Internet Marketing Strategies and Analysis

This assignment delves into the multifaceted world of internet marketing. It examines various marketing strategies employed online, analyzes how consumer behavior shapes digital marketing trends, and explores the influence of emerging technologies on this ever-changing field. The provided resources offer insights into e-commerce, e-business models, digital marketing mix elements, and factors influencing internet banking adoption.

Internet Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
1.1 Define component of internet marketing..........................................................................3
1.2 Internet marketing mix.....................................................................................................4
1.3 Compare internet marketing tools....................................................................................6
1.4 Analyse interactive order procedure work.......................................................................7
TASK 2............................................................................................................................................8
2.1 Brief on mechanics of search engine marketing...............................................................8
2.2 Copy for a suitable opt-in email marketing newsletter....................................................9
2.3 Determine guidelines for best practice in online public relations and explain digital
marketing communication......................................................................................................9
2.4 Present method through Smart Restorations Limited use digital media communities...11
TASK 3..........................................................................................................................................12
3.1 Secondary market research to gather data on customers’ online shopping behaviour...12
3.2 Design an online survey to gather information..............................................................14
3.3 Demonstrate use of electronic customer relationship marketing to control and examine
customer interactions............................................................................................................16
TASK 4..........................................................................................................................................17
4.1 Produce an outline for an internet marketing plan for Smart Restorations Limited......17
4.2 Pay per click advertising................................................................................................18
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Since internet have become the flavour of public and market, internet marketing has
emerged as a vast mode of marketing and promotion in present era. It is a new term, that refer to
utilizing of internet as a medium of promotion activities such as advertising and online marketing
including emails, websites, blogs to increase sales (Zimmerman, 2015). This process is easy to
access, cheaper and give wide information in a little and portable device that is easy to carry.
Internet marketing is eliminated into sub parts such as social media marketing, web marketing,
email marketing etc.
Smart way Restoration limited is a small company that was formed in 2006. This
company facilitates in commercial and residential areas its services. In the following report,
internet marketing needs and uses as well as its elements is highlighted. Also, it studies the
techniques and methods of Smart Way Restoration limited through which they will used internet
marketing as their tool of attracting consumers. This report will analyse different aspects of
Internet marketing and their influence and impact on public and how it helps company in order to
increase revenues.
TASK 1
1.1 Define component of internet marketing
Internet marketing is concept of modern marketing planning in order to use as a tool of
promotion mix and marketing mix. Organisation should follow new trends and technology and
include them in their company system as the time changes. Smart Restoration limited believes
in adopting new technologies and innovation of promotion and marketing in order to
attract and reach target consumer directly and easily. Internet is an easy mode of
communication that access a lot of information in a span of time (Yuen, Yeow and Lim, 2015).
True Search Marketing assist their consumers services, while using Internet marketing, there are
various elements that have to follow which are:
 Optimization – Proper designing and resourceful data is important along with innovative
content. Therefore, information must be modified properly for a proper marketing over
internet. A person or company should utilize effective phrases and data in order to
influence public opinion and attract their interest toward their organisation.Smart

Restoration limited should utilize effective phrases and data in order to influence public
opinion and attract their interest toward their organisation.
 Promotion – The major essential part of internet marketing is harmonized use of media
and its mediums to meet a particular group of people or influence target customers. There
are millions of people who are changing their source of entertainment and using media as
their mode of joy and fun (Simula, 2015.). This will be very effective and influencing
to promote services and products of Smart restoration Limited online through
effective content and effective mediums such as social media, blogs and website etc.
 Innovative Creation of Content - Online marketing prefer innovative, creative as well as
concise content and information to look appealing and attractive. There are popular
varieties that is attractive as well as effective such as blogging, streaming videos, e-
books, online advertising etc. which are popular on internet. In order to restrain trash
content from information and promotion, onethe company should create content
concisely and informative as well as creative at same time. Internet content must be
concise and creative as well as informative at the same time to avoid trash from content.
 Examine – To analyse responses and promote services and products, examine and
analysis of advertised data and information is essential which also help in evaluate
conclusion of whole process and strategies. This process help in analyse public
internet in content type and explore creativity of information of Smart Reforestation
Limited. To examine those feedback and content, google analytic is most useful
technology. Furthermore, There are other means which are helpful for investigate internet
marketing.
1.2 Internet marketing mix
Internet has catered more innovative and creative strategies and technologies that attract
customer straight in an effective method and promote services and products. Several company in
marketing industry is utilizing e- Marketing as their promotion and marketing mix tools in order
to promote product and goods (Xiang, Magnini and Fesenmaier, 2015). Smart Restoration
Limited, hence, using internet marketing as new technologies to meet fresh and new
customers which is swerved by the true search marketing to control the affairs of company.
Promotion mix techniques of business management facilitate methods through which company
can meet their target customer effectively.

