Hilton Hotel CSR Analysis and Recommendations

This assignment analyzes the corporate social responsibility (CSR) practices of Hilton Hotel. It examines customer opinions on various aspects of CSR, including funding allocation, stakeholder communication, suitable activities, and potential performance improvements. The report provides recommendations for Hilton Hotel to enhance its CSR initiatives based on stakeholder feedback and current industry trends.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
Introduction.........................................................................................................................................3
Task 1...................................................................................................................................................3
P1 Aims and Objectives....................................................................................................................3
Topic: Executing CSR plan in the company to attain renewable targets at Hilton hotel....................3
P3 Work break down structure and Gantt Chart................................................................................7
Task 2...................................................................................................................................................8
P4 Qualitative and Quantitative research approach...........................................................................8
Task 3.................................................................................................................................................10
P5 Analysing of data by using different methods............................................................................10
P6 Recommendation........................................................................................................................15
P7 Reflective report.........................................................................................................................15
Conclusion..........................................................................................................................................16
References..........................................................................................................................................17

Introduction
Project management is a systematic plan of initiating, planning, implementing, controlling of
a specific task or project in appropriate manner. The current report related with the CSR
project which having a large influenced on business and its performance in different aspects.
Therefore, every organization tries to plan their corporate social responsibility which helps to
attain their short and long term goals. The report will discuss about the CSR activity at Hilton
Hotel which is one of the most famous accommodation chain in the United Kingdom. The
main purpose of this report is to initiate a CSR project and executing it will help to the
company as well as community.
Task 1
P1 Aims and Objectives
In today business environment CSR is too significant for a sustainable development in the
long run. This is one of the most appropriate tool to attract customer which helps to develop a
strong image in the market. It is also legal obligation for a company to contribute in the
society in any kind of way. therefore, each and every corporation is tries to develop different
approaches which includes environment awareness, wildlife protection, women
empowerment and other aspects. In the context of Hilton Hotel, should be implement their
CSR plan in an appropriate manner. They already execute various project such as use of
renewable energy methods in hotel rooms, water saving, reducing greenhouse gases, solid
waste management etc. But in the recent time, there are various issues are creating for the
company in order to executing all these project which needs to redesign new approaches in an
appropriate manner. according to higher authorities that if a business entity invests in CSR it
will lead to provide long term benefits and create a corporate image in the particular country.
On the other hand, it also boosts the morale of employees and build a harmonious
environment at workplace and make a space in the media is too significant in today business
scenario and leads to gain competitive advantage in the market.
Topic: Executing CSR plan in the company to attain renewable targets at Hilton hotel.
Background of the project:
Sustainable business practices are growing in every company due to growing demand of
different stakeholders such as investors, employees, customers, government and community.
They need those approach which help to provide economic as well as environment benefits
and sustain its business in the long run. Therefore, all corporation are using various tools and

techniques in order to attain these goals and become the leading ideal firm in this sector.
There are large number of multinational corporation concerned about the negative impact on
environment. In the recent business development most of the companies are performing their
business and implementing CSR project as a part of strategic decision which is too significant
in current and future performance. The current report will explain about most suitable
approach which helps to provide competitive position in the market as compare to rival
companies and meet the demand of their stakeholders. On the other hand, there are also
legislative requirements which create a need to implement their CSR plan according to
government guidelines in an appropriate manner. If the cited firm not make and design such
activity, it will lead to lose market position and customer switch another hotel which is not
good form them.
Aims: To executing CSR plan in the company to attain renewable targets at Hilton hotel.
Objectives:
 To analyse the significance of CSR project to attaining renewable goals.
 To evaluate CSR activity to meeting its competitive position in the market.
 To examine influence of CSR activity on business future performance.
 To determine different approach which can be used by Hilton hotel for their CSR
plan.
Research question:
 What is the significance of CSR project to gain renewable targets?
 How CSR activity meets its competitive position in the market?
 What is the impact of CSR plan on future business performance?
 What kind of approaches can be used by Hilton Hotel?
P2 The project management plan
Project management plan is a statement which explain the different phases of project and its
different activities. It is systematic structure to assigning all part of a project and its different
resources also to be assigned. It helps to determine the possible outcomes of a project and
how project head execute such plan in order to meets its short and long term targets. It is a
process which start from initiating the plan, implement in a manner by using different
approaches, it also need an effective monitoring and supervision system which helps to
improve their CSR project. In the context of current report, this is responsibility of project

