation may give good as well as bad outcomes. So
we can say that it is risky too. Business and the way of doing business have
changed a lot because of the great revolution in digital technologies.

USE OF DATA AS BUSINESS TOOL
Data is considered as the specific information on particular topic. It can be in
the form of numerical figures or written interpretation. Every organisation
believes in collecting data from different sources which are used for various
aspects. Data collections are mainly divided in two types that are, primary
and secondary. Both of these types are further classified into various
sources.
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QUESTIONNAIRE
Questionnaire refers to the set of questions which are prepared by marketing
team of company in order to collect information from the chosen
respondents from the overall sample population. Questionnaire can be in
the form of written document or it could be in the printed form.
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SAMPLING TECHNIQUE
Sampling refers to the technique which is helpful for individual to have
basic idea about the whole population by considering only few people.
The technique is also helpful for obtain best feasible results within
minimum available time. Sampling techniques are mainly categorised in
some sub techniques that helps an individual or researcher in choosing
their sample population effectively.
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INDUSTRY SECTOR OF DEGREE
The degree gained is of business management and the skills set as well as
knowledge base acquired as a result of it would be executed within
shipping area of retail sector. Shipping is in itself a business sector
wherein large quantum of commodities is transmitted from one location
to another. . With evolution of time, a number of changes have taken
place within this sector such as delivery by roadway or airway. TESCO
operates in online format and is known to have the largest supply chain
within UK.
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• The questionnaires were sent to a total of 50 participants. Majority of the
respondents answered to the questions, however, 5 persons did not
respond to the questionnaire owing to the lack of adequate and relevant
knowledge about company as well as the potential to give answers to the
enquiries made from them.
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SCREENSHOT OF
QUESTIONNAIRE
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AMMENDED QUESTIONNAIRE
• While interaction with the respondents and other participants it has been
analysed that actual questionnaire requires some modification in order to
make it easier for respondents,. In this regard, some changes have been
made in the questionnaire so that they can be presented in more effective
manner in front of respondents.
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INTERVIEW TECHNIQUE
• Interview refers to interaction among interviewee and interviewer. In the
discussion some questions have been asked interviewer to interviewee
related to job, career or personal experience in order to evaluate skills,
capability and knowledge of interview. The technique is helpful for
businesses in selecting right candidate by judging them effectively. The
technique is of many types such as structured, stress, semi structured
behavioural etc.
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IMPACT OF DIGITAL DISRUPTION
ON TESCO
• Digital disruption is the key to success and growth of an organisation in
today’s modern and hyper competitive era. In this regard, TESCO has
replaced the conventional business model with Artificial Intelligence
which required heavy investment. Still the results of this application
across organisational premises were positive and the customers were
satisfied with the fast deliveries by way of drones.
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USES OF DATA
The data collected by way of analysis of responses of participants facilitated
the organisation to make use of drones within local areas first. Further,
their responses helped the organisation to gain knowledge about the views
that people hold upon AI. This assisted TESCO in gaining knowledge
about the preference of customer to receive early deliveries of their orders
and thereby undertake measures to implement changes within the old
business model.
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IMPACT OF DIGITAL DISRUPTION
ON DECISION MAKING
Decision-making is a planned process which comprise of making choice
based upon information collected by the organisation. This is inclusive of
systematic set of actions which are concluded by selection of the best
amongst the available alternatives. In context of an organisation, it is
usually seen that every individual who is operating as a part of company
builds a certain level of attachment with the traditional approaches.
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IMPACT OF DIGITAL DISRUPTION
ON JOBS
Employment remains an unavoidable aspect for an organisation as it is the
employees that perform all the tasks within an organisation. When an
entity brings about changes within the organisational premises, this tends
to impact upon the workforce employed in the company. In this regard,
TESCO has brought Artificial Intelligence in the form of drones for
delivery of commodities to customers.
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IMPACT OF DIGITAL DISRUPTION
ON SKILL REQUIREMENTS
Digital disruption is a vast and important concept within every business
sector as this possesses the potential to transform the phase of that
particular industry. However, implementation of digital disruption within
a company has its own set of shortcomings. In this regard, it can be said
that it can also serve as a negative factor if the existing manpower is not
capable of executing tasks associated with digital disruption within the
organisation.
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IMPACT OF DIGITAL DISRUPTION
ON FUTURE JOBS
The case of future jobs is even worse than the condition of employment
within the company at present state. In today’s modern and hyper
competitive era, there is rapid and constant need and requirement for new
kind of gadgets by people in the market place which encourages and
fosters business organisations to bring about changes within the
organisational premises.
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SUMMARY
• This PPT is based on digital disruption and its impact upon the organisation. Further,
a discussion is given on sampling techniques which are used for collection of data.
Random sampling technique is used owing to its simplicity as well as lesser
complexity. Besides this, a questionnaire consisting of questions based on digital
disruption and presented to 50 respondents for determining knowledge about the
probable good and bad outcomes of this technology. Further, a number of
participants were interviewed. Besides this, impact of digital disruption on
organisation, employment, jobs, skills and other factors is analysed.
•
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CONCLUSION
On the basis of overall discussion, it can be concluded that digital disruption
is an effective concept which provides assistance to an organisation to
ensure its growth and profitability within market place. It has been
analysed that certain decisions have to be taken by a company while
implementing a large scale technology within the organisational premises
as this requires huge investment and a massive change in working
structure.
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REFERENCES
• Skog, D.A., Wimelius, H. and Sandberg, J., 2018. Digital
disruption. Business & Information Systems Engineering 60(5). pp.431-
437.
• Utesheva, A., Simpson, J.R. and Cecez-Kecmanovic, D., 2016. Identity
metamorphoses in digital disruption: a relational theory of
identity. European Journal of Information Systems. 25(4). pp.344-363.
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THANKU!!!
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