Managing Crisis in Hospitality Sector: A Study on Hilton

PROJECT BRIEF -
RESEARCH PROJECTS

Table of Contents
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Aim and Objectives.....................................................................................................................1
Research Questions.....................................................................................................................1
Research Problem.......................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................2
Research design...........................................................................................................................2
Research philosophy...................................................................................................................2
Research approach......................................................................................................................2
Data collection............................................................................................................................2
Research paradigm......................................................................................................................3
Data analysis...............................................................................................................................3
TIMELINE.......................................................................................................................................3
FINDINGS AND DISCUSSION.....................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

TOPIC
Importance of managing crisis in hospitality sector- A study on Hilton.
INTRODUCTION
Crisis management refers to the procedure through which the organizations manage
unexpected events. Especially during Covid-19, the tourism industry has been affected in drastic
manner and in order to get rid of that, companies are required to apply effective strategies in
order to assist the firms and deal with sudden negative events. Through this, the firms are able to
accomplish their goals and take competitive advantages (Fusté Forné and Hussain, 2020). Thus,
in context of Hilton which is a leading international hotel having broad portfolio of hotels and
resorts, the study will discuss over the effectiveness and reasons of managing crisis along with
benefits that the company can take. It will further illustrate all elements of research methodology
and ways in which it can assist researcher to meet the major aim of the current examination.
Aim and Objectives
Aim
The aim behind conducting this research is to identify the best strategies of managing
crisis in Hilton.
Objectives
 To evaluate the concept of crisis management.
 To discuss over causing factors of crisis in hospitality sector.
 To identify reasons of managing crisis by Hilton.
 To recommend best practices of crisis management.
Research Questions
1. What is the concept of crisis management?
2. What are the causing factors of crisis in hospitality sector?
3. What are the reasons of managing crisis by Hilton?
4. What are the appropriate crisis management practices?
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