Knowledge Management in the Digital Age

This assignment delves into the realm of knowledge management systems (KMS) within contemporary organizations. It requires a comprehensive analysis of KMS, encompassing factors such as stakeholder identification and engagement, effective communication strategies, and the influence of emerging technologies. Students are tasked with evaluating the role of KMS in driving organizational success and adapting to the ever-evolving digital landscape.

Managing Communication,
Knowledge and Information

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Range of decisions to be taken..............................................................................................1
1.2 Knowledge and information needed to ensure effective decision taking..............................2
1.3 External and Internal sources of understanding and information.........................................3
1.4 Justify recommendations for improvement...........................................................................3
TASK 2............................................................................................................................................4
2.1 Stakeholders for a decision-making process.........................................................................4
2.2 Make contact with those identified and develop business relationships...............................5
2.3 Include those identified in the decision making....................................................................5
2.4 Design strategies for improvement.......................................................................................6
TASK 3............................................................................................................................................7
3.1 Existing process of communication in Tesco........................................................................7
3.2 Design ways to improve appropriateness..............................................................................7
3.3 Implement improvements to ensure greater integration of communication system in Tesco
.....................................................................................................................................................8
3.4 Develop personal plan to improve own communication skills.............................................9
TASK 4............................................................................................................................................9
4.1 Present approaches to collection, formatting, storage and dissemination of knowledge and
information..................................................................................................................................9
4.2 Appropriate changes to improve collection, storage, formatting and dissemination of
information and knowledge.......................................................................................................10
4.3 Execute strategy to improve access to systems of knowledge and information.................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Communication refers to exchange of knowledge and information with each other. It is
an interaction among two and more people. The main motive of this project report is to know
importance of communication in a business firm and make improvement in it in an effective
way. Communication helps in interaction with each other in an effective way. Tesco is a big
retail business organisation and also deals in retail sector. Its purpose is to provide best quality
services to its customer at reasonable cost (Armitage and et. al., 2011). This present business
report mentions about the range of a decision which company should take. It is necessary for
Tesco to determine knowledge and information to ensure effectiveness of decision taking. In this
business firm, there are many stakeholders and they play an important role in the decision-
making process. For improvement purpose, this company adopts many strategies. This report
discusses about an implementation of improvements to assure the greater integration related to
the communication system in Tesco industry. . For improving the communication skills, the
management of Tesco company prepares an effective plan. With the help of good
communication, everyone in an organisation can interact with each other in a proper manner.
TASK 1
1.1 Range of decisions to be taken
Decision helps in making business activities in an effective manner. It is necessary to a
business firm to make the effective decisions for the betterment of company. Decision making is
a necessary activity of company. There are many different decision makers in Tesco, which helps
in taking the decision in an effective way. It is necessary for this company to take the various
kinds of decision which should be related to business (Bélanger and Crossler, 2011). The range
of decision making is necessary to company because it is an effective tool for business
organisation to develop an appropriate and beneficial plan for business. There are different types
of decision making are given below as above:
Programmed decisions- In this the flow of decision is in the same routine and also
became a standard. The decision taken is a standard manner so every person of Tesco can follow
all steps in the process of decision making.
Non-programmed- Under this, there is no standard and also no any kind of proper route
related to decision making.
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Strategic decisions- These types of decision are for the purpose of long term. . It is
related to the future planning and this kind of decisions are mainly taken on the basis of mission
and vision of Tesco. Generally, it is the duty of top management is to take effective decision by
discussing with the lower level employees.
Tactical decisions- In this, the decisions are taken about the execution of business
strategy (Bennett, 2010). Its main focus is on implementing the strategies and policies which are
developed through the top management in an effective way.
Operational level- It is a last level and in this level the decisions are taken with the help
of tactical as well as strategic level. The workers of this level work according to the policies and
plans.
1.2 Knowledge and information needed to ensure effective decision taking
In modern business enterprises, knowledge and an information plays an important role.
