Implementing Corporate Social Responsibility Activities

The provided assignment is focused on implementing corporate social responsibility (CSR) activities within business organizations. It emphasizes the significance of CSR in creating a positive brand image, achieving long-term sustainability, and competing successfully with competitors. The study includes recommendations for Charlotte Street Hotel to implement CSR activities effectively, such as organizing charity events annually, producing environmentally friendly products, recycling materials, providing employee training programs, and engaging in social welfare activities. The assignment also highlights the importance of research methodology in obtaining appropriate solutions to business issues and utilizes a Gantt chart to organize tasks within time constraints. Through this assignment, students can gain knowledge about CSR and its implementation in business organizations.

MANAGING SUCCESSFUL
BUSINESS PLAN

Table of Contents

INTRODUCTION
In the present time, every business enterprise requires an excellent growth and success in
the market. For this objective, companies design effective business strategies and tactics so as
they can compete with rivals. In order to develop strong brand image in the market, entities adopt
several tactics. Corporate social responsibility is one of the aspect which assist to the company in
delivering the benefit to stakeholders. With assistance of this aspect, firm can develop an
impressive brand image in the market (Nikbin and et.al., 2016). CSR activity have main
intension to render social, economic and environmental benefit to the stakeholder and society. In
the following report, the importance of the corporate social responsibility has been defined with
respect of the Charlotte street Hotel. The main motive of the report is to apply within the
company in order to attain its objective Furthermore, the relationship between the CSR activities
with the competitive advantage of the company has been also addressed in this report.
TASK 1
P1 Design project objective and Aims with respect of the Charlotte street Hotel
Investigation topic
To implement corporate social responsibility within the corporation to meet sustainable
objectives and goals.
Background of the study
In an organisation corporate, social responsibility is an approach which deliver benefit to
the society and stakeholders By help of this aspect, company can deliver the economic, social
and environmental benefit to all stakeholders. In a simple word, it can be said that CSR is a kind
of responsibility of the company which reflect by its decision and activities on the society and
the environment (Hofman and Newman, 2014).With help of CSR company can gain the large
customer attraction and develop strong brand image in the market. It is very important
responsibility of the corporation to focus on the social, environmental and economic aspect
(Boulouta and Pitelis, 2014). CSR activity helps the company in enhancing the competitive
advantage and raising brand awareness in the market. In addition to this, while company deal in
the corporate social responsibility then customer trust and loyalty can improve. Furthermore,
with the help of CSR activity, company can sustain in the competitive market for long time. In
the present report, implementation of the corporate social responsibility with respect of Charlotte

street Hotel has been studied. The main aim of this study is to identify the importance of CSR in
improve company's competitive advantage and sustainability.
Research Aim
“To analyse the importance of CSR for improving competitive advantage and sustainability: A
case study on Charlotte street Hotel”
Research Objective
 To explore the understanding about the framework of CSR
 To analyse the significance of the CSR activities within the company
 To investigate influence of CSR in enhancing sustainability within the company To recommend the strategies by which company can implement effective CSR activities
for attain the competitive advantage.
Illustration 1: Corporate social responsibility
Source: Kemper and et.al., 2013

Research question
 What is the concept and framework of the CSR
 What is the importance of CSR activities within the Charlotte street hotel?
 Analyse the impact of CSR activities on the sustainability and growth of the company?
 What are the strategies by which firm can effectively implement the CSR activities?
P2 Develop project management plan that includes cost, scope, time, quality, communication,
risk and resources

P3 Design the Gantt chart and work breakdown structure for provide time frame

TASK 2
P4 Small scale research by implementing qualitative and quantitative research methods
Name
Age
Gender
1 How long you are working in the cited venture
 Within 1 year
 Within two years
 Within 5 years
 From seven years
2 Do you know the framework of the corporate social responsibility?
 Yes
 No
3 Are you think CSR help in enhancing company image in the market?

