Managing Food & Beverage Operations

This report explores the food and beverage industry, examining different business types, rating systems, and current trends. It analyzes the essential management skills required for success in this sector, including leadership, organization, and customer service. The report also discusses legal requirements, operational and marketing technologies, and factors influencing consumer decisions. This comprehensive analysis provides valuable insights for aspiring food and beverage managers.

Managing Food & Beverage
Operations

INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different types of businesses within the food and beverage
industry, profiling........................................................................................................................3
TASK 2............................................................................................................................................5
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally..............................................................................................................................5
TASK 3............................................................................................................................................6
P3 Discuss the current and future trends affecting food and beverage businesses......................6
TASK 4............................................................................................................................................7
P4 Demonstrate professional food and beverage management skills within a food and
beverage organisation..................................................................................................................7
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply.....................................................................................................................8
TASK 5............................................................................................................................................9
P6 Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses..........................................................................9
TASK 6..........................................................................................................................................11
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets.........................................................................................................................................11
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base.............................................................................................................................12
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13
.......................................................................................................................................................14

INTRODUCTION
Food involves wide variety of styles and cuisine types and these are classified by country and
traditions. Whereas, beverages involve all the type of alcoholic and non-alcoholic drinks.
Management related to food and beverages means planning, controlling and managing every
services as well as facilities related to hospitality industry. This report is based on Marriott
International which is a hospitality industry organisation founded in 1927 and its founder is J.
Willard Marriott and Alice Marriott. Headquarter of the respective company is in Bethesda,
Maryland, United State. They are serving worldwide and their products are hotels as well as
resorts (Leabman and Brewer, DvineWave Inc, 2015). Below mention report is going to explain
food and beverages industry which includes several styles of serving as well as discuss current
and future trends which will affect the respective business. It also lighten, skills of professional
related to food and beverages management within the same organisation.
TASK 1
P1 Different types of businesses within the food and beverage
industry, profiling
In food and beverages industry there are several types of business description of these are
as follows :-
No. Sector Description Advantages Disadvantages Example
Employer
1 Hotels Hotels are
commercial
establishment which
offers lodging, meals
and several other
guest services. There
goods and services
are based on stars,
these are 1, 2, 3,4
Major
advantage of
hotels is that
travellers
easily get
accommodatio
n facilities.
Hotels rooms
are costly
compare to
motels and not
affordable by
every kind of
person.
Name of
Employers is
J. Willard
Marriott and
Alice Marriott
as well as they
are serving
worldwide.
Website is

and 5. marriott.com
2 Restaurants Restaurant is that
which serve foods
and beverages to
their guest according
to their taste as well
as preferences in
exchange of money
(Mottola, GLOBAL
FOOD
INVESTMENTS
SA, 2010). They
offer breakfast, lunch
and dinner to
customers.
Restaurants
have
opportunity to
border their
their career in
hotels also.
Major
disadvantage
of restaurant is
that it don't
have much
margin and
require
expensive
initial
investment.
LARDO,
DALSTON is
restaurant in
London and its
address is 205
Richmond
Road, E8.
Website is
www.lardo.co.
uk
3 Contract catering Contract catering is
that in which
organisation prepare
foods and beverages
for other companies.
But not for the
general public.
Major
advantage is
that in contract
catering pay
scale is good
compare to
other catering
styles.
In contract
catering there
is long hours
of working
mostly at the
time of season.
Blue Apple
Contract
catering Ltd.
Is the
company of
UK and its
address is
Walton
Manor,
Walton,
Milton Keynes
MK7 7AJ,
UK.
4 Fast Food Fast food is
becoming more
Fast food
server have
In this sector
there is poor
Five Guys is
the fast food

