Internal Factors of Hospitality Project

Hospitality Project

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
ASSESSMENT 1.............................................................................................................................1
PART 1............................................................................................................................................1
External Factors of Organization.................................................................................................1
Internal Factors of Organization..................................................................................................4
Marketing Strategy......................................................................................................................5
Marketing Plan.............................................................................................................................6
Monitoring and Evaluation Strategy............................................................................................6
PART B...........................................................................................................................................7
PART C...........................................................................................................................................7
ASSESSMENT 2.............................................................................................................................7
1. Factors that needs to be considered during developing marketing strategies..........................7
2. Factors that must be include for the development of an effective marketing strategy............9
3. Examples of sources of information for analysing the effectiveness of marketing campaigns
.....................................................................................................................................................9
4. Meaning of Cultural and social sustainability and its integration into marketing strategy.....9
5. Aspects used to analysis market share.....................................................................................9
6. Impact of resource conservation and waste minimisation on economic sustainability of a
marketing activities....................................................................................................................10
7. Need of the information for competitor analysis and their sourced......................................11
8a. Four internal issues that can impact the business' marketing planning...............................11
8b. Four external issues which can potentially result in new business opportunities for a
Tourism, Hospitality and Events (TH&E) business..................................................................11
9. SWOT analysis......................................................................................................................12
10. Disadvantages of direct sales distribution...........................................................................12
11. Two methods of indirect sales distribution..........................................................................12
12. Types of comparative market information..........................................................................12
13. Primary tool of engagement for people and its impact on marketing environment............13

14. An example of an emerging trend relevant to the sector of TH&E industry.......................13
15. Three aspects of a business' conduct covered by consumer law.........................................14
16. Role of Australian Consumer Law in the context of Marketing.........................................14
17. Purpose of copyright and its management...........................................................................14
18. Impact of the Privacy Act on business' marketing activities...............................................15
19. One legal issue which arise due to internet and online business.........................................15
20. Key principles of ethical advertising and 3 codes which regulate advertising....................15
21. 3 aspects of the triple bottom line sustainability.................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
This is the activity that is used by an organization to promote the buying and selling of a
product and service in market. It also can be consider as the study and management of the
relation exchange between the company and customers. The purpose of marketing is to improve
the performance and productivity of organization by promoting product and services that are
provided by comp[any to consumers. This report is analysing the marketing and marketing
strategy of Hotel Hilton, Sydney, Australia. Hotel Hilton is a hotel and resort chain that is
operating all over the world. Hilton group was founded in 1919 by Conrad Hilton and its head
quarter in McLean, Virginia, United States. Hilton Group is working on 586 locations. This
report is providing the marketing analysis of different internal and external factor that can
influence and affect the business of organization. A marketing plan is designed to improve the
performance of Hotel Hilton in market place. Different monitoring and evaluation strategies are
explained to evaluate the performance of Organization in target market.
ASSESSMENT 1
PART 1
External Factors of Organization
For an organization there are different factors presents outside the organization that are
not in control of company and this factors affects and influences the business and working of
organization. To evaluate the different external factor the PESTEL analysis is performed. These
external factors are classified in six different factors and these factors are- Political Factor,
Economic Factor, Social Factors, Technological factor, Environmental Factor and Legal Factors.
Political Factors
Political factors for an organization are the decision and policies of country's government.
Government makes different strategies that are important to ensure the economic stability in
country. This changes in the policies and innovative decision of government affects the working
of organization process and economy. The policies and decisions which are related to the
taxation, economic changes and other decisions influence the working of company. For Hotel
Hilton change in the taxation policy force the organization to redesign the pricing strategy in the
organization to meet the required goals and targets. Other economic changes affects the business
strategy of company. The other changes a government can make are related to the foreign policy
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and foreign trade policy. Changes in the foreign policy and foreign trade policy affect most the
organization that are working in more than one nation. This will affect the benefits and process
of organization in other country. This is how political factors affects the business and operation
of organization.
