Managing Food and Beverage Operations INTRODUCTION

3 TASK 26 P2 Different rating system that used for food and beverage industry internationally and nationally.6 TASK 38 P3 Current and future trends affecting the food and beverage business 8 TASK 49 P4 Demonstrate the professional food and beverage management skills within beverage organisation 9 P5 Regulatory standards and legal requirements that help for maintain the operations and cleansing of equipment. 9 TASK 510 P6 Compare and contrast the various operational and marketing technology for wide range of different type of food or beverage business

Managing Food and Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Various type of business within food and beverage industry and chosen the enterprises
with specific areas. .....................................................................................................................3
TASK 2............................................................................................................................................6
P2 Different rating system that used for food and beverage industry internationally and
nationally. ...................................................................................................................................6
TASK 3............................................................................................................................................8
P3 Current and future trends affecting the food and beverage business.....................................8
TASK 4............................................................................................................................................9
P4 Demonstrate the professional food and beverage management skills within beverage
organisation.................................................................................................................................9
P5 Regulatory standards and legal requirements that help for maintain the operations and
cleansing of equipment. .............................................................................................................9
TASK 5..........................................................................................................................................10
P6 Compare and contrast the various operational and marketing technology for wide range of
different type of food or beverage business..............................................................................10
TASK 6..........................................................................................................................................11
P7 Analyse the strategies used in the food and beverage industry to attract and build a
customer loyalty........................................................................................................................11
P8 Investigate the factors that influence the customer decision on which type of food and
beverage outlet they can choose................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Food and Beverage service operations are involved a various type of activities which
engage with staff right from purchasing raw materials, inventory materials, preparing food and
beverage and also maintaining the quality of services in appropriate manner. This report will
discuss about the different type of business within food and beverage industry. This assignment
will describe the rating system that applicable in the beverage and food industry in both
internationally and nationally. Furthermore, it will discuss about the future and current trends
that affects the food and beverage business. This assignment will describe the professional food
and beverage management skill within organisation and also identify the legal requirements and
regulatory standards that service outlets or giving a proper reference to cleaning the equipment
and maintenance. Compassion and contrast between the marketing technology and operational
activities in the beverage business. Moreover, It will Analyse the strategies that used in the food
and beverage outlets to build customer loyalty. It also investigates the factors that influence the
client and taking decision on the basis of their choice.
TASK 1
P1 Various type of business within food and beverage industry and chosen the enterprises with
specific areas.
Being career advisory in The Abbey college, they have more responsibilities to help for
children to advice related their career decision. Many people wants to start their career in
hospitality industry but it is important to known about the industry and their working operations
and functions.
Sector Description Advantages disadvantages Example
employer's
Hotels Hotel industry is
based on the
service industry
to provide the
various type of
facilities such as
housekeepers,
It is the perfect
chance to meet
the people and
learn an effective
communicate
across the
cultures.
There is odd and
long working
hours.
In cases, it is
possible for
working in
holidays and
For Example-
London Hilton
Website-
www3.hilton.com
This hotel is
operated in
Holland park

bartenders human
resource, kitchen
services and
marketing etc.
these are
important service
which provided
by the hotel. The
purpose of hotels
is provided the
service to
travellers. It
offering on
commercial
things to their
customers.
An opportunity
for people to start
their career
without having
any experience
(Ahmed, 2018).
The enormous
satisfaction when
you get from
making customer
feel happy and
welcome.
Increased the
career
opportunities.
weekends.
It is very stressful
environment and
make part of job
related the
working.
Sometimes,
anything go
wrong that
included the
human factors.
avenue, London.
Fast food Fast food industry
is a type of mass
produced food
that designed for
the purpose of
commercial
resale. It also
created
commercial
strategy to
accommodate the
wages workers,
commuters and
travellers etc.
Fast food industry
always maintain
the chain of
regular restaurant
at homes. This
industry offers to
increase pay scale
according to
experience.
The
Disadvantages of
fast food industry
is that strong
competitive
pressure in the
legal and cultural
of workers.
Another
disadvantage is
the low wages of
employees who
are not covered
with insurance
(Dornier and
For Example-
Domino's Pizza,
Inc.
Website-
www.dominos.co
m
This fast food
service
organisation is
operated the
different nations.

