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Personal Leadership and Management 1
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TABLE OF CONTENTS INTRODUCTION................................................................................................................................3 TASK 1.................................................................................................................................................3 Analyse the impact of organisational objectives, values and culture on the leadership and management role..............................................................................................................................3 Evaluate the leadership and management skills required to support the achievement of organisational objectives..................................................................................................................5 TASK 2.................................................................................................................................................6 Assess your personal leadership and management skills and identify the personal development. .6 Assess the opportunities for the development of the leadership and management skills...............7 Personal development plan with clear objectives to develop your leadership and management skills8 TASK 3...............................................................................................................................................11 Manage your personal development of leadership and management skills...................................11 TASK 4...............................................................................................................................................12 Review your personal development plan against original objectives............................................12 The effectiveness of your development of leadership and management skills..............................14 Analyse areas for further development and update personal development plan...........................15 CONCLUSION..................................................................................................................................17 REFERENCES...................................................................................................................................18 2
INTRODUCTION Personal leadership and management will help in enhancing the personal skills of an individual through its qualities and competencies. In order to manage effectively the work, of the organisation is an important to being a good leader. This includes the skills and abilities of the top management which helps the leaders to developed effective personal leadership styles (Clayton, 2014.). The other significance include leading and managing high performance teams, which will improve the growth of the personnel. It will also help in the innovating the new culture in the organization. The effective leadership skills will helps company to enter new markets and sectors in the market place. Leaders can improve their abilities through interpersonal skills which will helped their employees to discussed with him and try to give opinions and ideas for the betterment of the organization. A good leader should appreciate his subordinates on their work and should time to time motivate them to give better performance. For conducting the present research, Asda stores Ltd has been chosen. Asda is the British supermarket retailer chain which is owned by the American company but its headquarters are situated in the Leeds, United Kingdom (Asda,2016). Presently, I am working as a General Manager in the cited organisation that requires leadership skills to accomplish defined objectives and goals of the business enterprise. This report comprises of four tasks in which first section is all about the impact of the organisational objectives, its values and culture which demonstrate the leadership role. In addition to this, It also requires its skills to helped in the accomplishment of the organisational objectives. The second section is all about the personal assessment which enhances the personnel skills and helped in developing the leadership skill plan. The third section focuses on the implementation of the plan and fourth is all about the developments in the plan by analysing its impacts in the plan. TASK 1 Analyse the impact of organisational objectives, values and culture on the leadership and management role The impact of organisational objectives, values and culture on the leadership and management role are as been analysed. Asda deals with the products like grocery, general merchandise and financial services. It is a core supermarket retail format which offers number of products and services. The business firm also has mobile company which uses the existing network of EE. The objectives, values and culture are interconnected to each other. If the objectives will get fulfil then, organisational values will automatically rises (Neck, 2010). If both gets accomplished then culture of the Asda will go smoothly. The firm's objectives inculcates to provide inexpensive and low-cost products and services to 3
their customers. For example, to give affordable goods and services, the manager can achieve this objective through reducing the packaging of the products and by this, they can achieve their goals. This can be done throughthe manager which will intends to increase the amount of fresh products which should now sold loose without any boxes (Anderson and Anderson, 2010). This will give positive impact on the consumers because they are getting fresh products. It also helps the organisation to invest less on the packaging material. Asda's values constitutes the respect for the individual which can be customers or workforce, seekingfortheexcellenceandgivingbetterservicetotheircustomers.Theimpactofthe organizational values on the leadership and management role are to ensure that at every level in the firm, employees and departments can make the effective planning of the decisions (Marquis, B.L. and Huston, 2009). For this, the company has taken initiatives to start a program which is the 25 hour induction programme which is known as “Best Welcome”. In which business enterprise will values the customers and employees ideas and opinionsto share with their managers to improve their products' productivity. Asda's culture defines the behaviour of their employees and customers within the organization. The