Economic Factors
The economic factors that are not in control of organization also can affect the business
of company. This is consists of changes in national and international economic. This economic
factors are dependent on the stability of economy. Changes in international economy affects the
decisions of organization. It forces the organization to make change in company policy. The
factors like unstable economy in international market, recession and economic crisis comes in
the categories of economic factors. This also includes the growth of nation and decline of
national economy. These factors can lead to many other problems in hotel Hilton that are fund
crisis, unemployment and shortage of resources. The economic stability of organization is also
affected by these factors.
Social Factors
These factors are also known as the socio cultural factors for organization. This factors
include different factors that are related to population in the locality, average income of people,
educational level of employees and social and cultural values of people who are attached with
organization with mutual interests. This factors affect the organization in different manner. The
population in the locality or population of country is market for organization. It population of
country is high then it will provide huge market to company to perform the business and for less
population will provide less opportunity to company to perform business. The education level
allow the company to get new employees and it will also help the organization to make people
aware of the product and services of company. This will help the company to perform different
action in effective manner. The cultural and social values also force the Hotel Hilton in decision
making process.
Technological Factors
The technological factors in the organization can be classified in the three categories
which are technology used by organization, technology used by competitors and latest
technology present in market place. These are the different categories of technological factor.
These technological factor are related to the production and operational efficiency of Hotel
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Hilton. There are various technologies are used in the hotel industry to manage the consumers
and facilitate the customers. The current technology used by organization will affect the real time
performance of hotel. Technology used by the competitor is important for hotel Hilton for the
competitive positioning in market. It requires the benchmarking for the technology to maintain
competitive position in market as compare to competitors. Is the competitors of Hotel Hilton are
using the advance technology then it will provide them advantage in market because they will be
able to handle more clients with higher efficiency and this will reduce the market share of hotel.
The last thing for the organization is the latest technology in market and updated technology that
is developed recently. If company adopt this technology in use then it will improve guest
handling of Hotel Hilton and improve customer satisfaction level.
Environmental Factors
The environmental factors are related to the different aspects of locality where the
company is situated. The location of Hotel, weather condition of local place, accessibility of
place, transportation capability and geographical condition of area. These factors also including
suitability of natural resources. The main factor for the Hotel Hilton is location of hotel. This is
most important in the hotel industry to build hotel on right place. Consumer prefers good and
beautiful places to stay. So if the hotel is at good location then it will provide better opportunity
to organization. The weather conditions are also important cause this will affect the building
structure of Hotel Hilton. Weather condition will force the organization make effective changes
in design of hotel building. The accessibility is also important for hotel to make customer to
reach to hotel. If it is difficult for the clients to reach to hotel location then they will lose interest
in hotel this is also related to the transportation convenience. Last but not the least thing is
geographical condition of location. This includes the earth quack zone of location and other
similar factor also affect the safety and security of Hotel Hilton. If proper resources to the
company are not available then it will reduce the performance of organization. This is how
environmental factors affect business practices of Hotel Hilton.
Legal Factors
Decisions taken by the legal body of country comes ion the legal external factors for
organization. For hotel industry it is important to follow the rules and regulation of nation that
are guarded by legislation. In a country as per requirement different laws are made by legislation
body of nation. These laws are made to protect the rights of citizens of country. There are many
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employees are working in hotel and it is duty of the hotel id to full fill the rights or employees
and they may face legal action if they trespass the legal rights of people in the organization. The
laws are designed to protect the religious and social values of citizens. The organization is
bounded to the laws like employment act, food and safety law and health and safety law. In the
hotel industry the changes made by legislation in above mentioned law will affect the
organization most.
Various factors that are presents outside the organization which are explained above
affects the business and decision making process of Hotel Hilton. By making respective changes
can help the company to reduce the impact and influence of these Macro factors.
Internal Factors of Organization
In an organization many employees are there who are working for better productivity of
Hotel. These are the internal factor of organization are also known as micro factors of company.
