TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 PART A...........................................................................................................................................3 A Introduction of hospitality industry..........................................................................................3 B. Different types of accommodation services and difference between non-commercial and commercial businesses.................................................................................................................4 C. Different types of ownership applicable.................................................................................5 D Grading and classification systems and role played................................................................6 E. Role played by online reviews such as TripAdvisor...............................................................7 F. Function of Front Office in reference to three different type of accommodation services.....8 G. Key roles of front office department in meeting business objectives.....................................9 H. Critically evaluate the role of accommodation services and also determine the role of front office to achieve the positive reviews, enhance guest satisfaction and profitability................10 PART B..........................................................................................................................................11 I. Discuss about four different role of housekeeping department in Travelodge and also evaluating the relationship between other departments and housekeeping..............................11 J. Describe the role of forecasting linen stock and other type of guest supplies in order to manage Travelodge efficiently and effectively.........................................................................12 K. Discuss about the significance of security and maintenance in Travelodge to ensure consumer satisfaction................................................................................................................13 L. Discuss about the significance of communication in between housekeeping and facilities department which provide an effective quality of accommodation services.............................14 CONCLUSION..............................................................................................................................15 REFERENCES..............................................................................................................................16
INTRODUCTION Accommodation service are the activities which are involved in order to manage various accommodation services which are provided directly or indirectly by the hotels. Success and profitabilityofthehoteldependsontheserviceswhichareofferedtocustomers. Accommodation is a broad sector within the hospitality industry which may be ranging from bed and breakfast hotels and enterprises to various other facilities which offer different lodging services. Within the hotel business accommodation services forms an vital part for satisfying the customers and it may be of various types depending on the nature of hotel. In this report Travelodge Hotel is taken as an organisation, it is a private hotel operation across UK. It is the second largest brand of hotel in UK on the basis of budget and number. Present report discusses about types of accommodation services that are available in hospitality industry and also discusses about the role of front office department in accommodation services. This report also includes the contribution of Housekeeping department in providing effective accommodation services to customers. This report also discusses the role of security and facilities in providing effective accommodation services to guest in the hotel. PART A A Introduction of hospitality industry Hospitality industry is referred as a very large service industry which is full of services likeaccommodation services, lodging services, food and drinking services, transportation services etc. It is the industry which totally depends on the availability of disposable income and leisure time. It is one of the major industry in UK, as per the records hospitality in the country comprises of 127,000 businesses approximately and it is the industry which is responsible for providing an employment to more than 1.6 million people in the country. In UK there are more than 22,000 hotels, motel and guest houses in which Travelodge is one among them. There are various accommodation services in hospitality industry and some of them are mentioned below: Full service properties:It describes the hotel in which variety of different services are offered to guests and all the services are offered on price to customers. Such type of hotels are very expensive as hotel charges for all the services in a single cost and customers will not be further encountered with extra cost. The price may be charged on food and beverages, shuttle services, room services etc.
