Evaluating Hilton Hotel's Employee Motivation Strategies

The study analyzed the motivation rewards and techniques used by Hilton hotel to retain its employees. The results showed that most employees believe that effective motivation helps in retaining employees for a long time, and monetary rewards are the most effective technique. However, it was found that Hilton is not using an effective motivation system, leading to a high employee turnover rate. Therefore, the study recommends that Hilton should use both monetary and non-monetary reward systems, adopt a participative management approach, provide training and development opportunities, and prioritize employees' health and welfare.

RESEARCH PROJECT

Table of Contents

RESEARCH TITLE
'' To investigate the importance of motivation in retaining employees for long time in the
business enterprise: A study of Hilton hotel”
INTRODUCTION
In every business organisation, employees plays a very crucial role because entire
business operation is largely depends upon their performance and efficiency. In the absence of
human resource, no business enterprise can survive its business activities and function. Thus, it is
very important for management to develop such working practice and policies through which
employees can highly motivate and encourage for effective performance (Yousaf, Yang and
Sanders, 2015). With help of high employee's motivation, firm can increase its productivity and
profitability. The following research project have main aim is to understand the importance of
motivation in retaining employees within corporation. Therefore, in this report, various kinds of
motivation strategies and techniques has been systematically addressed with respect of Hilton
hotel.
TASK 1
1.1 Research project outline specifications
In the present era, the entire business operation and profitability is largely depends uppon
the employee's performance as they are very important part of the organisation. In order to retain
the human resource within organisation, it is very important for organisation to develop such
kind of motivation practices and policies through which employees can highly motivate and
encourage (Paharia, 2013). If corporation effectively satisfy employees then they can retain in
the firm for long time but if they are not satisfied and motivated they can leave the firm. Thus,
firm should provide effective tools and techniques for employees motivation. The Hilton hotel is
famous hotel in the UK which is facing issue related to employees turn over so it required to
adopt such effective motivation strategy through which it can able to retain employees for long
time. The following research project will assist in identifying the ways through which cited
organisation can provide effective motivation and retain them in the form for long time.
Aims
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Investing importance of motivation in retaining employees in Hilton hotel
Objectives
 To understand the concept of employees motivation
 To identify the impact of motivation in retaining employees in the organisation
 To determine the relationship between employees motivation and their performace To recommend several techniques and strategies of motivation which can help in
retaining employees for long time.
Resource Implication
In the following study, the investigator will use some resources to complete the entire
investigation. In this manner, major resource is time and fund so by using limited availability of
fund, it will become hard for the investigator to carry out the study. In order to overcome the
impact of resource, the scholar will follow activity based costing method under which activity
can plan according to the time schedule and fund will be allocated according to activity. The
whole research will finish within a small time duration and this implication will affect the final
result of the work. In this research, the scholar will use the Gantt chart technique under which
specific time will allocate to each research activity or event. In addition to the data will collect
from the primary research and secondary resources will not access by the researcher while data
collection.
1.2 Factors that contribute to the process of research project
At the time of the selection of the proposed project, the scholar have faced various kinds
of factors which given their contribution in the following research. One major component is
interest, while researcher selected the topic then his interest of particular topic largely influenced.
With aid of this, the investigator has just wanted to identify the motivation concept and its
implication on the employee's performance and their retention (Hassan, 2010). On the other
hand, good knowledge and understanding about employees motivation also influence the scholar
to select the project topic. Thus, in order to use this knowledge in the practical aspect, scholar
has decided to carry on the following research. These two major component which contribute to
the process of research project.
1.3 Critical review of key references
Concept of Employees motivation
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As per the view of (Eze, 2009) motivation is a psychological phenomenon which means needs
and wants of the individual have to be tackled by framing an incentive plan. In other word it can
be said that it is an act or process of giving someone a reason for doing something. As per the
view of (Egwurudi, 2008) employees motivation is a level of energy, commitment and creativity
that company's employees bring to their job. It is an intrinsic enthusiasm about and drive to
accomplish activities related to work within the organisation. As per the view of (Danish and
Usman, 2010) employees motivation is a factor which influence them for taking high level
initiative and accomplish their task in an effective manner. Employees motivation is that force
through which they can influence for higher performance and productivity within the
corporation. With assistance of motivation, employees can influence for accomplishing the task
within time period.