1. E - Product -
Internet purchasing is a very tangible procedure. This is too complicated to understand
product quality and indemnify faults and demerits through just looking photographs of a product
(Sahney, 2015). In store shopping, before making buying decision, consumer of the referred
company can check, analyse, examine and recheck goods and services whereas in e- product,
this process is become more complex. True Search Marketing facilitates all information of
services with high quality of pictures and details in order to provide all minor details of service
with facts and statics. ProductFurnitures can be customized according customer requirements
in Smart Restoration limited website.
Source 1: Internet Marketing Mix, 2017
2. E-Price –
Price determination process is a very complex and important process of an organisation.
In internet marketing, companySmart Restoration Limited have to facilitate something unique
and different to consumer in order to attain and attract for purchasing product online
rather than store shopping of furnitures that they render. Smart Restoration limited first

identifies their customer's purchasing power, then they determines and finalize their price on
internet according their customer ability. Organisation offer competitive prices to their
consumers.
3. E- Promotion –
Internet promotion and marketing of product is a complicated process with full of
obstructions . Online advertisement need professional domain of companySmart Restoration
limited to earn consumer loyalty, trust and create a brand image. The cCompany can utilize
Web Relation approach to promote their services. Smart Restoration Limited can use Web
Relation Approach to advertise product on internet.
4. E- Place –
Online marketing is an revolutionary innovation that have been occur in market in last
era. This provided facility to purchase online products without paying a visit in store or roam
anywhere. Place in online marketing defines the position where the links is being linked such as
websites, social media in from where public can access it easily.
1.3 Compare internet marketing tools
Online marketing utilize several e-tools to meet different market and meet target
consumers. E-tools offers a company in promotion and advertising activities according interest
and wants of public or consumer (Safeena and Date, 2015). To compare the marketing tool, it is
necessary to compare the e-tools of online marketing to meet the result or positive impact
measurements of it. For example promotion of service at social media, advertising at social
sites to influence adults including Facebook, Instagram etc. Here are some e-tools:
Organisation Website -
Management of official websites is a great tool of online marketing. Crate a professional
domain, update websites with articles and posts and update product related details with
facilitating offers to keep informing consumer. True Search Marketing can create a domain of
Smart Restoration limited to form a unique identity from other which can render the
administration or control to the cited company to manage the affairs of enterprise's online
activities..
Internet Advertising -
Online advertising is major used term that maintain advertising through online on most
popular pages, sites to target people. True Search Marketing may use different segment method

to eliminate customer and attract them according browsing ability and accessibility. Utilize
Instagram advertisement, Google AdWords, Facebook to attract them for a visit. Advertising not
only increase the impact of activities of marketing but also greatly impact on the consumer.
Payment Process and Online Distribution-
Through online distribution companies such as Amazon, e- Bay , distribution process can
become easy in internet marketing that can Smart Restoration Limited can use to save revenues
(Marthews and Tucker, 2015). For internet payment process, PayPal and Google Check Out are
more helpful to minimize efforts of consumer and company. It make the process more quicker
and faster which give increment to entire used process like a tip.
Lead Generation and Response Collection -
To analyse insight of customer responses, online lead generation mean is effective. This
emerge revenues and help in company development and product improvement which solve
issues related product and delivery as well as company services.
E-tools Comparison -
All internet tools are interdependent and interrelated, moreover there re vast gap in their
working techniques. Online marketing facilitates wide market in pocket and provide services of
insight feedback and intercommunication. For example, Instagram is trending among young
and teenagers which is now utilized as internet marketing tool where company can gain more
consumer base.
1.4 Analyse interactive order procedure work
Interactive Order Process is an online request framework of product which includes
consumer ordering process of product till their feedback. This is a complex process which is
promoted by company and happen in sequence in a company. To provide a comfortable and
convenient process of ordering, Smart Restoration Limited is facilitating this technique by True
Search Marketing. There are 6 steps of instant order process (Levenburg, 2015):1. Planning of Order - Consumer demand for service and commodity in this process. This
process is being noticed by many tools including electronic data interchange system and
online ordering system etc. This help in minimizing issues and suggesting choices which
is important for online as well as manual shopping.2. Transmission of Order – Customer ask for detail and finalize their order in this process.
EDI system is used in concluding service after which they place the order.

