Strategic Planning Process for Toyota Company

This presentation provides an overview of the strategic planning process for Toyota Company. It covers the background of the company, initiation of the planning process, parameters for planning, timeline, budget, methodology, competitors, major risks, and evaluation process. The presentation also discusses the establishment of organizational key directions and goals, development of key activities and performance indicators, and the implementation and evaluation of the plan.

S C H O L A R I D
Lead the strategic planning
process for an organization

Background of the company
Toyota Company is founded in 1937 that strives for contributing
to the sustainable development of society and planet through
business operations
In Australia, it is started in the year of 1963 and it has maintained
its position as a leading automotive Australian company
Goal: In short run, Toyota continues to work with respect to
vehicles that are safe for everyone. In medium term, the goal is to
keep the standards of reliability and in long-term, the goal is to
maintain durability that an individual expect from Toyota brand
Mission: Create vehicles that are trendy for consumers
Vision: Toyota will lead the way for future of mobility, enriching
lives in around the globe with the safest and most responsible
method to move people (Quek, and Wang, 2017).

Initiate the strategic planning process
Measurement of turnover
Calculation of increased value of shares
Generation of profits (James, 2019).
Parameters for the planning process
Resource allocation
Resources Responsibility
Human resource HR manager
Financial resources Finance Manager
Capital Finance manager
Marketing resources Marketing manager

Timeline
Action/To
ol
Objective Target Timing Responsibi
lity
Detail /
Integratio
n
Progress
Twitter To increase
followers
count
To follow
users back
2-3 posts
per day
1 week Marketing
manager
It makes
sure the
reliability
in content
across all
activities
40% of
page
completion
Facebook
&
Instagram
To increase
‘like’
content, to
audit current
page
And to like
the fan page
Wordpress
blog
Facebook
platform
Facebook
news feed
2
weeks
Marketing
manager
 Add
company
detail,
make
sure
stability
across
platform
s
 Like and
comment
on
relevant
posts
40%positive
feedbacks
YouTube
To use
Customer
testimonials
To make
Funny/Bloop
er/Holiday
videos
To provide
helpful tips
Regarding
products and
services
To
increase
the
awareness
among
more
customers
To
increase
comment
and likes
on videos
15 days Marketing
manager
testimonial
about how
much they
love your
products/se
rvices
Further, an
employee
singing
karaoke, as
well as
holiday
greetings
messages
from your
business
that you
can send
out via
30% of
positive
feedback on
videos and
20,000
views

Cont’d
YouTube
To use
Customer
testimonials
To make
Funny/Blooper/
Holiday videos
To provide
helpful tips
Regarding
products and
services
To increase
the
awareness
among more
customers
To increase
comment
and likes on
videos
15 days Marketing
manager
testimonial
about how
much they
love your
products/servi
ces
Further, an
employee
singing
karaoke, as
well as
holiday
greetings
messages
from your
business that
you can send
out via email.
SEM To increase
Strengthened
brand or website
To increase the
understanding
of users for
particular
products and
services of
Woolworths
To increase
visits for getting
favorable
outcomes
To increase
the sales
volume of
products and
services
15 days Marketing
manager
Utilizing
available
resources to
create
engaging
content, and
blogs

Cont’d
SEO To marketing
of company
page
To Higher
ranking
visibility in
search
engines
To
increase
the
demand of
customers
towards
the
company’
s products
and
services
1 week Marketing
manager
It is used to
build
content that
requires no
actions or
financial
transaction
s
Ongoing
Google
Adwords
To increase
the frequency
with which
people view
product’s ads
To
promote
its
products
or services
to
potential
buyers.
1 week Marketing
manager
Google
Adwords is
used
to enhance
a buyer’s
ability to
manage its
advertising
strategy.
ongoing

Budget
Budget A$500,000
Social
Media
Tools
Facebook & Instagram 100000
Twitter 120000
YouTube 100000
Google Adwords 80000
Internet
Search Engine Optimization
(SEO) 50000
Search engine marketing
(SEM ) 50000

Methodology
Addressing the requirement and demand of
stakeholders who would be influenced
through strategic plan
Developing clear goals with objectives
Definition of project schedule and project
schedule
Assessment of risk

Past practice to obtain
Data related to rivalry can be collected
through competing company’s websites
Detailed financial data would be collected
through annual report of several websites of
corporations
Moreover, strategies of corporation would be
obtainable through public journals.

Current strategic planning document
Environmental consciousness related to
stakeholders
Transforming the attitude of customers as a
result of adverse economic situations
Requirement of corporate governance will
support to retain the board of directors as
well as influence the new investors
Efficiency and efficacy regarding technically
adept workforces.

Conduct an environmental and organizational scan
Strengths
 Organization culture full of
innovation
 A diverse range of products
 Technological advancement
and strong brand image.
 Highly functional supply
chain and production
capacity (Quek, and Wang,
2017).
Weaknesses
 Subject to negative publicity
 High level of dependency on
suppliers
Opportunities
 Implementation of eco-
friendly technology
 Environmental sustainability
initiatives
 Expansion in developing
countries
Threats
 Presence of a high number of
competitors
 The high cost of raw materials
(Soosay, et. al., 2016).

