Burberry HRM Practices

This project analyzes the human resource management practices of Burberry, a luxury fashion house. It examines the purpose and roles of the HR function, critically evaluates different approaches to workforce planning, and analyzes the company's approach to employee relations, engagement, and flexible working practices. The project also explores the impact of employment legislation on Burberry's HR practices.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. An overview of the organisation........................................................................................1
2. Purpose and Roles & responsibilities of HR function of Burberry....................................1
3.Approaches to workforce planning of Burberry..................................................................3
critically evaluate of the approaches strengths and weaknesses of the approaches .............3
4.Approach of employee relations, employee engagement and flexible organisation &
working practice.....................................................................................................................5
5. Employment legislation within Burberry...........................................................................7
TASK 2............................................................................................................................................7
1. Job specification.................................................................................................................7
2. CV.......................................................................................................................................7
3.Interview notes....................................................................................................................9
4. Job Offer.............................................................................................................................9
5.Evaluation of Process of recruitment................................................................................10
6. The rationale for conducting appropriate hr practice.......................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Human resource management is a strategic approach applied for the effective
management of employees work in a business entity so that the organisation able to gain
competitive advantage(Ansoff,Kipley, Lewis,2019). In this report, human resource department of
Burberry Group PLC is discussed for better understanding of this topic. Burberry is a luxury
fashion brand which distributes Trench coats, fragrances, cosmetics, fashion accessories and
sunglasses. This report will lay emphasis on purpose and Roles & responsibilities of HR function
of Burberry. It also covers different approaches to workforce planning including recruitment,
selection, development & training, and reward systems. Also, the approach of employee relations
and Employment legislation will be highlighted. The report will also include job specification,
CV, interview notes and job offer. The process of recruitment and rationale for HR practices will
also be discuss.
TASK 1
1. An overview of the organisation.
Burberry plc is private limited company establish in 1856. This is British luxury fashion house
there headquarter in London united kingdom. They provide the different product clothing
accessories, perfume, cosmetics. Company focus on their product to grow as a high fashion
market. Company develop the fabric this is unique which is provide waterproof and very good
quality and branded fabric. Company can more focus on their fashion stuff they provide the
branded product to their customer they open the first store in Haymarket (Abdelhak, Grostick,
Hanken, 2014). Company listed on the London stock exchange.
2. Purpose and Roles & responsibilities of HR function of Burberry
For an efficient working of an organisation, HR function provide structure to meet needs of the
companies valuable resources. HR department of Burberry works very efficiently. Here are some
purposes of HR department of Burberry are:
 Recruitment
The main purpose of HR department is to recruit right people for the right job. An international
company like Burberry, need to recruit properly for efficient working of the organisation.
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HR department of Burberry plays a key role in development of companies workforce
(Roper,Payant,2014). Burberry's HR department advertises job posting and conduct interviews.
They also coordinate with top managers who are responsible for final selection of candidates.
 Employer-employee relationship
The HR department of Burberry is very attentive in maintaining employer-employee
relationship. The environment of Burberry is very friendly and cooperative. Employees trust
employer's decision and employer help employees with settlement of their grievance (Head,
Alford,2015).
The responsibility of Burberry's HR department is to measure job satisfaction of employees,
resolve workplace conflicts and employee engagement. They empower employees and help them
for setting goal and how to achieve them. HR Department of Burberry communicates freely with
employees and resultant because of the workforce they are able to deliver better experience to
customers.
 Maintaining workplace safety
Being an obligation to follow occupational Safety and Health Act of 1970, by Burberry. This law
says that, Employer's need to provide a safe working environment for employees. The main
purpose of Burberry's HR department is to provide workplace safety and maintain workplace
injury for satisfaction of employees.
The responsibility of Burberry's HR department is to provide compensation to those employees
who got injured in any task they perform. They also provide safety training to employees. The
HR department ensures proper healthy environment and safety of the employees are also taken
care by them.
 Training and Development
The purpose of HR department of Burberry to provide training and development to all the
employees whether they are existing or new ones. The HR department concentrates on
employees whether they understand their job role or not. They also ensure that tas performed by
employees need to be effective and efficient.
The role of Burberry's HR department to provide initial training to the selected candidates at the
time they join the company. Also, the HR Department provide annual training to all the
employees for technological advancement and to gain competitive advantage of Burberry.
