Role of Human Resource Management in Cadbury

This report discusses the role of Human Resource Management in Cadbury, including recruitment and selection, performance management, HR information system, and compensation and benefits. It also analyzes how Cadbury manages the development of its employees through training and skill enhancement.

HRM

Table of Contents
INTRODUCTION...........................................................................................................................3
Company Overview:........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
Role of Human Resource Management in business....................................................................4
DISCUSSIONS AND ANALYSIS.................................................................................................7
Human Resource Functions........................................................................................................7
Analysis of how Cadbury manages development of its employees............................................8
Critical Analysis of Human Resource System and Policies that affect business business
operations and procedures.........................................................................................................10
SOLUTIONS AND RECOMMENDATIONS .............................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and Journals...................................................................................................................13

INTRODUCTION
Human Resource Management is a procedure that involves a systematic plan which
works with an aim to achieve high level performance of the employees (Duggan and et. al.
2020). Human Resource Management is an analysing procedure followed by the management
team of a company or an organisation. It is a wide department which consists of HR
management, Payroll department, Recruitment and Hiring department, Training and Appraisal
Department, Insurance management, Research and Development department, Feedback and
Suggestion department and much more. The basic function of human resource manager is to do
planning, controlling, observing employees, directing and guiding the subordinates while they
perform operations, utilisation of work force to the fullest, hiring, interviewing, recruiting,
training, employee retention, appraisal, promotion, salary and allowances and others. It includes
internal and external recruitment, selection, training of traditional and modern performance
method at workplace or in other way, motivating workers and employees by rewards or
appreciating their work, maintaining relations between staff and labour, work on safety and
welfare of employees, focus on labour law. In this report role of human resource management in
an organisation and how it will help in implementation of changes, structure, growth and
planning should be discussed. This report is based on Cadbury's human resource management
i.e. how it works in making its employees self sufficient and well developed with all the
technologies and work culture so that organisation can achieve a good name and fame in the
market, domestic as well as globally. The global leading enterprise Cadbury, was founded in
1824 in England by John Cadbury. The company works on large scale with large number of
employees who are well trained and disciplined that is affecting the revenue and sales. It includes
that how the management team work in organisation with different way, the role of the HR
function within an organisation, the effectiveness of recruitment and selection strategies to
maintain organisational performance, approaches used to manage talent linked to organisational
performance and the achievement of business objectives.
Company Overview:
Cadbury is one of the leading organisation in UK and it is confectionery organisation and
providing various products and services for customers (Cunha and et. al. 2020). It includes they

are offering ample numbers of products for customer as well as run their operations in many
others countries. It utilisation various tools and techniques in order to gaining competitive
advantages as well as developing their brand image in the marketplace. It was established in
England 1824 by John Cadbury in order to sell various other product such as tea, coffee and
chocolates. Cadbury is business model which are developed by his brother’s name as Richard
and George. It considered as financial sound because serve the ample numbers of products. It is
served the wide range of products and services such as chocolates, dairy product and beverages.
It is headquarter is situated in Bourneville, Birmingham. It formulating various strategies in
order to effectively applied in order to smoothly running business operations (El-Naggar and et.
al. 2020). There are ample numbers of product lines which are served in many others countries
such as dairy milk, five star, perk, eclairs, gems as well as beverages which refers to bournvita,
candy, biscuits and many others. After Mars it is second largest confectionery brand name in
whole world. It is developing various strategies in order to smoothly conducting business
operation as well as effectively using human resource practice in order to properly performing
business function and activity. It is also known as confectionery brand in order to operating
business more than 50 countries. It refers to financial sound because ample numbers of mergers
and acquisition with other brand such as Kraft foods made a 10.2 billion takeover with Cadbury
and many others. It has a wide product line which ranges within bars, rolls, biscuits, beverages,
ice cream, chocolates, spreads, hampers especially during festive seasons. The organisation
works within diversification and looks to the need of every culture and prepare the gift boxes and
promotional schemes.
LITERATURE REVIEW
Role of Human Resource Management in business
According to the view point of Azarniya (2020), Human resource management plays a
crucial role in an organisation as it includes various functions and strategies which are necessary
to manage human resources in organisation. In this competitive era, human resource functions
can also their strategies and gain some advantages of competition in the market. First most
benefit of Human resource management is that they can provide managers skilled and talented
individuals to perform tasks in the organisation. All the functions of organisation are based on
right and talented employees to achieve organisational goals and success. Experts in Human

