Information Systems Strategic Management

This assignment delves into the realm of strategic management within the context of information systems (IS). It encourages students to analyze various case studies and real-world examples that illustrate how organizations effectively leverage IS to achieve their strategic goals. The emphasis is on understanding key concepts like digital strategy, competitive advantage through IS, and aligning IS initiatives with overall business objectives.

Running head: INTRODUCTION TO MANAGEMENT
Introduction to management
Name of the student
University name
Author’s note

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Executive summary
The current report focuses upon the impact of strategic development within the context of a
business organization. The development could be assured by the implication of a number of
leadership approaches. For the current report the COCA-COLA AMATIL had been taken into
consideration. The leadership approaches has shown a gradual transition from contingency or
situational approach to application of porter’s generic forces. The report also focuses upon the
different criticisms faced by the company with respect to the evaluation and claims received
from the stakeholders. Thus, in order to survive and sustain through a cut throat competition the
organoation needs to constantly develop and cross check its policies.
Thus, a PESTLE analysis had been conducted which helps in understanding the strategic
positioning of the organization. The evaluation helps in focussing upon several important
parameters. The organizational leadership and style also plays a crucial role in guaranteeing the
success of the business path of the organization.

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Table of Contents
Introduction......................................................................................................................................3
1. Growth and development through application of corporate strategies........................................3
2. Business practices and outcomes................................................................................................4
3. Environmental analysis of the organization...............................................................................5
4. Organizational culture or leadership style within the organization.............................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Introduction
The current report focuses upon the aspect of strategic development within an
organization. The strategic development goal within an organization focuses upon existing
commitment of development along with ensuring future sustainable growth. The strategic
development also focuses upon the sustainability of the human and natural resources in addition
to capital demand. Therefore, the goal is to meet the present day demand of the customers along
with the stakeholders without compromising on the capital resources. The strategic development
of an organization is dependent upon the application of a number of strategies. The aim is to
strive towards a better future by implementing different business strategies. The loopholes
addressed in the context of a particular procedure need to be identified. For the purpose of which
a number of different tools such as PESTLE, SWOT could be conducted. These tools help in
understanding the strategic positioning of the organization. Additionally, implementation of
suitable leadership style also helps in achieving the goals of the organization.
1. Growth and development through application of corporate strategies
The current report focuses upon the COCA-COLA AMATIL (CCA) company which is
one of world’s largest manufacturers of non-alcoholic beverages in Asia-pacific region along
with various other countries. Some of the diverse range of products marketed by the company
includes carbonated soft drinks, iced juices, energy drinks, spring water, sports drink, ready to
eat vegetable fruits snacks and products. The COCA-COLA AMATIL consists of the Coca-Cola
Company as one of their major shareholders, holding almost 29.2 % of the shares. The corporate
strategies could be divided into different types depending upon the strategic positioning of the
company and a competitor market analysis. In this context, different types of corporate strategies
need to be discussed such as the contingency approach, porter’s generic strategy, red ocean
strategy.
The company need to constantly change its strategies depending upon the challenges
offered by the dynamic market situation. In this respect, the company sets out with a vision of
establishing itself within the corporate market. As mentioned by Wirtz et al. (2016), the
company faces cut throat competition in the initial phase. This could be attributed to the
emergence of the red ocean strategy which places a rising company at the centre of a fierce
competition. In this context, the CCA applied a number of strategies to develop a strong foothold
in the current market. The company started out as British Tobacco company limited selling out
food and beverages till the acquisition of the coca-cola in 1965. The company them became
household name with the purchase of the Coca-Cola bottlers pvt ltd. Later the company
rechristened itself to Allied Manufactures and trade Industries Limited (AMATIL) .The
Company had since then constantly diversified its products depending upon the target market
and diverse customer base. Thus, the company had adopted a contingency approach, where the
organization has constantly taken into consideration changing market needs and demands. This
helped the company emerge as a global manufacturer of food and beverages. The company soon
entered into different product ventures from food and beverages to soft drinks to manufacturing
packet ready foods. Therefore, product differentiation was seen which helped the company gain
a competitive advantage over other market retailers. However,as argued by Dou et al. (2015), as
a beginner a number of challenges were faced by the company. Some of the challenges were

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faced with regards to cost effectiveness and capturing the target customer bases. In this respect,
the concepts of cost leadership need to be emphasized upon by the company.
The CCA group of organizations follows Porter’s generic strategies, where set out
competitive pricing for its chain of commodities. This was particularly useful in capturing a
target group of customers who would make purchases based upon suitability of pricing. The
second aspect is product differentiation which sets unique brand values to the services and
commodities sold out by the company for purchasing by the consumers. The product
differentiation plays a pivotal role in providing the company with a competitive advantage
compared to its counterparts. The focus of the company is rather narrow in approach and
provides the company with a competitive scope or opportunity. Thus, based upon the analysis of
the competitive market further advantage can be provided to the company by diversifying its
products. The focus is mainly drifted upon cost designing along with product differentiation.
However, as argued by Andersen and Andersson (2017), the only difference from competitive
advantage lies in that the target customer bases are rather narrow.
2. Business practices and outcomes
A business firm is subjected to a number of criticisms throughout its existence which
could be attributed to a wide majority of factors. In this respect, the company needs to develop a
suitable and harmonious relationship with its stakeholders. The stakeholders are a group of
people who are directly or indirectly involved in the business processes of the company. These
include competitors, suppliers, and employees, customers who are directly or indirectly
benefitted by the products or services of the company. The greatest threat or challenges are faced
by the company from the competitor market which puts constant pressure on the company. As
mentioned by Peppard and Ward (2016), the company has to face constant challenges based
upon the entry of new firms in the market. The constant rivalry and random emergence of
substitutes possesses challenges to the survival of the company within the competitive market.
As commented by Parola et al. (2015), criticism is a powerful detrimental tool which possess
risk to the sustenance of any organization.
With the advent of globalization the world has come under one umbrella where every
new idea or technology has to go through a number of evaluative stages. The randomly polled
opinions about in the social networking sites about the benefits and harm associated with the
products and commodities of CCA resulted in putting a random stall in the profitability ratios of
the company. The ratio and statistics also points at a rise in the number of health conscious
people who are sceptical regrading the impact of consumption of soft drinks, sugar rich
beverages and canned and processed foods upon the health of individuals and communities. As
asserted by Wulf et al. (2016), such canned foods have been found to high amounts of
cholesterol which can impact upon the health of an individual. Additionally, growing concerns of
the media and social activists regrading the environment can also possess a number of challenges
to the promulgation of the business objectives of the company. The strategic policy of the
company covers the general guideli ne which aims at reducing the carbon emissions during the
process of generation of the products. Moreover, falsification of data and records by the media
and journalists can result in severe of loss of businesses of the company. There had been past
records generated by the media which pointed at the several random and negative health
consequences the consumption of processed foods can have upon the health of an individual. As

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mentioned by Village et al. (2016), organization needs to establish a fluid and transparent
communication gradient with the consumers.
3. Environmental analysis of the organization
In order to analyse the current positioning of the company a PESTLE analysis could be
done. The PESTLE performed helped to access the various surrounding and environmental
factors governing the functioning of the company. The factors could be broken down into
Political, Economical, Social, Technological, Legal and Environmental.
Factors Effects
Political  Underdeveloped economy
 Corrupt government
Economical  International economies
 High inflation rates
Social  Growing health concerns
 Decrease in the demand of carbonated drinks
Technological  Development of opportunities of new products in
terms marketing and production
Legal  Breaching the health related policies
 Defying the CSR policies
Environmental  Growing environmental concerns
 Reducing the rate of carbon emissions
Table 1: PESTLE Analysis
(Source : Maia et al. 2013)
Analysis:
The PESTLE analysis helps analyse a number of factors which directly or indirectly
affects the business processes of the organization. In this respect, underdeveloped economy and
restriction imposed by a number of governmental policies can affect the growth in businesses of
the company. The high inflation rates might affect the cost leadership policies of the company by
increasing the taxes applicable on various commodities marketed by the company. Social
challenges can be imposed upon by growing health concerns of the consumers which reduces the
demand for carbonated drinks. The organization constantly faced technological challenges where
there is a need to provide the consumers with better products and technologies. Additionally,
defying the health care policies can demand strict legal action against the company. The
company needs to focus more upon lowering the carbon emissions for contributing towards a
suitable and sustainable environment.
4. Organizational culture or leadership style within the organization
The culture or leadership style within an organization can have profound effect on the
business processes of the organization. The organizational culture is very important in the
promulgating the values of shared culture within the workforce. As mentioned by Bengtsson‐