Basic services properties:These are the hotel in which guests are offered with basic services at hotel like food and beverages and room services. Such hotels are less expensive as compared to full service properties. Resort Hotels:There are the hotel which offer full service lodging facilities to customers and are usually located in such areas where customers can relax or recreate like sea shores, beaches, historic areas,parks etc. some resort hotels operates seasonally and does not operate throughout the year. Resort hotels provides much more services than meals and lodging. Resorts are self- contained established and offer to customers more than vocational needs. Also, owner of these hotels can vary between the functionality, timeshares and may be owned by single parent company Budgeted hotels:These hotels are commonly known as bes and breakfast hotels and only provide basic amenities and facilities to customers. Condotels:These hotels are the hybrid of hotel and condominium which are bing operated as commercial hotels even if its units are being owned individually (Reardon, Ryan and Wanhill, 2015). Condotels have got reservation and rental desks, food and telephone services and also provide daily cleaning services to customers. Also, these hotels have got short term occupancy which means that guests have to stay for short term periods. B. Different types of accommodation services and difference between non-commercial and commercial businesses In hotel there are various types of accommodation services but two basic accommodation services which form the lifeline for hotels are Front office and Housekeeping services which can be explained as: Front office:This is considered as one of the most important sector for hotels which are responsible carrying out various key function of the hotel like bookings. There are various functions which are performed by the front office departments like welcoming guests entering hotel, helping them with register, carrying their luggage, mentioning opening and closing times etc. This are responsible for generating of profit for hotels are they contribute in selling of rooms, services in order to maximise the occupancy of the hotel. Housekeeping:It is the operational department in Travelodge and provides the services of maintenance, cleanliness and aesthetic upkeep of public areas, rooms as well as surroundings (Durodola, Ayedun and Osmond, 2016). Housekeeping department may have less or no contact
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with guests but plays and important role in providing a positive experience to guests. They are responsible for enhancing the quality of the hotel in order to put positive impression of guests arriving hotel. Commercial business are the businesses which operate in order to make profits and are paying taxes on the profit gained. The proprietors of the business are the owners of the business and the result of operating a business may be a profit or loss which are distributed between the owners. Commercial business are involved in selling of goods and service to customers or to other businesses in order to generate profit (Pastiu, Munteanand MAICAN, 2017). Also, the financial statements which are provided or included in the commercial businesses may include profit and loss statements and accounts, trading accounts and balance sheet. On the other hand non-commercial businesses are the business which does not have goal of achieving profits but provide services to public at a large. Within the non-commercial businesses subscribers are also known as members of the business. As, such businesses does not operate for profits so, the results of the business is called deficit or surplus and the surplus and deficit of the business are not distributed among the members but is being adjusted within the capital fund. In non-commercial businesses financial statements may include payments and receiptsaccounts,balancesheetandincomeandexpenditureaccount.Non-commercial businesses may be owned by the local, state and national governments. C. Different types of ownership applicable There are different types of ownership within the accommodation services and can be divided in to four categories which are as follows: Franchised:Franchise can be referred as a company which uses license of the franchisor in order to do business under the traders name as per the terms and conditions mentioned in the contract. In other words it can be explained as, a parent hotel franchise can provide permission to local owners to make use of parent company's name in order to sell products and services. Leased:Leased accommodation are such accommodations if the owner of the hotel provides accommodation services which is rented or leased. Company-leased accommodation is referred as a perquisite which are in the hands of the owner and values is determined according to income tax rules (Martin-Fuentes and et.al., 2018). Owner of the hotel may enter in lease agreement after paying the rental deposits and is willing to pay monthly rent directly. Then a particular entity is ready to moved in accommodation. If owner wants to settle down faster and start its business
quickly this is the best option available. Also, another major advantage of it is that owner can concentrate on other job without any stress of arranging accommodation. Managed:In managed accommodation is a service in which management of the hotel is managed by external management and offers to manage the accommodation properly. It entails that these hotels are well-organised and well programmed in order to keep the standards of cleanlinesshigher in order to attract guests (Aldebi, Aliand Abdulhassan, 2017). Also, maintenance, budgeting is done by the management and also staff is trained and managed by the management. Services for managing accommodation oversees the supervision of the day to day events of the hotel and also ensures that all standards of met. Private:Private accommodation are the accommodation in which the proprietors has got the right to refuse to accept a person as a guest (Fentaw, 2016). It can also