resource team guide an organisation on how they can get specialized talents in the organisation.
In terms of cadbury, the strategic human resource management is to establish and manage
employees relations. Cadbury is so particular about its production process and get individuals
who have desirable experience in the field to maintain quality and taste of the product. That
become a reason that Cadbury became second largest company in confectionery. Strategic
human resource management give importance to learning and improvement of employees which
results in upgraded skills of employees. This will later results in higher productivity and
innovation in the organisation. Human resource managers have all the data of employees in the
organisation and can classify the employees according to their performance and give alerts to
other managers about high performance employees.
According to the view point of Choi (2020), in order to follow process of recruitment and
selection in any organisation two strategies generally can be followed that are open recruitment
and target recruitment. The use of strategy is completely depend on the type of position they are
hiring on and the number of candidates they need to hire. Open recruitment is a recruitment in
which everyone no matter of their qualification can apply for the position in the organisation.
This recruitment provides for large data of candidates which can be prove to be useful for the
company for future reference. In context of Cadbury, it invites online application for jobs of
candidates which is a simple process and helps organisation to collect large data which can bne
used later whenever required. Then according to the applied post in the interview a person is pre
selected for next stage which can include a simple chat with the team of Cadbury. Afterwards
according to the capabilities of candidates they are called for interview process in the
organisation. When a candidate passes the interview round then they send them an job offer to
start their career in company like Cadbury. This process is followed by Cadbury for recruitment
and selection of candidates in the organisation. The Human resource team of Cadbury is so
efficient to judge the candidate either they are suitable for the organisation or not.
According to the view point of de (2020), talent management is a continuous process of
attracting and retaining talented and skilled employees in an organisation. Talent management is
essential for every organisation as it provides for effective as well as efficient production in an
organisation. It also includes process of developing skills of employees and keep motivating
them to modify their performance which results in growth of employees either physically or
mentally. Talent management helps to create an positive as well as motivated working

environment in an organisation. Both the employee as well as employer are responsible for the
development of employees. Employer needs to provide them a training and guidance on timely
manner in order to improve their skills and motivate them with some rewards and appreciation.
This helps the employees to develop them and achieve growth in the organisation. Not only
employer but also employee is responsible for its development. Employee needs to be dedicated
as well as focused for their work to develop themselves. It is the duty of employer to provide
learning and it is duty of employee to learn it in efficient manner. This process of employee
development will led to talent management in the organisation. In context of Cadbury which is a
large organisation requires a large process of training to their employees which needs to be
repeated in case if any employee leaves the job which incurred cost for them. So it is essential
for Cadbury to manage talent in the organisation.
According to the view point of Duggan (2020), there are various systems and procedures
which needs to followed by Human resource of organisation. They use to manage equal
opportunities for employees in an organisation and it is depend on the skills and capabilities of
employees to grow in the organisation. The system also ensures health and safety of employees
in an organisation and provides them extra benefits like insurance Pensions for the health and
safety of employees in the organisation is followed. These functions are performed by mangers
of human resource to provide motivation and better services to their employees which makes
them feel connected to the organisation. Human resource system also provides for training and
development programmes in the organisation. Training to employees is a basic right of employee
as it is required to perform their task and make the employee familiar to the work of the
organisation. In context of Cadbury, the company also follows these functions in organisation in
order to increase efficiency of employees. They provide training and development to the
employees of organisation on a regular basis. They also ensure safety of there employees
irrespective of the company they are situated and provide for insurance of their respective
country.
DISCUSSIONS AND ANALYSIS
Human Resource Functions
There are various basic Functions of human resource which are used by Cadbury in order to
manage their Human resource management. Some of them are discussed below:

Cadbury works on policy that is focusing on the the employees that will help the
organisation in promoting diversity and opportunity among them. It helps the management in
overall functions of the organisation as it provides information to management. Cadbury is
related to various functions of management such as for recruitments and selection functions it
provides resumes of Individuals and for performance check of employees it provides a proper
system to check and many more. The needs of the organisation is focusing on the factors that
will helping them in making the organisation structure, different functions of the organisation
and the relation with the human resource departments. In Cadbury, policies related to
performance management of employees, employees performance is measured on timely basis
through various criteria and in this respect employees are eager to give their best as on the basis
of their performance they will be appraised. Alongside of existing employees, new candidates
should also be given appropriate chances so that new techniques and ways of work execution is
implemented that facilitates operations. The organisation should focus on giving good products
to customers. They will have the methods that should be analysed and it will help them in giving
quality products. The organisation should focus on improving the performance of the
organisation.
Recruitment and Selection: Recruitment and selection of an individual is a basic
function performed by the human resource manager of company(Esfandiari and et. al. 2020). In
case of Cadbury human resource manager uses two type of sources in order to fill vacant places
that are Internal sources and external sources. In Internal sources recruitments are taken from
transfers, promotion, past employee whereas in external sources recruitments takes place through
Direct recruitment, media advertisement, management consultants, employment agencies and
recommendations. In order to recruit and select in effective manner it include finding individuals
with best skills, personality and experience to be a perfect match for post offered. For this
purpose the HR managers of Cadbury collect and review various lots of resume from various
sources and conduct interview for the same. There are various employment laws of UK which
are applicable on UK in order to recruit and employ people in organisation such as employment
Rights Act 1996, National Minimum Wages Act 1998, etc. which contain various rules,
regulations and laws to protect rights of employees in organisation.
Performance management: Performance management refers to management of employees
performance by providing them training and teach them to perform work in efficient manner(Jian

