E-Business: A Key to Competitive Advantage

The provided assignment content discusses various aspects of e-business, including its definition, differences with e-commerce, and impact on organizations. The articles highlight the importance of responsive supply chain management, internet marketing tools, and social media marketing in today's networked economy. Furthermore, the papers explore the role of technology in enabling collaboration and performance, as well as the challenges of web 2.0 and SOA convergence. Additionally, the content touches on the topics of e-business security, privacy, and legal requirements.

Internet Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
1.1 Elements of internet marketing........................................................................................3
1.2 Internet marketing mix.....................................................................................................4
1.3 Internet marketing tools, E-Tools that will be used.........................................................5
1.4 How the interactive order processing will work ..............................................................5
TASK 2............................................................................................................................................6
2.1 Demonstrate the mechanics of search engine marketing.................................................6
2.2 Opt-in email marketing newsletter...................................................................................7
2.3 Best practice in online public relations............................................................................8
2.4 How businesses can use new digital media communities................................................8
TASK 3............................................................................................................................................9
3.1Secondary research for Smart Restorations Limited.........................................................9
3.2 Primary research.............................................................................................................10
3.3 Benefits of digital/internet techniques for relationship marketing.................................11
TASK 4..........................................................................................................................................12
4.1 Produce an outline internet marketing plan....................................................................12
4.2 Covered in Poster...........................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Internet marketing also known as online marketing which helps in promotion of the
product. Along with this it assist in doing proper marketing and for that the members of entity
have to put more efforts so that they can do sale and by that they can attain the maximum profits.
Email marketing involves both advertising and promotional activities so that consumers can
easily purchase a product This help entity in attaining maximizing its profitability (Bélanger,
and Crossler, 2011). The present report focused on Smart Restorations Limited which provides
the furniture of selling as well as purchasing of business. This report contains the mechanism of
search engine marketing along with this company members have to do online survey which helps
in online purchasing which has to be discussed. Along with this they have to produce a plan for
internet marketing which will be discussed in the report. Further, company can use the different
method for advertisement.
TASK 1
1.1 Key parts of internet marketing
Internet marketing is a tool as well as instrument which helps the employees of Smart
Restoration Ltd. that they have to do appropriate marketing of products and services in different
forms. Along with this they have to focus on proper strategies and have to convey the proper
message which helps in attaining the maximum profit. For every person internet is very useful
thing (Bryman and Bell, 2015). Internet marketing is very useful for the entity which helps in
increasing the sales. Elements of internet marketing are :-
 E- Business - It is the practice of doing commercial trading via electronic mode, say, the
internet. This involves the sellers and buyers at two places coming in a particular
platform for conducting business provided with technical customer services(support).E-
business is often conjuncted with E-commerce and involves after sales services.
 E- Commerce - When business is done electronically and the trading transactions are
made via internet/electronically, then it can be called E-commerce. It is mainly of three
types B2B stands business to business, B2C stands business to customers, C2C stands
Customers to customers.
 Digital marketing - When the marketing process is brought under a roof by using digital
technologies mainly the internet, it can be called digital marketing (Cheng, Lai and

Yeung, 2008). The main sources are the social media, digital display advertising ,mobile
phone texting etc.
 Internet marketing - When the marketing along with the promotions of merchandise and
services or even the brands are done on the internet platform,it can be termed as internet
marketing. The scope of internet marketing lies from E-mail marketing to customer
relationship management (CRM).
1.2 Internet marketing mix
Marketing mix is the business tool which helps in doing the marketing. Marketing mix is
helps in determining the product and brand offer. 7P's of internet marketing mix are :-
7P's Description
Product Smart restoration Ltd. have to sale the products by internet
marketing so that they can fulfil the requirements of consumers.
Place The products of the entity available on the specific stores and area
where the products are available and having the best quality so that
they can attain the services (Constantinides and Fountain, 2008).
Price They company have to sell the products at the reasonable price by
which entity attain the maximum profit and improve the
sustainability in the market.
Promotion The staff members of Smart restoration Ltd. have to do proper
promotion of merchandise and services by which they can maintain
good reputation in the market.
Process The company members have to sell products and services in the
process process by which consumers can not face any problem and
attain the satisfaction level (Cristobal, Flavián and Guinalíu, 2007).
People The employees or managers of Smart Restoration Ltd. have to do
proper recruitment along with this they have to check that the person
having the capability and knowledge by which they can deliver the
products and services to their consumers.
Physical Evidence The consumers having the physical evidence about the products and