Because of high difficulty in process of business, the staff workers in Tesco requires high level
of skills, capabilities, expertise and also knowledge. From changing at the market place
continuously, so capabilities and skills to explicate and also respond based on the knowledge and
an information in an organisation. In Tesco business organisation, there are many different levels
and the roles and responsibilities of each and every level are different from each other and to
take any decision the staff members of each level requires information and knowledge. An
identification of knowledge at every level is difficult because it is different on the basis of
explicit knowledge and the tacit of people. In decision making, there are three levels are included
such as:
Strategic level- It is the top level of Tesco and in this the directors and Chief Executive
Officers (CEO) are included (Choi, Lee and Yoo, 2010.). In this the board of strategic level
gathered and also use the external as well as internal sources of data and information.
Tactical level- It is medium level and in this the tactical decision making and also
planning takes place with the help of strategic plan. In this mostly the tactical information and
data will be used through the internal sources. The middle management of Tesco use tactical
information for managing the projects.
Lower level- In this there is an implementation of planning with is depend on the tactical
plan. The plan is executed through the lower level of staff members. In the people are included
such as foreman, shop assistants, kitchen staff, workers etc.
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1.3 External and Internal sources of understanding and information
Information is necessary source which is helpful in the decision making in an
organisation. The management of Tesco should search information as well as data related with
the projects and operations. To managing the business successfully, there will be a requirement
of internal information. Mainly company can collect data and information from inside of
company. Various types of internal data and information given below as above:
Financial information- This type of information is related with the profit, loss and the
level of performance of Tesco (Bloom and et. al., 2014). In the information included like profit,
salary, tax, goods and services etc.
Administration and personal information- These two information are related with the
staff members like about their experience, personal details, career information, productivity,
performance, bonus, skills, training etc. It is the responsibility of a business firm to keep
maintain the information about the safety issues of staff members.
Marketing information- This information is helpful in knowing about the successful of
services of goods of Tesco company and the internal information about marketing of this
organisation such as generated revenue, complaints of customers, sales etc.
Manufacturing information- It is related with the production like for an instance cost of
material, production cost, details of suppliers etc.
The management of Tesco can collect information and data with the help of agencies of
government, publishers, information providers etc.
1.4 Justify recommendations for improvement
In Tesco business organisation, there are many employees are working for making the
business decision and business process successful (Daim and et. al., 2012). There are many
valuable people of this company such as community, local people, customers etc. For the
improvement, it is necessary to managers to make the better communication among the
employees. If the interaction between all; staff members will be good, then every one will work
well and also making the decision making process properly. For making the business effective,
the continuously improvement is necessary. It is helpful in increasing the productivity and
growth of Tesco. Improvements also helps in taking the decisions related to business in a proper
manner.
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The proper information and knowledge helps in establishing the short as well as long
term decisions. With the help of this Tesco business firm can grow its business by expending it
in to new areas or sectors. The quality of information and data should be authenticated or right.
So, that management of Tesco business firm should take decision to assure to earn the maximum
profit (Dozier, Grunig and Grunig, 2013). For making the business process successful, it is
necessary for top management to work on making the improvements in the communication
among workers so, that they can give their proper contribution in the decision making process.
TASK 2
2.1 Stakeholders for a decision-making process
Stakeholders are the people who take interest in the business activities. There are internal
and external stakeholders of Tesco business organisation. The internal stakeholders are
managers, shareholders and staff members and on the other hand in external stakeholders
includes local government, customers, local community, banks, clients, banks, NGO's, media etc.
This business organisation should develop the partnership with its all stakeholders who
encourage for making the business successful through listening and also learning other people. It
is helpful in minimizing the disputes and also helpful in taking the business decision
successfully. When the stakeholders of Tesco business organisation are included at the starting
stage of problems or issues included in decision making and also process related to planning can
be reduced. From including the all important stakeholders in the decision making process helpful
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Illustration 1: Stakeholders
Source: Stakeholder Analysis, Project
Implementation and Advise, 2030

in neglecting the dispute and also helps in collaborative learning (Eliasson, 2012). Stockholders
of this business industry give their full contribution in the decision making process and also
provide information which is necessary in taking decision.
