The7stars CSR Analysis and Impact

This assignment tasks students with analyzing The7stars' Corporate Social Responsibility (CSR) program. The analysis should examine the program's benefits for both the organization and society, focusing on aspects like economic development, unemployment reduction, and competitive advantage. Students must also identify potential areas for improvement in The7stars' CSR strategy.

MANAGING
SUCCESFUL
BUSINESS

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1 aims and objective.............................................................................................................3
P2 The project management plan...........................................................................................5
P3 Work break down structure and a Gantt chart..................................................................6
TASK 2......................................................................................................................................8
P4 Small scale research by applying the qualitative and quantitative method......................8
Research methodology...........................................................................................................8
TASK 3....................................................................................................................................10
P5 Analyzing the research and data by using appropriate tools and techniques..................10
P6 Recommendations for implementing the CSR activities................................................16
TASK 4....................................................................................................................................17
P7 Reflective report..............................................................................................................17
CONCLUSION........................................................................................................................18
REFERENCES.........................................................................................................................19

INTRODUCTION
CSR has gained huge importance in the society due to increasing issue among the
people. There are various problems which are required to be focused by the government as
well as company to effectively make the solutions to resolve the issues. Further, it has
become important due to one reason also that the organizations are earning huge revenues
which can help the society to gain benefit. Besides this, by carrying out the CSR activities
they can help the individual (Lee and Shin, 2010). The CSR activity can be defined as the
process in which the organization carries out their activities or conducts the operations
beyond their terms and conditions. There are several rules and regulations which are made by
the government to curb the social issue (Pollach and et.al., 2012). But most of the time it is
not complies by the individual living in the society. At that point of time, by carrying out the
CSR activity it can help to make the individual aware regarding the issue which is residing in
the country. This report focus on The7stars UK which is the British media agency and it
carries out its CSR activity on the various issues prevailing in the society (Du, Bhattacharya
and Sen, 2010). There are several topics on which the CSR activities can be carried out. Most
importantly the CSR activity helps in meeting the sustainable objectives as by focusing on the
benefits of the society the company will indirect contribute in meeting the sustainable
objectives.
TASK 1
P1 aims and objective
As the CSR has become important activity for the organization so it is essential to
analyze the value which it can create for the society as well as company. The aims and
objectives will help the organization to assess the importance of the CSR activity and further,
it will help in evaluating the different methods which The7stars can adopt in the firm. On the
other hand, these activity help in promoting the organization because by doing well for the
society most of the customers as well as agency are attracted towards them.
Topic: “Implementing CSR activities within organisations to meet sustainable objectives
Background of the project:
It is understood by the organization that carry out the CSR activity is important. The
reason behind the issue is that there are very few non-profit organization who are helping the

individuals in the society. Due to the various economic arises as well as arising problem in
the economy, it has become important to help others so that they can effectively contribute in
the economy of the country. Besides this, it is advised to the organization to carry out the
process is because they are capable enough to contribute in these types of activity. Further, by
contribution directly or indirectly in the CSR activity they can help the government in making
the life of the people better (Peloza and Shang, 2011). On the other hand, there are various
advantages for the The7stars organization as through this they can build a positive image in
front of the government. Besides this, the employees of the organization also feel the sense of
satisfaction by helping others in their work. The major issue is that the government require
sustainable development in the country. For the development they use the tax of the public
further for carrying out more development, the tax can be increased. So this problem can be
resolved if the The7stars media agency can contribute a lit bit in the society and help the
government in their process (Levy and Park, 2011). Even another issue is that the increasing
competition is affecting the profitability of the organization. So by carrying out the CSR
activity, the company can make the individuals aware regarding their services given to the
society.
Aim: To implement CSR activities in the organization to meet sustainable objective: A case
study of The7stars UK.
Objectives:
 To assess the significance of CSR activity for the The7stars
 To identify the link between CSR activity and meeting sustainable objectives in
The7stars
 To evaluate the importance of CSR activity in achieving competitive advantage in
The7stars.
 To analyze the methods and the ways for achieving competitive advantage and
meeting sustainable objectives through CSR activity.
Research questions:
 What is the significance of CSR activity for the The7stars?
 What is the link between CSR activity and meeting sustainable objectives in
The7stars?
 How CSR activity is important in achieving competitive advantage in the The7stars?

