Innovation and Commercialisation

Innovation and
Commercialisation

Table of Contents
 Introduction
 Importance of Commercial Funnel
 Application of New Product Development (NPD)
 An innovation case of Samsung
 Detailed of innovation business case
 Nature of business
 Conclusion
 References

Introduction
In order to make business successful, it is necessary to know about
overall trends of market. This presentation is going to evaluate the
concept of commercialisation and innovation in business, which is
based on Samsung Electronics and consider as world's largest
multinational electronic organisation.

Importance of Commercial Funnel
Commercial funnel is defined as entire journey of consumers to
purchase products of a company. With the help of commercial funnel,
Samsung can attract more customers and convince them to buy their
products. There are different steps associated with commercial funnel
like opinion, preference, awareness, purchase, consideration etc. All of
these elements can be used by firm to attract and impact purchasing
decision of customers.