Human Resource Management Journal Articles Analysis

The provided assignment involves analyzing multiple human resource management journal articles from various sources. These articles cover topics such as strategic HRM, its relationship with competitive advantage, employee creativity, firm innovation, and the impact of specific projects on HR practices. The analysis will help in understanding different perspectives on HRM and how it can contribute to a company's success.

HUMAN RESOURCE
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
a) Importance and Purpose of Human Resource Management...................................................1
B) Responsibilities and Role of Human Resource Officer.........................................................2
C) Selection Process of ‘Say it with Chocolate' and their advantages and disadvantages..........2
TASK 2............................................................................................................................................4
a) Create a person specification for the role played by Receptionist..........................................4
b) Suitable medium for placing the advertisement of 'Say it with chocolate' company.............4
c) Disadvantages and Advantages of methods of advertisement used by 'Say it with chocolate'
.....................................................................................................................................................5
d) Interview Question for receptionist........................................................................................5
TASK 3............................................................................................................................................5
a) Microsoft offer apprenticeship and Graduate training schemes to both employees and
company......................................................................................................................................5
b) Development and opportunities for staff................................................................................7
c) Benefits of the approaches Microsoft has taken in respect to flexible working practise........7
d) Microsoft motivates its workers through its job design and systems of reward.....................8
TASK 4............................................................................................................................................8
a) Team employee engagement...................................................................................................8
b) Employee engagement an integral strategy of employee relations.........................................9
c) Approaches of engaging workers and importance of improving communication.................9
d) Employees legislation and influence on decision making....................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Human Resource Management is a process to manage performance of employees
effectively and efficiently. The organization should be used Human resource's department to
achieving their goals and targets in which it increasing their profitability and productivity in
marketplace. They have specific goals for an organization and always try to achieve their
objectives. HRM is playing a very important role in management system because they are
performing many functions and activities in effective way. This is the main part of an
organization to performing different activities such as employee, development, Labour relation,
staffing etc. This report will identify requirements of a business “Say It with Chocolate” process
and their functionalities. This company is based on UK to made special chocolate for greeting
purpose. This report will determine the scope and purpose of Human Resource Management and
they have performing different task such as selection and recruitment. They identify the role and
responsibilities of HRM in an organization as discussed in this report.
TASK 1
a) Importance and Purpose of Human Resource Management
The Human Resource Management has designed a new pattern for selection and
recruitment of employee in the organization. This is main part of organization to manage all
business activities and functionality of employee. This is the backbone of a company to achieve
their objectives without HRM, it does not even perform a single task. The human resource of
'Say it with Chocolate' has specific roles and responsibilities. They should hire those people who
have capabilities and skills to manage effectively and efficiently.
There are various types of activities performing in Say it with Chocolate' as described below:
Training and Development Program- The training and development is a very essential
part of organization. It is basically used for enhancing skills and knowledge for growth and
development. 'Say it with Chocolate' is a leading organization to provide an effective training
program for development (Brewster, 2017). This is very helpful for organization to increasing
their knowledges and skill for growth and development. This is the best way to understand each
and every employee knowledge and skills. The HRM department is conducting a new program
for employee. This training and development programme helps company to trained employees in
a systematic manner through which customer get their satisfaction level of quality is back. Due
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to some facing problems company needs to provide training and development services. This is
the main purpose of HRM to provides efficient training sessions to their employee performance.
This function would help company to keep the company environment or quality stable
and sustain.
Recruitment and Selection process- They were conducting a new recruitment process
to hire those people who has capabilities to achieve their goals and objectives. They would
manage the entire procedure for employees’ selection in an organization. The main role of HRM
department to hired a perfect person to manage all the business activities and functionalities in
proper manner. This might reduce the issue of unemployment and also helps to contributing in
business activities. It is the another main purpose of HRM to select best method of recruitment
and selection for hiring the best candidates. Besides, skilled candidates helps to contribute their
skills towards company performance. This function would help to recruit productive employees
for future.