 What are the methods that can be adopted by the The7stars for achieving competitive
advantage and meeting sustainable objectives through CSR activity?
P2 The project management plan

Network diagram
P3 Work break down structure and a Gantt chart
Work break down structure can be defined as the way through which the manager of
the project breaks down the activities into several parts. WBS is significant for completing
the task effectively; the reason is that by dividing the activity, the tasks are properly managed
by the leader. With the help of work break down structure, the project can effectively
calculate the time taken in the project. The project is generally complex in nature so it is
important to calculate the total time taken for completing the project. Another major
importance of the breakdown structure is that it aids in identifying the risk involved in the
task effectively. Every task is given to different employees, so in this case, by giving them
outline of the risk they can effectively make the plan to overcome it. On the other hand, it is
effective in managing as well as monitoring the work. Further, the standard can also be set for
the particular task which is involved in the whole process. In this case, the project manager
will come to know regarding the task as it has met the standard or not. So it is helpful for the
employees as well as manager who are managing the process.

Gantt chart

TASK 2
P4 Small scale research by applying the qualitative and quantitative method
There are several tools and techniques which can be adopted to effectively gather the
information regarding the CSR activity. In this report, both qualitative as well as quantitative
methods will be used. The reason for using both the methods is that it aid in gathering the
suitable as well as effective data which can help in completing the study effectively. In the
qualitative method, the author will refer the books, journal, and different articles of
magazines regarding the CSR activity of the organization (Kang, Lee and Huh, 2010). This
will help the researcher in getting the ideas regarding the methods and the ways in which
other organization are organization these activities. Besides this, the government has also
made some of the laws regarding the CSR activity and due to this reason, it is important for
the organization to conduct the program according to those laws as well as regulations. Books
and journal provides different information which is beneficial in conducting the activity.
Besides this, it includes vast knowledge regarding the CSR activity so the researcher will
know about the pros and cons which are attaché with it.
Quantitative data also plays an important role in gathering the information regarding
the CSR activity. The books and journals are written by the authors, but it is essential to
identify the need and the requirement of the current scenario. For this reason, questionnaire
will be made by the scholar to identify the views of the respondents regarding the CSR
activity. It is beneficial because the customers will give the authentic data which can be
adopted by the researcher to reach the conclusion. In this case, sample of 20 customers will
be selected for carry out the survey process.
Research methodology
 Research design: For implementing CSR activity in the organization for meet in g the
sustainable objectives, research design is necessary because it will help in carrying
out the further research project. There are three types of design one is descriptive,
exploratory and experimental. In this case, descriptive is the appropriate design which
can be used by the researcher. This is suitable because it helps in conducting the in-
depth analysis which is useful for the study.
 Research philosophy: Interpretivism philosophy will be adopted by the scholar to
evaluate the data which will be gathered by the researcher. Another is the Positivism
philosophy which is not appropriate for this particular topic. Further, in this, the

qualitative research will be carried out to enquire about the importance of CSR
activity and how they are helpful in meeting the sustainable objectives.
 Data collection: Data collection is one of the crucial tasks in the whole research
study, the reason is the research depends upon the data which is collected. In this
research project, both the methods will be used one is primary and the other is
secondary. In case of primary data, the questionnaire will be made and the customers
will put their view points on them. Besides this, primary data is regarded as the first
hand information and on the other hand, secondary data second hand information.
Books, journal articles will be used in data collection.
 Data analysis: In case of data analysis, thematic analysis will be adopted by the
researcher. In thematic analysis, various themes will be made according to the
question. This will help in evaluating the data significantly.
 Limitations: The major limitations which occur in the project are regarding the time
and the authenticity of the data. Sometimes, it takes time to carry out the survey and
gather the data regarding the respondents. Besides this, as there are several books as
well as journal, so due to vast information, it is unable to identify which data is
authentic or which information can be used in the research.
Questionnaire
 Name:
 Age:
 Gender:
1. Do you think that The7stars conducts the CSR activity in the organization?
Yes 
No 
2. Do you believe that CSR activity can help in meeting the sustainable objectives
Yes 
No 
3. What are the advantages which can be incurred by the The7stars for conducting the
CSR programs
Creating awareness regarding services
Establishing goodwill
Tax benefit from government
4. Does with continuous CSR activity, the The7stars can develop competitive advantage

Strongly agree 
Agree 
Neutral 
Disagree 
Strongly disagree 
5. What are the benefits the society can get from CSR activity?
Making people aware regarding situation 
Raising standard of living 
Monetary benefits for carrying out activities 
Creating wealth and employment 
6. On which issue The7stars are required to conduct the CSR activity
Unemployment 
Environment awareness 
Rights of the women 
7. Do you think that by creating CSR activities the government can provide leverage to
the The7stars
Yes 
No 
8. What are the different methods and the ways which can be adopted by the The7stars
in conducting the CSR activity
TASK 3
P5 Analyzing the research and data by using appropriate tools and techniques
Data analysis
Theme 1: The7stars conducts CSR activity in the organization
1. Do you think that The7stars
conducts the CSR activity in the
organization? Frequency
Yes 14
No 6