popular and people
are found of it as
well as several hotels
and restaurants are
serving fast food.
opportunity of
serving several
type of food
such as Italian,
Mexican and
Thai.
pay because
no one want to
much
expenses on
fast food.
company and
situated in 5-6
Argyll St,
Soho, London
W1F 7TE,
United
Kingdom.
Website is
www.fiveguys
.com
5 Bars and pubs Bars and pubs are
becoming more
popular as well as on
weekends people
love to visit such
places.
They have
opportunity to
serve food
along with
drinks.
In this sector
their is more
opportunity of
earning
because bars
and pubs are
the best place
for chill out.
Belushi's
Hammersmith
is the bar and
pub of UK. Its
address is 28
hammersmith
Broadway,
Hammersmith,
London W6
7AB, UK.
6 Wine Bars Wine bars are the
places at which
mainly drinks are
available with some
starters.
In future they
have
opportunity of
increasing
menu by
offering
eatable items
also.
In Bars drinks
are costly
compare to the
wine shop. So
sometimes
people avoid
to go bars they
purchase from
shops.
Gordon's Wine
Bar and its
address is 47
Villiers St,
London
WC2N 6NE,
UK. Website
is
www.gordons
winebar.com

7 Coffee Culture and
Coffee Shops
Coffee shops offer
variety of hot and
cold drinks to
customers.
They have
opportunity of
business
expansion in
some other
cities of
United
Kingdom.
Major
advantage is
that coffee
shop have
limited menu
for serving
their
customers.
Prufrock
coffee shop
address is 23-
25 Leather Ln,
London EC1N
7TE, UK.
8 Soup Kitchens Soups kitchen is the
best for of business
for winters as well as
opportunity of
business expansion
in future.
Soup kitchens
have
opportunity to
add some
more food
items in menu.
So that
customers can
visit in
summer also.
Customer visit
to soup
kitchen are
limited and
mainly in
winters.
Ealing Soup
Kitchen
address The
Crypt, St
John's Church,
Mattock Ln,
London W13
9LA, United
Kingdom.
9 Juice & Smoothie
stalls
Shopping centre
food malls
Juice & smoothies
stalls are mainly
found in shopping
malls. As well as in
summer demand of
these products
increase and results
in generating more
revenue.
They have
opportunity of
adding some
more drinking
items in the
menu for
winters.
Major
disadvantage
of juice & bars
stall is that in
winters their
sales fall
down.
Fuel Juice
Bars address is
Moor St,
Birmingham
B5 4BL, UK
10 Eat all you can
buffets
Buffets are they
eating out places
They have
opportunity of
Disadvantage
is that
TOPS Buffet
address is 106

which serve variety
of foods. In such
places there is self
services only.
business
expansion in
catering also.
sometimes
people take
much food
which they
cannot eat and
it get waste.
Portland St,
Manchester
M1 4RJ, UK
TASK 2
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally
There are several rating scheme which is using by the food and beverages industry for
giving rate to companies at national as well as international level (Davis, Lockwood and
Pantelidis, 2018). Explanation of the same is given below :- Scores on the doors – It is the Grading style which is given to the food and beverages
company on the basis of their hygienic as well as safety inspection of the business. In
scores on the doors regulatory inspections outcomes published as an inspection,
compliance summary and grade or score is published. AA Rosettes – This is the grading style in which inspector of hotel and restaurant that can
be internal or external award individually. Michelin stars - It is the hallmark given to the restaurant on the basis of their fine dining
quality at national or international level.
 Hotel stars – For hotel star rating scale is utilising which is based on the quality of food
and services offering by them. It involves 1-star, 2-star, 3-star, 4-star and 5-star.
Hotel star grading – In the hotel company grading to them are given on the basis of stars
explanation of these are as follows :- Five – Star: Hotels which comes under the grading of five stars provide high level of
accommodation facilities as well as food services (Akpoyomare, Adeosun and Ganiyu,
2012). For instance, Marriott is the five star hotel and this award is given to them because
of their environment which is clean, pleasant and excellent. In such hotels there are
several facilities such as pools, 24 hour available room services, restaurants and so on.

