Marketing Strategy for Diet Coke in Irish Market


Added on  2019-09-19

5 Pages1100 Words291 Views
IntroductionDiet coke is considered as a sugar-free soft drink which is provided by the Coca-Colaorganization. It is a type of coke which also maintain the health of the people with their taste andpreferences. There is a huge demand for drinking products in the Irish market. Most of thepeople are maximum depends on the drinking products such as tea, milk, cold-drink, and soft-drink (Friedman, 2016). All these drinks give the feeling of comfort to them. The given usprovide us knowledge of marketing campaign and initiatives of the Coca-Cola towards the soft-drink market of the Irish. It is considered the top soft-drink company of the Irish offeringdifferent types of products to its consumers.Answer 1Ireland is considered one of the biggest per capita consumers of tea in the overall world. It issignificantly similar to the culture of UK. The culture of Irish team is a combination of differentelements such as citizens of Ireland usually taken tea with sugar or milk and is little stronger orspicier than the traditional English Blend (Islam, 2013). There are various reasons for the culturalstrength of tea in the Irish market, some of them are following:Having tea is considered as a household task for Irish people. It is their first priority ofIrish citizens.Tea is considered as a ground for welcome people. Offering a cup of tea is considered thebackbone of the Irish hospitality.As per the culture of Irish, tea is considered the main source of their comfort which givesthe feeling of relaxing and comfort to them. It is considered the symbol of theirhospitality services.
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All these reasons make the tea very popular among the Irish people. Having a cup of tea giveslarge satisfaction to the Irish people (Solomon, 2014). Thus, it can be said that there is a strongrelationship between the demand for the tea and satisfaction of people.The culture of every country is different from others. Diet cock achieved high growth in themarket of the Ireland. It places itself in the eyes of customers. It satisfies the different levels ofcultural meaning which are following:National cultural level: It is a type of culture that deals with the awareness of culturalpatterns and dynamics by nationality. As per the given case, it can be said that the dietcoke placed itself in national cultural level in an efficient manner. This will give theopportunity to the organization to continue to enhance its sale by providing largesatisfaction to customers of the whole nation. With the diet coke, the organization is ableto build international outsourcing relationships which helpful in capturing the otherpotential market of the different countries.It mainly attacks the market share of the different products that are outside the traditionalfuzzy soft drinks market. This will be helpful in placing a significant position andminimize the market share of tea. In Ireland, tea is considered the most desirable socialdrinks then it is necessary for the Coke diet to come with a better plan with better quality.The management of the Coca-Cola faced various problems in marketing of the diet coke. It isbecause the Irish culture demands tea rather than any other soft drink or diet drink because itgives them a feeling of comfort and they mostly attached with the tea. On the other hand,creating demand for soft drinks is considered very difficult for the organization. But, in the USAsale of the diet coke is higher than the Ireland which brings a challenge in front of theorganization to establish diet coke in the Irish market. Adopted porter five forces model or the
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