Mauri, 2018).
Hospital catering
services
Hospital catering
services are
necessary part of
patient care, it
provides the
appropriate food,
nutritions and
fluid care to
manage their
nutrition risk and
also improve their
health.
Flexibility in
working hour so
that it will
increase
employee loyalty
towards the
organisation.
It will increase
the maximum
opportunities for
employee to
develop their
career.
Lack of payment
scale.
Employee has
poor pay scale.
For Example-
Nourish catering
limited.
Website-
http://www.nouris
hcontractcatering.
co.uk/
This organisation
is operated in
London to
provide the better
quality of food
services.
Restaurant Restaurant may
serve the quality
of product and
service because
they used
different
technique for
cooking food
items.
Higher employee
retention rate.
Employee
working in
restaurant with
the attention of
information
related the health
and benefit of
workers.
It is considered
the fixed costs of
operating and
owning a building
paying labour.
For Example-
Hoshiya Japanese
and Korean
restaurant and
cafe.
Website-
myhoshiya.com
This restaurant is
operated in UK.
Theme Parks Theme park is
designed around a
unified theme. It
is the most
attractive place
for people. In this
This industry is
provided various
type of discounts
and special offers.
Employee
incentives,
Theme parks were
costly for
employees and
high risk.
Sometimes, it is
waste of money
Alton tower
theme park and
resort
website-
www. altontower

way, it will
increase the large
number of
employment and
their benefits.
rewards and gift
for special
occasion to their
families.
and local
resources.
s.com
This theme part
is operated their
business in UK.
Culture and
Heritage Fast
food service
Heritage food
service offering
cold side, hot side
ware washing
equipment and
beverage etc. The
organisation is
selling their
product through
the online store.
The work lives of
employee has
balanced and pay
scale benefits.
Pay scale of staff
minimum wages.
For Example-
Creed Food
service.
Website-
www.creedfoods
ervice.co.uk
This organization
is operated in the
UK.
Golf club this club is
used to play golf
with heavy
wooden or metal
head on slender
shaft which also
offer food and
beverage for their
customers
As there are
number of players
and their families
or visitors to
watch the match
of golf so offering
them food and
beverage would
be good.
This would be
costing golf club
too much to
spend.
For instance:
Royal Birkdale
Golf club
Website:
http://royalbirkda
le.com/
Prison catering
services
This is meal
which is been
served to
prisoners while
they are into
prison. There are
The food which is
offered to them
will be
maintaining its
quality as catering
service is offering
The prisoners will
not be engaged
into working or
making food so
their engagement
into prison work
For instance:
Harrison catering
service
Website:
https://www.harri
soncatering.co.uk

many prisoners
who prepare their
own food but and
they are getting
support from
specific religious
requirements as
well.
it. or activities /
Contract catering This will be
defined to as
hiring by business
or organisation to
provide catering
service on every
day bases.
The food served
is on regular
bases and they
would be getting
good quality of it
as well.
The demerit could
be that there is
chance of
breaching of
contract which is
formed in
beginning.
For instance:
Blue Apple
contract catering
Website:
http://blue-
apple.co.uk/
Cruise ships This will be
dealing into
serving food to all
passengers of ship
who are using it
for pleasure.
The food is of
very good and
high quality.
The cost of food is
very high
For instance: The
Apollo Group
Website:
http://www.theap
ollogroup.com/
TASK 2
P2 Different rating system that used for food and beverage industry internationally and
nationally.
Rating system is based on the judgement condition to identify their quality and service on
the basis of rating system. This system will use to classify the hotels and also providing the
information to travellers on the bass of facilities and services (Ferm and Livingstone, 2018). The
main purpose of hotels to expand the growth and experience as international and national level.
In food and beverage industry, there are different ways to rate the hotels.

