Business and economics department of hospitality management PDF
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Added on 2022-01-19
Business and economics department of hospitality management PDF
Added on 2022-01-19
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HAWASSA UNIVERSITY
COLLAGE OF BUSINESS AND ECOMOMICS
DEPARTMENT OF HOSPITALITY MANAGEMENT
POST GRADUATE STUDIES IN HOSPITALITY MANAGEMENT
ADVANCED TOUR AND TRAVEL BUSINESS OPERATION
MEANING AND CONCEPTS OF TOUR BROCHURE
Prepared by:
Name Id number
Simon Shemelash GPHOSMR/0018/14
Submitted to: MR. Amare Y. (Assistant Professor)
December, 2021
Hawassa, Ethiopia
COLLAGE OF BUSINESS AND ECOMOMICS
DEPARTMENT OF HOSPITALITY MANAGEMENT
POST GRADUATE STUDIES IN HOSPITALITY MANAGEMENT
ADVANCED TOUR AND TRAVEL BUSINESS OPERATION
MEANING AND CONCEPTS OF TOUR BROCHURE
Prepared by:
Name Id number
Simon Shemelash GPHOSMR/0018/14
Submitted to: MR. Amare Y. (Assistant Professor)
December, 2021
Hawassa, Ethiopia
II
Table of Contents
1.Meaning and Concept of Tour Brochure ..................................................................................... 1
2. Tour Brochure Design and Format ............................................................................................. 2
2.1. Tour Brochure Design.......................................................................................................... 2
2.2. Tour Brochure Format.......................................................................................................... 2
3. Obligations Affecting Tour Brochure......................................................................................... 3
4. Information Required in the Brochure........................................................................................ 3
5. The e- brochure ........................................................................................................................... 3
6. Negotiation with Printers/Publishers .......................................................................................... 4
7. Distribution and control of tour brochures.................................................................................. 4
Reference
Table of Contents
1.Meaning and Concept of Tour Brochure ..................................................................................... 1
2. Tour Brochure Design and Format ............................................................................................. 2
2.1. Tour Brochure Design.......................................................................................................... 2
2.2. Tour Brochure Format.......................................................................................................... 2
3. Obligations Affecting Tour Brochure......................................................................................... 3
4. Information Required in the Brochure........................................................................................ 3
5. The e- brochure ........................................................................................................................... 3
6. Negotiation with Printers/Publishers .......................................................................................... 4
7. Distribution and control of tour brochures.................................................................................. 4
Reference
1
1. Meaning and Concept of Tour Brochure
Holloway, et al (2009) defines that, Tour Brochure is a small booklet or leaflet, frequently
containing promotional material or product information about destinations or travel services. A
brochure, which, too referred to as a leaflet, could be a sort of pamphlet. Brochures exist most
commonly at places where visitors regularly visit, such as museums, major shops, and traveler
information centers. The two most common brochure styles are single sheet, and booklet (folded
pamphlets) forms.
In the global developed world, travel and tourism firms are producing billions of printed items
paid from marketing budgets (Middleton et al, 2009). The increasing of competition in the
industry enhances the opportunity of tourism products availability to the public. To spend
holidays according to the preferences and interests consumers have several opportunities. The
only task that should be expected to done by tour operator is attracting customers. Brochures are
necessary for promotion and convincing customers to choose a certain services. The
effectiveness of a brochure depends on the quality of information included in it which in turn
helps tourism service providers to win their competitors (IvyPanda, 2019).
Brochures are provided by tour operators and designed to stimulate customers and motivate them
to buy. They identify needs, demonstrate in pictures and word the image, positioning and
branding of products and organizations, and carry the key messages, closely coordinated with the
other communication tools required. With this manner, they use in the same method as
advertising. Brochures can also make a vital display function in the racks of distribution outlets,
such as retail travel agents. The display role and the customer appeal of brochure covers and
contents are vital to marketing success in the certain self-service shops run by most travel and
tourism retailers. Supplementary brochures and purpose-designed leaflets are also typically used
to communicate and promote special offers and the other sales promotion incentives (Middlton et
al, 2009).
According to Ian C, (2018) recognize that the tour package is an intangible product which has to
be purchased by the tourists/clients without inspection and in some cases indeed without
adequate information. In these circumstances, the brochure becomes the principal instrument to
perform the major tasks to inform the clients about the items and to seek after them to buy it.
Hotels, tours, vacation packages, or exotic locales use tour brochure as a promotional documents
to advertise their products and services. Companies, agents, hoteliers, and tour guides who
provide a travel and tourism products and services to peoples need travel brochure to convince
customers. Since people find and book exciting vacations tour brochures play important role.
Travelers seek good trips. To make the most of their trips attractive brochures should include
helpful and clear information. These brochures also help as initial points of interaction between
agents and potential clients. A bad brochure will ensure that no one can be attracted in the
promotional process and makes negative image on us. A creative one will attract people to visit
an area by highlighting its very best features (Joomag, 2019). If we design our brochures in a
1. Meaning and Concept of Tour Brochure
Holloway, et al (2009) defines that, Tour Brochure is a small booklet or leaflet, frequently
containing promotional material or product information about destinations or travel services. A
brochure, which, too referred to as a leaflet, could be a sort of pamphlet. Brochures exist most
commonly at places where visitors regularly visit, such as museums, major shops, and traveler
information centers. The two most common brochure styles are single sheet, and booklet (folded
pamphlets) forms.
In the global developed world, travel and tourism firms are producing billions of printed items
paid from marketing budgets (Middleton et al, 2009). The increasing of competition in the
industry enhances the opportunity of tourism products availability to the public. To spend
holidays according to the preferences and interests consumers have several opportunities. The
only task that should be expected to done by tour operator is attracting customers. Brochures are
necessary for promotion and convincing customers to choose a certain services. The
effectiveness of a brochure depends on the quality of information included in it which in turn
helps tourism service providers to win their competitors (IvyPanda, 2019).
Brochures are provided by tour operators and designed to stimulate customers and motivate them
to buy. They identify needs, demonstrate in pictures and word the image, positioning and
branding of products and organizations, and carry the key messages, closely coordinated with the
other communication tools required. With this manner, they use in the same method as
advertising. Brochures can also make a vital display function in the racks of distribution outlets,
such as retail travel agents. The display role and the customer appeal of brochure covers and
contents are vital to marketing success in the certain self-service shops run by most travel and
tourism retailers. Supplementary brochures and purpose-designed leaflets are also typically used
to communicate and promote special offers and the other sales promotion incentives (Middlton et
al, 2009).
According to Ian C, (2018) recognize that the tour package is an intangible product which has to
be purchased by the tourists/clients without inspection and in some cases indeed without
adequate information. In these circumstances, the brochure becomes the principal instrument to
perform the major tasks to inform the clients about the items and to seek after them to buy it.
Hotels, tours, vacation packages, or exotic locales use tour brochure as a promotional documents
to advertise their products and services. Companies, agents, hoteliers, and tour guides who
provide a travel and tourism products and services to peoples need travel brochure to convince
customers. Since people find and book exciting vacations tour brochures play important role.
Travelers seek good trips. To make the most of their trips attractive brochures should include
helpful and clear information. These brochures also help as initial points of interaction between
agents and potential clients. A bad brochure will ensure that no one can be attracted in the
promotional process and makes negative image on us. A creative one will attract people to visit
an area by highlighting its very best features (Joomag, 2019). If we design our brochures in a
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