3. Order Entry - Customer investigate offer validity in this step. Such details are
Component price, payment policies, Order quantity and details including billing, delivery
and transition.4. Order Material – Order filling includes process details and details. Delivery slips,
commodity retrieval, sales order considered under instant internet process of ordering
product.5. Delivery of Order – In following step, documentation and transportation of product to its
destination is being programmed. Delivery governance, shipping insurance understanding
of services. This goals to delivery product to consumer safely.6. Reporting of Order Status – Verification of delivery and details f product update is
necessary which is being made in this step.
TASK 2
2.1 Brief on mechanics of search engine marketing
In present Competitive industry, Search Engine marketing is best technique to emerge.
Companies are providing online services to sustain in market and maximize their revenues. This
is an activity of promoting and marketing products through online paid promotion present on
Search Engine Page(yahoo, Google). Such ads appear while consumer search for product
generated on site through automated system. Such ads are usually popular as Pay Per Click
advertisement. SEM offers companies to promote their products while a consumer is pursuing
for a product detail online through its automated system. This is an attractive and influencing
technique that target consumer while they are looking for information only. Here are definite
terms of SEM:
1. Paid Search Engine Marketing -
This is a measurable variety of online marketing designed to link with searches that are
being made. Pay Per Click techniques is a part of paid search marketing (Karjaluoto, 2015).
2. Geo-Targetting –
This is a method of online promotion to decide place of visitors and content delivering
place according location and IP address. Smart Restoration limited and other small businesses
who run companies at local base , this is useful for them.
3. Search Engine Optimisation –

This refer to a process that provide availability of website on Search engines that
customer can easily find them. This attract potential customers toward their brand and increase
visibility of their pages on top of result. This can be used to show Smart Restoration limited on
results.
4. Page Landing -
Lander page, Lead capture page or Destination page is its other name (Hollensen, 2015).
In this, When customer search for result, the only one specific pages optimized by Search
Engine.
5. Long Tail Concept –
This phrase was stroked in 2004 by Anderson. It says that it depend upon distribution
channel of an organisation no matter if they are at their fall or growth. Smart Restoration limited
can adopt this to increase, low demand product.
2.2 Copy for a suitable opt-in email marketing newsletter
Advertising through email have emerged in marketing from last few years which is
increased in from last few years. Opt in email marketing is a mean of web marketing that deliver
emails to consumer and public that have log in the website and send them to visit website
regularly through updating them information of offers and new products. E-mail advertising is
decreased while increase of Social media advertising is increasing. Email advertising crate direct
relation with consumers and keep updating them about new product launches and offers
individually which create an interpersonal communication among them. This process is simple,
influencing and cheaper process of advertising connect customer with organisation directly. Most
known disadvantage of this process is overloading of emails in their inbox that make them
frustrate and they unsubscribe pages and remove message without reading. Another good method
of email promotion is newsletter. Newsletter facilitate consumer information about further or
future product and offers provided by company. Such letter of organisation in context of product
is:
Hi,
You haven't visited this web page since a long time. Smart Restoration Limited has offer this
mail for you to know about our new offers and services that recently are in offer and new
(Hamid and McGrath, 2015). To enjoy our new offer, keep visiting our website regularly.
Offers are for a span of time.