Importance of employees motivation
As per the view of (Yousaf, Yang and Sanders, 2015) employees motivation is very
important for company's growth and profitability. The entire operation of business is largely
depends upon the employee's performance. Thus, it is very important for management that it
always keep motivate employees and encourage them for higher performance. With assistance of
effective performance and contribution of employees, firm can attain impressive profitability and
growth. As per the view of (David, 2009) if personnels are motivated and encouraged then they
will able to give their best contribution and efforts in attaining determined objective. On the
other hand if employees are not satisfied from the company's policies, practices, system and
structure then their performance can negatively influence which directly affect corporation's
performance. Thus, it can be said that in order to achieve the high level profitability and
productivity of company. Employees motivation plays a very crucial role.
Employees motivation techniques
As per the view of (Ashraf, Azam and Ashraf, 2015) employees motivation assist the
corporation in increasing profitability and brand image because as employees gives their best
contribution and takes initiative for higher performance then it positively affects company's
growth. There are large number of motivation techniques and ways through which it can
motivate and encourage employees. One of the major motivation technique is monetary rewards
that is related to money based reward. Under this reward technique, corporation gives incentive,
bonus, profit sharing, compensation, perquisites, fringe benefits, extra pay etc. This is one of the
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best technique for employees motivation through which they can improve their living standard
and fulfil their financial requirement. As per the view of (Danish and Usman, 2010) recognition
and appreciate is one another motivation tool through which employees can feels motivated
because under this tool, top management or higher authority recognise and appreciate employees
efficiency and performance in front of other workforce. Celebrate employees achievement
through employee of the month or star performer awards is one of the best technique for human
resource motivation. As per the view of (DeSpain, 2008) participation of employees in the
business decision making is another best way to improve employees motivation. Under this
technique, top management or higher authority should invite personnels in the business decision
making through which they can feel important and valuable for organisation. According to the ()
employees can also motivated by non monetary rewards and appraisal like promotion, higher
responsibility, growth opportunity, increment etc.
Relationship between employees motivation and their retention within the corporation
As per the view of (Paharia, 2013) employees motivation and their retention within the
organisation have direct relationship. If personnels are well satisfied from the company's
policies, practices, rewards, working condition etc then they will not leave the corporation. In
order to retain the human resource in the company, motivational tools and techniques have major
role which encourage and motivate them for higher productivity and performance. As per the
view of (David, 2009) if corporation fulfils employees requirement like financial, personal and
professional then they encourage retaining in the company for long time and they can not think
to switch another firm.
1.4 Research project specification
The present research is based on the importance of employees motivation in retaining
them within the Hilton hotel. The cited firm is facing the issue related to high turnover of
employees, thus it needed to improve its motivation level of employees so as it cab retain them
for long time. To carry out the following study, the researcher will be taken in to consideration
some research methods which are as follows-
Research philosophy- It is considered as the belief regarding the way in which data regarding a
phenomenon needs to be collected, analysed and used. It allows the researcher to understand the
issue related to research in right manner. There are two kinds of research philosophies that is
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positivism and interpretivism (Johnson and Christensen, 2010). In the interpretivism research
philosophy, the researcher has used different theories and finding to test the subjective concept
of the research. On the other hand,in the positivism research philosophy, the investigator has able
to consider on the main objective of the research. In the following research study, the scholar
will consider positivism research philosophy because in this research study some objective will
be developed.
Research design
In order top carry out entire research in an appropriate manner, research design plays a very
important role. It stated as the blueprint and it aids in analysing, collecting, evaluating the
information so that result can be attained within the study. There are various kinds of research
design such as descriptive, exploratory and case study (Khalid, 2009) In the following research
study, the scholar will use descriptive research design in order to carry out the objective and
analyses the outcomes of the study. With assistance of this descriptive research, researcher will
effectively answer the question and make proper judgement.
Research approach
Research approach assists to the investigator in determining the right solutions of the
research question either using any theory or hypothesis. There are two kinds of research
approach that is inductive and deductive research which aids scholar to perform research work.
