Tour Operation Management Assignment - LCB organisation

Tour Operation
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................3
3.1 The planning decisions taken for the design of a selected brochure:....................................3
3.2 Suitability of alternatives to a traditional brochure...............................................................4
3.3 Suitability of different methods of distribution used to sell a holiday for different types of
tour operator:...............................................................................................................................5
TASK 4............................................................................................................................................6
4.1 Evaluate the strategic decisions made by different types of tour operator. ..........................6
4.2 Compare the tactical decisions in different situations:.........................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The business of tour and travellers has undergone with the necessary changes in the last
two decades. In past decades there was no organised agencies for visiting the places for the
travellers. But after the evolution of the tour operations in the 21st century that provide the
package holidays that are very important for industrial as well as economic development. On the
other hand it helps to searching out the new places and amazing experiences to the clients. In this
report the choosen organisation is LCB who is the leading organisation in the tour and tourism
sector. The report discuss about the recent trends in the tour industry and types and importance
of the tour operator’s. Further it explains the research plan while developing the tour packages
and the methods use during the formation of the tour plan. Moreover it calculate the cost that
incurs while offer the product.
TASK1
(Covered in Leaflet)
TASK 2
(Covered in PPT)
TASK 3
3.1 The planning decisions taken for the design of a selected brochure:
Brochure is the potential source of information that contain in flyer, pamphlet or in
leaflet. It majorly use for advertising for introducing the company and at the time of new product
or service launch. Brochure is the versatile tool for marketing of the product and
services(Buckley, R., 2014). It takes less cost in comparison to other advertising tools and
provide the whole information to the consumers.
Cost : Cost is the important part before deciding the source of advertising. The two
leading firms of UK costsaver and Trafalgar design the broacher for advertising. Both the