company is a conscience and faithful in doing right things to the customers, workforce etc. The business entity of Asda states that loyalty is the main aspect of this organization and whole business of Asda believes this. However, the culture plays an vital role in the good working environment within an organization which will further helps the workforce to work impressively and effectively (Finkelstein, 2009). The chosen company believes that every decision of employees makes the influence in the organizational culture. To achieve this culture in the firm, the Manager can provide good quality service to their customers and value every individual of the business enterprise. In communicatingduties as well as responsibilities or for promoting ethical morals among the workforce, Asda need cooperative culture which can influence their employees work behaviour. To accomplished this, Asda should be bound up with its workforce and should provide justice at work (Voon and Ayob., 2011). The company can give opportunity to all their workers and employees. To increase their customers base, firm can make products and services accordingly to the needs, tastes, preferences, lifestyles and requirements of the customers. The workforce should respect their customers and if this follows effectively, then there will be a positive impact on the management as well as leader. This is because the main objectives of the organization is already fulfilling that is, the market share is expanding, customers base is increasing and profitability of the Asda is rising (Edwards and Watts, 2010). The organizational ethical values and cooperative culture will also impact leaders as well as management in performing the work and tasks in an effective manner. 4
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Evaluate the leadership and management skills required to support the achievement of organisational objectives The leadership and management skills required to support the achievement of organisational objectives are as evaluated. The leadership and management skills are important in accomplishing the goals and objectives of the company. The leadership skills which needed to achieve the organisational objectives are as follows:Decision Making skills: The leader should know the effective decision making process for that they need more knowledge and information to identifying that what good for organization and which is best for the organization (Oreg and Berson, 2011). To take effective decisions for the company, the manager should know the how to take take decisions for the firm so that they can runs successfully. It helps in the establishing of plans and policies which needed in the formation of business' procedures which helps in organizational performance.Communication skills: This is one of the essential skills which are needed by the manager to managetheirteamsandemployees.Ithelpsinimprovisingtheworkflowandoverall productivity of the business enterprise (Hallinger, 2010). By enhancing the communication skills, the manager will gain employee trust by which which they create transparency in the organization. It will reduce the feelings of the uncertainty and will create positive work environment among workforce. This skills will helps employees to open up with their ideas and opinions and helps in achieving the objectives and goals. Analytical Skills: This is the essential ability which analyse the trends to know the abilities of the employees and assist in dealing with the problems. The manager also discover a more effective and efficient way to complete a particular job task (Buble, Juras and Matic, 2014). It useful in the identifying the key and important objectives through which manger will use appropriate information and knowledge. For example: the managers should be much efficient to utilize the over production and this will be done through the analytical skills. The leader should have that skills to utilize the the dead stocks of the retail stores. Themanagement skills are necessary to accomplished the organisational objectives and they are as follows:Planning Skills: This is the important skills which is needed in the workplace to supervise and manage the different tasks and responsibilities. In planning, the managers delegates the tasks to their employees to done their work accordingly. This management skills is necessary in allotting various works to their employees so that the work can done systematically (Clayton, 2014). The leaders are used scheduled the dates for the specific periods in which tasks should be completed. The leader duty is assign check the various tasks and projects and this can be 5
done through proper managing skills.Time management Skills: This is the most important skill which one have in their leadership styles. This is because it is the ability to meet the deadlines and by which it can use their time effectively. It can done by the experienced leaders which can properly assign the works and complete their tasks on the given time. This skills also known as important organizational skills (Effective communication, 2011). In this, managers wants its employees work should done on the time and through this they can prioritize their work. For this skills, the managers should be delegate, productive and know the time management skills effectively. Interpersonal Skills: It is the ability to get related with others, can create trust among employees and try to know the things from the perspective of the employees. It is the exaggerated of the communication skills but it also includes social and emotional skills (Gagnon,2012).Thisskillisneededintheorganizationbecauseitwillrestrictthe misunderstandings and poor communications from the organization. This is because poor coordination will lead to error in the organizational productivity which should be avoided as soon as possible. TASK 2 Assess your personal leadership and management skills and identify the personal development The personal leadership and management skills which help me in achieving the leadership and management skills are as follows:Decision making skills: I need to developed this skill which is the main aspect of the organization. This skill helps in creating the decisions for the company which will assist in the managementtotaketakebetterdecisions.Decisionmakingisancrucialskillintop management level which will give better decisions for the firm. To create the better decisions helps in efficiency, organisational growth and development as well as the profitability for the company (Importance of Motivation,2013). The manager should emphasises on the decision which are important and crucial for the organization and the decisions can be short term or long term. The decision power skill isless in me which I have to enhance to build good management.Communications Skills: For achieving organizational objectives, I must possess effective communication skills which help me to properly communicate with my workforce so that, they can easily attain the objectives. Effective communication between manager and employees also helps in better relationship between these two which will result in improving their teamwork and decision making process. Effective communication is necessary in the organization helps in 6