manager is to communicate with all departments and other staff regarding proposed plan and
established their goals for their project in an effective manner. There are following aspects
involves in a project which can be:
Cost: It is essential for a project manager is to estimate the possible cost of the project which
helps to save their money and increase revenue. Basically, there are three types of cost direct,
indirect and variable cost involves in a project. On the other hand, these estimated amount
can be classified in to following types:
 Pre-planning cost: This is related with the pre project plan cost which required to
estimate in an appropriate manner. in the context of given case, project manager is
required to conduct feasibility study of their proposed CSR activity.
 Material cost: This is another cost which related with all material involves in a CSR
project. For example, Hilton Hotel wants to build a healthcare park for senior citizen
needs land, machinery, electronic component, plumbing, concrete foundation and
other required resources.
 HR cost: The cited firm need to hire various human resources which helps to
implement their project plan such as workers, experts and other professionals.
 Operating cost: It involves day to day operational cost in order to implement CSR
activity such as cost of permitting, legal advice cost, and other running cost.
Time: It is one of the most critical element in a project which impact the cost of the project.
In the context of given case study, this is responsibility of project manager is to set the time
frame of their project CSR activity.
Quality: Project quality should be maintaining by the team which regularly monitoring all
activities in an appropriate manner. for this, they can design quality assurance management in
order to meet their standards.
Communication: It is essential for Hilton Hotel to use an appropriate communication system
in order to maintain coordination. For example, if top management required to monitors
overall project time to time used google chat, spark, and other communication tools.
Risk: There are various types of risk include in a CSR project such as:
Legal risk: There are various laws and rules which having a large impact on business and its
future performance. In the context of current report, the project management make sure that
to follow all government guidelines which minimise such risk in the near future.

Schedule risk: Meeting the project timeline is one of the most critical and competitive task
for every project manager. There are various external and internal factors who influenced
project implementation and and delays in decision making.
Resources risk: In a project different types of resources such as people, plant, material,
machinery involves in a project. It having a potential risk if their proposed CSR project not
meeting their set objectives and goals.
Environment risk: There are various legislation regarding environment and climate
protection. If Hilton Hotel wants to launch any project which having direct impact on climate
must be create a risk in the near future.
Resources: There are various resources required in order to implement CSR activity. These
are:
Human resource: There are different types of people required in order to implement a CSR
activity.
Financial resources: There are various sources which can be internal and external to arrange
financial resources by the cited firm.
Information: It involves different types of knowledge and information for a CSR plan. This
information can be collected from different sources.

P3 Work break down structure and Gantt Chart
Work Breakdown structure: Dividing a project in to manageable task is known as WBS.
Usually this approach used by project managers for a specific area in order to meet its set
target. The main of WBS is to provide accurate assigning roles and responsibilities to team
members, maintain effective control, helps in projecting cost, time and risk. Apart from that,
it also helps to maintain quality of the project which is too essential. As per the given CSR
project, this is the responsibility of project manager is to design an appropriate WBS with the
help to other staff member and assign responsibilities and resources.