This factors are in control of organization and these factors are ignored by organization by
adapting change management in Hotel. This factors can be evaluated by performing SWOT
analysis of hotel.
SWOT Analysis Of Organization
Strengths -
The most important strength of Hotel Hilton is the brand value of organization. This is
part of Hilton group of hotels and resorts so it is providing the advantage to hotel. The capability
of guest handling in hotel is high and this is providing greater advantage to hotel Hilton. Hotel
Hilton is a well stabilised organization so it is possess large market share in target market and
this is providing competitive advantage to organization. Resources and capital available to
organization is too high cause of size of organization. Employees and leaders of hotel are trained,
enough skilled and experienced and this lead to better operational performance and functioning.
Higher performance provide better experience to customer so it is increasing the value of Hotel
Hilton. The market reach of organization is high cause of the reputation of organization in
hospitality industry. As the hotel Hilton is having experienced staff so they are not afraid of
innovation and this innovation helps the company to gain larger profit. The location of Hotel
Hilton is at walking distance from the Sydney central station and this is providing extra
advantage to organization. Pricing policy of hotel Hilton is good for customer and based on the
services provided to customer and better price policy help to gain high consumer trust.
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Weaknesses -
There are fewer employees in organization to handle large number of guest at a same
time. To satisfy all the consumer at same time is difficult cause the ground level staff is not that
much trained and experienced to handle different type of situation. The loop holes and gaps in
marketing strategy id preventing the organization to expend in industry. In the work high quality
is required because of the reputation of organization and this is putting a lot pressure on
organization. The cash flow in organization id not good enough to perform efficient action. The
supply chain used in hotel is of traditional type.
Opportunities -
There are huge scope of market development. Currently Hotel Hilton is working on
limited location it can also look for expansion different countries. There is also an option
organization to design them hotel to attract special kind of guest in hotel. Hotel also can used
new technologies like automation and artificial intelligence to provide more facility to guests.
Threats -
The current competitor in the market place are threats to organization. The legal troubles
are also threats to company. Poor management strategies also a threat to operation of Hotel
Hilton. The innovation applied in the working and process of hotel can make the organization to
face bigger financial and operational failure to organization.
Marketing Strategy
Product Opportunities
Hotel Hilton can use the new technology like Artificial Intelligence and automation in
hotel rooms to get better client satisfaction. The clients also can be provided with custom
designed rooms as per their choice.
Marketing Approach
Different methods can be used by the organization to improve the performance of
organization in market place. The different strategies like digital promotion strategy can be used
for marketing.
Channel of Marketing
Different channels of marketing a hotel industry can use this channel are official website,
SEO and CRM E-mail marketing.
Way to Integrate sustainability, Legal and Ethical Consideration
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The different ways to integrate this factors company can use CSR report to full fill the
requirements of People who are attached to organization.
Methods of Consultation
Hotel Hilton Can use social media, and personal application or by email communication
with clients to take their feedbacks. For the guest who are staying in hotel written or vocal
feedbacks can be obtain by personal interview.
Marketing Plan
Aim- To Improve the Performance of Hotel Hilton in market.
Objective-
1. To Improve marketing function of organization.
2. To attract more customers.
Strategy- Use innovative technology in Organization to provide better satisfaction to customer
and use their good feedback as promotion.
Tactics-
-BY using Online booking system.
-Using the latest technology in organization.
-Perform marketing using digital and online methods.
Time required- 2 to 3 months.
Opportunities to employees
The employees of organization can be provided with bonus and appraisal for their good
performance. Also, different trainings can be used to improve their performance by improving
their skills.
Monitoring and Evaluation Strategy
The evaluation criteria of the marketing plan can be developed by keep tracking the
customer behaviour on the website of hotel and their likes and dislikes can be used for
performance monitoring of organization. The benchmarking should be based on price, quality
and customer satisfaction after using the service of Hotel Hilton. For the time framing tools like
gantt chart and work break down structure can be used.