deepen the connections to my colleagues and teammates. This helps in improvising teamwork, decision making and problem solving (Leadership Theories,2013). It enables to communicate even negative or difficult messages with the employees without creating conflict or reducing faith. The communications skills is great in me by which my works go smoothly without any hindrances.Time management skills:This skill is most important part of the company which organizes the task and responsibilities. But in this skill, I need time to manage my work and not able to organize the work properly. So , for this, it results in missing my deadlines and work remain in complete. This will affects in the work which was remain in-organized and the flow of the work remain inefficient (Puccio, Mance and Murdock, 2010). This will show the poor work quality in my work and which leads to higher stress levels in the individual. This all led to negativity in my position that means the reputation of mine will decreasedand will further lead to stalled career. But the benefitsof the effective time management aregreater productivity and efficiency, better professional reputation and increased opportunities for enhancement. Interpersonal Skills:This skills will includes some of the factors which I poses in my management skills. This includes verbal communication with my employees and the listening skills which is essential for managers to listens to their subordinates (Pedler, Burgoyne and Boydell, 2013). I will try to listen to my teammates so that will create the good working environmentinorganization.Itwillalsohelpedinthereducingtheconflictsand misinterpretation between the teammates. This skills helps the individual to deal with their tasks and responsibilities efficiently. Assess the opportunities for the development of the leadership and management skills In order to develop leadership and management skills various opportunities are present which can be undertaken for managing all the activities within Asda in appropriate manner. Further, management skills can be developed through training sessions which are organized within the workplace on continuous basis (Daft, 2014). Moreover, training will support in managing all the key tasks within the workplace in effective manner and in turn it is beneficial for the entire business. Apart from this, taking advice from seniors is also one of the most effective way through which management skills can be developed. Further, it is well known fact that in company like Asda efficient workforce has been hired and due to this reason taking their advice for enhancing management skills is effective in every possible manner. Moreover, the training sessions being organized within Asda on continuous basis are effective through which knowledge in relation with managing tasks and other type of crucial activities increases. Therefore, development of management skills with the help of training can directly 7
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contribute in boosting organizational productivity and can provide ample of opportunities to the business such as conducting all the tasks as per plan etc. (Beausaert, Segers and Gijselaers, 2011). On the other hand for development of leadership skills also various opportunities are present which I can undertake. Firstly I will listen effectively to others as it is the main quality of good leader to listen to others. Moreover, through this I can know whether all the staff members within Asda are satisfied with the working environment or not. Therefore, by listening to others on continuous basis I can easily develop my leadership skills and in turn other individuals present within the workplace can be handled easily and in efficient manner. Motivating others is also one of the best way which I can undertake for development of my leadership skills (Nahavandi, 2009). I will consider different methods for motivating others and this will assist me in managing others. Apart from this, it will support me in encouraging others to take part in major affairs of the business and this will prove to be fruitful for enterprise. Apart from this, in Asda various seminars are organized for leaders and this will support me in enhancing my leadership skills. I can easily know about the effective ways to enhance leadership skills such as decision making, time management, critical thinking etc. Moreover, this will provide me proper support in managing others and I can easily contribute for management of workforce within the workplace. On the other hand, I will take advice from other leaders who are already working in Asda for longer period of time. This will directly assist me in enhancing my leadership skills and I can easily manage team of large number of individuals who are working in Asda (Asda,2016). On the other hand, by handling conflicts of large number of individuals I will develop my leadership skills and this will develop trust and confidence in individuals who are working in the enterprise. Through development of leadershipalongwithmanagementskillsitispossibleformetocontributeinproductivity enhancement of Asda and it will assist in enhancing my personal performance also. Attending training sessions, reading books and journals will support me in enhancing management and leadership skills through which each and every operation within the workplace can be carried out efficiently by me. Personal development plan with clear objectives to develop your leadership and management skills In order to develop my leadership and management skills, I must focus on devising personal development plan that support me in developing existing and potential skills that further assist me in performing my activities within the organisation (SCOTT DeRUE and Ashford, 2010). For working as General Manager in Asda supermarket, I must require to amend different skills that would support me in achieving the organisational objectives. The other significanceinclude leading and managing high performance teams, which will improve the growth of the personnel. It will also help in the innovating the new culture in the organization. The effective leadership skills will helps company to enter new markets and sectors in the market place. Leaders can improve their abilities through interpersonal skills 8