Inductive research approach will use when there is a presence of the research questions in the
study. But when hypothesis frames to address the research problem them scholar will use
deductive approach.(Flick, 2011) In the following research study, the scholar will consider
inductive framework because whole study will base on the research questions. Furthermore, this
approach assists in attaining the high growth of the study about specific topic to general. The
scholar analyses the impact of motivation on employees turnover. Here, investigator develops
effective theory in order to carry out the study effectively and efficiently.
Data collection
It is one of the most important part of the research in which scholar require to select the
modes of gathering data. In the absence of data collection method, the researcher can not analyse
and attain the objective. There are major two kinds of data collection that is primary and
secondary (Flick, 2015) The present research is based on the importance of motivation in
retaining employees in the Hilton hotel. In this manner, the scholar will consider two method of
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data collection that is primary and secondary. In the primary data collection, a structured
questionnaire will be prepared and it will contain both open and close ended questions. The
major objective of formulating the questionnaire is to identify the importance and implication of
employees motivation in retaining employees in the Hilton hotel. In order to full fill this
objective, the scholar will conduct the survey for employees of Hilton hotel. On the other hand in
order to collect secondary data, scholar will consider some authentic source of books, journals
and online articles.
Research type/technique
Research types is considered as the effective study which includes various form to carried
out the research. Major there are two kinds of research type that is qualitative and quantitative
(Nakkeeran and Zodpey, 2012). In the following research study, the scholar will consider
qualitative research through which he/she can analyse the importance of motivation to retain
employees in the Hilton hotel. With assistance of qualitative research, it will become easy to
collect the information from various sources and draw a valid conclusion at the end of
investigation.
Data Analysis
Data analysis is method which assist in analysing the information in terms of carrying out
the output of the study. There are two kinds of data analysis that is thematic and statistical. In the
following research study, thematic analysis is being adopted in regard to carry out the qualitative
research type.
Sampling
It is another important part of the research study which depicts an explicit structure of
respondents with their respectable size and numbers. Sampling is considered as the process of
obtaining informality from a small number of people selected from the whole universe. In this
research study, the researcher will use random number sampling (Johnso and Christensen 2010).
In this manner, the total number of sample for the research will be 40 employees of Hilton hotel.
The major reason behind this sampling method is to provide equal chance to every individual
thus obtain better information.
1.5 Appropriate plan and procedure for the agree research specification
Activity Week1 Week2 Week3 Week Week5 Week6 Week7 Week Week9&
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4 8 10
Research
Substance
Literature
review and
formulate
aims and
objectives
Drafting
literature
review
Collecting
secondary/
primary
data
Analyzing
data
Develop
research
approach
Drafting
research
methodolog
y
Develop
questionnai
re
Arranging
interview
Conducting
interview
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Accumulati
ng the data
Drafting
Findings
Analyzing
data
Completion
of
remaining
chapters
Taking
feedback
Revising
the draft
Printing
and binding
Submission
TASK 2
2.1 Match resources efficiently to the research question
In order to conduct the research study, there are various kind of resources which used by
the scholar to match the research question of the study. In this manner, humans resource is one of
the resource which has used to collect the primary information by using questionnaire. One
another resource is time because whole research has to be completed by the investigator within a
10 week. In addition to this financial resources has used to prepare the research questionnaire,
printing, stationeries material etc. Furthermore, the researcher has been two research method that
is survey and interview. In the survey , scholar has prepared structured questionnaire which are