Management of performance- this is the main part of an organization to maintain the
performance of employees and it will measure capabilities of each worker to achieve their goals
and targets (Guest, 2017). Human resource management is strength of every company to
planning a new strategy and that can be improving the performance of companies. In this way, it
can be situated on the top level. It is the foremost purpose of HRM is to enhance the employee or
management performance to ensure effective working environment. This makes the best
approachable designs and establishing work goals. This purpose would reduce the company
issues relating to lack of ineffectiveness, lack of awareness etc. this function of HRM helps build
strong team of employees for company.
Importance of HRM functions
 It helps to improve company bottom line with its strategic models or knowledge which is
most helpful for strategic management.
 It helps to analysing the benefits that can make good impact on the overall functional
level. This also helps to control the best production level.
 This is very much important for safety and risk management.
 Liability issues helps to specialists minimize the organisations' exposure and liablity
related to allegation of unfair employment practices.
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B) Responsibilities and Role of Human Resource Officer.
There are different types of roles and responsibilities of Human Resource Officer in “Say
it with Chocolate” as described below:
Training- this is the main role and responsibility of Human Resource Officer to provide
an effective training for growth and development. It is a core point of “Say it with Chocolate” to
make strategies and plans in achieving their goals and objectives. In this way, it can improve the
performance of employee.
Development- the development process is important to increase their entire business
operations and activities. This is the main duty of Human Resource to find out hobbies and
interest areas of employees. The HR Officer of “say it with Chocolate “is hired the skill and
talented people to increasing the growth of organization.
Recruitment- This is the primary part of an organization where the officer has some
roles and responsibilities to plan an effective strategy and provide guidelines. They are
performing as mediator to build a strong connection between employee and organization.
Role of HRM
 The main role of HR is to attract Employees towards the company performance goals.
 Human resource is the core productive functional department in the organisations which
generate company growth or existing level.
 Developing employee performance and effective working environment.
 Creating competitive environment that helps lower ineffective working surroundings.
 Building team effectiveness and growth to ensure the high performing goals.
 Offering techniques that offering new methods to perform the work.
C) Selection methods of ‘Say it with Chocolate' and their advantages and disadvantages
There are various types of selection processes and techniques of 'Say it with Chocolate' as
described given below:
 Psychometric test– this is the method of interview question that helps to select the best
candidate for the company. The main aim of this method of interview is to analyse the
candidate learning power and ability to understand. It is the basic method to apply for
jobs. These techniques are use the people to identify their knowledge and skills suitable
for particular post. They are required to mention important information in their resume.
Advantages Disadvantages
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 It is very useful method of hiring
 It can save more time (Rees and Smith,
2017).
 Not fill application form in proper
ways.
 It cannot match the technical skills for
particular post.
English Interviews – this is the another method of selection which is more compatible
and leading these days. Some organisation use links from their websites and make call to other
candidates. Besides, it is very much helpful for both company or candidate to select their best
source. This process is very popular for hiring people in a company. This would help to control
the best performing goals.
Advantages
 It can Easily identify the important
information
Disadvantages
 Time consuming
 Very expensive
Structured Interview – this form of interview process would be based on some set of
questions that based on some specific purposes. To identify the employees' confidence level.
This is the best method from others, because company can easily examine the candidate into
deeper manner. Such as to identify their skills, attitude, confidence level etc. It is based on
logical and ability to thinking in proper ways. The HR officer can be asked multiple questions to
check their capabilities of person (Delery and Roumpi, 2017).
Advantages
 It can be find the Internal Talent
 Improve their academic
 Finding weak points of people
Disadvantages
 Very Time-Consuming
 Very costly for development and
training in an organization
d) Potential improvement that could be made to the current selection method
The organization is uses different type of method to hiring the people and this process is
very important to improve the requirement of company. They are achieving their goals and
targets in effectively and efficiently.
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Each and Every people to improve their application form and using different method.
They would hire the skilled people who has capabilities to achieve their goals and targets.
The Interview is also different method of hiring in 'Say it with chocolate' in which people
is aware or not for company (Brierley and Gwilliam, 2017). The HR officer is easily identifying
their skill and motivation towards the organization. Some times, it is not good for organization
because they want expert to expanding the business in all over the world.
The last method is Aptitude and ability test, it is totally based on their logical thinking to
promoting their skills in front of HR officer. It is the best selection process or techniques to
improve the quality of people. Some times, they are not sincere about the test and series.
