Role of Content Marketing for First Response Finance Ltd : Report

Added on - 06 Jan 2020

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CONTENT MARKETING
Table of ContentsINTRODUCTION..........................................................................................................................................................3MAIN BODY..................................................................................................................................................................3CONCLUSION...............................................................................................................................................................8
INTRODUCTIONContent marketing is an approach adopted to attract and retain clearly defined audience bydistributing valuable, relevant and consistent content. So as per the definition, it involvespresenting clearly defined content for marketing that moves a particular organisation close to itsgoals and objectives. It involves integrating the company offering with the specifically definedcustomers and not the complete mass in a meaningful way. Therefore content marketing isimportant both for business, customers as well as search engines. As valuable and relevant termsare attached to content marketing so it should be strategically planned while developingimplementing the content(Pulizzi, 2012).Being valuable means that the customers reading the particular content from anywhere, whichranges from social sites or company's website should get something valuable out of it. Byrelevancy of the content the concerned organization shows that it knows the taste and preferenceof the customers that is what exactly are their needs, wants and interests, on what all things theywill feel heart warming, funny and attracted and finally being consistent in your matter involvesbeing recognized on a continuous basis for providing apt content every time and not only for aparticular period. Your writing style, the tone should be same from starting till the end so that itcan convince a large number of audience at the same time. In all the consistency should be suchthat it helps the consumer to know the company and get familiar with it (Trusov, Bucklin andPauwels, 2009)In the present report role of content marketing for First Response, Finance Ltd is shownhighlighting its impact to gain customers and build relationships.MAIN BODYFirst Forward Finance Ltd is a UK based company whose main mission is to providestraightforward finance to people today and tomorrow. The provision of finance mainly rangesfor a vehicle which includes car, bike and van loans. As the service is related to only thosecustomers who are interested in buying any vehicle, therefore, content marketing can play animportant role in the conduct of their business successfully.Currently First Forward advertise its content for gaining customers and buildingrelationship through its official website which iswww.firstresponsefinance.co.uk, which isbifurcated into the introduction about the company, different finance available by it, questions
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