Managing a Successful Business Project

RESEARCH PROJECT
Impact of corporate social
responsibility

INTRODUCTION
In the present era, organisation requires attaining the high level of
success and growth in the competitive business environment.
For achieve extreme growth and success, company focus on the
different strategy (Coombs and Holladay, 2011). In this
manner, corporate social responsibility is one of the strategy
which helps to organisation in improving competitive
advantage, sales position in the marketplace. Corporate social
responsibility is one of the practice through which company
can easily gain customer attraction and enhance its sales. In the
current research study, researcher have major aim is to analyse
the impact of corporate social responsibility on marketing
within Waitrose organisation

Theme 1: Manager is working in the Waitrose Company

Theme 2: Manager aware about the terminology of corporate
social responsibility

Theme 3: Business unit engage with corporate social
responsibility

Theme 4: Way by which organisation involved in CSR activity

Theme 5: By CSR activity Waitrose improved its sales
and profitability

Theme 6: Corporate social responsibility program
helping your business in attracting customers

Theme 8: With help of corporate social responsibility assist to
organisation in enhance competitive advantage and
sustainability in the market

CONCLUSION
From this entire research study it has been concluded that
corporate social responsibility is one of the practice
through which company can easily gain customer
attraction and enhance its sales. This aspect is essential
part of business unit which ensures that organisation
conduct their operation ethically. From collected data it
has been concluded that Waitrose engaged with corporate
social responsibility by organising charity events and
involves in voluntary work. By help of this CSR activity,
corporation have improved sales, profitability and
competitive advantage in the market.

References
Coombs, W. T. and Holladay, S. J., 2011. Managing Corporate Social
Responsibility: A Communication Approach. John Wiley & Sons.
Flick, U., 2015. Introducing research methodology: A beginner's
guide to doing a research project. Sage.
Hopkins, M., 2012. Corporate Social Responsibility and
International Development: Is Business the Solution?. Earthscan.
Knobe, J. and Nichols, S. eds., 2013. Experimental philosophy (Vol.
2). Oxford University Press.
Leitch, C. M., Hill, F. M. and Harrison, R. T., 2010. The philosophy
and practice of interpretivist research in entrepreneurship: Quality,
validation, and trust. Organizational Research Methods. 13(1). pp.
67-84