For continuous development in quality of product of hotel different tools like TQM can
be used by organization. This will help the organization to evaluate the performance of Hotel
Hilton. Methods of communication for the evaluation different IT systems can be used to
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perform communication. These methods are written communication, e-communication and vocal
communication.
Implementation plan
To meet implementation requirement a process can be used that will follow following
process.
Task Time Required Action Plan
Information Gathering 1-2 month Research on methods of
monitoring and evaluation
methods.
Designing 1 month Designing technical plan.
Deployment 15 days Implement Hard Ware in
organization.
Testing 2 Days Checking the performance of
Monitoring and evaluation
system.
PART B
Covered in PPT
PART C
The plan made for marketing is consistence accordingly high with the marketing plan.
According to the marketing plan the operation of company are managed and continuous and this
is providing larger profit to organization. The marketing direction used by the organization is the
focused differentiations in which organization is focusing on the quality of service and product
of organization with marketing and promotion. The exposure of the services is achieved by
social media and digital promotion. The market penetration through the new marketing strategy
id good and effective for organization. As per the marketing plan the strategy used by
organization is effective and suitable for higher performance of organization and it is a one time
investment and better for long time. As per the Human resource department and finance
department this marketing strategy is cost efficient. The whole marketing plan go through the
specific plan that is decided in allotted time line which is most important for organization.
ASSESSMENT 2
1. Factors that needs to be considered during developing marketing strategies
There are various factors that are required to consider while developing marketing
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strategies. These factors are as follows –
Communication Capabilities
Preparation and implementation of marketing strategies function doesn’t carry out by the
marketing department. It also required the functions of other departments such as selling
department, finance department, research & development department, distribution department
and human resource department etc. Thus, there should be strong communication between all the
departments of the company.
E-Business Capabilities
Another factor that needs to take care is that how well a company handles its e-business
activities and objectives of e-business activities helps business to achieve its organizational
goals.
Equipment Capacity
There are various equipments available in the business which is required to successfully
implementation of the business. Thus, company should analysis the capacity of the equipments
in achieving the objectives behind the implementation of marketing strategies.
Financial Resources
There should be proper and accurate allocation of the funds between all the departments.
And company should analysis its budget so that during the implementation of strategies,
company won’t feel lack of funds and drop the plan of marketing strategies.
Human Resources
Company must have corporative and required human resources in order to successfully
implementation of the marketing strategies. If marketers finds that there is lack of human
resources in the organization, then they should contact with HR department and hire new
employees.
Staff Skill levels
Marketers also analysis the capabilities, strengths, weaknesses, skilled and unskilled level
of the employees so that in case if they don’t find required skilled employees so they will arrange
a training program for them.
Location and position
Company should also analysis the location of market and their position in the market so
that they can accordingly adopt and implement the marketing strategies.
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2. Factors that must be include for the development of an effective marketing strategy
Following factors are required to take consider for the purpose of developing an effective
marketing strategies -
Marketing Objectives
Target Audience
Industry's marketing trends
Budget of the department
Time Bound
3. Examples of sources of information for analysing the effectiveness of marketing campaigns
Examples of sources of information are as follows -
By customers' feedback
By the financial statement of the company
By the marketing documents
By Catalogues
By the comparison of current and past marketing strategies
4. Meaning of Cultural and social sustainability and its integration into marketing strategy
Cultural Sustainability
Cultural sustainability refers to the activities of business through which company can
maintain and respect various cultural beliefs, cultural morale and cultural practices.
Social Sustainability
Social sustainability refers to the activities of business through which company can
promote and encourage the communities, societies and customers to live healthy.
Its integration into marketing strategy
Marketing strategy should be adopted by the company according to the cultural and
social values of their target audience. It will help organization to understand the needs and wants
of their customers which will make marketers to easily adopted their strategies which will help
company to earn profitability. It will encourage company to do invest in customer relationship
marketing strategy.