There are many effective advantages of including all stakeholders in the process of
decision making. The trust can be necessary and helps in building the good relationship and also
helps in taking the final decision related to project in Tesco business organisation. It will helps
ion enhancing the transparency in business and company can take the good and beneficial
decisions for business. Mostly the stakeholders are included in the planning process of Tesco
company.
2.2 Make contact with those identified and develop business relationships
In Tesco business organisation, there are various kinds of people are included related to
carious background. It is the responsibility of management of Tesco organisation is to know
about the potentiality of abusiveness in each stakeholders of business. To contact with the
customers. This firm use the call and also send a text message. It is beneficial and effective for
company and with the help of this company can maintain and also provide the good customer
service to its consumers. In context to this, the system of Tesco is helpful for staff members to
serve maintaining the quick and best services to its users (Garvey, 2014). The management of
this company conduct a meeting between all stakeholders for the purpose of maintaining the
good relationship among them.
Sometimes, the policies of government impacts a lot on the business operations and also
activities directly or indirectly. The government of United Kingdom formulates some rules,
regulations and also policies for developing the small business firms. So, to reduce the impact, it
is necessary for Tesco to antinomian the better relationship with United Kingdom government. It
is necessary that the suppliers of company should be loyal and also provide good quality of raw
materials at reasonable cost. For making the business operations and also activities successful, it
is necessary to keep maintain the good relationship with stakeholders, government, suppliers.
Because they are the important stakeholders of company.
2.3 Include those identified in the decision making
An involvement of stakeholders in the process of decision-making can modification the
process of business activities of Tesco business organisation. For creating the necessity of new
business, the line of business of Tesco organisation can be changed. It will be helpful in
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maintaining the progress of business properly or in a systematic manner. In addition to it, the
stakeholders of this firm can provide an effective way to create the business to increasing the
market of company and also attracting new customers (Haux and et. al., 2013). To adopt the new
opportunity, management conduct a meeting with all stakeholders. For the collective
assignments and projects, it is necessary for stakeholders and company to take decisions
together. It is helpful for stakeholders to understand in a better way about the condition of Tesco
and also including the external stakeholders. From the participation of stakeholders in decision
making process, the quality of taking decision will be improved and will also reduce the gap
among management and stakeholders. It will helps in enhancing the development and
profitability of business. The main and primary motive of Tesco is to fulfil the needs of its
customers by providing them better quality services and products. Customers are the necessary
source for business. So, it is necessary for Tesco is to produce goods according to customers
tastes and needs by conducting research on them.
2.4 Design strategies for improvement
It is necessary for top management is to design an effective strategies related to make
improvement in the decisions. The main goal of Tesco business firm is to do right thing, so that
company can easily manage its stakeholders in an effective and efficient way (Holsapple, 2013).
There are some of the effective strategies of Tesco related to controlling and also managing the
improvement and stakeholders of this company:
Customers- It is necessary for company is to provide good customer service to
consumers, treat users fairly, determine the changing needs and wants of customers with the help
of conducting research or questionnaire. Tesco company can provide eco friendly products,
measure the complaints of customers and solve them in an effective way.
Employees- They are the main and necessary part of company. Organisation should
provide the safe and healthy working environment to its staff members, so that they can work
properly with out any kind of issue. For enhancing the working abilities of customers, it is
necessary to give training to employees. From this, the working ability and motivational level of
employees will be increased. In case, if employees want to leave organisation, then Human
resource manager conduct an exit interview for them.
Suppliers- It is the duty of manager is to choose right supplier who can provide better
quality of raw materials at reasonable cost.
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Communities- Society makes some rules, norms, beliefs and it is the responsibility of
manage is to conduct its business activities by following them (Holtshouse, 2013). The Tesco
business organisation conducts some exhibitions, consumer panels, public consultants for
community. For creating the positive impact and not harm the environment, this business
industry can manufacture the eco friendly products.
