Managing Conference and Events Assignment - Kuoni Destination Management

Added on - 22 Nov 2020

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MANAGINGCONFERENCE ANDEVENTS
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1LO 1.................................................................................................................................................1P1 Examine the different categories of event..............................................................................1P2 Specific examples of different categories of event and current trends of events...................3LO 2.................................................................................................................................................4Covered in PPT............................................................................................................................4LO 3.................................................................................................................................................4P5. Different management roles within event industry...............................................................4P6. Management skills and personal attributes required to work within event industry.............6LO 4.................................................................................................................................................7P7. Appropriate measures required to provide a secure and safe event environments................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9APPENDIX....................................................................................................................................10
INTRODUCTIONEvent management is the most profound type of marketing and advertising and this is theprocess of managing, organizing a focused and professional event for specific target audience.Kuoni Destination Management is the wholly owned and full service DMC provider companythat specializes in various areas such as Incentives, Meetings and Events, Conventions/Congresses and also in other Destination Management service solutions. The report explainsabout the different categories and dimension of events and also features and current trend arediscussed that influences event sector. Further presentation is made that explains the designs ofan event layout for the multi-destination product launch for a specific destination. Differentmanagement roles required within event industry and review of management skills and variouspersonal attributes are discussed further in the report. Further the explaination for variousmeasures which are required for managing safe and secure events are discussed.MAIN BODYLO 1P1 Examine the different categories of event.Event management is the process of creation and development of large event likefestivals, conference, formal parties and so on. It involves and includes the various concept andcoordination with different technical aspects in the field. There are different categories of eventwhich are as follows:Private eventThe private events are called as the private and personal parties of customers and parties.The company Kuoni meeting and event are provides best services in these types of event. Privateevent are includes wedding, reception, birthday party and festival gathering (Boyer And et.al.,2015). Those are the private and personal event which are organized for their personal functionin this company is provide their best service and products to make is perfect and attractive.Wedding and wedding reception are the same for that customers are book venues and want thebest services and decoration from the company. Private events are also organized by theorganization like business, schools and manufacturer. Private event have list of their guest forensuring venues place.1
Corporate eventThe corporate event are used for promoting their business like brand and products nameat market place. Product such as the ensure team building, product lunches, meeting, networkingevents and so no. The corporate event have the biggest aim to organized event for growth ofbusiness. This event is help to business and it objective which includes management function,corporate communication for improve morale and increase profit of company. With then help ofthis, relationship between the parties, employees and staff is improved and this is beneficial forthe company and its growth. This help to expand their business at marketplace. This event isused by the businesses for all size for solicit new business, create corporate, brand image andbuild effective loyalty of business within the existing suppliers and customers. With the help ofthis event organizer is able to understand public awareness and industry growth factor and itsneeds.Charity eventThe charity event are this event which are used for rising money for charity. It includessociety, sports and charitable auctions (Chakrabart and et.al., 2015). Some of the charity eventare sponsors for individual partaking in the event for rising money such as the sponsored run,cycle, walks and skydiving. This industry is very divers industry to contribute in charity event.This types of event is help to those person who are not able survive personally. With the help[ ofthis event, peoples are get ideas business and industry work. This charity money is goes to thosepeoples who has really need that. The charitable event help to gain the goodwill by contributingin event within the community and long run. It is beneficial for the business and its growth. Also,help to build effective and valuable relationship with the public and community. Variousbusiness are donated money with the charity event and in return.2
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