In this assignment, the author discusses the potential for an organization to capture a large market share by utilizing efficient marketing strategies and promotions. The author specifically highlights the example of Diet Coke, noting that its successful promotion led to its widespread popularity. The author also notes that while the organization may not be able to replicate the same success in every market (e.g., Malta), it can still use penetration and marketing strategies to capture a significant share of the market. Additionally, the author suggests that innovation is key to successfully positioning the organization in different cultures and markets. Overall, the author emphasizes the importance of effective marketing strategies and promotions in achieving business objectives.