be referred as the hotel which are privately owned as well as managed by the owner. It can also be referred as hotel which does not have got the licence to sell liquor to customers. D Grading and classification systems and role played Grading and classification of the hotel helps in determining the standard of the hotel offeringswhichareavailableatdestinationaswellasanabilityforpurchasingthe accommodation which can meet the expectations on time. Classification and grading system provides an information to customer about how to identify the quality of the hotel and differentiatevariousleveloffacilitiesandtheserviceswhichareofferedincludingthe transparency (Qawasmeh, 2016). Grading and classification play an important role for both hotel and for customers. When a hotel has got higher rating it can attract the customers easily and can influence in making bookings. Also, for customers, by checking the rating of the hotel it have a significant impact on the purchasing decision of the customer. In current scenario the most common rating system used is online reviews. Gaining good online reviews have become really important for the hotel in order to operate achieve high profits. Online reviews has got a significant impact on guests booking decision and it has been analysed that more than 70 percent of customers make their purchasing decision by getting influenced by the reviews posted by other customer who have stayed in the hotel or consumed their services (Ho, 2017). Also, more than 55 percent of customer admit that online reviews are really important for choosing a particular hotel and make a purchasing decision. Now customer reading reviews have become a default step before making bookings for hotel. Not a single hotel
can escape a power of online reviews and it can both positively and negatively influence the customer (Edmondson,2018). One of the negative influence on the customer may be the if the reviews of the hotel is good even if the services of the hotel are not up to mark but based on the positive reviews from the ex-customers can influence the customer to make purchase decision. Once the decision is made by the customer and don't get appropriate services it may result in negative experience and loss to the customer. Also, it can turn happy customer in sad customer which may even effect the value and image of the hotel. On the other hand a positive influence which online review may have on the customer is that if a customer is confused in choosing an appropriate hotel type for spending its leisure time, customer can go through various reviews of different hotels and can come up with the decision which can prove best for customer (Ramos, 2018). In this way it may result in a positive influence on the customer. So, it can be said that, online reviews matters a lot for the customer in influencing them. E. Role played by online reviews such as TripAdvisor For every hotel grading system plays an important role which can have great influence on the purchasing decision of the customer. There various online websites from which a customer can rate the hotel one of the major online website is TripAdvisor and it can also play an important role in influencing the customer for making bookings. It has been analysed the customer are so much influenced with the reviews that majority of customer do not make purchase decision if there is no reviews. Also, more than 85% of the users of TripAdvisor refer to reviews before booking a hotel (TripAdvisor Survey Shows Why Hotel Reviews Matter,2015). So, this site can play an important role for influencing potential guests in order to book accommodation. Ranking of hotel depends on various factors which may also include the guest satisfaction score. Once potential customer for any hotel reviews the hotel on TripAdvisor can check various reviews of past customers like services provided, location, food and beverages etc it can have a strong impact on customer's purchasing decision. Also, depending on the reviews potential customer make its decision to book a hotel or to leave it, so it is really important for the hotel to gain positive review from the customers. TripAdvisor enables various options to customers while rating a hotel like rating on the basis of services offered, on the basis of food and beverage, price, quality and various other options which a potential customer can go through before booking a hotel. This is considered as one of the best grading system online for reviewing
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hotel and hotels need to boost their review volume in order to attract more and more customers towards the hotel. If Travelodge is getting positive reviews on the TripAdvisor it can increase it reputation online and will also increase it grading. Once hotel gets higher grading it can have a strong impact on the customers booking decision. Also, it will help in developing a positive perception of the hotel within the mind of a customer which can prove beneficial for the Travelodge. F. Function of Front Office in reference to three different type of accommodation services. Front Office of Travelodge forms face of hotel and is very important part of the hotel in enhancing the services of the hotel which can help in providing positive experience to their guests. In the hotel it is the most visible department as this department has a direct contact with customers. There are various accommodation services which are offered by the front office and there also various roles which is performed by the front office in providing accommodation services which are mentioned below: Housekeeping:It is the department in Travelodge which is performing all the duties towards maintenance and cleanliness, keeping the hotel neat and clean and help in keeping the hotel at desirable ambience. There are various basis duties which are performed by housekeeping department like sweeping, dusting, cleaning bathrooms and also help in cleaning the public areas of the hotel which is really important function for providing good accommodation service to the guests. In additional