 Four – Star: These are the hotels which have bellhop services, front desk, smart
reception areas and most important is that four star hotels are located near shopping,
dining as well as other major attractions. Services offering by them are above the
average, rooms are well lit and furnished. Three – Star: Three-Star hotels provides good ambience of room with well decorated
lobbies that satisfies customers. These hotels generate business by providing accessibility
to the people because they are located near the express highways, business areas,
shopping malls where people can reach easily. The hotels offer food services that through
availing medium size restaurants such as breakfast to dinner. Two – Star: They are smaller hotels which are managed by the proprietors and they
generally have 2-4 stories. Along with this, having more personal surroundings and
location of two star hotels is near to the attraction that is affordable (Garcia and
Chambers IV, 2010). Moreover, area where public transport is easily available.
 One – Star: They are independent hotel which is derived by their owner and they offer
consistent quality of goods as well as services. One star hotels are generally small and
medium scale.
TASK 3
P3 Discuss the current and future trends affecting food and beverage businesses
There are several trends current as well as upcoming or future which affecting foods and
beverages industry in direct and indirect both manner. These are as follows :- Touch Screen technology – Everything is getting digitalised now a days same in the food
and beverages industry also which is affecting food and beverages industry positively.
Through touch screen technology people can order their food by sitting at their home.
Their is no requirement of much time in few minutes individual can get their food and it
is delivered by the employees of the company (Enzing, Pascucci and Omta, 2011). Apart
from this, it is the duty of business owner to provide fresh and hot food and make sure
that package of order is leak proof as well as hygienic (Anton and et. al., 2010). Through
touch screen facility and by providing better facilities company can increase their
productivity as well as control entire activity in better manner.

 Fusion Cooking – Fusion cooking is that in which several culture food and beverages are
combined that attract or grab customers from market area towards hospitality. People like
to taste or try food of different tradition or country this is the main reason several hotels
are providing fusion food and other eatable items. Such activities giving negative impact
on the business of Marriott Hotel because they don't offer fusion food. Cuisine are not
divided according to the tradition but these are separated as per the taste and preferences
of customers. Now a days several hotels and restaurant are adding fusion food in their
menu because when people are going out they want something different instead of
regular things (Chung and Parker, 2010). Thus, fusion food is directly giving negative
impact on food and beverages industry.
 Street food – This is the most attractive food business model and there is no requirement
of huge investment. At some specific level street food is affecting business of Marriott
hotel indirectly. Thus, they have to framed some street food kind of platform in their
hotel so they can provide such cheerful environment to their guest which attract their
attention easily. Apart from this, hotels have to add some street food in their menu
because mostly every person like to eat these kind of food.
TASK 4
P4 Demonstrate professional food and beverage management skills within a food and beverage
organisation
Professional skills are required in individual related to management of food and
beverages in the respective organisation. Below mention are some skills which are important as
well as needed in the professional (skills you need to succeed as a food and beverage manager,
2010). Description of this is as follows:- Leadership skills – In food and beverages organisation there are several employees who
are performing variety of activities. Thus, there is requirement of professional who can
manage their work according to the shifts so there will be no chances of conflicts in the
business. Moreover, it is the duty of professional to communicate with the staff members
and provide them method as well as standard of cooking. Most important is that training
is required to telling who to behave or deal with customers. Professional, leaders and
manager are the person who is individually responsible for the entire working of

restaurant (Westenbrink and et. al., 2016). Along with this, it is their responsibility to
make sure that employees are well trained and if there is requirement then provide
training. For example, Marriott is the most popular and famous brand for their smooth as
well as easy working there is requirement of skilled professional. So they can provide
good quality of services and food to their guest. Organisational Skills – In food and beverages organisation there is requirement of proper
management because it is the sector which famous for their well managed things and
quality of services. There is requirement of organisational skills for managing staff
members, food, cost of offerings, cleaning and laundry schedule and so on.
 Customer Service – In food and beverages organisation major aim is to gain customer
satisfaction. But it is not easy task for them in this companies have to face several
challenges. Customer services are the top priority of hotel industry. Providing services by
understanding needs and wants of customers will help in becoming friendlier and result
in their satisfaction. An hotel industry staff members must have to be creative and also
have problem solving skills so they can handle difficult situation easily. For Example -
Marriott correct their employees in several area for making them best service offerer in
the industry as well this assist in solving problem of their customers easily.
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply
In food and beverages industry also there are several legislations given by the government which
is related to processing till manufacturing. Owner of the business have responsibility related to
hygienic and safety of food. Moreover, as being a part of food and beverages industry
companies must have to know about it -
 The Food Regulation 2006, The Food Act 2006 and the food Production Regulation
2014.
 Liquor licensing is necessary for the business that are selling or supplying liquor.
 Food safety regulations from local government of the nearest of the hotel and also include
requirement of training and rating systems.
Health and safety regulations – This act introduced in 1974 and it is the act of parliament
of United Kingdom. In, 2011 fundamental structure is given and authorities for encouraging
health and safety, rules and regulation at workplace for employees as well as other

