The assignment requires a comprehensive analysis of Nike's marketing strategy, incorporating the 4Ps of marketing mix (product, place, price, and promotion). The student must demonstrate an understanding of how these elements contribute to the company's overall marketing objectives. Additionally, the student should consider customer feedback and market life cycle stages, such as development, introduction, growth, maturity, and decline. The assignment aims to evaluate the student's ability to think critically about marketing strategies and their impact on business success.