Current selection method of the company is face to face interview which could be change
by the company in order to make sure the best productive performance. Overall, company
requires adopting the best possible action plan to make the long term growth channel for the
company long term goals. Face to face interview process also helps to make candidates or
company more reliable and sustainable sources. Overall, this would help to control long term
performance and best target opportunity goals. In order to select some new productive
employees. 'Say it with chocolate' needs to adopt some more methods or techniques in order to
motivate employees.
TASK 2
a) Create a person specification for the role played by Receptionist
Receptionist is very important person in organization that would be arranging the
information of particular person and this is known as Admin. All the important information is
share with the Admin manager (Liu and et.al., 2017). The main objective of this post to provide
the information to customer who are visiting the website. They are taking a incoming calls and
performing different functions such as forwarding call, arranging meeting, greeting clients,
distributing post and provide customer services, paper work etc.
 Communication skills- For this job, it is very essential to has an effective
communication skills to transfer information for one department to another.
 Professional Behaviour- they have highly skilled person to interact with other people in
proper manner. They have friendly nature in other employee. This is the main important
features of receptionist.
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 Efficiency power- they are very efficient for her work and can be do their task in perfect
way. This is very hard work because the are doing continuously solve the problem of
employee and provide many informations.
 Multi tasking- they are very multi tasking to handle or mange the information at same
time. They would perform a different task for beneficial for organization.
Rodgers 7 point plan
 Physical make up: this step or term used to identify the candidate health, appearance,
bearing, speech and manner.
 Attainment : it is helpful to identify the individual, qualification, experience.
 General intelligence : it is the term which define and solve problems through which
employee get become more effective and leading goals.
 Interests : This plan helps to guide judge the individual work performance or their
interest level.
 Disposition: this plan helps to identify the individual steadiness, dependability or self
reliance.
 Circumstances: Any special demands of the job, such as ability to work. This helps to
identify the individual capacity level.
b) Suitable medium for placing the advertisement of 'Say it with chocolate' company
There are different type of medium to share the vacancy by advertisement while the
Human resource team of 'Say it with chocolate' places the advertisement by online and
newspaper.
 Company website- This is very useful method to placing the job vacancy by
advertisement. This method id used by 'Say it with chocolate' to shows their job post. The
development team is manage the articles for job in effective manner. Most of the people
are connected through website. The job seeker get the detail of vacancy post and give
interview. 'Say it with chocolate' is mange the whole website information effectively.
 Newspaper advertisement- It is a traditional method to placing the job advertisement in
newspaper. The organization is hire the local people that's why they are given the article
in local newspaper. The article should be short and brief. Even the people understand the
content of people. Company select this method for the company because, this required
the best possible action plan to hire skill full employees. Newspaper is the thin which
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generally used by each individual in their daily routine. This helps them to know about
the latest vacancy in the companies. Advantage of this method is to grab the attraction of
local people. On the contrary, today's due to new or technology techniques person are
more divert to their directions.
c) Disadvantages and Advantages of methods of advertisement used by 'Say it with chocolate'
There are important Disadvantages and advantages of Newspaper Advertisement and
company website as given below:
Advantages
 the Targeted to experience peoples
 they hire people only in local areas
 It is favourable for peoples
Disadvantages
 It is very costly.
 They are used only in single day.
Advantages
 new method for advertisement
 It covered wide areas (Markoull and
et.al., 2017).
 It increases the number of visitor
 it is very easier process
Disadvantages
 minimum response through audience
 some times, its not work
d) Interview Question for receptionist
There are important questions asked at the time of interviews as discuss in given below:
Q 1. What are the role and responsibilities of receptionist?
Q 2. How can you handle the people?
Q 3. How can you mange the whole process ?
Q 4. How can you deal with the client?
Q 5. What are the basic skill and knowledges of computer System?
Q 6. How you greet client when they arrive first time in office ?
From the basis of above stated question or goals, it helps to select best candidate who has
a good quality of communication skills, polite behaviour, good looking features, high controlling
power as well. These quality should receptionist have for the good maintaining customer
satisfaction.
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TASK 3
a) Microsoft offer apprenticeship and Graduate training schemes to both employees and
company
Microsoft is provided many schemes for graduate students to provide training for growth
and development.