services by which they can find that products can be sale easily
(Devaraj, Krajewski, and Wei, 2007).
1.3 Internet marketing tools, E-Tools that will be used
Company have to do internet marketing and for that they have to use distinctive
instruments and techniques so that they can do the proper marketing of the products and services
and these products are produced on the requirements of consumer. Smart Restoration Ltd. have
to do the appropriate comparison between the different techniques which includes search engine
marketing as well as email marketing along with the pay per click advertising. These instruments
are easy to use along with this by using these tools entity can do the proper advertisement of
furniture and by that consumers can easily purchase the products (Eikebrokk and Olsen, 2007).
For doing online marketing, Smart Restoration Ltd. have to adopt appropriate tools as well as
techniques so that they can target the consumers along with this they can use the pay per click
advertising so that they can increase the sales if the furniture and by that they can accomplish the
maximum profit. Further, Smart Restoration Ltd. can use different search engine so that they can
do proper promotion of products which helps in attaining the leading position in market. If the
company members have to increase the sales of furniture then they have to make a proper
relationship between consumers and employees of Smart Restoration Ltd. and by that they can
not face any problem in selling the products. The firm have to maintain a proper relations as it is
the strength of the corporation. Social media is a easiest way to the consumers by that they can
reap information easily which assist in accomplishing the leading position in the competitive
market. Along with this Smart Restoration Ltd. have to use the mail marketing on the basis of
that they can reap leading position in the market and entity improve the proficiency
(Gunasekaran, Lai and Cheng, 2008).
1.4 Interactive order processing
Interactive order processing is a best way and by this the company members can do the
work in the proper manner. The employees of Smart restoration Ltd. have to adopt appropriate
process of marketing so that they can increase the sales. Order processing system is helpful for
the entity in capturing the data or information from different consumers by which they can attain
the services . If the consumers facing any problem regarding the services which is provide by
Smart Restoration Ltd. then they have to proper system (Sanders, 2007). By the order processing

system consumers can track the data on the order and inventory in every step. Moreover, they
have to do discussion among each other and according to that they can accomplish success. The
online order procedure consists online taking of orders for the products and dealing with the
online payments system through certain e commerce websites. Online processing leads to
expansion and efficiency in the business and considers as a time saving operational method.
The online order procedure consists ordering of goods on the certain online website. Various e
commerce sites provides the e commerce business transactions consists taking online order from
the customers and supplying the goods to their destinations. The customer have to select the
goods they require from the site and need to provide their shipping address for goods to reaching
their place and have to pay a certain amount against it. They acquire certain software packages
programmes for the order processing. The online payment consists of various online methods of
payments like through their smarts cards for the online transactions. Square ,we pay ,stripe one
can pay for the online transactions theses are certain methods can be used against the online
transactions as the online payment methods.
The process of interactive order processing system includes all the steps which includes
dispatching of the products and services for example the order to the company for the furniture
then they have to choose the supplier from where they have to purchase the particular products.
The customer placed an online order of furniture at Smart Restoration Ltd on their online site .It
is the duty or responsibility of Smart Restoration Ltd. that they have to find out the correct and
right supplier so that they can not face any problem and have to check that whether is available
or not (Saunders, 2011). If the product is available to that supplier then they have to place a order
for the products or services which includes that the company members have to collect a data to
make the inventory along with this they have to collect the monitory value so that they can
improve the sales by doing online business. By that Smart Restoration Ltd. attain the maximum
profits and achieving the leading position in the market.
TASK 2
2.1 Search Engine marketing
Search engine marketing is a form of marketing which helps in doing promotion by the
different websites so that company members attain the good results and by that they can increase
the visibility along with this Smart Restoration Ltd. have to do paid advertising which will help