Scores on the doors- It is a type of hygiene rating system that used in local restaurant,
clubs, pubs, hotels and cafes etc. many customer want to check the rating of particular hotel and
then done booking. Therefore, it is required for food and beverage hotel industry to maintain
their quality of service. In various hotels were taking feedback to the people related the food
product and items. It is an essential process to identify their need and requirement. In
internationally, there are various type of food and beverage industry will maintain their quality or
implementing food safety system to achieve good results an effective hygiene rating system. The
food hygiene as rewarded by the local environmental health officer for providing the food and
beverage industry to maintain their scores.
AA Rosettes- It is consistent approach in food and beverage industry to maintain the taste
of dishes and successfully delivered to the services. This approach always reviewing the awards
criteria and competitive advantages in the improvements standards. Based on National and
international food or beverage industries achieving the huge attractions to increase their
productivity and profitability in marketplace. In this way, the industry is promoting their great
cooking idea across the world.
Michelin Stars- It is usually based on the 3 Star hotel or restaurant. This industry will
provide the excellent cooking services and maintained their brand image in marketplace. It is a
part of rating system to distinguish to another industry(Filimonau, Krivcova and Pettit, 2019).
This type of restaurant, hotels are located near business areas and express ways. It is more
convenient to easily search the location at anywhere.
Hotel Stars-Hotel stars are highly level of accommodations and services provided by the
industry. In this way, it easy to get confused over the quality and values of hotel star ratings.
There are different type of star rating divided on the basis of services in both national and
international level. Five Star- This type of hotel provide the high level of services and accommodations.
They offered a high degree of personal facility. These hotels are located in exclusive area
such as heart of town. For Example- Four seasons, Ritz Carlton etc. Four Star- The level of service is average and rooms will be neat and clean. These hotels
are located in same calibre and usually found in shopping market, dining etc. For
example- Hyatt, Marriott.

 Three Star- This type of hotels mainly offers spacious accommodation that include
decorated lobbies and well-appointed rooms etc. For Example- Holidays Inn, Hilton. Two Star- It is basically small hotel and their service is not attractive for customers. This
hotel is located in affordable attractions and convenient to public transportation. For
Example- Days Inn One Star- It is usually denotes the dependent and name of brand hotel chain with specific
reputation. It is provided the limited food services to the customers. For example- city
view.
TASK 3
P3 Current and future trends affecting the food and beverage business
Food and beverage industry is the fastest growing business that used for emerging
technology to increase the business all over the world. It involves block chain along changing the
customer preferences and increasing the cost while innovative ideas. It is an essential for
competitive advantages in marketplace. There are three current and future trends that affecting
the food and beverage business in global market.
Uber eat is also innovative trend that help for food and beverage industry to deliver the
product different locations (Han and et.al., 2019). It would take $4 dollar as free for delivering
the food to customers. This trend does not allow for food and beverage restaurant to increase the
price of products. In this way, it will directly impact on the food and beverage business. It is the
best technique to adopt in the future business development.
Street food is a generally festivals market that become main stream in different countries.
It also emerged in wake of the financial crisis when the chief had become more imaginative in
order to continuous making living in the industry. Food and beverage business views the street
food venue to expand their business but all the street food has flexibility and intimacy with
consumer enable them to meet the demand and trend in future as well as current.
App based service is the most common approach that support to small restaurant. Many
restaurants used the mobile application to identify the need and requirement of client. It is
affecting the food and beverage business because this changed has been difficult for some owner

to list the item on applications. For Example- Post-mates have faced trouble for not receiving the
permission from the restaurant to host the application in appropriate manner. Application based
delivered the current trend in market to expand the business for future growth and development.

TASK 4
P4 Demonstrate the professional food and beverage management skills within beverage
organisation
The professional food and beverage management skill is required in organization to
manage their cooking skill in effective manner. In London Hilton hotel, Manager is playing
important role in the organisation to perform different activities. This organization can be used
the appropriate method to control the entire system for food and beverage development. It is
mainly controlled by computerising best practices within hotel and their operations. Manager
should have responsibility to interact with the manicure department for determine the raw
materials that used in the product development. It is necessary for managing the business
operations by using management skill.
In London Hilton, A Food and Beverage manager is person who organize the food and
drink on the menu at the restaurant (Musyoka, Njunge and Muzhingi, 2018). They also making
plans to purchased the food and beverage for hospitality property. In this way, manager is assists
for creating proper budget, costing and produced the financial report. Manager has good
understanding of inventory management system to identify which ingredients is better for the
food and beverage business. This type of skill is required for London Hilton hotel to managing
the business operations and functions.
P5 Regulatory standards and legal requirements that help for maintain the operations and
cleansing of equipment.
The London Hilton hotel is food and beverage organisation to maintain the laws
regarding the safety or distribution of food and beverage. The legal legislation and standard are
required for managing the food services in marketplace. According to food safety modernization
act 2010, It is wide range of regulatory standards that monitors the compliances of business in
the food and beverage industry. London Hilton has concerned about the food services that
pertain to laws, item safety claims, advertising, accurate labelling and food important regulation.
The UK Government has passed this law for managing the business legal aspects. London Hilton
hotel always follows the rules and regulations related the food and beverage safety.
The consumers are mainly focused towards the safety and health because this
organisation is used the proper cleaning equipment for making dishes etc. In this way, it will be