as follows-
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Demographic information
1. Name: ___________________
2. Age: ______________
3. Gender: _____________________
4 From how long you are working in Hilton hotel?
◦ 2 years
◦ 4 years
◦ 5 years
◦ More than 5 years
5 Are you satisfy from the company's current working practices, policies and reward system?
 Strongly satisfied
 Satisfied
 Dissatisfied
 Strongly dissatisfied
6 Does Hilton hotel use motivation tools and techniques for employees?
 Yes
 No
7 Which motivation techniques most positively influence you?
 Monetary
 Non monetary
 Other
8 Does motivation techniques improve your moral and performance?
 Yes
 No
9 Are you satisfy current motivation techniques in the Hilton hotel?
 Strongly satisfied
 Satisfied
 Dissatisfied
 Strongly dissatisfied
10 Do you agree that effective motivation helps in decrease employees turn over?
 Strongly agree
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 Agree
 Neutral
 Disagree
 Strongly disagree
11 Which kind of motivation technique can retain you in the Hilton hotel for long time?
 Monetary
 Non monetary
 Other
12 Provide suggestion for improving motivation strategy in the Hilton hotel so as employees can
retain for long time
Interview questions
1 What is the employee's motivation?
2 How employees motivation assists in retaining employees within organisation?
3 Do you satisfy from the existing motivation techniques of the organisation?
4 Which kind of motivation toll should adopt by Hilton hotel?
2.2 Undertaking the proposed research investigation in accordance with the agreed specification
and process
The major objective of this research is to identify the implication of motivation in the
employees retaining for long time in the Hilton hotel. Thus, investigator has been sued two
kinds of research method that is questionnaire and interview. In the context of questionnaire,
scholar conduct the online survey by collecting personal email id of employees and forward
questionnaire on their email. With assistance of online survey, employees can fulfil the question
and provide response without any biasness. On the other hand in the context of interview, scholar
conduct the face to face interview under which various motivation related questions has been
asked.
2.3 Recording and collecting data from participants from the questionnaire
The data gathered from the primary approaches and data collection technique is stated
below. It is essential that the information generated from the questionnaire should be real,
accurate and specific.
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Theme: 1 Different employees are working in the Hilton from different year
From how long you are working in Hilton hotel? Responses
2 years 10
4 years 12
5 years 10
More than 5 years 8
Theme:2 Very few numbers of employees satisfied from company policies, practices and
reward system
Are you satisfy from the company's current working
practices, policies and reward system? Responses
Strongly satisfied 5
Satisfied 5
Dissatisfied 15
Strongly dissatisfied 15
Theme:3 Hilton hotel does not use motivation techniques for employees
Does Hilton hotel use motivation tools and techniques
for employees? Responses
Yes 15
No 25
Theme: 4 Both monetary and non monetary motivation techniques positively influence
employees
Which motivation techniques most positively
influence you? Responses
Monetary 15
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Non monetary 15
Other 10
Theme 5: Motivation techniques improve employees moral and performance
Does motivation techniques improve your moral and
performance? Responses
Yes 35
No 5
Theme 6:Most of the employees are dissatisfied from the motivational techniques of Hilton
hotel
Are you satisfy current motivation techniques in the
Hilton hotel? Responses
Strongly satisfied 5
Satisfied 5
Dissatisfied 20
Strongly dissatisfied 10
Theme 7: Mostly employees believes that effective motivation helps in retaining employees for
long time
Do you agree that effective motivation helps in
decrease employees turn over? Responses
Strongly agree 25
Agree 12
Neutral 0
Disagree 2
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Strongly disagree 1
Theme 8: Mostly employees believes that monetary reward assist in retaining employees for
long time
Which kind of motivation technique can retain you in
the Hilton hotel for long time? Responses
Monetary 18
Non monetary 15
Other 7
TASK 3
3.1 Using appropriate research evaluation techniques with justifications
In order to evaluate the gathered data from primary source, the scholar can use either
formative or summative research evaluation. In the following research study, the formative
research evaluation has used because of to make reliability and validity of primary data.
3.2 Interpretation and analysis the results in terms of original research specifications
Theme: 1 Different employees are working in the Hilton from different year
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2 years 4 years 5 years More than 5 years
0
2
4
6
8
10
12
14
Responses
Interpretation& Analysis: This section stated that there are various kinds of employees who are
working from different year. The scholar has selected 40 employees of the Hilton hpotel who are
working from different year. But most of the employees are working from 2 year and 5 year.
Theme:2 Very few numbers of employees satisfied from company policies, practices and
reward system
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Strongly satisfied
Satisfied
Dissatisfied
Strongly dissatisfied
Interpretation& Analysis: In the Hilton hotel, most of the employees are dissatisfied from the
company's polices, practices and reward system. From the 40 employees, only 10 employees are
satisfied from the company's policies, reward and practices and remaining 30 employees are
dissatisfied from the same. It has been analysed that cited form has not provided effective reward
system to its employees.