which will helped their employees to discussed with him and try to give opinions and ideas for the betterment of the organization. A good leader should appreciate his subordinates on their work and should time to time motivate them to give better performance. Furthermore, for rendering services as General Manager in the supermarket, I must possess different leadership as-well-as management skills that would support me in achieving the clear objectives. For instance; rendering service as the cited post ensures me to take effective decisions for employees and organisation so that it would support me in satisfying their needs and requirements. In addition to this, it is essential for me to develop communication skills so that I can easily interact with the staff and customers who visit the store for purchasing products. Therefore, it is essential to devise an effective personal development plan that would support me in amending my existing and future leadership and management skills. Skills that required to be developed Activities for developing the existing and potential skills Objectives for developing skillsTime-period 1. Effective communication skills Enabling day-to-day discussion and meeting with the staff members. Inspiring and motivating them to provide their suggestions and feedback. Proper listening to their employees. The key objective of amending communication skills is to ensure that I must easily delegate daily operational activities among the staff. Another objective for improving the communication skills is to smoother the organizational activities through building effective relationship among the staff and employees. 2 months 2. Decision making skills 1.Encouraging their staff to provide suggestion and The key objective for developing decision making skill is to ensure 3 months 9
decisions for the organisation. 2.Conducting formal and informal gathering that I can easily implement the strategy within the organization. 3. Team building skills 1.Formulating team within the supermarket. Another objective for developing team building skill is that through this; I can easily ensure enhancing the team performance within the supermarket. 1-2 months 4. Inter personal skills 1.Activities must be planned among the supermarket in order to interact with staff. 2.Proper communication of strategies to all levels of employees. 1.Objective for developing interpersonal skills is that I can build effective relationship among the employees within the Asda store through enabling proper communication. 5-6 weeks 5. Time management skills 1.Prioritising the daily activities as per their importance. 2.Planning activities and delegating less important activities to lower level staff and employees. 3.Creating checklist of all the activities. 4.For managing the time, allocate proper time period to all the 2.However, the objective for developing time management skill is to manage my time for important and urgent activities and to avoid wastage of time. 3 weeks 10
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activities (Amagoh, 2009). 6. Stress management 1.Encouraging brain storming session within the store. 2.Indulgence in activities to remove stress. 3.Proper relaxation 3.Further, the main objective for developing my stress management skill is to manage stress and tension level within the store. 2-3 months 7. Attending customers 1.Focusing on listening customer feedback and responses. 2.Meeting the requirement of customers. 4.The main objective of amending these skills is to provide effective services to customers so that they can engage in re-purchasing of their products (Nahavandi, 2009). 1 month TASK 3 Manage your personal development of leadership and management skills After constructing personal development plan for amending my leadership and management skills I must focus on implementing the plan so that I can easily amend the required existing and future skills. In addition to this, I must focus on documenting the required activities so that I can successfully implement the plan within the organization. However, to manage my own personal development plan of improving the leadership and management skills I must focus on different activities that is- 1.Record the learning and achievement-In order to implement the development plan I must focus on recording the learning and achievement that I have gained while implementing the development plan. Furthermore, recording the learning and experience will also assist me in assuring that I have attain the required learning and progress through implementing the development plan. In addition to this, through recording achievement and learning they can easily track their learning and experience that I have gained. As, well as it will also assist in taking appropriate action to improve the required skills that I have lacked. 2.Proper reviewing and monitoring of the plan-Another activity on which I must focus while implementing the development plan is that I must regularly review the developed plan in order 11