maintained the quality standards of food and beverage products. In today's competitive, many
stakeholders are demands to use the food safety aspects to ensure that food s safe and prepare
under the hygienic conditions (Pinna and Terzi, 2018). According to Food safety Laws, London
Hilton hotel must combine the ability to demonstrate the commitment towards the food and
beverage safety. This process is covered the entire business area from inbound recipe of product
ingredients. This organization have provided the training session to employees in every areas of
food or beverage safety. In this way, this organisation is improving the quality standards and
increasing the productivity or profitability in marketplace.
TASK 5
P6 Compare and contrast the various operational and marketing technology for wide range of
different type of food or beverage business
Operational technology is based on the software and hardware that easily detects or
causes a change with the help of monitoring, control and manage the physical devices, events
and process in the food or beverage business.
Marketing technology is a grouping of technologies that leverage the marketer to improve
the promotions activities. This technology will help for measure the impact of marketing and
drive more efficient spending.
Differentiate between the operational and marketing technology in food or beverage business
Operational technology Marketing technology
 Operational technology is performed
different activities for ordering the
product from the supplier to customers.
Order management is a part of food and
beverage industry to selling their
product to the customer through
supplier.
 Operational technology is monitoring
the equipments that requires for product
development. Fridge is the best
equipment that used in the organisation
 Customer relationship management
system is marketing technique that help
for easily identifying the need and
requirement of client. It can be
maintained the information related the
product and also addressed the choice
of client.
 Social media is another marketing
technology that help for promoting the
services of food and beverage business.
It is an effective technique to provide

to protect the food and beverage items
because it maintains the temperature
and their cooling conditions.
 Food and beverage industry is
performed the different ways to make
payment such as pay at table, pay at
counter, pay at credit card etc. these are
different ways to improve the payment
solution in the organisation (Sacks and
et.al., 2018). It can positive impact
towards the food and beverage
business.
 Costing and pricing sheet is maintained
by the financial department that already
fixed the cost of product that available
on the marketplace. This type of sheet
is recorded all the information on the
daily basis.
the information related the product,
items etc.
 Website is another marketing
technology that support the food and
beverage business to increase the
popularity in marketplace. This
technology is providing the variety of
information regarding the food items on
website.
 Email technology is marketing
technique that sending the details of
food and Beverage product to the
customer by using email mode. It is the
easy process to send the details in
proper manner. Email technology helps
for directly communicating with the
client to solve their queries.
TASK 6
P7 Analyse the strategies used in the food and beverage industry to attract and build a customer
loyalty.
Food and Beverage industry is mainly used the strategies for increasing the brand
awareness and maintain the positioning in global marketplace. There are different type of
strategies applicable in the food and beverage Business. Brand positioning- Manager is planning an effective strategy that help for increasing the
production and sales. Brand positioning is an essential for business process because many
customers attracts towards their brand image and market value. Manager is trying to
maintain their policy, rules and regulations (Effective Marketing Strategies For A Food &
Beverage Business. 2018). This industry is offering variety of services to their potential
consumers. On the other hand, they offering Beverage services for whole family in