 Orientation
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The purpose of HR to conduct orientation programme in Burberry, is to make comfortable the
new hired employees for the environment of the company. So, that they get confident after
understanding the culture of Burberry and work in efficient manner (Ansoff,Kipley,
Lewis,2019).
The responsibility of HR department is to conduct orientation programme for the new joining so
that they get adjust with the company and with their job. Orientation programme includes the
goals and objectives of Burberry and how new joining can achieve short-term as well as long-
term goals. The HR department helps new joining to know his assigned duties and the employee
to know his assigned duties, their job description and job role.
 Employee benefits
The purpose of HR department to provide medical benefit to employees for the satisfaction
among them and for decrease turnover. They satisfied employees by satisfying their medical
need as satisfied employees work with more concentration.
The responsibility of HR Department is to provide health care of employees and provide them
health and dental insurance. For some special employees they provide benefits to their family.
Burberry's HR department ensures employees to get proper disclosures regarding eligibility of
benefits (Roper,Payant,2014).
Thus, the HR roles and responsibilities for the growth of an organisation is very important. The
company Burberry's HR department is very efficient and deals with its roles in a good manner.
The employees of Burberry perform their best with the efforts of HR department only.
3.Approaches to workforce planning of Burberry
critically evaluate of the approaches strengths and weaknesses of the approaches
Recruitment process
Internal recruitment- Internal recruitment is the process of selecting or identifying the best
employee for the job within the organization through different process like transfer, job rotation,
promotion, employee referrals. Positive impact Internal process is help to Burberry for select the
employee through internal process because the cost of training is reduces employee are already
know about the work. Although some new technology is launch so only small process are
needed to given for training not the use of long process so that is strength for Burberry for save
the money and time. Burberry use this process for increase the morale of the employee.
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Because company give the opportunity like promotion to their employee so they can increase
the morale of the employee (Deery, and Jago 2015). And they doing the work properly also help
for company to achieving the goal of the firm. Negative impact- In this proceed Burberry face
the difficulties because they hire the employee within the company so the new skills or
knowledge are not consider in the company. And lack of new skills or idea is affect the Burberry
performance or they cannot achieve the goal or cannot create the innovative ideas. In this process
Burberry face the conflict among the employee. Because there is such issue create the negative
environment in the company. Because Burberry get opportunity to one person or other person
fills jealousy so other employee reduces the morale or also they cannot doing work properly.
External process- External process is the is the process that help to company for recruit the
employee outside the company they select the the best qualified person in the company through
the interview, campus placement, Advertisement etc positive impact Burberry use the external
process to select the candidate outside the company. So that Burberry can select the best people
for the job and acquire the pool of talent to help their businesses that run effectively and also
provide the innovative idea. Negative impact when Burberry select the employee outside the
company and they give the higher positions. So the existing employee fills the dissatisfy with
their jobs because blueberry cannot promote to the old employees. So the morale is reduces and
conflicts increase. Burberry recruit the new talent but employee have a less chance to
understanding the new environment they cannot adopt easily. And this create an negative impact
on the Burberry they cannot meet their future expectation.
Selection method
Interview- interview is the process of select the employee through face to face communication
and check the employee knowledge and acceptance about the job(Anheier,2014). Positive
impact Burberry use the interview process to select the employee these process is give the
advantage to Burberry for less misunderstanding of the candidate and chance to find the
problem of related questions. Negative impact – interview process is costly for Burberry
because they have problem to summarize the response of the candidate also face to face
conversation increase the time and money(Bouajaja, and Dridi, 2017).
Personality test – personality test is hiring the people to test the personality and manage the
performance and analyse that people are fit for the job or they accept the culture or not. positive
impact- personality tests provided the help to the Burberry to select the best candidate who
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easily fit on the culture .Negative impact- Some times Burberry cannot choose the different
personality. so company face the lack of diversity in the business.
Reward system
Reward system is increase the performance of employee. Reward system is best way to to
increase the morale or increase the work through providing the opportunity.
Incentive system- positive impact- incentive system is give the advantage of the the Burberry
to enhance the work to their employee Burberry provide the different pay system so employee
doing the extra work for achieving the extra benefit. Negative impact-Reward system is affect
the Burberry cost of production. Because they provide the extra amount or benefits to the
employees it is increase the cost of production of the company.
4.Approach of employee relations, employee engagement and flexible organisation & working
practice
Human Relations Approach of Employee relation
 The human relation approach focuses on individual or groups at Burberry and helps in
utilizing and modifying such behaviour. Burberry's employees wanted recognition and
participation in decision-making. Burberry understands the want of employees and fulfil
their needs. Thus, employees get satisfied by the attention they gain from the company.
