Marketing Strategy for Diet Coke in Irish Market
VerifiedAI Summary
The assignment content discusses the marketing campaign and initiatives of Coca-Cola towards the soft-drink market in Ireland. It highlights the strong cultural significance of tea in Irish society and how Diet Coke needs to adapt its marketing strategy to capture a significant share of the market. The content also touches upon Porter's five forces model and PESTEL analysis as tools for analyzing internal and external factors affecting the organization.