5. Aspects used to analysis market share
Various aspects of the market share are as follows –
Overall Market Share
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Overall market share refers to the total revenue of the industry. It is calculated in the form
of percentage (%). A company’s market share is calculated as the percentage of total revenue of
industry divided by sales of the particular company.
Segment Market Share
There are a lot of segments in the industry. A company can work under one particular
segment of the industry or group of segments in the industry. Segment market share of any
company is calculated as the percentage of total revenue of the particular segment divided by
sales of the company who is working under the particular segment.
Relative Market Share
Relative market share refers to the way of comparing its own market share with
competitors’ market share. It helps company to determine the position of itself against its
competitors. Change in relative market share will change the overall market share of the
company.
Change in Market Share
Change in market shares means either company’s sales increase or decrease depends
upon various internal and external factors that impact the business and its activities. Increase in
market share will help company to boost its productivity and decrease in market share will help
company to do improvements in required areas.
6. Impact of resource conservation and waste minimisation on economic sustainability of a
marketing activities
Resource Conservation
Resource Conservation refers to the activity of protecting the natural resources in order to
preserve the natural globe.
Waste Minimization
Waste minimization refers to the set of activities which are done for the purpose of
reduces the amount of wastage of materials without compromising with the amount of
production of products offered by firm.
Impact of resource conservation and waste minimization on the economic sustainability of
marketing activities
If marketers of the company are using resource conservation and waste minimization
practices for the promotion and distribution of the products and services offered, it will lead
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customers to attract towards the company as company are saving and reducing the usage of
natural resources which is also beneficial for the environment also. It will enhance the customer
relationship of the company and customers will use the products and services of the company
which will improve the economic sustainability of the company.
7. Need of the information for competitor analysis and their sourced
Information that required to performing competitor analysis are as follows -
Information related to the strengths and weaknesses of the competitive company – It can
be sourced by market analysis of the company.
Information related to the products of the competitive company - It can be sourced by
market analysis of the company.
Information related to the services of the competitive company - It can be sourced by
market analysis of the company.
Information related to the customers' satisfaction level – It can be sourced by taking
feedback from the customers offline or online.
Information related to the financial effectiveness – It can be sourced by financial
statements of the company.
8a. Four internal issues that can impact the business' marketing planning
Four internal issues are as follows -
Conflict between departments
Change in organizational structure
Change in internal policy of the business
Change in budgets and budgeting process
8b. Four external issues which can potentially result in new business opportunities for a Tourism,
Hospitality and Events (TH&E) business
Four external issues which can be convert into potential opportunities for the TH&E business are
as follows -
E-Commerce business
Change in customer base
Change in current trends of TH&E industry
Change in technology used by companies
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9. SWOT analysis
SWOT Analysis can be define as –
S – Strengths – Strengths can be defined as the internal factors through which an organization
can gain competitive advantages over its competitors.
W – Weaknesses – Weaknesses can be defined as the internal factors through which an
organization can become competitive disadvantages over its competitors.
O – Opportunities – Opportunities can be defined as the external factors through which an
organization can gain competitive advantages over its competitors.
T – Threats – Threats can be defined as the external factors through which an organization can
become competitive disadvantages over its competitors.
10. Disadvantages of direct sales distribution
There are various disadvantages of direct sales distribution which are as follows –
Due to loss of distribution channel in direct sales distribution, Company loss the
opportunities to sale its products and services to different places and locations which lead to
limited market of the products and services offered by company.
Due to direct sales distribution, salesman of the company feels more work pressure on
themselves as they don’t have any kinds of network of selling their products and services and
they have to complete their sales target within a particular time limits.
Due to direct sales distribution, sales department of the company can’t focus on their
activities because their main focus is on the achievements of sales targets. This led company to
diverse from organizational goals.
It is very difficult task for the company to enter into new markets when they opt for direct
distribution channel in which there are no intermediaries hire by the company.