reasonable price. In this way, it will create positive impact on towards the food business.
It will help for maintain the brand position and popularity in proper manner. Product packaging- Food and Beverage packaging is the most attracted thing in
marketplace whereas many customers are impressed on the brand image because this type
of organisation is mention all ingredients and sub-ingredient on their packaging envelope.
Product Labelling can create more attention towards the product and services (Weber and
Hogberg-Saunder, 2018). Food and Beverage industry always maintain the equipment
and machinery is just an important as a packaging in product safety.
 Blogging- Blogging is a type of review channel that provide the details regarding the
product and services. It should be contain the new related the food and beverage around
the world. It also spread the awareness and educations about the importance of food
safety. Manager can review the new regarding the food safety, customer affirms, food
research and government relations etc.
P8 Investigate the factors that influence the customer decision on which type of food and
beverage outlet they can choose
The food and Beverage industry is quickly moved towards the latest trends and also
increasing the pressure for industry. This organisation always changed their trends on the basis
of need and requirement. There are some important factors that influence the customer decision
on the food and Beverage business. Cultural demand- There is dynamic change in the food and beverage industry because
technology is making impact of the service of business. The demand of consumer has
changed according to the trends. It is needed for food and beverage industry to manage
their demand to produce the product according to them. The customer taste is perhaps
most noticeable in the ongoing demand (Wood, 2018). In this way, it will impact on the
retailers, restaurant operators to increase from the evolving eating habits. They choose the
best quality of product in marketplace that's why, it required for food and beverage
industry to inspire the client towards the product due to change their taste and quality. Innovation- Innovation is main factor that influence the client to attracts towards the
service and product. There are different type of food and beverage organization uses the
innovative technique such smart phone application, uber eat etc. these are innovative

concept that implement in the business to increase the productivity and profitability.
There are more consumers attracted towards the service because this technology helps for
delivered the product by online method. Supply chain- Supply chain management is necessary for food and Beverage industry to
manage the production system. This concept will need for society to gain more
competitive advantages in global marketplace. In food and Beverage industry, The
manager is considered the strategies planning to achieve the sustainable development.
The supply chain will lead the organisation and increasing the popularity in marketplace.
 Research- Market research is important that influence the customer to identify the best
product in marketplace. In Food and Beverage, The manager is expertise person in the
food organisation to understand the business operations and functions. They also
analysing the product development research for building the connection with the
international researcher and also work together to implement innovative concept in the
food and beverage industry.
CONCLUSION
As per discussion, it concluded that Food and beverage industry is the fastest growing
sector that expanding the business all over the world. This report is described the rating system
that applicable in the beverage and food industry in both internationally and nationally. It also
discusses about the future and current trends that affects the food and beverage business.
Compassion and contrast between the marketing technology and operational activities in the
beverage business. It is also Analysing the various strategies that applicable in the food and
beverage outlets to build customer loyalty. It investigates the factors that influence the client and
taking decision on the basis of their choice. It summarized the professional food and beverage
management skill within organisation and also identify the legal requirements and regulatory
standards that service outlets or giving a proper reference to cleaning the equipment and
maintenance.

REFERENCES
Books and Journals
Ahmed, M.O., 2018. The Operation of Food Production in Egyptian University
Hospitals. International Journal of Hospitality & Tourism Systems. 11(1).
Dornier, R. and Mauri, C., 2018. Conclusions: managing tourism sustainability in mountain
destinations. Worldwide Hospitality and Tourism Themes. 10(2). pp.267-273.
Ferm, J. and Livingstone, N., 2018. The burgeoning influence of sustainability in managing UK
retail property. Routledge Handbook of Sustainable Real Estate.
Filimonau, V., Krivcova, M. and Pettit, F., 2019. An exploratory study of managerial approaches
to food waste mitigation in coffee shops. International Journal of Hospitality
Management. 76. pp.48-57.
Han, H. and et.al., 2019. Role of airline food quality, price reasonableness, image, satisfaction,
and attachment in building re-flying intention. International Journal of Hospitality
Management.80. pp.91-100.
Musyoka, J., Njunge, F. and Muzhingi, T., 2018. Food Safety Training Workshop. Theme:
Managing food safety and quality in small-scale food processing for Roots, Tubers and
Bananas (RTB) value chains in Sub-Saharan Africa.
Pinna, C., Galati, F., Rossi, M., Saidy, C., Harik, R. and Terzi, S., 2018. Effect of product
lifecycle management on new product development performances: Evidence from the
food industry. Computers in Industry. 100. pp.184-195.
Sacks, G and et.al., 2018. How food companies influence evidence and opinion–straight from the
horse’s mouth. Critical Public Health. 28(2). pp.253-256.
Weber, O. and Hogberg-Saunders, G., 2018. Water management and corporate social
performance in the food and beverage industry. Journal of Cleaner Production.
Wood, R.C., 2018. Strategic questions in food and beverage management. Routledge.

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