TASK 3
3.1 Existing process of communication in Tesco
Communication refers to exchange and sharing of information, thoughts, opinions with
each other. The good communication helps in making the relationship better. It is helpful in
making the business activities an operative in an effective and efficient way. There are various
ways through which one person can communicate with another through face to face interaction,
meetings, internet, emails, phone etc. The management of Tesco business organisation always try
to interact with its customers properly. This company also provide training to its staff
membranes for enhancing the communication or interaction skills, so that they can provide good
quality of customer service to its consumers (Kebede, 2010). Tesco wants to develop its business
on next level with the help of using proper business strategy and through the good channel. This
business firm finds the effective channel of communication and that is online business system.
With the help of this customers will easily purchase services and products with out going to the
stores and shops. From purchasing online, customer also gives its feedback about the quality of
products. If the review of people will be good then it is beneficial of company and in case if not,
then there will be requirement to Tesco organisation to make changes in the products on the basis
of customers review.
3.2 Design ways to improve appropriateness
To make an improvement in the communication, it is necessary for company to use the
technology and also new terms in business. It is necessary for company to understand the
efficiency of business environment. The communication can be better from the many different
ways like for an instance various channels of communication used, through sending the emails
and messages from the various channels (Laudon and Laudon, 2016). Many of the effective and
efficient methods are telephones, emails, memos, faxes etc.
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Repetition of important messages- From the repetition of necessary messages for most of
the times can make improvement in the process of communication or interaction.
Message get across- After the understanding and also listening a message properly, then
the message should be taken in to an existence properly. The straight forwardness, openness,
honesty through the people will be helpful in understand the message in a proper manner.
Listening focus- It is necessary in the one-on-one interaction. It is important to listening
a message in an effective way and from listening a message properly assure the highest
understanding a message. For understanding a message in a proper manner, the non verbal
communication will be beneficial like for an instance body gesture and posture.
Handle the communication problems- From the process of communication, there can be
many communication related problems arise in Tesco business enterprise (Liaw, Hatala and
Huang, 2012). Problems can be related with the cultural differences, dispute, misunderstanding,
dealing with the various people etc.
So, it is necessary for company to work on these following points and will also make
improvement in communication among people in an organisation.
3.3 Implement improvements to ensure greater integration of communication system in Tesco
The lack of interaction and also communication creates an issue in the development of
business. It is necessary to Tesco business organisation to gather all data and information and see
the usefulness of developed new strategy. The communication skill in every people is different
from each other. To be successful in the communication, it is essential for Tesco business
enterprise is to make proper planning related with the communication. The plan related to the
communicate is a base of decision making, optimizing all the challenges, to search the new and
unique opportunities, monitor and also control the efforts. If the way of communication will be
proper then , it will be helpful for Tesco to expand its business (Lindner and Wald, 2011). If at
workplace, the proper communication will be developed, then employees will work properly in a
team and will also the positive working environment will be created. Good communication is a
best and an effective way of adopting new opportunities. For executing an improvements in the
communication at workplace, then it is essential for company to prepare an effective
communication plan.
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3.4 Develop personal plan to improve own communication skills
For improving the communication, it is necessary for the management of Tesco to work
on improving the communication among staff members and also create the positive working
environment. Proper communication and interaction is necessary for the development of
company. Some of the effective steps are given below which are necessary for rising the personal
interaction skill:
Improving listening skills- If the listening skill of a person will be good, then the
communication will be good and an individual can easily understand the message of other person
easily with out any confusion.
Encourage- Manager should motivate its employees and also praise their performance. It
will helps in increasing their motivational level of employees.
Positive attitude- It is necessary to create the positive working environment and also set
the positive mindset (López-Nicolás and Meroño-Cerdán, 2011). Through this every one can
interact with each other properly and also understand the feeling.
Resolving dispute- If at workplace, there will be any kind of conflict arise, then in this
case manager should try to resolve out in an appropriate manner and should try to build the
positive communication and relationship among employees.