in attaining the success. The search engine instrument is very essential for entity and very
effective which helps the entity in growing the business so that they can attain the success at the
time of increment in competition. Search engine marketing consists optimization of the search
engine by editing rewriting the web content for gaining the more ranking in the search engine
pages to increase the pages pay per click .It results in efficiency in he working. It considered as
an one of the most effective way of expansion in the business. It is the most effective as well as
essential way which assist in selling the merchandise and services and by that they can enhance
the growth in the competitive market. Smart Restoration Ltd. have to do the proper practice and
by that they have to do proper marketing of the products and services so that they can attain the
better results. Restoration Ltd. Can use search engine marketing option for the marketing of its
products and associated services with such products. The search engine works basically on the
the three steps considering crawling is the first stage where the content is mainly searched out
and gets discovered and later second stage considers indexing considers evaluation of the
crawled data and storing it in a huge database amount and the last stage considers as the retrieval
considering the search query and the search engines enables to attempt to display most reliable
documents matching the query.
There are two main elements of search engine marketing which provides the proper help
in reaping the success and leading position in market place. First element is advertising which is
related to pay per click. It is the tool by which company can do the proper advertising by internet
which is adopt by company to do direct tariffs to the websites in the consumer and for that they
have to do the payment to the publisher who are doing the advertisement. Another elements is
local advertising and this can be opt by the business entity for doing the advertisement by the
local advertiser which helps in accomplishing the best outcomes. By using this instrument they
can do the proper calculation and according to that they can maintain position in the market
place. The staff members of Smart Restoration Ltd. have to analyse the quality of merchandise
which is done by search engine along with this it helps in doing appropriate marketing of the
products so that they can attain goals and objectives Search engine marketing can be used by
any entity in order to promote any website. Any entity which is having any website and they
want to promote it. Through it person who is dealing in search engine optimization uses increase
the visibility of company's website through entering keywords which usually used by the users of
internet. For search engine optimization the enterprise requires to add the content of their portal

with the keywords so that when any user enters those keywords in the search engine then entity's
portal gets visible in the search results.
2.2 Opt-in email marketing newsletter
Email Marketing is a form of direct marketing as it provides the means of communication
by which entity can raise the funds for the public and have to provide the proper information.
Smart Restoration Ltd. have to send the email to the consumers which are having the potential
and they help in doing the better marketing as it is the important tool helps in sending the
messages. Email marketing is very effective as they have to attain the target at the more channels
so that they can sell the products and services easily. Along with this entity have to use new and
upgraded technology along with the strategies which will aid in reaping the success in a market.
Smart restoration Ltd. have to adopt the email method or technique so that they can convey the
proper information to the users along with this they have to make proper research or analysis
which helps in selling the merchandise easily to the consumers. The corporation members have
to opt the proper data and the process of email which will help in attaining the targets. The
company members have to use the static information where as integrated marketing have to use
the dynamic lead scoring. Smart Restoration Ltd. have to use email marketing which assist in
sharing the information in a proper way and also to be complete in specified time and by that
employees of firm can not face any problem in accomplishing the targets and achieving the
success.

2.3 Online public relation
Public relations is a key for Smart restoration limited. They consider that every person
communicate properly and the information should be clear to all of the public as media. The
individual which having specification while making the relation with customers or interact
publicly and indirectly. By this technique it help to achieve success in the cited firm. They
maintain the image as well as reputation in market along with new ideas. They focus on
maintenance the relationship with public. Public relation of online those who have the
characteristics and motivate to public with person instead of brand name. The objective of public
relation is same for the traditional. Social media enhances the online public relation. By making
mistake they have to achieve the goal while making proper public relationships. There are
several online properties which consider websites, twitter, promotional blogs etc.. Traditionally
public relation is the relation by which they consider the behaviour, nature of an employees and
to achieve for what they are working for. They have authority to gain their favourable decision
and opinion of public. This public relation has transparency of information and specific message
and they decide to mark the target in market. Smart Restorations limited develop their awareness
as they increase capability and visibility. The cited firm members of an organisation to build
online public relations those who provide increment of employment with brand and achieve goal
in market. The character and objective of online public relation is to boost the presence of online
which match the needs of market. Smart Restoration Limited use the traditional public relation
those it assist in improving or developing the online cites, apps as well as it helps in generating
the creativity or innovation. It increases the rate conversion which easily achieve success.
2.4 new media digital communities which can be used by company
New digital societies can be referred to all the sources which are present in the form of
digitalization. That is what ever is present or executed on Internet is known as new digital
communities. There are many kinds of new digital communities which help the business
organization to increase its business activities for an example media like google, wiki help the
business organization for the regulation of work. On digital communities available on various
kinds of Internet web browser there is ample of material or content present which helps in
understanding the situation or the theory better. These digital communities help business
organization to gather information regarding different kind of situation. It is very important for
the organization who is into business to collect all the relevant information regarding the work