They work with dedication for the company and helps Burberry to attain growth. The
Burberry is successful in achievement of their short terms goal by the efforts of their
employees.
 The human relations approach for the organisation like Burberry is very important,
because by following this approach company focuses on need and want of employees.
After meeting the needs, the employees work to achieve organisational target.
 This approach also help in decision-making of HR Department. The decision-making of
Burberry's HR department influences by employee relation with the company. HR
department's decisions are always concerned with employees like, decision regarding
benefits or resolution of workplace conflicts. As the employees are satisfied being
working with the company (Ansoff,Kipley, Lewis,2019). Therefore, the decision-making
of HR department doesn't influence by workforce of Burberry's. They easily agree by the
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decisions passed by HR department. Thus, this approach saves time of HR department
and leads to smooth working in the organisation.
Zinger Model of Employee Engagement
 Energy of Burberry's employees are well consumed. Also, the company work towards the
employees well being. The work found meaningful to the employees and their hard work
appreciated by the company. This build a better relationship among employee-employer
and help employees contribute towards employee engagement. The company also help
the employees to formulate strategies and plans regarding their career. By this, the
Burberry achieves success and attain organisational goal (Roper,Payant,2014).
 This model is very important for company to achieve the desired goal. The HR
department of Burberry PLC motivates employees by providing recognition and
appreciate them. This motivates the employees towards employment engagement.
 The HR department decision-making provide guidance to employees in achievement of
their goals. The employees work with efficiency in accordance with decisions made by
HR department of Burberry.
Atkinson Model of flexibility
 This model of flexibility is followed by Burberry plc. The company mainly focuses on
functional flexibility. The HR department of the company provides training to employees
regarding task allotted. This helps employees to achieve the organisational goal.
 This model is found essential for the company Burberry. Because by following this they
may able to arrange workforce in completing other relevant task. This provokes
organisational growth as well as employees satisfaction.
 The model also helps HR department for flexible decision-making, as the company
indulges in distribution of different items. So, the company feel free to make decisions
and achieve desired goal(Head, Alford,2015).
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5. Employment legislation within Burberry
Equality act – Equality focus on that all employee are equal for the company . Burberry can
follow Equal Pay Act 1970 or Employment Equality (Religion or Belief) Regulations 2003. In
this act Burberry pay the same amount to all employee according to their job. And Protect their
employee providing the different benefits like family medical facility, children education,
transport services bus, train, for women pregnancy and maternity medical facility etc. And also
they cannot judge the employee by their religion and gender.
Health and safety act 1974-The act defines the duties of everyone from employers and
employees to maintain or manage the work on the work place. The act provide the welfare
service to the employee. Burberry use the act or provide the safety to their employee on the
workplace environment adding plant, equipment, and systems. They provide appropriate
environment to their staff . Regular training provided to employee for safety and health.
Data protection act 2018- Data protection act help to protect the employee data that
organization cannot use outside and only use for the purpose of fairly and lawfully (Head,and
Alford,2015). So Burberry follow the act to protect their employee data and employee is ensure
that all data is safe by the company thus company cannot use the employee data for irrelevant
purpose.
TASK 2
1. Job specification
Job Title Human resource assistant
Reports to Ceo of Burberry
Roles & Responsibilities HR roles are to provide proper Training to employees and
conduct orientation. Managing workforce and their health and
safety.
Qualification MBA in Human Resource
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2. CV
Personal information
Michael Neubert,
52, east central area, London
[e-mail]
DOB- 10,july 1982
Gender – Male
Key skills
 Computer skill- Power point and MS Excel.
 Excellent communication skill.
 A good leader.
 A good manager of employees performance.
Education
 BBA [Bachlor of business administration]
 MBA [HUMAN RESOURCES]
Work experience
HR Manager of present local food and beverages company.
Award
The Best manager award 2018.
Objective
Want to join a multinational brand and provide the best service to the organization.
Personal information
James Fahy
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119 west street,
[e-mail]
DOB – 17 may 1980
Gender – Male
Personal Skills
 Computer skills – Ms excel and MS word.
 Efficient Decision making power and a good grievance handler.
 Communication skills are good.
Education
 B.TECH
 MBA [HUMAN RESOURCES]
Work Experience
HR Manager for 3 years in TESCO.