11. Two methods of indirect sales distribution
Two methods of indirect sales distribution are as follows -
Through retailer sale distribution method
Through whole seller sale distribution method
12. Types of comparative market information
Benchmarking Information
It is a type of comparative market information which is related to the best performance
and best practices of company or industry. It is a kind of standards which is considered to be
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achievable for the companies. This is being used by various companies to identify the
performance gap between their and competitive companies for the purpose of improvement in
required areas and gain competitive advantages.
Best Practice Information
It is a type of comparative market information through which a company can find and use
various ways to conduct the business activities for the purpose of achieving organizational goal.
It keeps changes with the time due to change in the elements of business internal and external
environment. It will help the company to reduce the cost and improve the organizational
efficiency which is benefit for the purpose of becoming competitors for other companies.
Competitor Information
It is a kind of comparative market information which is required to do competitive
analysis of the company. In this information, company includes the background details, strengths
and weaknesses, marketing and organizational objectives, market overview, success factors and
marketing strategies of the competitors etc.
13. Primary tool of engagement for people and its impact on marketing environment
Social media marketing is considered to be the primary tool of customer engagement.
Due to emergence of internet, there are a lot of invention in social media sites and apps. This
social media has change the world of corporate as well as marketing department. Consumers are
using social media sites and apps which lead marketers to do the same but the purpose is to
promote the business’ offering products and services and to enhance the brand image of the
company. Due to social media marketing, there are a lot of changes in the marketing
environment which impact the business and marketer’s activities positively and negatively.
Positive impact of social media marketing on marketing environment is that people are more
aware about the products and services which lead to a lot of choices available to the people.
Negative impact of social media marketing on marketing environment is that there are a lot of
competition between various companies under the Tourism, Hospitality and Event Industry.
14. An example of an emerging trend relevant to the sector of TH&E industry
There are a lot of changes in this industry since e-commerce business trend and internet
trend arise. There are a lot of emerging trends in Tourism, Hospitality and Event industry.
Among all those trends, Technology Explosion Trend is emerging trend. Guests, Travelers and
Attendees are becoming tech-savvy and experts. This lead companies working under this
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industry to work on user friendly and high quality technological mobile apps and websites. They
are also providing their customers up-to-date application and website services which make them
more comfortable to use such services and get benefits.
The best example is Wotif who is a good Australian company working under the online
reservation service for the customers.
15. Three aspects of a business' conduct covered by consumer law
Following three aspects of a business' conduct covered by consumer law are as follows -
Business trading practices
Business to consumers transactions
Safety of consumer products and its related services
16. Role of Australian Consumer Law in the context of Marketing
There are various roles of Australian Consumer Law in the context of marketing. These
roles are as follows –
It helps marketers to do their marketing activities in a legal way which is beneficial for the
company as well as for the customers too.
It ensures that marketers don’t make fool their customers by advertising any kind of wrong and
misleading branding, products, services or statements.
It helps consumers to take legal actions against any wrong advertising in which dignity of any
person or disrespect of any community or religion etc.
It helps in educating the business regarding their responsibilities of marketing their products and
services under the act.
It helps in making awareness between customers for the purpose of understanding wrong and
right way of marketing.
It helps businesses to ensure about their advertising methods which must be legal and must be
included in consumer act.
The marketer needs to pay attention to consumer guarantee which is given under the Australian
consumer law as these consumer guarantees encourage buyers to buy products and services
which is beneficial for the company and marketers.
17. Purpose of copyright and its management
Purpose of Copyright
Copyright gives the owner to prevent others to reproduce their work such as computer
14

programs, films, artistic work, music, paintings, text and sound recording etc. This lead to
protection of rights of creative and artistic works.
Management of Copyright
In Australia, the process of copyright is automatically implemented without any
registration or procedures. Also, there is no requirement for the creative and artistic to put any
kind of notice or mark for the copyright. Works of creative and artistic are automatically
protected by the act when the work is converted from ideas to material form.