to basic functions housekeeping department also changes the sheets of bed and make bed for guests, they also help in keeping the rooms stocked with various basic supplied like water, towels, various bathroom item etc (Altaibayeva, Nurmukhanova and Alimkhanova, 2018). This staff also passes background checks as they are accessing the private belongings of the guests like cash, jewellery which are left in rooms. So this department is really important for the hotel in enhancing the level of services of the hotel and keeping the guests satisfied. Reception:It also forms the most important department of Travelodge and this department is directly involved in talking to guests which arrive at hotel. Their work in generally performed in the waiting area like lobby or front office desk of the hotel. It has main function to perform like it has to answer the quires of visitors which approach to the hotel. Reception also provides guidelines to guests and help with the destinations. It also checks the in and out of guest and issuing key. Reception also takes reservations by telephone or email. When a guest makes a check-out, receptionist prepares a bill and also helps in dealing with payments. There important
function is to handle and deal with different types of complaints from customers in order to provide effective solution to their quires. Concierge:This service defines the modern experience of hospitality company and at a very basic level concierge works includes various tasks like checking guests in, taking reservations and fielding requests for various amenities and items. They also help in facilitating travel for customers and drive passengers to hotel and also assist visitors in various ways. G. Key roles of front office department in meeting business objectives There are different roles in that is played by front office department. Front office department is first through which customer interacts.In this department, there are a lot of small sub-departments which deals with such functions which are as follows – Reservation of rooms or tables, Reception for the purpose of greeting and providing booking services, Telephone operation in which they deal with the incoming and outgoing calls etc.So, they are responsible for helping them. The roles are defined as follows :- Front office acts as the public face for the Travelodge. They have the responsibilities to make good impression of organisation on the customers. Without customers, this organisation won't work. Thus, they have to work upon customer centric activities. They assign room to guest by taking all data and information from them. They coordinate with other department such as maintenance, housekeeping, etc. to find out which room is available. Then, accordingly rooms are assigned and managed. Front office is divided into many sub units such as reservation, reception, guest services, etc. and each one is linked with one another. There are many operations performed in front office that are reservation, allotting rooms, solving guest problem, etc. Also, this department is interrelated with other functional areas. They attend guest and assign rooms (De Ascaniis and et.al., 2015). Moreover, they provide accommodation services, receive payment, etc. thus, business objectives are attained. Similarly, by solving customer problems quickly, their satisfaction is gained. Front office provide essential facilities and services to guest. For example – safety, food, etc. which helps in achieving business goals. If they are able to successfully attract the customers and are able to provide good quality customers so they will become loyal customers which lead to attract more customers due to
mouth to words marketing which will increase the brand image of the organisation. Through it, more customers are attracted and it also results in improving operational efficiency of front office department. However, all other sub unit’s goals are also achieved. Thus, this lead organisation to achieve its business objectives. H. Critically evaluate the role of accommodation services and also determine the role of front office to achieve the positive reviews, enhance guest satisfaction and profitability. Accommodation is a type of dwelling that can attract many tourists towards services. Travelodge provides the different type of accommodation services to consumers such as luxury rooms, conference room, meeting hall etc. These are facilities provided by Travelodge to their potential consumer, who always used the services of industry (Ashaye and Irani, 2019). The specific role of accommodation service is providing the tour package services and it should give the options to choose luxury hotel or take services of gym, camping ground, swimming pools etc. These types of services always attract the guest so as they can easily attracted towards facilities. In this way, it helps for Travelodge to improve positive review of company and enhance consumer satisfaction. In the organization, front office department has significantly role playing to give the better quality of services. Front office department is responsible for creating the good impression in context of facilities and services provided (Lindsay, Cagliostro and Carafa, 2018). It should give proper response to the guest and provide direction to correct personal queries. The primary goal of front office is to maintain good relation with guest, they are having good interpersonal and communication skill that help to create positive review among consumers (Blagoev, Nikolskaya and Popov, 2019). It also having chances for increasing the guest satisfaction so as they can use the services and facilities of Travelodge. In this way, it will increase the productivity and profitability in global marketplace. Therefore, it can be determined that accommodation services and front office department plays significantly role in Travelodge firm to increase demand in marketplace. There are many consumers wants to take services and it directly positive ways to impact on the business for increasing profitability in global world (Lyu, Li and Law,2019).