 Graduate Training program- This is the method of organization to directly connected
to the students and collages to providing the training of graduate student. This is very
important training for student to enhancing their skills and knowledges. This training is
provided at the end of semester and some times, it can be extended. It is the best way to
start their career to achieve their goals and objective (Oppel and Schreyögg, 2017).'Say it
with chocolate' is also provided this type of training to give for student who has improved
their skill and knowledges.
 Apprenticeship program- this program will launch in 2011 that motivating to their
employee. This is the best process of learning a new thing that would be beneficial for
development. “Say it with chocolate' is also conducting this program to increases their
skills. This is the best way to learn something new in her life. It is very less cost and
every one can used them.
Benefits of Graduate training program and Apprenticeship to employee
Graduate training program Apprenticeship program
Benefits to organisation
The organization should be conducting a
different type of training program for student.
They will enhance their skill and knowledges
for growth and development.
They have connection between the colleges
and student to provide the training in which
some times, it can be extended form 5-6
month. This schemes helps to develop
company culture and long term business
growth as well.
Benefits to organisation
It is basically useful for economic development
and it will enhance their skill and
acknowledges for growth and development.
They are mainly focused on to increases their
learning techniques that would be helpful for
development.
Benefits to employees
It is very helpful to increasing their leadership
quality that are beneficial for organization.
It is important for organization to developing
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Benefits to employees
On the other hand, employees got opportunity
to enhance their interest level towards business
goals. It also helps employees to got promoted
by the time as well. It offered to start their
career from initial level to top level (Heyden
and Van Doorn, 2017).
They are very helpful to increasing their
capabilities and skill for growth and
development.
an effective leader for organization which is
helpful for growth and development. It can be
motivated to their employee and encourages
for worker in large ways. This scheme helps
company to get high performed team members
as well as work quality. It enhances the
motivation level of both employees or the
organisations. This makes the best target
performance goals. On the contrary, employee
get more confident and loyal towards company
growth.
b) Development and opportunities for staff
Who has a permanent job to provide many developments and opportunities by
organization. This is very beneficial for Staff.
 The salary increment is major advantages to motivated their employee. It is the very
beneficial for growth and development.
 They provide job security so that they enjoy their life with families in effective ways. It is
safe for family members.
 They provide the medical insurance and other provident fund for employee so that they
are taking loan and deposited money.
 Permanent job status will also helpful to full fill person personal or professional needs as
well.
 It generates new high confidence level of employee
 Enhance company goodwill or performance quality.
c) Benefits of the approaches Microsoft has taken in respect to flexible working practise
There are important benefits for employee discussed about for growth and development
in given below:
 Development, Qualifications and their interest- This is the best approaches for
employee to enhance their skill and knowledge for development. The organisation would
be understand the key interest of people through training program.
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 Employee creative and innovation- this is important factor for employee and
organization to give an innovative idea for growth of organization. They have capabilities
to build their own ideas and skills in effectively and efficiently. The innovative ideas is
very useful for development because in this way, the market value increases that would
be helpful for productivity and profitability.
 Employee thinking- this is important part of people to increase their thinking power that
would be beneficial for organization (Fernández and et.al., 2017). This is the good
approaches in Microsoft. Most of employee in this company has developed their own
product in market.
 Passion for development- This approaches is developed their passion towards the work
and extended. Microsoft is a leading company in which they have expert and specialist
worker to creating an effective product in marketplace. They are always tried to launch a
new product and always passionate about their goals and objectives. The passionate
employee should always achieve their goals and targets because they have power to
maintain the relationship between other employee.
d) Microsoft motivates its workers through its job design and systems of reward
There are different type strategy and planning is implemented for organization in growth
and development. Microsoft is the most multi national organization to uses different techniques
to design an effective product in marketplace. Time to time, they are motivated to their employee
regarding the awards and designs. Some times, most of the employee feel demotivated because
they feel unskilful and reduce their performance. This is large organization in which they have to
do work on rotational to finding their specific role and responsibilities of employee.
