Management Problems and Solutions for Launching New Products

Running head: MANAGEMENT
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Business Management and strategic management.
Student’s name:
Name of the institution:
Date:

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Table of content.
Contents
Introduction.................................................................................................................... 5
People management problems that possibly underprop the difficulties Jan is facing...........................5
Workers' understanding of the most significant contribution to the company's vision.......................5
Giving workers a reason for caring about their contribution......................................................6
Creating a pleasant working environment for employees.........................................................6
Workers need not feel that they are set up to fail....................................................................6
Challenging poor performance and immoral conduct..............................................................7
The feeling of being ignored or less appreciated by employees..................................................7
Giving a clear understanding of the stake and what is to be done...............................................7
Steps Jan should take in the short and medium term to get the launch of new products back on track......8
Defining his target customers........................................................................................... 8
Plan on ways to reach the target consumers..........................................................................8
Clearly, understand the issue you want to solve.....................................................................8
Clearly, understand the purchasing process..........................................................................9
Protect your online uniqueness......................................................................................... 9
Validate your produce.................................................................................................... 9
Identify the competition you have and differentiate from them................................................10
Ensure your idea has not been implemented before..............................................................10
Create a product demo or a free trial................................................................................. 10
Develop a cumulative strategic plan................................................................................. 10
Get everyone to work as a team...................................................................................... 11
Develop brand voice strategies....................................................................................... 11
Test the product continuously......................................................................................... 11
Discover the unknown.................................................................................................. 11
Clearly, understand yourself.......................................................................................... 12
Plan your next version immediately................................................................................. 12
Leadership styles Jan should adopt..................................................................................... 12
Democratic leadership method........................................................................................ 13
Coaching leadership method.......................................................................................... 13

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Strategic leadership method........................................................................................... 13
Transformational leadership style....................................................................................14
Charismatic leadership method....................................................................................... 14
Laissez-faire leadership method...................................................................................... 14
The support that might be needed at a deep level to help improve the situation...............................15
Develop marketing strategies for new products...................................................................15
Improve the management.............................................................................................. 15
Get the essential production tools....................................................................................15
Conclusion................................................................................................................... 16
References................................................................................................................ 17

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Introduction.
For an organization to be successful in launching a new product, there has to be teamwork where
the management and employees work together towards accomplishing the organizations’ goals.
The leader has to use the best leadership style for employees to feel motivated and appreciated
for better performance. Before launching any product, the management should be careful to
follow the launching steps for the product to be successful and penetrated the market. The
SweDigi manufacturing company is experiencing some problems where they have low
productivity, probably due to poor management.
People management problems that possibly underprop the difficulties Jan is facing.
Being a new manager, Jan, might have made several common mistakes that potentially underpin
the difficulties he is facing. Some of these issues include workers understanding of the most
significant contribution they can make to the company's vision, giving workers a reason for
caring about their participation. Creating a pleasant working environment for employees,
workers need not feel that they are set up to fail, challenging poor performance, and bad
behavior. Other issues include employees feeling ignored or less appreciated, a clear
understanding of the stake and what is to be done among many other management issues. Some
of the problems are discussed below.
Workers' understanding of the most significant contribution to the company's vision.
All workers have to understand the company's vision clearly and agree with it, so are they can
work towards achieving the company's goals. Evaluations of performance should be done based
on the organization's goals. The manager is responsible for breaking down the vision to a lower
and possible level. By doing so, the employees will understand how their work contributes to the