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PART B I. Discussaboutfour differentrole of housekeeping department in Travelodgeand also evaluating the relationship between other departments and housekeeping. Housekeeping is based on the operational department in Travelodge firm, which is responsible for performing different operations such as maintenance, cleanliness, upkeep of rooms, maintain public or back area etc. It can be divided into four type of role in housekeeping department. Cleaning and Maintenance: Its primary role of house keeping department, when it always keeps maintain the cleaning and maintenance. It is an essential for Travelodge firm to increase the demand because many consumers preferred the clean rooms and doesn’t like dirty areas. This type of operations should be maintained by housekeeping department (ChoBonn and Divers, 2019). It can take care of overall maintenance of equipment if it requires to change the resources which essential for consumer such as towel, geyser and many more. Training of its personnel: The training is also source of business management which help to improve their own skill and knowledge. In this way, it easily understands the need of consumers. In Travelodge, the housekeeping staff members are untrained as compare to another department. they are directly communicating with the guest so that it requires to perform role to increase capabilities by training session (Lyu, Li and Law,2019). Control the essential supplies and equipment: It is another important role of housekeeping departmentistocontroldifferenttypesofoperatingsupplieswhichrequiredfor maintaining on daily basis. Multiple housekeeping staff must be replenished the room of guest and adequate supplies equipment’s such as sweepers, floor vacuum, rag and pails in order to give services (Deale and Crawford, 2018).Maintain paper work schedules or reports: it should maintain the overall paper work that associated with housekeeping department. It always keeps record the accurate control payroll of staff members involvement. Relationship between other departments and housekeeping In Travelodge, Housekeeping department willingness to communicate and coordinate with another department. It is one of department that working together the consumer satisfaction. Each department are depending on other but housekeeping will maintain the coordination
between other to share information about the need and requirement of services in Travelodge. For Example- Within luxury room division, housekeeping department communicate with front office and maintenance. The aim is to provide the better quality of services and maintain level of guest satisfaction. J. Describe the role of forecasting linen stock and other type of guest supplies in order to manage Travelodge efficiently and effectively. Forecasting linen stock is terms that widely used in Travelodge hotel which determine standards to understand minimal level of supplier in order to meet the demand of hotel on daily basis (Lindsay, Cagliostro and Carafa, 2018). It is simplest technique that make plan by manager for efficient working of different area and use appropriate resources in Travelodge hotel. Demand forecasting is mainly facilities the business of hotel which identifies the proper amount linen used so as it required for doing forecasting to calculate proper amount of linen. The hotel is investing the uniform linen design of different type of fabrics that has been chosen as per budget and needs of hotel. The most popular choice of linen is both synthetic and natural cotton because it is durable, use to maintain in proper ways (Langgat, 2019). The Travelodge hotel must create a good impression on consumers by chosen designer accessories. It involves unique, embroidered, attractive and customise etc. these are representing the hotel image and brand. It should be essential to meet the quality of linen and other accessories according to hotel theme. In Travelodge hotel, it is an essential requirement for managing and controlling in proper manner. In Travelodge hotel, Maintenance department is responsible for performing the role of forecasting linen stock. Supply demand- it is also another role of forecasting linen stock to improve the raw materials which required to plan the process and purchase the product in proper amounts. In Travelodge hotel, manager can be released timely purchase plan to the suppliers. it will increase the transparency and visibility towards raw materials. It can improve the relations between supplier and manager to negotiate in favourable manner (LiBonn and Ye, 2019). Inventory management- It should optimize the demand of forecast linen in hotel which provide information about the raw materials, finish good of inventory level. It helps to reduce the supply chain management and also increasing to optimize the inventory level.