They are interacted with other employee to increasing their interaction for growth and
development. This is the main part of organization to develop their business in all around the
world. They provide many rewards to employee depended upon their performance and
capabilities. In this way, the competition level is increases in day by day. They are fix some
criteria if anybody fulfil the criteria, it provides the rewards by Microsoft. There are many
expectations towards the company for their work. The employee should do their work not only
for salary but they have own interest to achieve their goals and targets.
For example : Say it with Chocolate provide different company software or give task to
employees so that each employee will engage with other employee in order to engage with other
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development power. It helps to motivate employee power and creativity level. It helps to develop
employee understanding power.
TASK 4
a) Team employee engagement
Team employee engagement is an approach to identifying the right situations for all team
member of company to provide the best services to their employee. Microsoft is motivated to
their employee regarding their goals and objective contributed for growth and development.
They are mainly based on the trust, loyalty in which communication between the employee and
organization. They are building a trust between them. This is the best way to increases their
business operation and activities in all over the world. This also helps to control in most
appropriate manner.
They can be increasing their profitability and productivity in marketplace. The
organization is measure the performance of employee and provide a training improving their
skills. It can be moving from poor to the rich and extended. It is basically used for clear the
doubt of employee by Manager to handle the whole business management. It is mainly described
the understanding of organization to fulfil their objective and purpose for growth and
development. It is focused on their goals to build a trust between the employee and organization.
They are supported for employee to developed a new product through these skills. As a
employer, they are always positive attitude towards their work and behaviour to improve the
business results.
b) Employee engagement an integral strategy of employee relations.
The Employee engagement is the best process to managing their thoughts, ideas towards
the growth and development. In this way, it will increase their productivity and profitability in
marketplace. Employee engagement is very useful for organization to solve the problem of
business that are applicable for both smaller companies and large organization (Horak, 2017).
They are playing important part for maintain the relationship between the employees and
organization.
This is very supportive to increasing their productivity capability among the management
and employee. It is also helping to the worker and labour of organization. The employee of
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organization is working in team to managing the business approaches in effectively and
efficiently.
For example: Employee engagement help Micro soft company to build up new challenging
growth performance. Besides, it takes some new level of goals and best target market
opportunities. Microsoft company conduct several activities for their employees better
performance such as involve employees in your business planning process. On the other side,
create a knowledge sharing system goals. Encourage knowledge sharing in a creative way. It
helps to minimize the risk possibilities from the business.
Importance of employee relations in respect to influencing HRM decision making
Productivity : Strong employment relations create a pleasant atmosphere at the work
place. It helps to increase the workers' motivation and sources. It strong the base or improved
employee morale. Companies that have invested into employee relations programs have
experienced increased in the productivity. Through which company can also influence the
decision making approach.
Employee Loyalty: Creating the productive and pleasant work environment has a drastic
effect on the employee performance. This workforce helps to improve employee retention, cost
of recruitment, hiring and trainings is cut drastically.
Conflict reduction: it is the another advantage or importance of employee retention
towards friendly environment. Less conflicts results in the employees being able to concentrate
on the tasks and enhance the work quality.
c) Approaches of engaging workers and importance of improving communication
There are important approaches and strategies which are helpful for employee
engagement to improve the quality and communication skills.
 Share a new idea- This is the best way to develop an effective communication skill
because on the time of meeting, they play important role to expressing their view point
regarding the new product and launch a new product in marketplace.
 Employee Voice- This is essential part for organization to communicate with one person
to another person in effective ways. It is the best medium to share their opinion in front of
client to give the brief on particular subject. In this way, it can increase their issues and
feedback or organization.
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 Company has listened- The company is always listened to their employee and it can be
manage the business operations through the employee. They are always tried to take
opinion of other people and then take a correct and right decision is beneficial for
organization. In case, the organization is not response in proper ways, then the employee
is not doing their work in proper ways. They can reduce their efficiency that is not good
for organization.
 Think Bottom Up- This is very important for organization to think about the employee
and benefits. They are motivated to their employee for growth and development. In this
way, they will increase their skills and capabilities to achieving their goals and targets.
d) Employees legislation and influence on decision making.