and et. al. 2020). In Cadbury quality of product is only thing which matters to company and to
maintain that quality company provides a proper training to its employees of factory in order to
maintain proper and appropriate quantity of materials in product. In performance management
function Human resource manager takes care of performance of recruited employees in
organisation.
Human Resource Information System: Information system of Human Resource is an integral
part of human resource management. It helps in evaluation and analysis of data collected from
various sources and provides it to managers whenever needed. It also helps in providing salary,
compensation and benefits to employees of organisation (Lopez-Cabrales, A. and Valle-Cabrera,
R., 2020). Human resource department of Cadbury also uses Human Resource information
system to maintain records of various employees of organisation and candidates who applied in
organisation but not needed at that time to contact them later.
Compensation and Benefits: Providing salary, compensation and benefits is a function
performed by human resource management of an organisation (Meijerink, J., Bos-Nehles, A. and
de Leede, J., 2020). This is the basic function to retain employees in organisations and also to
motivate them for best results. Compensation is provided to employees in case of any
infringement of employee right or any other reason from which employee deserve a
compensation.
Analysis of how Cadbury manages development of its employees
There is various process followed by Cadbury in order to develop various skills in its employees
which results in development of employees. Cadbury provides proper and timely training to
employees which helps them to grow in their Career and develop several skills related to their
jobs. According to Todd Stitzer who is Chief Executive of Cadbury, they always focus on
providing better training to their employees which increase their focus on strategic plans and
develop their margin targets. Regular and timely training helps employees to produce better
quality of product which results in more demand for product in market. Employees recruited by
HR managers of Cadbury are so skilled and talented that should be managed in organisation in
order to get success(Mesbah and et. al. 2020). Process followed by Cadbury to retain talent in
organisation is described below:
Planning: Just like other management processes of management planning is the first step for
talent management and involves the process of identifying the gaps in human capital

requirement, formulation of Job description and selecting and developing workforce plan to
initiate recruitments. Planning helps guide sourcing to know the requirement of the company. In
Cadbury HR plans process and consider the skilled as well as talented candidates for vacant
position.
Attracting: In this step HR team of Cadbury decides whether to fill vacancy within organisation
or attract new talent from outside sources. This Step involve pull in a healthy flow of individuals
in organisation from various sources such as job portals, social network, referrals, employment
agencies and many more. As Cadbury became a brand for general public and offers various
benefits to their employees, it attracts a lot on people by name to apply for job in company and
HR needs to decide and select the most skilled as well as talented one for organisation.
Selecting: This step involves various tests of candidates in order to judge which is most suited
for organisation (Moran and et. al. 2020). It is toughest step for HR to manage talent in
organisation as it is difficult to judge someone in one meeting only due to which it includes
various rounds of interview of candidates to be selected for organisation.
Developing: Only few organisations are there who like to operate on idea of recruitment for
attitude and provide training for skills required. In Cadbury, HR manager operates on this idea as
it is important to have employees with positive attitude towards work for creating a positive
working environment. This process of development includes providing training to employees for
better understanding and performance in work. It helps the organisation to get employees of
great talent.
Retention: In order to be a successful organisation it is essential to retain talent in organisation
effectively (Podgorodnichenko, N., Edgar, F. and McAndrew, I., 2020). Cadbury try their best to
retain best talents in organisation through offering opportunities for growth, promotions and
increments, encouraging involvement in decision-making and special projects, training for more
evolved roles and rewards and recognition programs.
Transitioning: Talent management focuses on evolution of organisation through growth of
individual employees and focus on collective transformation. This step involves making each
employee feel connected to such a large organisation which provides them motivation to perform
in best possible manner. Providing various benefits to them such as retirement benefits, effective
succession plan are seen like they are not related to career but they all are important to make feel
employees connected and retain their for long period of time.

