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Globalisation in Nike International Marketing

   

Added on  2020-10-22

8 Pages2598 Words70 Views
International Marketing
Globalisation in Nike International Marketing_1
Table of ContentsINTRODUCTION...........................................................................................................................1I. Evaluate how some drivers of globalisation help Nike to expand in this new market............1ii. Critically analyse nature of global environment for Nike......................................................2Iii. Identifying one specific target market in UK........................................................................3iv. Presenting one type of global international strategy method which Nike used.....................3v. Presenting one international market entry strategy.................................................................4CONCLUSION................................................................................................................................5RFERENCES...................................................................................................................................6
Globalisation in Nike International Marketing_2
INTRODUCTIONInternational Marketing Is the simplest principles of marketing that are applied by morethan one country. The chosen company for this report is Nike which is one the largest retailcompany in US and it wants to expand its market in UK with more new products. Reportdescribe how some drivers of globalisation can help Nike to expand in new market andidentifying the specific target market in UK. Report further explain one type of globalinternational strategy method that Nike should use and an international market strategy throughwhich company can use to enter into new market.I. Evaluate how some drivers of globalisation help Nike to expand in this new marketTechnological drivers: This factor shaped up the entire business of Nike in such amanner that it allowed the company to rapidly globalize its current market in UK (Hult and et.al.,2018). Therefore, the company has able to manage the work in such a order that it helps toexpand its current business such as through coordinated by technology and using social media acompany able to expand its current business. International trade: this driver of globalisation helps to encourages and strengthen upthe independence between countries. In this way, the transportation is also help to expand thecurrent business of the company. For example, the elimination of trade barriers and reduction offoreign investment restriction that helped to create the global market place. Political and social drivers: As the stability of political and social reform also affectedthe drivers of globalisation (Leonidou and et.al., 2018). As Nike wants to expand its currentbusiness in UK and the country has created many new opportunities which help them to createmore new market and business in UK. Therefore to expand the business in UK helps to generatemore revenue and profit for the welfare of the company. Competitive drivers: It is one of the most important globalisation driver such that as theglobal inter firm competition increases the organization have pressure to play in internationalmarket. Strong interdependences among countries and two way trade and FDI action also supportthe drivers and this forces Nike to expand their current market in UK. As the country is welldeveloped country and to expand the market in this is a great opportunities for Nike and this willfurther help it to generate more revenue and profit.1
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