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INTERNET MARKETING INTRODUCTION 3 TASK 13 1.13 1.24 1.35 1.46 TASK 28 8 8 10 TASK 315 3.115 3.215 3.317 TASK 417 4.218 CONCLUSION 19 REFERENCES 21

   

Added on  2020-01-28

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INTERNET MARKETING

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ..........................................................................................................................................31.1...........................................................................................................................................31.2...........................................................................................................................................41.3...........................................................................................................................................51.4...........................................................................................................................................6TASK 2............................................................................................................................................8..........................................................................................................................................................8..........................................................................................................................................................8........................................................................................................................................................10TASK 3..........................................................................................................................................153.1.........................................................................................................................................153.2.........................................................................................................................................153.3.........................................................................................................................................17TASK 4..........................................................................................................................................174.1.........................................................................................................................................174.2.........................................................................................................................................18CONCLUSION..............................................................................................................................19REFERENCES .............................................................................................................................21

INTRODUCTIONThere are different ways to popularize the commodity and services in the trading marketto attain the long and short terms vision in a productive manner by the organization. In thechanging world of technology digital promotions are growing very fast and it helps to createawareness about the company among the customers. Internet is play a very important role in theplace of marketing. Internet marketing is a ways to familiarize service and products by thesupport of internet. It makes the functions or the process of marketing more easy and fast. Thisis assisted to send the message to the mass customers to earn profit in the competitive marketwith the help of good advantages (Christiansen, 2011). It also helps in generating demands ofthe products. Promotional methods have different ways that includes social media, emails. Thispresent is based on internet marketing of Restoration Limited that also consists of variouselements of internet marking.TASK 1 1.1Internet marketing is a process that makes the business run in a smooth way without anyproblems. By the help of internet marketing products and services are promoted in the market. Italso consists of different elements that are used by the marketers to promote the products by thefunctions of marketing. Its a way to create customer's attention towards the offered products andservices (Miller, 2010). This is the great opportunity to the marketers to pass a message to thetargeted customers to earn gain in the competition market. There are various elements that canused by the Restorations Limited and internet marketing as follows-E-commerce: Its a element through which awareness is provided about the commodityof any brand with the support of internet. Its a type of online trading. E-commerce has supportedthe buyers by providing them commodities in wider variety and in competitive prices. Ecommerce means Electronic trading. (Yamin, Bitton and Bates, 2010). Its a easy way to buy,sell, distribute and also market goods. Even transfer of funds are also done through the help ofelectronic communication. Its mainly referred as online commerce. This provide some of theadvantages to the company that this method saves the time of the people and they get the

services at their home. Disadvantages are also attached with this method that some people doneknow how to access internet so they cannot buy products from companies online store.Digital marketing: Its a method that can be acquire by any organisation to express thenecessary sources about the product to the potential buyers. This is the way marketer adopt topublicise the services and products by the use of electronic devices such as laptops, computersand also the smartphone. It occupies a large market size for the product of the business firm.(Mathews and Bianchi, 2010). Social website, company website and restoration limited emailsare the pages that help to perform the digital activities in the market. Through this work can beeasily handled and people can get the data quickly. If some electronic related issues happenedthen it will take some time to recover. Sometime data may also lost from the electronic gadgets. E-Business: Its a internet marketing element. It has defined as the mode of organisingthe trade commerce of the businesswith the help of different instruments that expandsdemandsof the products and services. Targets and Purpose of an organisation can be fulfilled by usingonline trading to segmenting, aiming the buyers in the market. The components of onlinemarketing helps to conclude the potential substitutes in the environment thatimpact on theexpansions of the operations with the organisation. Through this method, the manger can easilysegment the people and target the customers. Some disadvantages are also attached with thiskind of business that they cannot attract people who don't about internet.1.2Internet marketing mix consists of 4PS of marketing that are basically product, price,place and promotion. It is an a responsibility played by marketing mix to achieve thepredetermined targets for the business organisation (Chen, Fay and Wang, 2011). For the onlineservices purpose one can also include people, process and physical evidences in the marketingplanning. It can also differ little bit from ordinary components of the market. The four PS are aslisted below:E-product:Product is considered as a basic component for the marketing mix. Everyorganisation must develop a demanded group of the people because it is necessary. If acommodity is buyed then the user gets a email as URL form where the commodities aredownloaded. The goods can be digitally encoded then transmitted frequently, inexpensive andreliable.Its a variety of link that is mailed to the user upon the acquire of the product or theservices.All the information regarding the product is deliver to the buyer through the the help