to successfully develop the leadership and management skills. I must monitor the plan on the continuous or within specific time period so that I can easily take the corrective action to overcome gap that hamper the development of required skills. In addition to this, with the help of monitoring the development plan it may also overcome the incorrect activities that are impose within the plan (Nguyen and Mohamed, 2011). Therefore, I can employ different activities in order to amend the current and existing skills. 3.Self assessment-As I am in the position to implement the above devise development plan I must focus on self assessment through conducting personal SWOT that support me in determining the skills that I have gained through personal development plan. With the help of self assessment I can easily engage in the lifelong learning process that will directly enhance my own performance. In addition to this, to manage own personal development of leadership and management skills self assessment plays significant role as it will critically reflect my own learning and performance to ensure that I have attain or met the required skills or not. 4.Recording the individual learning-However, to implement the development plan successfully I can also engage in recording the individual learning so that I can easily review the progress or development of leadership and management skills. In addition to this, with the help of recording the learning and easily devise my own learning curve that further assist me in enhancing the learning. Moreover, with the help of recording the individual learning it will also support me in taking the future decisions for the Asda store. TASK 4 Review your personal development plan against original objectives In order to plan for further developments I must monitor and review my personal development plan against the original objectives. Moreover, reviewing the personal development plan will support me in assessing the learning and experience that I have gained through implementing the personal development plan(Beausaert, Segers and Gijselaers, 2011). It is essential to timely review the development plan so that I can easily amend the existing and future skills that can also support in boosting my career opportunities. Devising personal development plan plays significant role in improving the focus of employees and also result in providing sense of direction to the employees. Furthermore, personal development also benefit the organization in promoting development of their staff and employees that further result in creating positive image of Asda in the retail industry. In addition to this with reviewing my own personal development plan I can also accomplish my career growth and prospect through enabling proper training and development. The review of personal development plan against original objectives focuses on- Key objectivesOpportunitiesCurrent level ofSuccess ratioEvidence 12
availableskills Leadership abilities There are wide opportunities available for me that support me facilitating the development. Furthermore, I also have opportunity to attend various conferences and seminars to amend the leadership skills. The current level of skills is that I possess effective communication skills that support me in directing and leading staff within the store. In addition to this, with the help of attending conference and seminars I can easily amend leadership skills (Daft, 2014). In order to gain effectual leadership skills I must focus on allocating the activities to each and every team member. The success ratio of leadership skills can also be reviewed through proper work management within the store. The evidence of gaining effective leadership can be measured through taking proper feedback from the employees and assessing the behaviour of each and every member of team. Interaction skillsIn order to enhance the interaction skills I can focus on gaining presentation skills as it support me in conveying my knowledge and learning to staff members of Asda. In addition with this, with the help of reading books I can also improve my communication skills. The current level is that I possess effectual communication skills that support me to interact and communicate with staff and customers who visits Asda store. Furthermore, currently I also have effective listening skills that support me to gain information from the customers and In order to measure the success criteria I must focus on taking response and feedback from the higher personnel. They will judge my performance within the organization and rank accordant with the acquired skills. In order to measure success I can also take The interaction skills can be judged with the help of taking proper responses from customers. 13
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staff members within the organization. feedback from the clients and customers that purchases our products and services(Puccio, Mance and Murdock, 2010). Team effortIn order to amend team management and team effort skills I have certain opportunities that is I must focuses on devising team so that I can easily build the skills. Though reviewing the development plan I have identified that currently I am ineffective in managing the diverse team within the Asda that overall impact my performance. Through enabling proper mentoring I can easily manage the team within Asda. In addition to this, through proper monitoring also I can measure the success. Effectual and healthy relationship with the team members. Through reviewing the personal development plan against the objective I have determined that I have gained adequate skills that would support me within Asda store to manage the day to day activities. I have also determined that through developing these leadership and management skills I can easily lead the staff and employees in order to accomplish the overall objective of Asda. The effectiveness of your development of leadership and management skills The effectiveness of personal development plan can be measured through certain ways that is through measuring the satisfaction level of customers, measuring the conflict at the workplace, assessing the overall performance of the organization etc. the personal development plan mainly focuses on amending the existing and potential skills that is required by the manager in order to accomplish their objectives. However, personal development support me in improving and developing the required skills in order to manage the future career opportunities and growth within the Asda supermarket. The effectiveness of personal development plan can be measured through- 1.Measuring the customer satisfaction level-with the adequate leadership and management 14