Thanks and Regards
Marketing manager
Smart Restoration limited
2.3 Determine guidelines for best practice in online public relations and explain digital
marketing communication
Public Relation refer to management of communication of organisation between
company and their stakeholder. Public relation manage goodwill of organisation among public
and create faith and credibility of organisation in consumer minds. In public relation, company
organise some campaigns that help in solving issuers and problems of audience and impact their
perceptions and their thoughts (Goi, 2015). This is an significant practice for an organisation's
marketing campaigns. By market analysis. Response research and evaluation of professional
requirement and expectations of consumer and inform public about professional content. Best
activity in web public relation is :
Relationship –
Every company have some potential consumers. Organisation require to manage
relationships with their existing consumer to stick with company and attract new consumer
through providing them a reason to connect with organisation. Smart Restoration limited is a
small brand that require new consumer to expand their enterprise in market of UK. This will help
them gain potential consumers. Relationship management can strength company and their
stakeholder and help to gain revenues from industry. Such process include informal and formal
interaction with public of company.
Research –
Research is a significant element of Public Relation activity of a company. Research is
essential top build creative plan for a company. Research help in analyse consumer demands and
needs toward a product. It help in targetting, positioning and segmentation process of consumers
of company. Also research help in understanding product amendment expectation and reconsider
company vision and objectives.
Measurement –
This is important to scale impact of online campaigns. This refer to overall analysis of
strategies and company coverage and implication techniques. This examine influence of
company practices through online marketing and its impact on minimizing costs and expenses.

Smart Restoration limited can use this techniques to measure potentiality in industry and their
campaigns (Goi, 2015). This is useful in scaling results of coordinated campaigns that occurred
by company through internet marketing.
Writing –
Public relation need an effective and attractive writing script while creating a report.
Effective content help in influence stakeholder and build better relationship. Public like concise
and catchy content that can make them read content by just looking at it. Smart Restoration Ltd.
Should write effective and creative content for their consumer briefly with required information
because people don't like to read long and trash content unless it is creative. Avoid long and
detailed content while writing and make content more creative and innovative.
2.4 Present method through Smart Restorations Limited use digital media communities
This is essential to develop methods and ways of marketing with time. Smart Restoration
Ltd. Can use new technologies of marketing such as digital media communities for promotion of
products and services. Such communities are highly access and powerful mode to reach mass
quantity of people. Here are some digital media communities explained below:
Sharing of Files -
Sharing files on digital media such as social apps and sites provide consumers an access
of data to mass number of people. This process can be done in several methods. General ways of
stocking dispensing like using media, automatic exchange, hyperlinked papers, focused
computer system, and other peer to peer networks. According to 2004 report, more than 40
million people participated in files sharing activities. Major file sharing sites are media fire, Bit
torrent and many others which render sharing activities. Smart Restoration limited could utilize
such files in sharing their new ideas , strategies in order to analyse responses and understand
consumer demands and needs.
Instant Messaging -
From past few years, mass number of people have joined these instant messaging services
for their professional as well as personal purposes. Smart Restoration Ltd can create a group on
IM and exchange information of company with the potential consumers. Such instant messaging
sites can exchange heavy files and data in seconds and minutes and very quick in accessing
communication. Organisation can popularize their new and upcoming strategies and plans
before implementation through IM services (Esmaeili and Aqaei, 2016). The circulation of

messages are very quick and interaction activities are so high that provide a response of plan at
instantly to company and through this company can analyse needed changes in plans.
Chatrooms -
Chatroom offer communication in organisation between known persons as well as
strangers. This technology can be used for communication among mass number of people and
operators of company worldwide. Such communication can be formal and informal. This
includes asynchronous conferencing, synchronous conferencing, often.
Discussion Groups -
Discuss group provide a platform where a group of people can discuss over a problem
and information or anything. Smart Restoration Ltd. Can use this technologies to understand
public perception and view over some specific products and services that company provide.
Blogs -
Blogs are medium through with company can provide more information about products
and services. Also this facilitate company to inform their consumer about extra information
about services and products.
TASK 3
3.1 Secondary market research to gather data on customers’ online shopping behaviour
Internet marketing and online shopping is new trend of marketing and purchasing of
products in recent era. True Search Marketing have to analyse market environment and make a
research over behaviour of consumer and their attribute in order to influence buyer for Smart
Restoration Ltd. and meet success in internet marketing strategies (Croft, Metzler and Strohman,
2010).
States and Data -
It have been noticed in United Kingdom that online shopping have been emerged in
2015-16 Upton 17.9% that states that people have started preferring online shopping on a vast
range. In 2016, it has been listed that 77% of users made online purchasing decisions. Up to 70
% buyer have been transferred as potential purchaser in 2016. United Kingdom now become