This type of significant role performed by staff members in Travelodge hotel, minimize the reduction of linen stock out and stocking conditions. Apart from that Travelodge hotel is providing the different types of facilities supplies such as extra towels, space for clothes, Iron, wastebasket etc. these types of facilities supply to the consumer but it ensures that all resources available in the stock (Lindsay, Cagliostro and Carafa, 2018). Sometimes, the situation has been occurred due to face the lack of resource availability which effects on the Travelodge hotel image in front of consumers. In this way., it requires for forecasting multiple resources like iron, wastebasket and so on. In Travelodge hotel, manager is coordinating with the suppliers to purchase accessories enough amount so that it can easily maintain the essential resources in proper manner. K. Discuss about the significance of security and maintenance in Travelodge to ensure consumer satisfaction. In Travelodge hotel, security and maintenance are important system in place to protect physical resources, guests, staff members and also assets appliances building, equipment, gardens etc. It is the first priority of hotel to maintain the consumers services in proper manner (Schniederjans, Schniederjans and Cao, 2018). This type of security and maintenance services would be maintaining by housekeeping department that should remove all damage resource and also try to repair in proper manner. It can be analysed the importance of maintenance and security in Travelodge hotel. It is one of common function of hotel to assets overall maintenance and security of Travelodge hotel. It can be performed the prevention action for machine in the hotel building that allows to tackle expensive and also break down the cost of maintenance (Lyu, Li and Law,2019). It should be prepared the proper schedule to execute the task as per requirements. For Example- In Travelodge hotel, equipment of kitchen, elevators are not properly working, which may require to make effective plan to handle maintenance services and facilities. In Travelodge hotel, manager is holding the important position thatoperates hotel property. He is also responsible to take care of maintenance and security aspects to keep light on, building stranding company in order to keep maintain conformable facilities and services for consumers. Apart from that hotel room is considered as a private place and staff member ensure the security or privacy. However, some guest is doing illegal activities such as gambling. In this
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way, housekeeping staff have to alter of risk and seek the security members intervention if required. In this way, security manager is responsible for conducting an effective training session to handle emergency (Lyu, Li and Law,2019). In order to ensure the duties of security and maintenance department for acquiring all information while improving the accommodation services by implementing an working actions and roles. L. Discuss about the significance of communication in between housekeeping and facilities department which provide an effective quality of accommodation services. House keeping is considered the central part of Travelodge hotel that maintain close interaction with consumers in both directly or indirectly. It must change the team work among all staff members to run the business of hotel. It always influences by the management policy and behaviour of staff members towards guest. ThehousekeepingdepartmentismaintainedtheTravelodgehotelandpurposeto establish the coordination with facilities department. It ensures the demand of consumers and their specific requirements (Pakurár, Haddad and Oláh, 2019). In this way, it will develope a relationship between housekeeping and facilities department. It actually carries out the demand of guest and provide services as per their requirement. In this way, they always try to contribute the comfort of consumers and also increases efficiency of staff members in hotel. Inthisway,itwillincreasetheinterrelationshipbetweenfacilitymanagementand housekeeping department. Communication and coordination are important role plays in hotel industry to exchange information from one department to other. It has increased the chances to improvequalityofTravelodgeservicesandfacilityinglobalworld(Schniederjans, Schniederjans and Cao, 2018). Communication between facility department and housekeeping is a type of work order that easily detect the problem, take action towards. This kind of assistance necessary of Travelodge hotel to fix issues that generate during services. On the other hand, Travelodge hotel must constantly essential clean napkins and tablecloths, staff members are working in the outlets which require to clean uniforms on daily basis. Sometimes, housekeeping department inform the other staff members to maintain proper facilities and hygiene standards (Schniederjans, Schniederjans and Cao, 2018). It should be properly maintained the outlet before enter guest in hotel.In this way, it can be understanding that communication or coordination will improve the better accommodation services and increase the consumer satisfaction in hotel.
CONCLUSION As per discussion, it concluded thatAccommodation services is a type of wide broad area within hospitality industry which may provide different type of services such as breakfast hotels, room services and lodging services.In this report, it has been analysed the specific role of Accommodation service that may involve in order to manage various facilities in both directly or indirectly by the hotels. It also summarized the different types of accommodation services that are available in hospitality industry and describe about the role of front office department in accommodation services. This report also includes the contribution of Housekeeping department inprovidingeffectiveaccommodationservicestocustomers.Furthermore,thereportis discussing the role of security and facilities in providing effective accommodation services to guest in the hotel. However, it also discusses about the significance of communication in betweenhousekeepingandfacilitiesdepartmentwhichprovideaneffectivequalityof accommodation services that can achieve the business goals and objectives.
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