Gantt Chart: This is one of the most appropriate tool where researchers set the time frame for
each task with time limit. It helps for project manager is to trach each task and modify their
plan whenever is required.
Figure 1Gantt Chart
Figure 2Work Breakdown Structure
Task 2
P4 Qualitative and Quantitative research approach
It is essential for the researchers to collect relevant information which helps to provide an
appropriate solution for a given problem. In the data collection methods reliability and

validity of information plays a prominent role. Therefore, this is the responsibility of project
manager to identify most suitable approach and methods which helps to gather sufficed and
appropriate data. There are two types of tools will be used by the researchers such as primary
and secondary. Primary data related with the first hand data which can be gather through
observation, interview and questionnaire. Whereas, for secondary data different types of
sources will be used like newspaper articles, journals, websites information and so on. For
collecting customer data questionnaire survey approach will be used by the project manager
and analysed.
Questionnaire survey: It is a research tool which designed by a set of questionnaire in order to
collecting relevant information from respondents. In the context of given case, project
manager is responsible to develop questionnaire by communicating with other staff and
which also be relevant with the topic. There are following series of question are given for
customers:
Questionnaire
Name:
Age:
Email:
Gender:
Q.1 Are you aware regarding CSR activity in the context of Hilton Hotel.
A) Yes
B) No
Q.2 Do you thing existing CSR activity enough for Hilton Hotel.
A) Yes
B) No
Q.3 In your point of view, there are any relation between CSR and profitability.
A) Agree
B) Highly agree
C) Disagree
D) Highly Disagree
Q.4 In your point of view, there are any relation between CSR and sustainable growth.
A) Agree
B) Highly agree
C) Disagree

D) Highly Disagree
Q.5 Does Hilton required to separate allocation of financial resources for CSR activity.
A) Yes
B) No
Q.6 In your opinion how mush percentage allocated for CSR activity.
A) Not Disclosed
B) Less than 1 %
C) 1-2 %
D) More than 2 %
Q.7 Which stakeholder need to inform about CSR activity.
A) Higher Authorities
B) Employees
C) Investors
D) Customer
E) Above all
Q.8 Which CSR activity suitable for Hilton Hotel?
A) Education
B) Local Heritage
C) Working with disable personal
D) Environment protection
Q.9 Which performance can be improved with the help of CSR?
A) Customer satisfaction
B) Competitive advantage
C) Retention employees
D) Create brand image
Q.10 Please, recommend your opinion on CSR activity
Task 3
P5 Analysing of data by using different methods
There are different approaches and methods used in this report which helps to make a suitable
conclusion and recommendation. These are:
Research design: This is one of the most significant part in any research. Researcher required
that to analyses and evaluate suitable approach. There are three types of research design
exploratory, descriptive and experimental. In the Hilton Hotel CSDR project descriptive
approach will be used in an effective manner.

Data collection: Both primary and secondary data will by the project manager in order to
attain their targets.
Data analyses: There are two types qualitative and quantitate approach which helps to
interpret gather data. Qualitative approach will be used which is related with the evaluating
respondent’s information.
Limitations: The time and resource are two major limitations of this research which create a
serious issue.
Ethical consideration: This is the responsibility of project manager to maintain confidentiality
of customer data eliminate in an appropriate manner.
Theme 1 Customer awareness regarding CSR activity in the context of Hilton Hotel.
A) Yes B) No
0
2
4
6
8
10
12
14
16
18
Interpretation: As per the given diagram, there are 18 respondents who said that they aware
about the CSR activity relating to Hilton Hotel. Whereas, only 2 customers not aware with
such types of activities.
Theme 2 Customer awareness regarding existing CSR activity enough for Hilton Hotel.
A) Yes B) No
0
2
4
6
8
10
12

Interpretation: This question is related with the customer awareness about the existing CSR
plan relating to Hilton Hotel. On the basis of above information 12 respondents said “Yes”
and rest of the customer not agreed with this statement.
Theme 3 Customer opinion on relation between CSR and profitability.
A) Agree B) Highly agree C) Disagree D) Highly
Disagree
0
2
4
6
8
10
12
Interpretation: There are 12 respondents agreed that profitability and CSR activity having
direct relation. On the other hand, there are only, 3 customers who argued that it both are not
related with each other.
Theme 4 Customer opinion on relation between CSR and sustainable growth.
A) Agree
50%
B) Highly
agree
25%
C) Disagree
15%
D) Highly Disagree
10%
A) Agree B) Highly agree
C) Disagree D) Highly Disagree
Interpretation: There are 50 percent respondents agreed that sustainability of business and
CSR activity having direct relation. On the other hand, there are only, 25 percent customers
who argued that it both are not related with each other.
Theme 5 Hilton required to separate allocation of financial resources for CSR activity.