process or the management in organization so that the work shall be carried out in particular
manner. With the application of new digital communities, a business organization can come to
know about various kinds of theories which will help in analysing the internal as well as external
factors of a company. With the application of such factors, several kinds of developments can be
made but these development shall be only fruitful if correct theory has been applied. For the
application of correct theory on to the correct situation, it is very important to conduct good
study and correct information in which new digital communities help. They also help the
business organization to take precautionary measures in different situation as solution is always
proposed on new digital communities. Besides that proper procedure of carrying out business is
also available on new digital communities by which all those firm who are new entry to market
get assistance.
TASK 3
3.1Secondary research
Smart Restorations Limited is a small and medium enterprise which is doing a business
of buying and selling a office furniture systems and they have the huge customer base due to the
different types of products sell by them in different locations. The cited organisation successful
in making large number of customers with the help of digital techniques so that they can promote
their products online which is beneficial for the customers. After exploring the stated
organisation decided to make or improve the partnership via medium that is Blue search so that
they can make a improvements or developments in a rate of conversation. With the changes in
time the marketing team of company make the different brochures which helps to attract the
customers and it leads to increase in the profit of business entity. It has been analysed that
company having huge scope in the market and which is due to the customers are interested in
buying the products (Al-Hasan, Thomas and Mansour, 2016). Further, the company also improve
its market size in an effective manner by making changes in the products on a regular basis so
that the enterprise capture the maximum market and leads to grow. There is increase in the sales
of the company to a great extent and they also making efforts which helps to increase in the
revenue. In addition to this, the expectations of the customers is very high and the customers also
expects that the organisation brings innovation in their products. Thus, this helps in attracting
large number of customers. Smart Restorations Limited adopted the various range of promotion

tools such as direct selling, personal selling, print media and with the help of digital media so
that all these tools helps them to promote their products to the customers which is beneficial for
the company and they can make huge customer base. Thus, it can be said that it helps to increase
in the sales and revenue of Smart Restorations Limited (Berman, 2016). Internet can be
explained as an appropriate tool for conducting research which can be categorised as primary
and secondary research. Primary research can be said that there are primary data which are
utilized for getting results in accordance with requirement of research or for the purpose for
which the existing research is done. Secondary research is totally based on the secondary data
which are not generated by the entity but is collected through some sources which can either be
the internet itself or it can be collected through magazines and journals also. Internet is a very
important tool for extracting the secondary data.
3.2 Primary research
Name:
Gender:
Occupation:
1.From how much time you have been using the products of Smart Restorations Limited?
Less than 1 year
1-2 years
More than 2 years
2. What attracts you most of the purchase the products?
Quality of product
Affordable prices
Goodwill
Effective services
3. Are you satisfied with the quality of product of the company?
Yes
No
4. The employees behaviour at store is satisfactory?
Yes
No
5. Are the products of company easily accessible at several locations?

Yes
No
6. How much extent the strategies of promotion of the organisation attracts you?
To a great extent
To some extent
7. Which feature attract you at the time of purchasing of products?
Quality
Durability
Prices
8. Have you ever contact to the customer services?
Yes
No
9. Would you buy online product of Smart Restoration Ltd?
 Yes
 No
10. Have you used any online site?
 Yes
 No
11. If not what are the factors would stop you in purchasing the products online?
 Security
 Personal information
 Quality of the product
Sampling and analysis
The main aim of research is that they can get the information for the better understanding
of the perceptions of the distinctive consumers and each consumers wants the quality and
activities of the marketing of Smart Restorations Limited. This sample is carry out as it selected
randomly and the questionnaire was designed online and sent to the sample of 100 customers and
that also selected randomly. The data is taken from the website of Smart Restorations Limited in
order to carry out the appropriate analysis. After the investigation it has been examined that the
customers of the company are satisfied with the services and the different types of benefits which
are provided to the customers of Smart Restorations Limited. This evaluation is necessary to

