Burberry HRM Practices

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. An overview of the organisation........................................................................................1
2. Purpose and Roles & responsibilities of HR function of Burberry....................................1
3.Approaches to workforce planning of Burberry..................................................................3
critically evaluate of the approaches strengths and weaknesses of the approaches .............3
4.Approach of employee relations, employee engagement and flexible organisation &
working practice.....................................................................................................................5
5. Employment legislation within Burberry...........................................................................7
TASK 2............................................................................................................................................7
1. Job specification.................................................................................................................7
2. CV.......................................................................................................................................7
3.Interview notes....................................................................................................................9
4. Job Offer.............................................................................................................................9
5.Evaluation of Process of recruitment................................................................................10
6. The rationale for conducting appropriate hr practice.......................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Human resource management is a strategic approach applied for the effective
management of employees work in a business entity so that the organisation able to gain
competitive advantage(Ansoff,Kipley, Lewis,2019). In this report, human resource department of
Burberry Group PLC is discussed for better understanding of this topic. Burberry is a luxury
fashion brand which distributes Trench coats, fragrances, cosmetics, fashion accessories and
sunglasses. This report will lay emphasis on purpose and Roles & responsibilities of HR function
of Burberry. It also covers different approaches to workforce planning including recruitment,
selection, development & training, and reward systems. Also, the approach of employee relations
and Employment legislation will be highlighted. The report will also include job specification,
CV, interview notes and job offer. The process of recruitment and rationale for HR practices will
also be discuss.
TASK 1
1. An overview of the organisation.
Burberry plc is private limited company establish in 1856. This is British luxury fashion house
there headquarter in London united kingdom. They provide the different product clothing
accessories, perfume, cosmetics. Company focus on their product to grow as a high fashion
market. Company develop the fabric this is unique which is provide waterproof and very good
quality and branded fabric. Company can more focus on their fashion stuff they provide the
branded product to their customer they open the first store in Haymarket (Abdelhak, Grostick,
Hanken, 2014). Company listed on the London stock exchange.
2. Purpose and Roles & responsibilities of HR function of Burberry
For an efficient working of an organisation, HR function provide structure to meet needs of the
companies valuable resources. HR department of Burberry works very efficiently. Here are some
purposes of HR department of Burberry are:
 Recruitment
The main purpose of HR department is to recruit right people for the right job. An international
company like Burberry, need to recruit properly for efficient working of the organisation.
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HR department of Burberry plays a key role in development of companies workforce
(Roper,Payant,2014). Burberry's HR department advertises job posting and conduct interviews.
They also coordinate with top managers who are responsible for final selection of candidates.
 Employer-employee relationship
The HR department of Burberry is very attentive in maintaining employer-employee
relationship. The environment of Burberry is very friendly and cooperative. Employees trust
employer's decision and employer help employees with settlement of their grievance (Head,
Alford,2015).
The responsibility of Burberry's HR department is to measure job satisfaction of employees,
resolve workplace conflicts and employee engagement. They empower employees and help them
for setting goal and how to achieve them. HR Department of Burberry communicates freely with
employees and resultant because of the workforce they are able to deliver better experience to
customers.
 Maintaining workplace safety
Being an obligation to follow occupational Safety and Health Act of 1970, by Burberry. This law
says that, Employer's need to provide a safe working environment for employees. The main
purpose of Burberry's HR department is to provide workplace safety and maintain workplace
injury for satisfaction of employees.
The responsibility of Burberry's HR department is to provide compensation to those employees
who got injured in any task they perform. They also provide safety training to employees. The
HR department ensures proper healthy environment and safety of the employees are also taken
care by them.
 Training and Development
The purpose of HR department of Burberry to provide training and development to all the
employees whether they are existing or new ones. The HR department concentrates on
employees whether they understand their job role or not. They also ensure that tas performed by
employees need to be effective and efficient.
The role of Burberry's HR department to provide initial training to the selected candidates at the
time they join the company. Also, the HR Department provide annual training to all the
employees for technological advancement and to gain competitive advantage of Burberry.
 Orientation
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