3.Interview notes
What are your professional strength?
Why you want to work for the Burberry?
What is your experience?
4. Job Offer
JOB OFFER LETTER
Mr. Michael,
52, East central area, London
Dear,
Burberry PLC is so pleased to offer you the designation of HR Assistant. As, your qualification
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and skills fits our HR department.
You are joining from April 5, 2019 as we have discussed. The salary is 6,50,000 per annum and
will be paid on monthly basis.
Medical coverage will be provided through ESIC (EMPLOYEE STATE AND INSURANCE
CORPORATION OF INDIA) which provides you free medical facility and for your family too.
We offer flexible paid time plans, this includes holiday, casual leaves and sick leaves.
If you agree with policies of our company then sign the copy of this letter and give confirmation
as earliest you can.
Then only we shall make you aware about the other information.
Thank you.
Henry lewis
Department head
Burberry
5.Evaluation of Process of recruitment
Recruitment planning- Firstly Burberry analyse the vacant position or describe the job
specification and nature of job, qualification, skills, knowledge, experience for the position etc.
the job specification is mandatory to attract the candidate. Then Burberry find the vacancy in
different departments number of position they required, duties, qualification and evaluate the
right person for right job(Peltier, 2016. ). And next they analysis the job collecting , checking
and generating the information and determine the ability and knowledge for the job, and in the
job advertising describe the all duties and responsibility, location, salary etc. And then evaluate
the job according to how much they pat for the job.
Recruitment strategy – Burberry use the external method for recruitment through campus
placement .
Screening and short listing- Burberry select their employee through interview by face to face
conversation and check the cv also check personality of employee(Potts, 2016).
Evaluation and control – And evaluate the process and to define all the rules to the candidate.
.
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6. The rationale for conducting appropriate hr practice
 Rationale related to job description
For employees of the company having clear job description is necessary to eliminate further
confusion in future related to job profile. Job description helps them to understand the roles and
responsibilities regarding their designation (Head, Alford,2015). This description covers all the
aspects related to the job as designation of the job, salary structure, Training periods etc. all these
informations are provided to candidate in prior so that they can take further next step towards
their decision. This also includes information about the tools applied in company and working
conditions and relationships existing in organisation to make him little familiar with policies
being followed in company.
 Rationale related to interview questions
Reason behind asking questions in interview is to generally know about communication skills,
confidence level and overall personality of the candidate so that company which is hiring
candidate can have thorough idea about the person skills and knowledge which is required by the
organisation. This questions are asked in last round of interview after group discussions or
aptitude test to finalise candidate for the particular designation. This is final step which decides
whether the applicant is suitable for the mentioned designation or not (Roper,Payant,2014). So
for the company asking questions is important task which recruiting team have to undertake.
CONCLUSION
The report was concluded human resource management practices Report has describe the
Burberry HRM practices also Explain the purpose and function of HRM, And evaluate the
different approaches or analyse the importance of employee or employer relationship. Also
identify the law or regulation that follow by the Burberry. The report has been concluded that
process of recruitment and requirement of job. Design the offer letter or also Evaluate the
effectiveness of different HRM practices in terms of raising Burberry profit and productivity
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REFERENCES
Books and Journals
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Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2019. Implanting
strategic management. Springer.
Bouajaja, S. and Dridi, N., 2017. A survey on human resource allocation problem and its
applications. Operational Research.17(2). pp.339-369.
Buttimer, A. and Seamon, D., 2015. The human experience of space and place. Routledge.
Cleaver, F., 2017. Development through bricolage: rethinking institutions for natural resource
management. Routledge.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality
Management. 27(3).pp.453-472.
Head, B.W. and Alford, J., 2015. Wicked problems: Implications for public policy and
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Mustafa, M., Lundmark, E. and Ramos, H.M., 2016. Untangling the relationship between human
resource management and corporate entrepreneurship: The mediating effect of middle
managers’ knowledge sharing. Entrepreneurship Research Journal. 6(3). pp.273-295.
Peltier, T.R., 2016. Information Security Policies, Procedures, and Standards: guidelines for
effective information security management. Auerbach Publications.
Potts, S.G.and et.al., 2016. Safeguarding pollinators and their values to human well-
being. Nature. 540(7632). p.220.
Riley, M., 2014. Human resource management in the hospitality and tourism industry.
Routledge.
Roper, K. and Payant, R., 2014. The facility management handbook. Amacom.
Online
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