Human Resource Management for Service Industries

Human Resource
Management for Service
Industries

INTRODUCTION
Human resource management describes for both for masses who work within
administration and departments accountable for coordinating or managing activities related with
the employees. HRM is a broad term of management which used to elaborate the management
and development of personnel in an organisation. This assignment based on the British Airways
which is Flag carrier airline business in market of UK, headquarter is in Harmsworth. It is
second largest airline based on the fleet size and passengers carried out by them behind easyJet.
This assignment covers the important aspects of HRM such as role and purpose of HRM and
plan founded on investigation of demand and supply within service industry. Further it elaborates
actual state of employment relations and role of employment legislation in respective industry. It
also includes Job description and specification for specified job role and comparison in between
process of selection in different service industries. At last it includes contribution of training and
development for efficacious operation within the organisation.
TASK 1
1.1
Concept of HRM:
HRM is the activity of coordinating or managing workforce within the organisation in a
structured format or through manner (Brueller, Carmeli and Markman, 2018.). The major
concept of HRM is to take care each and every activity associated with the people to retain for
long time in an organisation (What is Human Resource?, 2019). In context of British Airways
which has lately prospering in gaining contract of flights from the Madeira from Heathrow in
that aspect they focus on the retention of most potential candidates to gain sustainability within
their organisation.
In HRM various activities and practices includes that are as follows:
Planning and forecasting:
HR forecasting involves the plan and coordinate the workforce needs and wants in
effective manner in an business (Burke and Hughes, 2018.) The leading role of respective
division is to forecast and plan the short term and Long term staffing needs and wants as per the
sales, growth and attrition. In context of British Airways the HR department evaluate each and

every factor that helps to enhance employee motivation in positive manner to encourage them to
give one of potential deliverables for a firm and for an individual enhancement.
Recruitment process:
Major role of HR is to list out all the vacant positions within the organisation and spread
knowledge regarding positions in the organisation both inside and outside it. It is one of the best
method to reach at large no. of candidates to select one of potential candidates. In context of BA
they plan and coordinate to select outside the organisation to gain optimum outputs.
Contacts of employment:
Every employee in an organisation have contract with the employer which helps to set
employment conditions, rights and duties, responsibilities and many more (Cheah, Ho and Li,
2018.). With help of kinds of legislation and laws an employee obliged to obey them in
systematic manner and organisation can charge fine in condition of breach of contract. In context
of BA they provide written contracts and agreements to their employee's so that they can adopt
them by understand them.
HR strategy:
HR strategy is the strategy which adopted by the organisation to integrate organisational
culture, employees and systems by managing set of actions to gain desirable outcomes. In
context of BA they accord with changes build various strategies and tactics for gaining potential
outcomes out of it.
Reward:
Compensation and reward plays very crucial role in context of a firm to encourage and
enhancement of personnel in providing one of their best efforts. By using performance
management plan organisation evaluate acquirement and capabilities of employer and
accordingly provides them rewards.
Performance management:
PM is one of important series of actions or activities to make sure or meet organisational
objectives in effective manner. Performance management centring on the organisation,
department and employee to manage specific tasks. In context of BA they they evaluate
performance of their employees on various grounds to gain optimum outcomes.
Overall purpose of HR:

The overall aim of HR is to evaluate the desire of personnel at every tier and provides
each attribute to enhance their motivation level Hence, they carry out potential efforts in
achieving goals and objectives in positive manner.
Nature of airline industry:
Nature of airline industry is very much dynamic in nature as drastic changes occurs in
the both supply and demand of it. Legal and institutional changes directly affect on their
structure of market and cultural factors influence on spatial mobility and its characteristics.
Importance of the role staff in respective industry:
Role staff is very much important in Airline industry as they welcome the consumers
while aircraft take off. They inspect the resources and storage facilities, luggage of consumers
and stock in air-plane with food and beverages.
Role of HRM:
Here are the different HRM roles that are as follows:
Recruitment and selection:
main role of HRM in respective activity is to list out all the vacant position with skills
and capabilities require to fulfil requirements of respective job role. Then HR manager publish
potential news regarding the vacancy and select one of most potential candidate.
Employee relations:
Employees are one of most important Deliverables in context of a firm and their
accountability towards the organisation to maintain healthy relationship with them. In context of
BA they provide compensation, unpaid leaves and career development opportunities to build
healthy relationship with them.
Training and development:
T&D is one of crucial aspect for an organisation to deliver essential knowledge and
development to worker as per the need of marketplace In context of BA they find out potential
skills and capabilities necessary for worker to give one of their best endeavour by conducting off
the job training for them.
Purpose of HRM
Here are some major purpose of HRM that are as follows:
Soft HRM: