Operations Management and Strategy for Jaguar: A Case Study

235LON Suggested CW Structure
1. Introduction and Company Background
This report is going to evaluate the operations and elements of the business
operation management to understand the fundamentals for designing and planning
process which will help in assessing the performance of organisational efficiency. It
will further explain the operation strategy and techniques for managing material
flow properly. Moreover, the report will explain various methodologies to assist the
management to improve the overall competitiveness of the business. Various
methodologies are applied that will assist the management of change within the
organisation as globalisation has destabilized international companies market
shares. In this report, it is reviewed with the help of improved operation strategy
issues and concepts. It will include a plan with resource requirements and relevant
other business functions.
The company which is selected for this report is Jaguar. Jaguar is the brand of
luxury and sporty vehicle of Jaguar Land Rover with its head office located in
Coventry, England which is a British multinational car manufacturer. It came into
existence by the combination of two car companies which is produced, designed
and engineered in the UK.
2. Operations Strategy Overview: 450
Operation strategy is an aspect of operations management which is related with long
term planning for a company's business strategy and customer's service. Such strategies are
planned for the long term range of activities for example business strategy, corporate
strategy or functional strategy. It mainly revolves around the objectives of the organisation
in order to make the management for more productivity, flexibility, quality and cost (de
Véricourt and Gromb, 2018).
 Transformation process 150 -Technologies are changing rapidly to draw the
attention of new customers to stay ahead in the competition. The company focus to
upgrade the technology to deal with the constant changes which are required to
stabilize the system and structure. It is divided into categorises which are as follows-
o Changes on the basis of physical features of customers and material
o Changes on the basis of location of customers and materials
o Changes on the basis of ownership of materials or information
o Changes on the basis of storage of accommodation of materials or customers
(Copacino, 2019).
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Jaguar is a big corporation which works to make ensure that the company's
operations run smoothly. Management team work together to enable the company
to produce the high-quality vehicles that are required to meet the demands of
customers ( Brewer, and Dittman, 2018).
Transformation process of Jaguar
New launch-Jaguar can execute to launch the Hatchback Cars with industry leading
designs and technology. It can also work upon the challenges faced by the auto
industry during the COVID-19 which affected all the business. Jaguar is focusing on
the conservation of cash and investments into the key areas through fulfilling the
demand of customers with cost control method. Such cars are suitable for basic
controls and compact design with low affordable cost. Jaguar is the luxury and
premium vehicle brand which has number of plus points such as standard engine
performance, cargo space, max engine performance and comfort features. Its
already doing great in its segment but for further improvement in Hatchback cars it
needs to change the style of production of cars (Azeez, DongPing and Mahmood,
2018).
 4V’s – operational process characteristics
Organisation survive and flourish when management are in the hands of able
mangers to look after the core activities of the deliverable products and services .
The four Vs of operation Management includes all inputs like raw material, capital,
time and equipments which are explained below-
Volume – It means how much production of a particular project is required to
satisfy its overall demand in the market. It is a important tool to show the confidence
of buyers in a product or service. All the organisation that deliver the highest quality
of products and services (Amiri and et.al., 2018).
Variety- Selling a variety of products or services help organisation to increase the
sales and profit potential as well as it reduces the dependence on only one or two
products which can lead to business closure if demand of that particular product
ends.
Visibility- It means the value chain of a company's all processes all together.
Consumers are required to experience the products or services of the company as
high visibility helps to find the repeat customers.
Variation- It means that how much the level of demand changes over the period of
time whereas some factors make it difficult to predict variations . It can be COVID-19
or any natural calamity which made the whole world affected.
 5 performance parameters are mainly quantified by a numerical value
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Performance
parameters
High Grade Upper Grade Lower Grade
Manufacturing capacity 8 7 9
Revenue 9 5 6
Supply chain 10 7 6
Productivity 5 6 8
Profit 9 7 6
3. Optimum Process and Layout Types; Planning & Control
 Process Maps and Process Types
Process Maps are mainly a graphical technique of making the flowcharts to explain the titles
or hierarchy of action and output of a process with the aim to help the team members to
understand the process. It includes inputs, outputs and the steps. Process maps are also
helpful in bringing new product into development process. In case of Jaguar, company can
plan to launch Hatchback Cars it has to go through three categorises like research work,
technology aspect or marketing driven. Under research work main focus can be shifted to
advancing the knowledge of new product, next focus is on to make subsequent
improvement in technology with focus on enhancing the marketing strategy to tailor it to fill
the need.
There are different types of process maps which are explained below-
o Top-down flowcharts- It is one of the most common type of flowchart which
are essential for any process because it helps to keep focused on the new
process instead of getting lost in details.
o Deployment flowcharts- it helps to know what a process will look like as it
shows both what and who the process involves. It involves major steps and
sub steps as per the requirement of the product plan.
o Detailed flowcharts- It is powerful tool for explaining a particular process in
detail. In general top-down and deployment charts are enough to evaluate
the process but sometimes teams are required to learn more details to see
where the main problem arises with the new product.
 Layout Types & Flow
There are mainly four type of plant layout which are explained below-
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