Theme:3 Hilton hotel does not use motivation techniques for employees
Interpretation and analysis: This section stated that Hilton hotel does not use effective tools and
techniques of motivation for its employees. From the 40 employees, only 15 respondent agree
from this statement and remaining 25 employees are disagreed from this statement as they
believe that cited firm does not provide effective motivation reward.
Theme: 4 Both monetary and non monetary motivation techniques positively influence
employees
15
Yes No
0
5
10
15
20
25
30
Responses

Monetary
Non monetary
Other
0 2 4 6 8 10 12 14 16
Responses
Interpretation and analysis : The main aim of this question is to identify that which kind of
motivation techniques influences employees most. From the survey it has been founded both
monetary and non monetary reward system can positively influence employees.
Theme 5: Motivation techniques improve employees moral and performance
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Yes
No
Interpretation and analysis: The major objective of this question is to identify that motivation
techniques improve employees moral or not. From this section it has been analysed that in the
Hilton hotel from 40 employees ,35 employees are believed that employee's moral and
performance can increase by motivation tools and techniques.
Theme 6:Most of the employees are dissatisfied from the motivational techniques of Hilton
hotel
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Interpretation and analysis: The major objective of this question is to identify that employees of
Hilton hotel are satisfied from existing motivational technique or not. From the 40 employees of
cited venture, 2 employees are dissatisfied from the existing motivational tools and techniques.
Thus, it has analysed that Hilton is not using effective motivation rewards for personnels.
Theme 7: Mostly employees believes that effective motivation helps in retaining employees for
long time
18
Strongly satisfied Satisfied Dissatisfied Strongly dissatisfied
0
5
10
15
20
25
Responses
Strongly agree Agree Neutral Disagree Strongly disagree
0
5
10
15
20
25
30
Responses

Interpretation and analysis: The major objective of this question is to identify the view and
opinion of employees about the motivation. In the survey, from 40 employees of Hilton hotel, 25
employees are strongly agreed that motivation tools and techniques assist in retaining employees
for long time and decrease employees turn over. On the other hand only 2 employees are
disagreed from this statement. Thus, it has analysed that most of the employees in the cited
venture believes that motivation assist in retaining employees for long time.
Theme 8: Mostly employees believes that monetary reward assist in retaining employees for
long time
Interpretation and analysis:This section stated that monetary reward is best technique for
employees motivation. The major objective of this question is to identity that which kind of
reward system assist in retaining employees. From the survey , from 40 employees of Hilton
hotel,18 employees are believed that monetary reward of motivation assist in retaining
employees for long time. On the other hand remaining 15 employees believed that non monetary
reward assist in retaining employees and decrease employees turn over. Thus , it has been
analysed that financial rewards are most effective motivation toll to retain employees for long
time.
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Monetary
Non monetary
Other

3.3 Recommendation and further research areas
As per the above research, the investigator has been founded that Hilton hotel has not
provided effective motivation rewards and has not used impressive motivation techniques so that
its employees turn over rate is high. The major reason of employees turn over in the cited venture
is ineffective motivation thus, firm should improve its motivation system for employees. From
this research it has been also founded that motivation of employees is very important for
organisation through which productivity and profitability can easily increase. Following are
some recommendation-
 Hilton hotel should use monetary and non monetary reward system for its employees
motivation. In the monetary reward, form should provide incentive, bonus, compensation,
fringe benefits, etc. With assistance of these employees financial need can satisfy and
they will motivate for high performance and productivity and they will retain within
organisation for long time.
 Hilton hotel should adopt non monetary reward for its employees under which every
month, it should appreciate employees by star performer and employees of the month.
Further, promotion, increment, higher responsibility, growth opportunity is best strategy
to retain employees for long time.
 Hilton hotel should take employees participation in the business decision making so as
they can feel important and valuable their self. Employees health and welfare program is also the best strategy to improve employees
motivation and retain them within firm. On the other hand by organising training and
development programs, firm can improve employees motivation.
Further research area
The above research can carried out by the other hospitality organisation in order to know
significance of motivation in employees retaining. With assistance of this research, it will
become easy to identify that motivation assist in retaining employees and decrease employees
turnover.
TASK 4
4.1 Presentation of outcomes
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REFERENCES
Journal&Books
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