Managing Conference and Events

Managing Conference and Events

Table of Contents
INTRODUCTION...............................................................................................................3
LO 1 : Different categories and dimensions of event........................................................3
Different event categories..............................................................................................3
Difference between event category...............................................................................4
Critical evaluation of development of event...................................................................4
LO 2: Considerations for conference and event room......................................................5
Design and event layout to correctly set up a conference or event room to meet
specific client brief requirement.....................................................................................5
LO3: Management skills required to be work within the event successful........................7
Management roles in the event sector...........................................................................7
Management skills and personal attributes required in the event industry...................7
Impact of management skills for the successful of events............................................8
Critically evaluate with the recommendation of the management skills........................8
LO 4: Measures required to manage events.....................................................................9
Examine the additional services available within conference to meet the client
requirements..................................................................................................................9
Recommendations.........................................................................................................9
CONCLUSION.................................................................................................................10
REFRENCES...................................................................................................................11

INTRODUCTION
Managing conference and events is an essential work because it is related to professional
work and it should be perfect. There should be proper arrangements for event and conference
by event manager (Brunt, Horner and Semley, 2017). Rosewood hotel and resort was founded
in 1979 by Caroline Rose Hunt. It serves in many areas and people like services and food
quality which is provided. It is one of the best hotels in London and they arrange conference and
events very well. In report, different categories and dimensions of event is discussed.
Consideration for conference and room set ups, evaluation of quality of design and layout is
described. Management skills which is required to work within events environment and an
conference can be done successfully. Some measures which are required to manage a secure
and safe event environment for staff members and guests are discussed.
LO 1 : Different categories and dimensions of event
Different event categories
Seminars
A seminar is a form of institution in which all come together so that a particular topic can
be discussed and in this a person who is having experience is sharing their views with other
persons. In this proper arrangement should be made by event manager so that seminar can be
done systematically. In hotels seminar halls are made so that they can attract people by
providing them facilities and it will help in building good image in minds of customers. In
Rosewood hotel this facility is being provided because every company conduct seminars in
hotels so that they can get systematic arrangement (Iwasaki and Noda, 2018).
Conference
Conference refers to a meeting which is organised to discuss some important topics
related to company and necessary decisions are being taken. It is important to arrange
conference at a place where there is no disturbance and work can be done properly. It is the
responsibility of event and conference manager to provide best services by making all
arrangements which is required. in Rosewood hotel there is a conference hall in which meetings
are being conducted and members can discuss issues related to company. Event and
conference manager is responsible for making all arrangements and ensure that good services
are provided to customers.
Trade shows

Trade shows can be defined as an exhibition which is organised by companies to create
brand awareness among people and do marketing of their products so that sales can be
increased. It helps in promotion of products and more people are attracted, it also provides
relevant information to consumers so that there will be no confusion and it will help in generating
more profit. It creates lasting impression on customers if it is implemented in correct way, type
of face-to-face marketing in which seller meets buyer, cost effective advertisement because in
less investment, more people are attracted (Raj, Walters and Rashid, 2017). It is responsibility
of event manager to manage all activities properly so that there will be no issue in between
trade shows. For trade show some garden area or hall will be good because in that people can
come and watch displays which are presented by company.
Dimensions of event category are, anticipation, atmosphere, activity and other services
which is given by hotels. For different events, arrangements are made according to that like for
seminars the design is different and in seminar there must be proper arrangement. Conference
is also a business meeting so design of room should be according to that. Rosewood hotel
provides all type of services and its employees are solving query of customers. In the hotel
different rooms are made to attract more people and it is one of the best services providing
hotel.
Difference between event category
All the event categories are different from each other because purposes of every event
differs and arrangements are made according to that. In seminars decent atmosphere is
required whereas in trade shows area which is open and large so that more people can come is
required (Turner and Kennell, 2018). Managers of hotels should made arrangements as per
orders given by customer because it is essential to satisfy needs of customers so that they can
give good reviews and it will help in building positive image in market (Fletcher and Bostock,
2020). There are many types of events which are organised such as, seminars, conference,
trade shows and other events include birthday parties, marriages etc. So, it should be managed
by event and conference manager because they are having proper knowledge and they get
training for how to treat customers.
Critical evaluation of development of event
Nowadays, more events are being organised by event manager because organisations
are not having time to arrange seminars or conference. So, they give order to hotels, book
seminar hall and date or time is being told to manager so that arrangements can be made
according to that. It has positive impact as members of company do not have to do anything and
everything is ready (Hansen, Pedersen and Foley, 2020). More people are getting employment