Employee legislation is running in whole country by government. It is very important for
human welfare to provide the advantages. The organization should be follows all rules and
regulation that would be generated by government (Nievesand Quintana, 2018). It provides the
safety and equal rights for employee. It provides the standard so that it can be lead for growth
and success in organization. The employment legislation is mandatory part in United Kingdom to
follows all rules and regulation are discussed in given below: Data Protection Act 2018- This law is basically useful to prevent the data and provide
the safety to restore their data. The personal information cannot be leak on this law
because they provide full security in effectively and efficiently. Recent act would refer to
protection laws for the digital age. According to this latest data protection act helps to
make company data protective. It also helps to empower people to take control of their
data. National Minimum Wages Act 1998- This law was proposed by parliament in United
kingdom. They are mandatory part for worker to allocate a specific hour to do their work.
They are giving time period to do completed their task.
 Contract of Employment Act 1996- the main objective of organization to provide the
better security to their employee. They are give the specific time to completed their task.
This law was passed by parliament of UK in 1996.
CONCLUSION
This report will determine the role and responsibilities or organization towards the
employee. The worker will contribute to increasing their productivity and profitability in
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marketplace. They are uses different approaches for development such as conducting training
program, improving communication skills, leadership quality, increasing performance etc. they
can be motivated to their employee through making an effective business strategies and planning
to achieving their goals and objective. In this way, the employee was increasing their skills and
knowledges for growth and development. As per discussion, it concluded that how the business
strategy is helpful for development. They must applicable a different employment legislation to
helpful for employee. This report will conclude the business planning of human resource
management in which this is the backbone of organization.
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REFERENCES
Books and Journals:
Brewster, C., 2017. The integration of human resource management and corporate strategy.
In Policy and practice in European human resource management (pp. 22-35). Routledge.
Guest, D.E., 2017. Human resource management and employee well‐being: towards a new
analytic framework. Human Resource Management Journal, 27(1), pp.22-38.
Rees, G. and Smith, P. eds., 2017. Strategic human resource management: An international
perspective. Sage.
Delery, J.E. and Roumpi, D., 2017. Strategic human resource management, human capital and
competitive advantage: is the field going in circles?. Human Resource Management
Journal, 27(1), pp.1-21.
Brierley, J.A. and Gwilliam, D., 2017. Human Resource Management Issues in Accounting and
Auditing Firms: A Research Perspective: A Research Perspective. Routledge.
Liu, D., Gong, Y., Zhou, J. and Huang, J.C., 2017. Human resource systems, employee
creativity, and firm innovation: The moderating role of firm ownership. Academy of
Management Journal, 60(3), pp.1164-1188.
Markoulli, M., Lee, C.I., Byington, E. and Felps, W.A., 2017. Mapping Human Resource
Management: Reviewing the field and charting future directions. Human Resource Management
Review, 27(3), pp.367-396.
Oppel, E.M., Winter, V. and Schreyögg, J., 2017. Evaluating the link between human resource
management decisions and patient satisfaction with quality of care. Health care management
review, 42(1), pp.53-64.
Heyden, M.L., Reimer, M. and Van Doorn, S., 2017. Innovating beyond the horizon: CEO career
horizon, top management composition, and R&D intensity. Human Resource
Management, 56(2), pp.205-224.
Fernández, L., Ventura, A.C., Andrade, J.C., Lumbreras, J. and Cobo-Benita, J.R., 2017. The
effect of clean development mechanism projects on human resource management practices in
Brazil. International Journal of Operations & Production Management, 37(10), pp.1348-1365.
Horak, S., 2017. The informal dimension of human resource management in Korea: Yongo,
recruiting practices and career progression. The International Journal of Human Resource
Management, 28(10), pp.1409-1432.
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Nieves, J. and Quintana, A., 2018. Human resource practices and innovation in the hotel
industry: The mediating role of human capital. Tourism and Hospitality Research, 18(1), pp.72-
83.
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APPENDIX
Job Description
Company Name Say it with Chocolate
Job Title Receptionist
Division Department Front Office
Full time
Part-Time
Essentials duties and Responsibilities
 Good communication skills.
 Polite behavior
 Good interpersonal skills
 Greet and welcome guests as soon as
they arrive in the company
Education Qualifications
 Proficiency in Microsoft
 Solid written and verbal
communication skills
 High School degree additional
certification in Office management
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