Frequency
Yes No
From the above graph it can be depicted that most of the respondents are aware about
the CSR activity which is carried out by the The7stars. Out of 20 respondents, 14 of them
believes that the organization with their help of media make the people aware regarding their
rights as well as duties. On the other hand, there are 6 of the respondents who states that they
do not know that The7stars conducts the CSR activity in the organization.
Theme 2: CSR activity is a medium for meeting sustainable objectives
2. Do you believe that CSR
activity can help in meeting the
sustainable objectives Frequency
Yes 17
No 3

Frequency
Yes
No
From the above mentioned graph it can be said that CSR activities are helpful in
meeting the sustainable objectives which have been made by the government. Out of 20
respondents 17 of states that yes it helps in achieving the sustainable objectives. It is because
the sustainable objectives consist of development of infrastructure, creating awareness in the
society etc. By carrying out this CSR activity the The7stars can fulfil the same objectives.
But on the other hand, there are 3 respondents which states that CSR does not much focus on
the sustainable objectives. They conduct the activity for their benefit which is unable to meet
the sustainable demand.
Theme 3: Goodwill can be developed for the The7stars in conducting the CSR programs
3. What are the advantages
which can be incurred by the
The7stars for conducting the
CSR programs Frequency
Creating awareness regarding
services 6
Establishing goodwill 9
Tax benefit from government 5

Frequency
Creating awareness
regarding services
Establishing goodwill
Tax benefit from
government
From the above pie chart it can be made clear that CSR activity has huge advantage for
the organization. Out of 20 respondents, 9 of them believe that it helps in developing the
goodwill of the organization. For the media agency it is required to have good image in the
market. If they do not have goodwill then no individual will be interested in the organization.
But there were 6 of the respondents who said that through CSR they can make the individuals
aware regarding the services which they are selling to the individual. So it will help in
increasing the TRP of their media. Further, 5 of the individual stated that they will get tax
benefit from government as they are focusing on development of society.
Theme 4: With continuous CSR practices, competitive advantage can be achieved
Frequency
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

The above graph states that by helping the society and conducting the social activity,
the firm will be able to develop competitive advantage. It plans important part in building
competitive advantage among the competitors. Out of 20, 9 of the respondents strong
agree with it. But there are 4 of the individuals who disagree with it because they believe
CSR activity is not for all individual so competitive advantage cannot be developed.
Theme 5: Wealth and employment will be created through the CSR activity
5. What are the benefits the society
can get from CSR activity? Frequency
Making people aware regarding situation 7
Raising standard of living 3
Monetary benefits for carrying out
activities 2
Creating wealth and employment 8
Frequency
Making people aware
regarding situation
Raising standard of living
Monetary benefits for
carrying out activities
Creating wealth and
employment
The graph states that, the major benefit which the society can get is creation of wealth
and employment. By education the children etc, the The7stars can provide employment
opportunity which will result in creation of wealth. Out of 20 respondents, 7 of them said that
it will help in making the individual aware regarding the issues in the market. 3 of them
believe that it will assist in increasing standard of living.
Theme 6: CSR activity should be conducted on unemployment
6. On which issue The7stars
are required to conduct the Frequency

CSR activity
Unemployment 10
Environment awareness 4
Rights of the women 6
Frequency
Unemployment
Environment awareness
Rights of the women
According to the present scenario, unemployment situation is on peak, so it is
required by the The7stars to focus on unemployment. Out of 20 respondents, 10 of them
states that people require awareness regarding the issues of unemployment. Besides this, 6 of
the respondents’ believed that due to increasing crime, the CSR activity should be conducted
on communicating the rights of individual to the society. On the other hand, 4 of them state
that environment issue is also alarming.
Theme 7: Government provide leverage to The7stars for conducting CSR activity
7. Do you think that by creating
CSR activities the government
can provide leverage to the
The7stars Frequency
Yes 13
No 7