make the perception for the distinct service users which is related to the organisation and which
is helpful in getting various aspect for further services to the public. With the help of this
analysis the organisation came to know the areas where they have to make improvement and
make some of the modification so that it helps in the growth and development of the company.
Thus, it can be stated that this analysis helps in making changes according to the requirement and
desires of the customers regarding the products of the company and make them appropriately so
that it helps in creating huge customer base. The strategies of promotion also helps in order to
attract the customers and manage all the department of the organisation. The above mentioned
primary research is collected and generated by the Restoration Limited itself as it is collected
through surveys by putting questionnaire in front of the customers hence it can be classified as
the primary research. The above mentioned survey provides a lot of information to the
managerial personnels of cited entity which allows them to assess what is right and what is
wrong and what their customers actually desires from them. As there is a question in the above
questionnaire in which it has been asked to the customers that what attracts them the most in the
products of Restoration Ltd through which managers and owners can be get acknowledged of
fact which attracts the customer more so that they can keep it up always. It has been analysed
from the above questionnaire that the consumers are using any site or not and if not then what is
the reason of that whether it is security, quality or personal information to be disclosed.
3.3 Benefits of digital/internet techniques for relationship marketing
There are some of the benefits of digital or internet techniques for the purpose of
relationship in marketing which are described below:
Low cost- Marketing through this aspects is as low cost and it helps in order to reach large
number of customers as compared to the traditional media. The customers get information about
the products and all the details at any location as they can also order their products online which
is best medium for them of purchasing. Further, all these can be done at low cost. Along with
this it is helpful for service users which assist in purchasing the merchandise from home
(Išoraitė, 2016).
Customer relationship- Smart Restorations Limited can build an relationship with their
customers by using the innovative and digital techniques. As they use various sites and chat with
the different customers which is helpful in creating a relationship with the people. It helps in
getting huge customer base and they also us various promotion techniques so that staff members

of the business entity so that they can promote the products online which assist in improving or
expanding the growth and development of the company (Lamberton and Stephen, 2016).
Loyalty- This is the major benefit of internet techniques as it leads to increase in the trust of
customers and now a days all the people are using internet and prefer online shopping so the
enterprise is successful to develop loyalty among distinctive end users and they are beneficial for
the business entity as well as the customers. In addition to this, it helps the business for expand
and share the information online that is relevant and appropriate in all aspects(Shen and et.al.,
2016).
Thus, it can be stated that there are different kinds of benefits of internet techniques
which is helpful for customers in getting information of the various products of cited
organisation and provide the appropriate information to the customers that is beneficial for the
relationship marketing (Sloka, Kantāne and Vidruska, 2016).
TASK 4
4.1 Produce an outline internet marketing plan
The employees of the business entity have to make proper plans so that they can improve
their internet marketing which is based or depends on the conditions of the business entity in the
market place (Schroth and Janner, 2007). Further, Smart Restoration Ltd. can use SWOT
analysis which assist in finding the exact position of the entity in the competitive market. The
company have to make internet marketing plan which includes :-
SWOT analysis Description
Strength  Smart Restoration Ltd. having the proper data related to
consumers.
 Employees of entity know the attitude of consumers.
 Company provide the services after sale the product (Steffes
and Burgee, 2009).
Weakness  The company having less sale along with limited
consumers.
 Financial condition of Smart Restoration Ltd. is not good
after recession and for entering or involving the new

consumers they have less scope.
Opportunity  Many consumers who wants the furniture and fittings for
their office and for that they have to purchase.
 Many business entities who are working in this sector they
have to do proper online marketing for their products and
services (Trusov, Bucklin and Pauwels, 2009).
Threats Completing desire of furnitures and buy second hand furniture and
fittings.
Smart Restoration Ltd. Should make proper planning so that they can reap opportunities which
will helps in improving proficiency and internet marketing plan are :-
 The company manager have to set the priorities so they have to sale products and for that
they have to set the priorities and in the furniture company they sell less products and
services and for that they can to provide best products so that they can do increment in
sales.
 The staff members of Smart Restoration Ltd. have to target audience by doing the
effective communication with them (Turban and et.al., 2008).
 The company members have to choose suitable option among many which include E-
mail, social media and for this employees have to do effective conversation with the
consumers as it helps in selling the furniture.
 Smart Restoration Ltd. have to provide discount offer as well as schemes for the sale so
that they can attract the consumer (Welbourne and et.al., 2009).
 The company members have to improve or measure the results which aid in doing the
appropriate improvements and by this they can increase the sale.
4.2 Covered in Poster
CONCLUSION
After summing up the report it has been inferred that the employees of the business entity
have to use appropriate media of advertisement which helps in attaining the success along with
this they have to use the new market style. Internet marketing is the advance version of the
traditional marketing. It having a large scope and by that consumers attract and purchase the

products and according to that they can improve their performance at the time when they facing
high competition.

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