Reduce the stress- The stress is a big barrier in communication. If a person will be
stressed then, it can not interact with any person properly so, it is essential to minimize the
impact and also focus on improving the communication level.
Treat equally all employees- The managers to Tesco business organisation should treat
its staff members equally and do not discriminate among them. From discrimination their level
of motivation will be goes down.
TASK 4
4.1 Present approaches to collection, formatting, storage and dissemination of knowledge and
information
Proper collection of information and data or formatting related with the current data is
essential for management of Tesco business enterprise. For the dissemination, there are many
different sources which are helpful in collecting information and also data. It is necessary for
Tesco business organisation to manage an essential information and also prepare a report
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according to the information through the employers from many different sources which are
require to send the information to top level management of Tesco (Ongorim and Migiro, 2010).
In context to expanding business firm, managers are responsible to develop various reports by
conducting the current market research to know about the competitors, barriers, business
strategies and many other. It is necessary to use the specific information and data and also also
determine the effectiveness and meet with the aims and objectives of company. It is necessary
for company to take collect data and information by using the various sources like internal as
well as external source. It will helps in making the business effective and also helpful in process
of decision making. Dissemination of data and an information should be completed and it is
necessary to verify an information from the receiver. It is necessary for Tesco business firm to
select an effective media related to dissemination. If the management of Tesco business
enterprise will select the correct media then in this case company will reach its information
easily and it will be beneficial for company.
4.2 Appropriate changes to improve collection, storage, formatting and dissemination of
information and knowledge
To make improvement in the formatting, dissemination, collection of knowledge and
information related to the process should be in the systematic way. From capturing and using the
approaches related to the problem, oriented and the content oriented are very essential (Peppard,
and Ward, 2016). In the process of communication, managers include both innovative as well as
traditional method. To gather an information related to content oriented requires some sources
such as digital libraries, internet, libraries, booms, journals etc. Any kind of change related to an
improvement of formatting, data disseminations gathering and the storage of knowledge. These
are are helpful in minimizing the cost as well as time. To improving the communication,
managers and the supervisors both are trained in a proper manner and also use the electronic
method for managing and storing an information and data related to market research. The
accessibility of resources and it is required for suppliers to collect effective resources and
dissemination to know the requirement of resources. It is the duty of manager is to choose good
supplier who provides raw materiel on time. In context to developing the data bas, it should be
necessary to manage and also store the data and information on the basis of objective of
dissemination and it is important for business (Smith, Dinev and Xu, 2012). This all are helpful
in increasing the development and productivity of business.
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4.3 Execute strategy to improve access to systems of knowledge and information
For any kind of business operation and also activities of Tesco company, knowledge and
information plays an important role. It is necessary to access an information in a proper manner.
To implement a strategy in an appropriate manner, company should need the system related to
the knowledge and information. An information should be related to every department of Tesco
and every department should consult on any problem and issue of company. It is the
responsibility of management is to upgrade the system by taking the suggestion and opinions
from other people. To make improvement in the storage, dissemination, formatting and also
gathering of data, knowledge and information, then all process of company should be in a
systematic manner (Wu, Cheng and Huang, 2010).
CONCLUSION
It has been concluded from the above report that communication is necessary in making
the business effective and also helpful in achieving the goals and objectives of business firm. The
management of Tesco company motivate its staff members to work together. In this present
business report studied about some ranges of decisions such as strategic, operational,
programmed, non programmed and also tactical level. To take the decisions properly,
management of Tesco business organisation collect data and information from the internal as
well as external sources. To doing the business operations properly, it is necessary for Tesco to
implement the executions to assure about the grater integration of communication system. In this
present business report also studied about the proper changes for improving the formatting,
collection and storage of knowledge and information.
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Online
Stakeholder Analysis, Project Implementation and Advise, 2030. [Online]. Available through:
<https://www.stakeholdermap.com/stakeholder-definition.html>. [Accessed on 2nd October,
2017].
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<https://www.skillsyouneed.com/ips/what-is-communication.html>. [Accessed on 2nd,
October, 2017] .
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