A) Yes B) No
0
2
4
6
8
10
12
14
16
18
Interpretation: This question is related with allocation of fund on CSR activity at Hilton
Hotel. Most of the customer argued that company needs to make separate fund for such
activity.
Theme 6 Customer opinion on how mush percentage allocated for CSR activity.
A) Not Disclosed B) Less than 1 % C) 1-2 % D) More than 2 %
0
1
2
3
4
5
6
7
8
Interpretation: This question is related with the how much many can be spend by cited firm
for their CSR activity. There are 8 respondents who said that such amount can be 1 percent of
their net profit and rest of them not agreed with this statement.
Theme 7 Stakeholder need to inform about CSR activity.

A) Higher
Authorities
15% B)
Employees
10%
C) Investors
10%
D) Customer
10%
E) Above all
55%
A) Higher Authorities B) Employees C) Investors
D) Customer E) Above all
Interpretation: According to the above mentioned diagram, 55 percent respondents are said
that, this is the responsibility of company to provide relevant information regarding CSR
activity.
Theme 8 Customer opinion on Which CSR activity suitable for Hilton Hotel.
A) Education B) Local Heritage C) Working with
disable personal D) Environment
protection
0
1
2
3
4
5
6
7
8
Interpretation: This question is related with the different types of CSR activity and its
preferences by cited firm. The response is mixed which shows that company needs to make
their decision carefully.
Theme 9 Customer opinion on performance can be improved with the help of CSR.

A) Customer
satisfaction B) Competitive
advantage C) Retention
employees D) Create brand
image
0
1
2
3
4
5
6
7
Interpretation: In this question, most of the approx. 7 respondents prefer customer
satisfaction, 5 select competitive advantage, rest of them are agreed for the retention of
employees and brand awareness.
P6 Recommendation
As per the above mentioned report, it has been recommended that Hilton Hotel is required to
conduct their CSR activity which meet its short and long term goals and satisfy its
stakeholders. There are following recommendation can choose by cited firm:
 One of the most appropriate tool where higher authorities provide financial assistance
to its various charitable trust. These trust can be related with child protection,
education, environment protection, disable individual and so on.
 The another approach can be conduct a healthcare program for their employees which
helps to create awareness regarding health in the public and enhanced their confidence
level.
 Today, customers are more aware towards climate protection which create the need of
develop appropriate business practices which helps to meet their renewable targets.
With the help of above recommendation, company improve their performance level and
increase the satisfaction level of their stakeholders.
P7 Reflective report
As per the above report, I learned various things which helps me in the future research report.
the first things I learned is related with analyses collected data and make an appropriate
interpretation. The another learning from this report is that to provide more knowledge how
to communicate with customer in order to collecting information from them. On the other
hand, there are various tools and techniques which must be used such report can be identified.

I enhanced my knowledge regarding concept of CSR and its different activities which
includes environment protection, use of renewable energy, employee’s engagement, women
employment and so on.
There are various issues which I was faced to carried out CSR report such as time
management and utilization of resources. Time of one the key constraint in this report which
help me to plan all activities in advance, assign roles and responsibility to the team members
which meet their research objectives. I came to know that how to monitor all activities and
maintain discipline which is too significant for me and my personal and professional
development. I also explore my knowledge in to the project and gain valuable experience to
implement all activities in an effective manner.
Conclusion
The business organization is on track to meet its sustainable goals by using various
approaches has been explained in above mentioned report. It involves environment
protection, prohibiting child labour, create awareness regarding health and social care and so
on. The report has been concluded aims and objectives of the CSR in the hospitality company
and its effective execution by using various methods in an effective manner. The report also
explained about the various issues in research on CSR and its effective implementation which
is too significant for the cited firm. So that they can attain their short and long term goals and
target in an effective manner.