of internet. In this the customers are not able to touch the product but can read only the detailsabout the offer on the company's websites (Kozinets and et.al., 2010). Through this approachcustomers can choose the products according to their choice by watching the images. Sometimes,customer get product that is not exactly in the image this may be the disadvantage for the users.E-price:Its a value expanded by the buyer on the purchase of the product or the services.Its the monetary value of the goods and services that are accessible in the market. To createdemand in the market the cost of the market products play a vital role. Its a cost of a organisationthat identify the actual share of price related to the per share earnings of the goods in the market.Marketing online and selling the goods to the buyers creates problems for the business firms toidentify the cost of the goods (Tse, 2013). People can pay for their services through debit andcredit card via e-transaction. Sometimes third party can also fetch the data of that customer thismay be disadvantage for the customers.E-place: In marketing mix place is defined as the different route, medium by which thesupply of goods is done to the source to the final user.Wholesalers, retailers, distributes andintermediaries are also know as place used for the operations of products. If the goods are soldaccurately in the right place then there is a great chance of sales for the longer time. Customercan get the products through companies websites and intermediaries. When company offerservices at home then may be customers are not get satisfied with the services. E-promotion: It is a way to explore appreciation of the goods and the brand among thecustomers through different activities (Sweeney, MacLellan and Dorey, 2015). It also includesvarious promotional plans and promotional mix activities. Online is a big community andthrough this the firm can attract many customers and can create a strong customer base. If theywill more focused on the online marketing then some people will not be aware of the services. 1.3Internet marketing mix is considered as the process of selling the product and serviceswith the help of internet.It considered as a very simple way to sell and purchase the goodsonline sitting at one place. Internet as changed the ways of purchasing and selling the productsand services (Jambulingam and Sharma, 2010). There are different types of internet toolsaffilated by Smart Restorations Limited for the internet marketing operations. Tools that are usedfor the operations are digital radio, internet protocol television, Facebook, digital

television,Twitter- fed that are build up for the better relation with targeted customers in thetrading. Company website: Smart Restorations Limited, when started a online business they hadto create a website so that the users can get the details for the product. Restoration Limited has aofficial website that consists to delivers the required informations about the products to thebuyers. This also aims to increase the brand image and loyalty of the customer's that is requiredfor every business firms so, that their can attain towards their targets. If companies website isattractive then its can create a strong customer base. If website is not good then people will notpurchase such products from such organization. Online payments: The online payment system helped the customers a lot because itreduced the waiting time for the payments. It considered as an simplex process for doingpayments for any of the products or services purchased online (Hoffman and Fodor, 2010).Distribution of products online provides high convenience to the customers to get direct deliveryof product as well as the payments that are online.It also provide facility to purchaser to pay thevalue of the goods through the internet. Time can be saved from the online payment andcustomer also get some attractive offer if they pay for goods via debit and credit cards.Online Advertisement: To increase the demand of the product in the market theorganisation place advertisement so that more buyers can get attracted. Advertisement can bedone through the help of images and videos for the product and gain attention of the customers.Videos are used by the organisation to do online promotion. Through these promotionalactivities firm can create a strong base of loyal customers and can increase their sales. Smart Restoration Limited can use digital TV, digital radio, you Tube and mobile inorder to promote the services of the company. These all methods are very effective. 1.4Interactive order processing is a method to perform the customers requirements thereceipt of the order, still the delivering of the goods to the customers(Moe and Trusov, 2011). Itsa easy way of online business. To gain profit and advantages in the competitive market thecustomers trust is most important to the setup of the business organisation. This is the way toconvenience approaches for processing orders of the customers (Trusov, Bodapati and Bucklin,2010). The organisation must develop own platform where the customer as access to explorethe goods or the services by the better convenience. There are steps for this process as follows:

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