In order to develop employees in an organisation both employee as well as employer
plays an important role in an organisation. Employer provides training to employees to develop
their skills which have to be attended by employee with full concentration to gain some
knowledge and skills for its development in job.
Critical Analysis of Human Resource System and Policies that affect business operations and
procedures.
Every organisation incorporates several policies and objectives through which they can
make their employees work in a systematic manner and reducing the occasions that can lead to
improper functioning and delay in accomplishing the goals and targets (Radke and et. al. 2020).
An organisation should consider several policies and adopt them so that work process is eased.
The policies like leave and time off benefits, sick leaves allowances, meals and break periods,
safety and security, health benefits, code of conduct, confidentiality, attendance, regularity,
punctuality, behaviour, work relations, employee inter personal relations and much more so that
employees are motivated and not burdened. As discussed Human Resource Department is a huge
department that its having a diverse scope in an organisation. Same way in Cadbury, the manager
with its whole tram works in direction to facilitate the work culture and the policies which are
developed in the manner to achieve the determined goals and objectives in an organisation.
When an organisation implements any policy for the sake of employees, it directly affects the
work process and operations of enterprise. As talent is considered an important element in
human work force and through this an organisation can work towards meeting its goals and
achievements and to develop and retain it amidst the employees, it is necessary to keep a proper
control and evaluation over it. When organisation focuses on performance of employees it will
lead to better performance of employees which will directly affect the operations and in end the
revenue margins. Same way when accurate policies are developed for listening the employees in
relation to their health and grievances, the employees feel connected and respect the
organisation. When employees are provided comfort in respect to their health, they perform
better thus reducing the work place complications. In an organisation where there are numerous
employees, they have different mind-sets and may suffer with an argument with colleagues or
employers in terms of pay or work burden(Ringle and et. al. 2020). The HR should listen to them
and resolve it on priority so that they are least affected and can work with full focus, this leads to
creating goodwill in market and also easing business operations are people are least diverted

towards their personal grievances. This enhances their performances and company’s
performance as well.
SOLUTIONS AND RECOMMENDATIONS
Humane resources are one of the crucial function each and every organisation which
includes different steps and process in their functions such as the job vacancy analysis then, job
profile development, job advertisement, recruitment, different steps of recruitment such as
interview, written test and online interview. This includes the multiple strategy's in their
functions like they plan to select the talented and specialized employees for their organisation
who can give productive results and all these strategy's help the firms to meet competitive
advantages by the hard and smart work of employees, through which company can reach the
higher profit then competitors(Sarraf and et. al. 2020). All these process can be get better with
help of HRM models and tools along with modern techniques. Process of the recruitment and
selection is big part of HRM function it includes online interview, face to face interview then
written test, screening, then implementation of the employees with in organisation job profile.
But before that recruitment they have to done some important part such as developed of the
effective job profile advertisement at online recruitment site. HR manger can make this step
more analytical by the implementation of more clear and specific job profile statement. They can
give opportunities to fresher graduate as they can come with their new innovative ideas. HR can
briefly describe the specific needs of job profile on their job advertisement and they can make
more clear and productive recruitment. There are the multiple responsibilities of employees and
employers for their productive development. Which can be more effectively done with the aid of
HRM models, motivational models such as with activities like training, motivation, rewords, and
promotion (Stahl and et. al. 2020). Employer can plan for employees training according to their
inherent skills and their requirements. Employees can develop them self with improvement of
their communication and leadership silks.
HRM system of the Cadbury is responsible to manage the get the equal opportunity there
which is there can help in getting high level of customer base which can be there to get the high
productivity along with high profitability. There are many of the things should be there which
can help in getting the high business which is there can used by the company to get some online
platform which are there can cause the high demand in the business where the HR department
should use the different platform which is according to their suitability there. There HR

managers need to give some equal opportunity which is there can give the employee some of
trust which is related with employee and can help in getting better response in sense of
productivity which can help in increasing the productivity of the company along with better
performance of employees (Stahl and et. al. 2020). There is need to have some of the safety
along with health for their employee and different benefits which are there can help in getting
some motivation that when there is any type of loss which is physically then company is able to
provide some of the financial help to their employees.
CONCLUSION
All in all, it can be concluded from the above study that in an organisation employees
play a vital role in deciding the fate of an organisation and for that they are required to work with
full efficiency, which is only possible when they are heard and treated with respect. For this
Human Resource manager comes into limelight and his team works as a support in making this
possible. They train and manages the employees which reduce the cost of operation and increase
the sales margins. When employees are heard and their problems and grievances are looked upon
they work more efficiently with a proper management and reduced wastage. Also Human
Resource manager should work carefully and work without bias, which creates harmony
amongst the work force. It is also studied that that organisation's human resource management
team is lacking some of the measures that is effecting the work culture like safety and security
steps taken by Cadbury in respect of employees is very less that is a question of worry for
employees and distract their working. Sometimes the employees are overheard and it reduces
their motivation to give their best, for it several measures are suggested that can be taken to
overcome it. The study is based totally on the support system and efficiency of employees that is
working in direction to cater higher consumer satisfaction. Cadbury is recognised as the world's
second largest confectionery brand due to the strategies and plans that are prepared in a context
to work process. The system is so efficient that it trains its employees time to time and meet the
dynamic culture of environment, which also results in meeting the competitive advantage over its
rivalries.

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