18. Impact of the Privacy Act on business' marketing activities
Without knowing their customers’ background, marketing department of the companies
cannot make marketing plan and strategies which lead to not achievements of their objectives.
Thus, companies are using consumers’ data which lead government to impose privacy act which
lead marketers to deal with their customers’ data carefully and privately.
19. One legal issue which arise due to internet and online business
The major legal issue, internet and online business is facing – Incorporation Issue. In
Australia, If a business is running through online websites or application. That business doesn't
register themself in corporate house and doesn't properly incorporated. This lead business
activities conducted by that business are considered to be illegal and they might face a lot of
legal actions and have to pay heavy penalty.
20. Key principles of ethical advertising and 3 codes which regulate advertising
Key Principles of Ethical Advertising
Advertising can be considered ethically only when it will be truthful and not misleading
audience about their products and services.
Advertising must be meet with the objectives of the products and services which is being
offered to the customers.
Advertising must not be disrespect any cultures, religions, community or person. It
should be take care of the dignity of the person.
All the instructions and notes related to the products and services must be display in
advertising for at least 5 seconds along with proper font style and size so that it can be visible to
audience.
3 Codes which regulate advertising
Alcohol Beverages Advertising Code
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AANA Code of Advertising & Marketing Communications to Children
AANA Advertising & Marketing Communications Code
21. 3 aspects of the triple bottom line sustainability
Name of 3 aspects of triple bottom line sustainability are as follows -
People
Planet
Profit
CONCLUSION
This report is concluding the action of marketing for Hotel Hilton to achieve greater
productivity in target market. The different external factor has been analysed to evaluate the
impact and influence of these factor on the business of hotel Hilton. The internal factors of the
organization has been studied to analysis of the impact of the factor on the business and decision
making of organization. A proper marketing plan is developed to improve the performance of
marketing department of Hotel Hilton. Strategy to monitor the performance of marketing plan is
developed to evaluate the productivity of organization. Implementation plan is designed to
implement this monitoring and evaluating plan and strategy in the operation of hotel.
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REFERENCES
Books and Journals
Altinay, L., Paraskevas, A. and Jang, S.S., 2015. Planning research in hospitality and tourism.
Routledge.
Bretherton, L., 2017. Hospitality as holiness: Christian witness amid moral diversity. Routledge.
Jones, P., Hillier, D. and Comfort, D., 2016. Sustainability in the hospitality industry: Some
personal reflections on corporate challenges and research agendas. International Journal
of Contemporary Hospitality Management. 28(1). pp.36-67.
Minazzi, R., 2015. Social media marketing in tourism and hospitality.
Pizam, A., Shapoval, V. and Ellis, T., 2016. Customer satisfaction and its measurement in
hospitality enterprises: a revisit and update. International Journal of Contemporary
Hospitality Management. 28(1). pp.2-35.
Schuckert, M., Liu, X. and Law, R., 2015. Hospitality and tourism online reviews: Recent trends
and future directions. Journal of Travel & Tourism Marketing. 32(5). pp.608-621.
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Gantt chart
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Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Conducting thorough
research to collect
information
3 days Mon 7/8/19 Wed 7/10/19
Auto
Schedule
d
analyse the information 8 days Thu 7/11/19 Mon 7/22/19 1
Auto
Scheduled
Internal business
environment 4 days Thu 7/11/19 Tue 7/16/19
Auto
Scheduled
external business
environment 4 days Wed 7/17/19 Mon 7/22/19 3
Auto
Scheduled
developing marketing
strategy 3 days Tue 7/23/19 Thu 7/25/19 4
Auto
Scheduled preparing marketing plan 5 days Fri 7/26/19 Thu 8/1/19 5
Auto
Scheduled
preparing monitoring and
evaluation strategies 3 days Fri 8/2/19 Tue 8/6/19 6
Auto
Scheduled
preparing implementation
plan 2 days Wed 8/7/19 Thu 8/8/19 7
19