organisational members. Health and safety regulation describes the basic role, responsibilities
and duty of employers as well as employees , contractors , suppliers of goods and substances
for use a work, persons in control of work premises, and those who manage and maintain
them and persons in general. This type of act enables a broad regime set of laws by
government ministers through legislative instrument which has generated a wide-ranging
system of particular provisions for several industries, discipline and risks in the year since
1974.
TASK 5
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
According to the given scenario, young generation are interested technological aspects
and in hospitality industry there are mainly two ways which can be utilise in technology. These
are operational and marketing technology (Decker, Elias and McClements, 2010). Food and
beverages industry is most operating as well as regulating segment of the business environment
as well as there are several unique challenges facing by them. These are related to hygienic,
customer’s satisfaction, competition and many more. Increasing in technology results in rapidly
enhancing business in food and beverages industry such as providing food to customers at their
workplace and home. According to the investigation, there are several technologies which can be
implemented by an individuals or business like CRM (customer relationship management)
system, pricing and costing sheets, emails, payment technology, e-brochure and so on for various
organisational purposes. Use of technologies has been divided into two ways in i.e., the
enterprises use the technologies i.e. operational and marketing technology.
Marriott Hotels is one of the largest hotel chain and they are using technologies at wide
range. Below mention is the comparison which will help in understanding these technologies
more clearly.
Operational Technology Marketing technology
Operational technology help organisation in
carrying out their activities in more effective
manner.
According to this, technologies like digital and
social media are using by the companies
mainly with the motive of promotion and

 Personnel Records: Hotel has to
maintain records of their customers as
well as employees. So for storing data
Marriott Hotel is using Cloud
technology. Because it is beneficial tool
for working with Big Data.
 Payment technology: Marriott Hotel
use Chiense wallets and other high-
touch personal service system for
providing their guest or customers
better services such as easy check-in
and out.
marketing.
 CRM System: This is related to the
Consumer Relationship Management
which helps in managing customers of
the company. Marriott Hotel is using
Siebel Framework for accomplishing
objectives of business as well as for
managing relationship with customers.
 E-mail & E-Brochures: For
broadcasting the information related to
offers, products, services and so on.
Marriott Hotel is utilising distinct
technologies like E-mail and E-
brochure. These tools provide personal
experience to each and every client or
customers of respective hotel.
 Social Media: This include several
tools such as Instagram, bloggers,
twitter, YouTube etc. are doing several
operations related to marketing of Hotel
Marriott i.e. aids in branding and
promotion activity of the organisation
in effective manner.
TASK 6
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets
Consumer behaviour in deciding food and beverages outlet involve several things
description of these are as follows :-

Basis Cafe Nero Costa Starbucks
Marketing strategy Cafe Nero is using
personal marketing
strategy for promoting
their goods and
services in the market
area.
Costa is using
premium pricing
strategy which shows
quality of their
offering automatically
no need of description.
The Starbucks is one
of the largest coffee
house and they use
product differentiation
marketing strategy for
promoting as well as
attracting customers.
Availability They are providing
unique products and
services in affordable
prices.
The Costa restaurant
providing eye-catching
kind of goods and food
items which result in
enhancing loyalty of
consumer towards the
organisation.
This company
provides distinct and
variety of coffees,
beverages and other
eatable items.
Quality For customers quality
of product matters a
lot when they are
paying their hard
earned money. Café
Nero is offering good
quality products.
Costa restaurant also
provide hygienic and
good quality products.
Starbucks is offering
different products
which is high in price
and not easily
consumable by
everyone.
Infrastructure They have good
infrastructure and
pleasant surroundings.
The cafe appearance
and structure attractive
which can easily grab
attention of customers.
Starbucks have
attractive and unique
infrastructure which
gain attention easily.