skills I can easily satisfy the Asda customers by providing quality products and services within their store. In order to render services as general manager I must have adequate interaction skills that would support me to communicate and interact with the customers who visits the store for purchasing the products. Thus, effectiveness of personal development can be measured through assessing the satisfaction level of customers. It is the duty of general manager to ensure increase in sales and profit ratio therefore, with the help of adequate management skills they can manage the resources with in the store that would further result in increasing the sales volume within Asda. 2.Assessing overall performance of organization-Through measuring the overall performance of organization I can easily evaluate the effectiveness of my personal development plan. With the help of gaining adequate leadership and management skills I can easily manage the resource within the store that would result in accomplishing the objectives in the proper time period that would further assist in enhancing the overall performance of the Asda store. In addition to this, with the help of development plan I have gain decision making skills that support me in taking effective decision for the organization that positively impact the performance of store within the retail industry. Furthermore, developing leadership and management will also support me in managing and directing the workforce in the effective manner that outcome in rendering adequate services to the customers that further result in generating the sales and profit ratio of the organization. 3.Measuring number of conflict within the store-Another way through which I can easily measure the effectiveness of personal development plan is through measuring the conflict within the Asda store. With the adequate leadership and management skills I can easily manage my stress that would result in overcoming the situation of arising conflict among the staff members or customers of store. However, through personal development I have gained adequate skills related with managing stress, managing time, decision making skills etc. that support me in building the effective relationship among the employees of supermarket that would lower the ate of conflict with the organization. Furthermore, through enhancing the leadership and management skills I can also perform my all activities in the effectual manner that overcome the situation of conflict within the Asda. Analyse areas for further development and update personal development plan Through monitoring and reviewing the personal development plan as well as evaluating the effective of development plan I have determine that there are different areas that requires further development so that I can render proper services within the Asda Store. To survive in the contemporary scenario, I must ensure development in technical skills as with the implementation of technical 15
equipment within the supermarket has reduced the activities of staff. Furthermore, with the help technical equipment I can also manage the database of employees as well as customers that what is likely preferred by the customers. The different skills that need to developed by me include- Skills further requiredActivitiesTime period Conceptual skills11Communicating with higher authorities and superior. 11Mentoring and directing the staff. 2 months Planning skills11Enabling checklist for the daily activities. 11Delegation of activities to lower level staff. 11Allocating time frame to each and every activities. 3 months Technical skills11Working or using computer systems for managing the customers data. 11Seminars and conference 11Focusing on proper training and development of technical skills 3 months Furthermore, in order to develop the future skills and abilities I must focus on different activities that is I must focus on continuous development as well as learning procedure that will support me in improving the required skills. In the present scenario visual learning will also support me in amending the skills as itis considered as cost effective method that improve my leadership and management skills. In addition to this, with the help of training and development I can also enhance the existing knowledge and skills that would support me performing my job in the effective manner. Further with the help of proper training and development I can also enhance my knowledge that would support me in rendering adequate services to Asda customers. In addition to this, development will also support me amending the skills that would further assist me developing the career growth. For attaining 16
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the higher position with Asda store training and development will support in developing the potential skills that support them in future to accomplish the objective of Asda store. In addition to this, I have also analysed that there are certain areas for further development that enable my future growth within the organization. I can further develop my abilities and skills so that I can attain the future position of becoming CEO of the Asda store. For attaining this I can amend the potential skills and knowledge to gain adequate experience that will support me in performing my activities in store. Therefore, from the above updated plan it can be stated I have accomplish technical skills as well as conceptual skills that is required to perform the activities of CEO within store. CONCLUSION This report is all about the leadership and management of the personnel and here, the personal is General manager of Asda which has various skills and abilities which enhance the leader to meet their organisational objectives and goals. The company constitutes various objectives, values and culture which helps them to increase the profitability and expand their business. The leadership and management skills will helped the personnel to accomplished success in the competitive market. Furthermore, organizational objectives and culture have major impacted the role of leadership and management in the organization. However, the report also assesses the individual personal leadership and management skills which will support them in accomplishing the goals and objectives through their various organizational skills. The company has also developed an effective skill plan to support and enhance the skills of individual in the specific time limit. Moreover, development plan is created for the general manager of Asda to raise their skills so that, they can effectively manage their employees in achieving the objectives. At last, it describes that there various skills which should be be enhanced to achieve objectives and goals. Time management skills and decision making are the two skills which are needed to be improvise as well it is the important organizational skills. All the skills provides a base to individual in accomplishing all the tasks and activities of the company in effective manner. Further, time management skills allow to carry out all the tasks in appropriate manner and as per plan. Moreover, it saves time and bring fruitful results for the business in every possible manner. 17
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