Frequency
Yes
No
From the above data it can be inferred that 13 of the respondents said that government
provide leverage to the The7stars because they are helping in development of the society.
Due to this reason, they sometimes give leverage on taxation. But with this, there are high
numbers of respondents i.e. 7 which states that no leverage is provided because it is the
responsibility of the organization to carry out the activities for the society.
P6 Recommendations for implementing the CSR activities
From the above data it can be concluded that CSR is an important activity for the
organization which are required to be carried out. As The7stars is the media agency so it has
huge opportunities to conduct the programs which are beneficial for the public. Besides this,
there are several methods which can be adopted by the company to provide benefit. One of
the easiest best is donation, by donating a certain amount to the charitable organization they
can help in operating the activities which are carried out in the non-profit organization (Kim,
H.R. and et.al., 2010). In this case, it is up to the firm that how they will use the amount for
the benefit of the individual.
Another method which is suitable for the The7stars is that they can use their media for
making the people aware regarding the problems. The company can organize the event for
motivating the individual to take part in the activities which are conducted for the up-liftment
of the individual. Further, it is appropriate because for the event, they are not required to
spend on the promotion activity. They can effectively promote their targeted audience and on

the other hand, they can attract huge target audience in their show. This is beneficial for the
community as well as the organization.
Another method which can be adopted by the The7stars is that they can sponsor the
charitable shows which are conducted by different charitable organization. This is also
beneficial for promotion because through the sponsorship, the public will know about the
firm (Seok Sohn, Han and Lee, 2012). It is one of the most common methods which have
been adopted by the big retail organization. For them, conducting the event is the time
consuming process and even it requires huge expense in inviting the individual. By giving
them sponsorship it can help them in organizing the program and further it will be counted in
the CSR activity. Besides this, they can help in development of the infrastructure of the
village etc or help in building. This will help in effective promotion which is advantageous
for The7stars and society.
TASK 4
P7 Reflective report
From the above report I gained in-depth knowledge regarding the CSR activities
which is conducting by the organization. Earlier I did not know that The7stars carry out the
CSR activity in the organization. The reason was that, no rigorous CSR was conducted.
Besides this, I even did not know that by conducting CSR activity the company can help the
government in meeting the sustainable objectives. By reading different books and the
journals I was able to identify the importance of these activities in life of the individual as
well as for the organization. Further, by conducting the survey I was able to gain huge
knowledge because it was my first time for carrying out the survey. Besides this, by
developing the questionnaires and receiving the response from the responses I was able to
gather the data effectively. Further, I never worked in excel sheet but for analyzing the
gathered data, I was required to make graph so that through the diagram, conclusion can be
extracted. Besides this, I gained knowledge about these tools and techniques which will b
helpful in the future. I saw growth and development in myself by doing this project. There
were various areas which were untapped by me, so the study was helpful for me.
But there were some of the issues which I faced at the time of carrying out the study.
One of the main issues was regarding the time management. The time which was allotted was
less and it was my first time for conducting the survey so I took more time. On the other
hand, another issue which I witnessed was regarding the authentic data as well as sites. There

are many sites but sometimes, it becomes difficult to identify which is the authentic site and
from where I can take information. But overall, I gained knowledge and I can see
development in myself regarding tools and techniques.
CONCLUSION
From the above report it can be concluded that CSR is beneficial for the organization
as well as society. But The7stars is performing these activities which are giving advantage to
the individual. The CSR program is providing wealth and employment opportunity to the
individual which can further help in development of the economic system. Besides this,
through the data analysis it has been identified that the organization is required to conduct the
CSR activity on the unemployment because in the youngsters it is the major issue and they
are required to resolve it effectively so that the economy could prosper. With the help of the
CSR activity, the organization can effectively develop the competitive advantage because
with this it can develop goodwill in the society which will help the media agency to develop
advantage over their competitors. It is also believed that by carrying out the CSR projects,
the firm is indirectly helping the government which is assisting in meeting the sustainable
objectives.

REFERENCES
Books and journals
Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews. 12(1). pp.8-19.
Kang, K.H., Lee, S. and Huh, C., 2010. Impacts of positive and negative corporate social
responsibility activities on company performance in the hospitality
industry. International Journal of Hospitality Management. 29(1). pp.72-82.
Kim, H.R. and et.al., 2010. Corporate social responsibility and employee–company
identification. Journal of Business Ethics. 95(4). pp.557-569.
Lee, K.H. and Shin, D., 2010. Consumers’ responses to CSR activities: The linkage between
increased awareness and purchase intention. Public Relations Review, 36(2), pp.193-
195.
Levy, S.E. and Park, S.Y., 2011. An analysis of CSR activities in the lodging
industry. Journal of Hospitality and Tourism management. 18(1). pp.147-154.
Peloza, J. and Shang, J., 2011. How can corporate social responsibility activities create value
for stakeholders? A systematic review. Journal of the academy of Marketing
Science. 39(1). pp.117-135.
Pollach, I. And et.al., 2012. The integration of CSR into corporate communication in large
European companies. Journal of Communication Management. 16(2). pp.204-216.
Seok Sohn, Y., Han, J.K. and Lee, S.H., 2012. Communication strategies for enhancing
perceived fit in the CSR sponsorship context. International Journal of
Advertising. 31(1). pp.133-146.