P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base
In food and beverages industry companies always try to come with some innovative and
new ideas in the market for grabbing customers and gaining profit (Cho, and Yoo, 2015). Hotel
Marriott is largest international chain of hotels which is carrying several marketing strategies for
their customers and also for converting people into their loyal customers. Some of them are
mention below along with their description :-
Personal marketing – development in technologies help companies in doing their
marketing by themselves. There are several digital marketing tools and techniques such as e-
mail, social media, e-broachers and so on for providing better services to their customers. Along
with this, through personal marketing companies Marriott hotel can provide data and information
to customers related to several new things.
Pull out all the stops – Marriott Hotel is applying this strategy in their business for
rewarding their clients through several reward programs. Such as online booking, checking and
even can select rooms.
CONCLUSION
From the above discussion it has been concluded that food and beverages is the fastest
growing industry because now a days people are found of these things. Generally management of
the same is related to proper planning and managing quality of offerings related to every services
of hospitality industry. Food and beverages industry is getting affected by street food vendors,
fusion cooking and so on because they attract customers through their quality as well as cheap
price. Along with this, touch screen technology is also affecting because by using it people can
order food online and there is no need to go out.

REFRENCES
Books and Journal
Akpoyomare, O.B., Adeosun, L.P.K. and Ganiyu, R.A., 2012. The influence of product attributes
on consumer purchase decision in the nigerian food and beverages industry: a study of
Lagos Metropolis. American Journal of Business and Management. 1(4). pp.196-201.
Alfadul, S.M. and Elneshwy, A.A., 2010. Use of nanotechnology in food processing, packaging
and safety–review. African Journal of Food, Agriculture, Nutrition and Development.
10(6).
Anton, S.D., and et. al., 2010. Effects of stevia, aspartame, and sucrose on food intake, satiety,
and postprandial glucose and insulin levels. Appetite. 55(1). pp.37-43.
Cho, H.M. and Yoo, B., 2015. Rheological characteristics of cold thickened beverages containing
xanthan gum–based food thickeners used for dysphagia diets. Journal of the Academy of
Nutrition and Dietetics. 115(1). pp.106-111.
Chung, L.H. and Parker, L.D., 2010, March. Managing social and environmental action and
accountability in the hospitality industry: A Singapore perspective. In Accounting
Forum (Vol. 34, No. 1, pp. 46-53). Elsevier.
Davis, B., Lockwood, A., and Pantelidis, I.S., 2018. Food and beverage management. Routledge.
Decker, E.A., Elias, R.J. and McClements, D.J. eds., 2010. Oxidation in foods and beverages and
antioxidant applications: management in different industry sectors. Elsevier.
Enzing, C., Pascucci, S. and Omta, O., 2011. Role of open innovation in the short-and long-term
market success of new products: evidence from the Dutch food and beverages
industry. Journal on Chain and Network Science. 11(3). pp.235-250.
Garcia, J.M. and Chambers IV, E., 2010. Managing dysphagia through diet modifications. AJN
The American Journal of Nursing. 110(11). pp.26-33.
Leabman, M.A. and Brewer, G.S., DvineWave Inc, 2015. Wireless electrical temperature
regulator for food and beverages. U.S. Patent Application 13/960,560.
Mattos Jr, L., and et. al., 2014. Method for managing orders and dispensing beverages. U.S.
Patent 8,739,840.
Mottola, S.M., GLOBAL FOOD INVESTMENTS SA, 2010. Food and beverages ordering,
preparation, management and pricing system and method. U.S. Patent Application
12/776,938.
Ng, C., Wang, C. and Yu, W., 2013. Best practices in managing social media for business.
Taber, D.R., and et. al., 2012. Weight status among adolescents in states that govern competitive
food nutrition content. Pediatrics, pp.peds-2011.
Westenbrink, S., and et. al., 2016. EuroFIR quality approach for managing food composition
data; where are we in 2014?. Food chemistry. 193. pp.69-74.
Online
skills you need to succeed as a food and beverage manager, 2010.[Online].Available
Through<https://www.hotelschool.co/blog/skills-you-need-to-succeed-as-a-food-and-beverage-
manager/>