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Palme et al. (2013), a positive work culture plays a pivotal role in employee retention within a
company. The organizational culture can be improved further by advocating sufficient training
opportunities for the employees. The employees could be provided with sufficient growth
opportunities along with valued feedbacks. As commented by Laschinger et al. (2014), provision
of performance bonus or incentives cam further help in motivating the employees towards
performing better.
Additionally, the different leadership style adopted by the company further helps in
providing the company with a competitive advantage. In the context of CCA the strategic
leadership style was adopted where the leader provides sufficient help to the employees by
enabling them to take suitable decisions. The decisions in this regard are aimed at the long terms
strategic growth of the company by maintaining financial stability. Under the leadership of
Alison Watkins CCA aims at creating millions of moments of happiness and possibilities for its
huge consumer base. The company focuses upon the group strategy of lead, execute and partner
(ccamatil, 2017). The company emphasizes upon the spirit of team working to deliver the best of
its products and services.
Conclusion
The current report focuses upon the different strategies adopted by a company for its
growth and development within the present market scenario. In this respect the company had
begun with a contingency approach where the company had set out from a local food and
beverage seller to acquisition of the giant coca-cola bottlers. The acquisition had further set the
company at the stroke of a fierce competition. The company need to constantly diversify its
products for catering to the ever changing market. In the process of growth the company had
faced constant criticisms from multiple stakeholders including shareholders, employees,
customers and suppliers to the company. A growing business organization here often faces
turbulent situations due to lack of sufficient funds and skilled workers. In this context, the
company needs to develop suitable framework and policies where the growth and developmental
needs of the staffs are addressed adequately. Thus, the business strategies need to be changes
from time to time depending upon the environmental analysis. The environmental analysis can
be done with the help of conducting a pestle where the additional challenges are taken into
consideration. This helps the organization into developing suitable policies and frameworks
which provides a competitive advantage to the organization.

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References
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International Business and Strategic Management. In The Responsive Global Organization: New
Insights from Global Strategy and International Business (pp. 13-34). Emerald Publishing
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Bengtsson‐Palme, J., Ryberg, M., Hartmann, M., Branco, S., Wang, Z., Godhe, A., Wit, P.,
Sánchez‐García, M., Ebersberger, I., Sousa, F. and Amend, A., 2013. Improved software
detection and extraction of ITS1 and ITS2 from ribosomal ITS sequences of fungi and other
eukaryotes for analysis of environmental sequencing data. Methods in ecology and
evolution, 4(10), pp.914-919.
ccamatil (2017), ccamatil , Available at :https://www.ccamatil.com/our-company/our-strategy
[Accessed on 5 Sep. 2017]
Dou, Y., Zhu, Q. and Sarkis, J., 2015. Integrating strategic carbon management into formal
evaluation of environmental supplier development programs. Business Strategy and the
Environment, 24(8), pp.873-891.
Ho, J.W., Jung, Y.L., Liu, T., Alver, B.H., Lee, S., Ikegami, K., Sohn, K.A., Minoda, A.,
Tolstorukov, M.Y., Appert, A. and Parker, S.C., 2014. Comparative analysis of metazoan
chromatin organization. Nature, 512(7515), p.449.
Hoch, J.E. and Kozlowski, S.W., 2014. Leading virtual teams: Hierarchical leadership, structural
supports, and shared team leadership. Journal of applied psychology, 99(3), p.390.
Laschinger, H.K.S., Wong, C.A., Cummings, G.G. and Grau, A.L., 2014. Resonant leadership
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workplace incivility. Nursing Economics, 32(1), p.5.
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Wulf, A. and Butel, L., 2016, May. Knowledge Sharing and Innovative Corporate Strategies in
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