Impact of social media - Assignment Sample

Running Head: The impact of social media
Interpersonal and e-communication

The impact of social media 1
The impact of social media on contemporary business communication
Social media have provided many ways to communicate by using advanced
technologies. Communication is the key component for any organisation to work smoothly.
The medium of communication has changed from last few years due to innovation of
advanced technology. Technology has made communication easy; in 21st century everyone
relies on online payment and social media to communicate their message.
Business communication has also changed from last few years due to innovation of
internet and social media which provides faster services and provides ways to get more
customers to the business. In 19th century people use to transfer their messages through
magazines, phone or conferences. These methods have poor feedback facility, so to provide
flexible and reliable was to communicate social media platform can be used. Social media
has made business communication easy and it can be done instantly in back and forth
manner. Improved communication in business helps in expanding the network and brining
many customers together (Perloff, 2014). Apart from that in business the overall production
process is done electronically that helps in efficient functioning. For example an individual
started online business for selling products across the globe, for more pre-sized way
considering the case of Amazon that has expanded all over the world due to social media. It
has offered a user friendly environment where users can easily give feedback and have
smooth communication which leads to customer satisfaction. The feedback is beneficial for
the business as they can understand the query and resolve it to provide better customer
satisfaction. Social media has helped in increasing the profit margin as it promotes the
product and services.
Business communication is essential for every organisation as it improves the inter-
personal relation between the employees. It helps in analysing market scenario and
understanding the market demand. Social media has provided a way to have two way
communication were owner can promote their products and services and customers can raise
a query. Social media has definitely impacted business communication as it is used as a
platform to promote services to end users. Business communication is also used to
communicate with another business as it strengthens the relation. On the other hand it
enhances the overall growth of an organisation by identifying the actions that need to be
undertaken to make appropriate decisions. Social media helps in socializing the business and
helps in connecting with the employees situated in remote areas (Belgium, 2018). Business

The impact of social media 2
communication need to be clear to build trust among employees which can be done using
social media is a medium. While communicating in an efficient manner improves
productivity and avoids the chance of conflicts. It has impacted the business as it allow the
information to be accessed from any corner of the globe and apart from providing the facility
to have verbal communication, social media can use advertisement as a medium to depict
their story (Eslit, 2018). For example manager of the company is in some other country and
some urgent decision need to be made for that case social media is beneficial as it motivate
the employees to take risk and feel free to communicate anytime (Gerbaudo and Treré, 2015).
Commination in a business is important to manage internal policies of an organisation.
The changes due to social media have impacted the business in a positive and
negative manner. Nowadays employees in an organisation can communicate within seconds
rather than waiting for revert. Social media act like a channel to reach larger customers and
get more audience to the business (Poell, 2014). Social media with the combination of
advances technology has filled the communication gap in the business. Business sale have
increased exponentially from last few years due to social media as various campaigns are
organised to track the performance of employees. Social media helps in providing clear
visualization of the entire scenario (Benson, Morgan and Filippaios, 2014). Few years back
visualization of business was limited to sharing the brand information among audience now it
have provided a way to make rapid decisions. Social media has provided better customer
experience as businesses remain active whole day long. Customers can ask for a query and
get revert immediately.
Social media has impacted the communication in businesses as it makes valuable
asset visible to the world and captures loyal customers by interacting with them. Social media
has made the recruitment process easy as mangers can easily search for talented employees
by communicating with the one looking for better opportunities. It provides opportunities to
employees who are looking for job by advertising about vacancies (Braojos-Gomez, Benitez-
Amado and Llorens-Montes, 2015). Social media has impacted the communication in
negative way also as the information is not secure and can be used critically by unauthorized
user. The issue associated with social media is that there are chances of leakage of
confidentiality of data packets (Ngai, et. al, 2015). Social media can even destroy credibility
of business if there is less number of views. Social media can also be misused by performing
cybercrimes and spreading rumours. Some people also use it as a platform for blackmailing
which it turn increases the chances of attack.

The impact of social media 3
It is beneficial for the business as more than 80% of the population has been captured
by social media. Thus it has providing a way to make business available to wider audience. It
has made communication in business easy by making the information available to customers
in any corner within seconds (Argosy university, 2018). The overall growth of the business is
due to social media platform as it helps in interacting with customers efficiently. Business has
adopted social media as a channel for sharing their innovative ideas which in turn has
strengthened the traffic.
Social media has provided opportunity to business on the other hand has increased
risks. It helps to communicate in an organisation externally as well as internally. Social media
is a vendor that establishes strong relation between business and customers. It is a very
effective marketing tool for suppliers and business to promote their services (Inversini and
Masiero, 2014). It helps the business to communicate all over the globe and it is more
convenient than traditional methods. It also helps the business to target their specific audience
and share events with other. The negative side of social media is cyber bullying, decreased
productivity, privacy issues and false connections v. This it can be stated that social media is
a powerful platform but it can be dangerous at certain point of time.
Social media plays a vital role in business communication as it is provide a platform
to clients to tell their story and reach to costumers. It is difficult to control the communication
on social media and sometimes it violates the privacy of a business. On the other hand social
media helps in depicting the story which is going in people’s mind and can be used as a
source to discuss issues (Lipschultz, 2014). It helps in shaping the communication in an
organisation. Social media have different purpose some can be used to any purpose thus it has
to be used in a supportive way to avoid the chances of decimation and misusing the data.
Social media is very beneficial for small business as it will help in growing the business.
Social media helps in business communication as it provides flexibility to consumers as they
can intent to reply. Social media is an inexpensive and great marketing tool. Social media
provide massive exposure of business and enables direct communication between businesses
and customers (Gruber, et. al, 2015). Social media can lead to as all the intra-office
communication is visible. It helps the business to penetrate in the market by adapting all the
challenges.
It can be concluded from this essay that methods of communication has transformed
in last few years. With the change in time the communication has turned out to be more

The impact of social media 4
flexible and rapid by using social media. The tool of social media helps business to attain
long term objectives. It has enhanced the business growth by offering them opportunities to
promote the brand and improve the interaction with customers. Social made has helped the
business by making its information available but it has created risk for the company in terms
of integrity and confidentiality. Thus it can be concluded that consumers use social media in
an adverse way also by creating promotions against an organisation to abolish their image. In
recent years the use of social media has increased act as an integrated process that benefits
business to growth by providing proper marketing policies and building strong customer
relation.

The impact of social media 5
References
Argosy university, (2018). Integration of Social Media in Businesses. Available from
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Belgium, (2018). The impact of social media on your business. Available from
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%20media%20on%20your%20business.pdf Accessed on 25 April 2018.
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