active in online shopping more than store shopping. Company prefer more advertising through
internet marketing than traditional media.
It's been analysed that grocery shopping is also been increased in UK. Main cause of
increase in Online purchasing is convenience and comfort in online shopping. Company are
providing better cost and offer in internet shopping that is why people like to make purchase
decision online. Entire detail of products and services can get through online shopping, therefore
people do not require to pay a visit to stores. It also have been examined through conducting
analysis that consumer prefer more credible sites than random sites for buying products and
services such as Amazons, Tesco, e-bay etc. and those who provide products on a convenient
cost.
More than 295 million civilian of UK believe in e-shopping. In Europe, 48% of British
are regular customer of online shopping. If the money is worth to waste, Consumer will will to
spend them. If there are many advantages of online shopping there are few disadvantages of this
too. After the research, The report argues that 56% of buyers are unsatisfied with the services
the4y get from online sellers as the commodity is not worthy. 37% of consumer argues that they
have not get their delivery whereas 42% felt problems with delivery process and product quality.
This is decreasing brand credibility in industry and consumer claims to transfer their brand to
another in case of more issues (Chang, 2015).

3.2 Design an online survey to gather information

3.3 Demonstrate use of electronic customer relationship marketing to control and examine
customer interactions
TASK 4
4.1 Produce an outline for an internet marketing plan for Smart Restorations Limited
Internet marketing strategies is major element that a company must maintain before
development and launch of a product (Chang, 2015). Smart Restoration limited and other small

enterprises require a proper market analysis and resources to sustain in industry. Such
organisation has limited resource so they have to manage revenues according different plans and
strategies . Marketing through traditional media spend more capital whereas merchandising
through online is cheaper and easy. Some of the major points:
Customer Search Criteria –
This is essential to observe the demands and needs of consumer when they visit sites.
Organisation can build a marketing strategy that is according their requirements and
expectations. For example, on rent apps, options of home furnitures.
Targeting customers –
Organisation require a target consumer for selling a specific product and to easily access
consumer for that product. Smart Restoration Limited targets middle and normal class of
consumer to expand and extent sales insights and earn profits. Marketing strategies should
maintain and manage the requirement and interest of consumer to understand product efficiency
in market.
Selection of better techniques for increasing traffic –
Among various technique of building marketing plan, selection is most effective method.
Technique selection should be according to consumer needs and ease in access them and unique
method would be more attractive (BOX, 2015). Several methods can be utilized to meet them by
Smart Restoration Limited.
Internet marketing should consist:
 Plans – To create a marketing strategies good content is require to manage.
 Reach - This consist methods to achieve target consumer such as websites, SME, emails.
 Act - Utilize Interactive means for company such as blogs, websites and IM.
 Convert – To convert such strategies, product, price, promotion and process of e-
commerce is being utilized.
 Customer Advocacy - To build an influencing marketing by internet and social media,
Positive feedback from potential consumers help majorly in a company.
Here is the marketing plan of which include the transnational style with online outline:
Market Research
Gather and coordinate data to analyse the situation, trends and customer choices for
developing a new products or launching it in the market. It undertakes:

 Pattern market according seasonality
 Segmentation of consumers i.e. demographic, psychographic and geographic etc.
 present sales benchmarking and product designing
Products
Smart Restoration limited will determine product type,service, design and few tires.
Competition
Compete the rivalries by deciding the USP of services and products.
Mission determination
Smart Restoration is aiming to the expand their business and increase the sales of their
products and services.
Marketing Strategies
Determine the marketing and promotion strategies including networking, advertising,
direct marketing, training programmes and many others.
Banding, Pricing and Positioning
Decide the prices and positioning through optimizing effective strategies.
Budget
The cited company have to determine the budget of marketing, promotion and other
planned strategies for properly optimize the resources of enterprise.
Control the results
Analyse the feedback of people through getting responses, evaluation of sakes, buyers , leads and
other important aspects to monitor every step of marketing.

4.2 Pay per click advertising

CONCLUSION
In the following report, it has been analysed that internet marketing is new mode of
marketing and promotion in present century. Small business enterprises can gain funds and
consumer through using this tool as their promotion tools. This is cheaper, easily accessible,
portable and contain vast information in a short device. These strategies can simply manipulate
consumer and quick way to meet target consumer. Company can use different type of internet
marketing such as web marketing, email promotion etc. Email marketing and search engine is
convenient method for a company. New Media access mass number of people in seconds and
provide an interactive communication base through Instant Messaging and other means.
Organisation require internet marketing or access and information sharing through internet in the
digital technology generation. Company who does not exists online, doest exist for everyone in
real. Internet marketing can use Online survey too for research and analysis.

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