Competitors
Industry intelligence relating to the competitors
Toyota is the market leader in the Australian market that is
followed by Ford and Mazda.
Other key players in the market are Hyundai, Mitsubishi,
KIA, Honda, Nissan, and Subaru Mazda has 9.8% market
share and Hyundai has 8.2% of market share (Hill, 2017).
Local and international best practice and trends:
Local best practice and trends: Increased affinity for the
eco-friendly vehicles, and the young to middle aged adults
are most likely to purchase electric powered vehicles
International best practice and trends: Trend of
technological advancement and the trend of the market
about the SUVs.

Major risks
The six major risk factors are as follows;
Time constraint can pose as a risk.
Quality can create threats for successful production
Cost related to the increase in production can consequences
of achievement of the devised strategies.
Competition
De-motivation of workforces
Unfavourable government laws (Lasserre, 2017).
Trends in the research industry
AI, Machine Learning and Automation are trends in the
research industry
Toyota is a market leader due to incorporating effective
production systems

Lead the establishment of organizational key directions and goals
List the various stakeholders to be involved
Employees of the company, members of the board, executives, local authorities, the
government, and the consumer community are key stakeholders of the company
The employees of the company have an expectation to increase in pay or employee
welfare activities.
The members of the board have the expectation to improve returns on their
investment
 The customers and government have expectation regarding high value for money
and favorable linked with the regulations made by Toyota Company (Power, and
Simpson, 2016).
Leadership plays a vital role in achieving a perfect link with the mission, vision and
the key goals of the company
The leaders of the organizations should be adequately educated regarding the
goals and objectives of the organization
Organization’s key result areas are increased awareness of eco-friendly technology
between the customers and the community (Orzen, and Bell, 2016).

Lead the development of the plan’s key activities and performance
indicators
Planning entails the evaluation of internal and
external factors that can influence the success of the
company.
The performance indicators are:
• Increased turnover will indicate an increased
amount of sales that will result in higher profitability.
• Rise in share prices as a consequence of increased
affinity of the brand in the customer community.
• Increased market share.
• Increased awareness regarding the company’s
initiative (Prajogo, et. al., 2018).

Manage the implementation process
Operational plans are:
• Measurement of turnover
• Calculation of increased value of shares
• Generation of profits (Nunes, Bennett, and Shaw, 2016).
There are different strategies of human resource development
such as the formulation of employee welfare policies and
succession strategies (Louche, and Idowu, 2017).
The succession strategies can be implemented by the proper
climate of trust with communication at the workplace
Toyota can perfectly link to attain the success with long-term
goals. It can develop the proper environment for communication
at the workplace. It would result in clear communication of
ideas between functional divisions within an organization
(Frynas, and Mellahi, 2015).

Steps to manage the evaluation process
There are some benchmarks that have been
developed by leaders in the workplace. The
manager can assess the performance by developing a
checklist, carrying out appraisals and using 360o
feedbacks.
The given below are conditions under which the
management can consider refinement:
Failure of current strategies
Lack of awareness among consumers
Lack of achievement or reduction in market share.
Lack of motivation among employees of Toyota
Company (Sablok, et. al., 2017).

References
Frynas, J.G. and Mellahi, K., 2015. Global strategic management. Oxford University Press, USA.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function. UK: Macmillan
International Higher Education.
James, R., 2019. The Toyota Way or the unions’ way?: Examining the nexus between lean and unions in Toyota
Australia. The International Journal of Human Resource Management, pp.1-39.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Louche, C. and Idowu, S., 2017. Innovative CSR: From risk management to value creation. Routledge.
Nunes, B., Bennett, D. and Shaw, D., 2016. Green operations strategy of a luxury car manufacturer. Technology
Analysis & Strategic Management, 28(1), pp.24-39.
Orzen, M.A. and Bell, S.C., 2016. Lean IT: Enabling and sustaining your lean transformation. Productivity Press.
Power, D., and Simpson, D., 2016. Aligning Goals and Outcomes in Sustainable Supply Chain Management. In
Sustainable Value Chain Management (pp. 161-172). UK: Routledge.
Prajogo, D., Toy, J., Bhattacharya, A., Oke, A. and Cheng, T.C.E., 2018. The relationships between information
management, process management and operational performance: Internal and external contexts. International
Journal of Production Economics, 199, pp.95-103.
Quek, K.B. and Wang, Y., 2017. Does obligational contracting lead to better performance? A comparison of global
carmakers’ supply chain management approaches in Australia. International Journal of Logistics Research and
Applications, 20(5), pp.444-458.
Sablok, G., Stanton, P., Bartram, T., Burgess, J. and Boyle, B., 2017. Human resource development practices,
managers and multinational enterprises in Australia: thinking globally, acting locally. Education+ Training, 59(5),
pp.483-501.
Soosay, C., Nunes, B., Bennett, D.J., Sohal, A., Jabar, J. and Winroth, M., 2016. Strategies for sustaining
manufacturing competitiveness: comparative case studies in Australia and Sweden. Journal of Manufacturing
Technology Management, 27(1), pp.6-37.