 Strongly agree
 Agree
 Disagree
 Strongly disagree
4 Which kind of issue faced by the Charlotte street hotel?
 Ineffective quality of product and services
 Lack of customer satisfaction
 Environment safety
 Stakeholder rights
5 Do you agree that CSR activity implementation is major responsibility of the Charlotte street
hotel?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
6 What is the essential significance of the Corporate social responsibility?
 Stakeholder satisfaction
 Strong brand image
 Gain competitive advantage
 Brand loyalty
7 By which way cited venture can implement the Corporate social responsibility?
 Organise charity event every year

 By voluntary work
 Provide fund to the society
 Other
8 Do you agree the CSR activity can assist in attaining sustainable objectives?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
9 Kindly recommend the way by which Charlotte street hotel can improve its CSR activities for
meet its objective
Theme 1 From many years you are working in the Charlotte hotel
How long you are working in the cited venture. Frequency
From one year 2
From two years 1
From 5 years 7
From seven years 5

From one year From two years From 5 year From seven year
0
1
2
3
4
5
6
7
Frequency
Interpretation and analysis: This section stated that in the Charlotte street hotel, there are many
managers working from 7 years. In order to collect the information about manager, scholar asked
about the working experience of manager. From the 15 managers in the cited venture, it has been
founded that 7 are working from 5 year and 5 managers are working from the 5 years. Thus, it
can be said that gathered information from the experienced manager in the Charlotte street hotel
in the survey.
Theme 2 Managers knows the framework of the corporate social responsibility
Do you know the framework of the corporate social responsibility? Frequency
Yes 13
No 2

Yes
No
Interpretation and analysis: From this section it has been analysed that many of the managers in
the survey know the meaning and framework of the corporate social responsibility. In the survey
of 15 managers, 13 are said that they are well known about the corporate social responsibility.
On the other hand 2 managers said that they are not well known about the meaning and
framework of the corporate social responsibility. Thus, from this collected data it has been
analysed that many of the managers in the Charlotte Street hotel are well aware about the
meaning and concept of the corporate social responsibility.
Theme 3 CSR helps in enhancing the brand image of the company
Do you agree that CSR helps in enhancing the brand image of the
company? Frequency
Strongly agree 8
Agree 5
Disagree 1
Strongly disagree 1

Strongly agree
Agree
Disagree
Strongly disagree
0 1 2 3 4 5 6 7 8
Frequency
Interpretation and analysis:This theme defines that many of the manager in the Charlotte street
are strongly agreed about the statement that corporate social responsibility helps in enhancing the
brand image of the company. From the survey of 15 managers in the cited venture, it has been
founded that 8 managers are strongly agreed by the statement that CSR activity helps in
improving the brand image of the company. On the other hand 1 manager are strongly disagreed.
Thus, from this collected information it has been assessed that CSR assist in improving the brand
image of the organisation.
Theme 4 Issue faced by the Charlotte street hotel
Which kind of issue faced by the Charlotte street hotel? Frequency
Ineffective quality of product and services 1
Lack of customer satisfaction 2
Environment safety 5
Stakeholder rights 7

Ineffective quality of product
and services
Lack of customer satisfaction
Environment safety
Stakeholder rights
Interpretation and analysis: This section stated that Charlotte street hotel have faced the major
issue about the stakeholders rights. It has been founded that company is focusing on the demand
and requirements of the stakeholder. From the survey of 15 managers in the cited venture it has
been founded that 7 managers said that cited venture is facing the issue elated to the employees
rights. On the other hand 5 managers said that company is facing the issue related to the
environment safety. On the other side 2 managers of the cited venture said that company is
facing issue related to the customer satisfaction.
Theme 5 CSR activity implementation is major responsibility of the Charlotte street hotel
Do you agree that CSR activity implementation is major
responsibility of the Charlotte street hotel? Frequency
Strongly agree 8
Agree 4
Disagree 2
Strongly disagree 1

Strongly agree Agree Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
Frequency
Interpretation and analysis: This section stated that implementation of the CSR activity is the
major responsibility of the Charlotte street hotel. From the survey of 15 managers of cited
venture, 8 managers are strongly agreed by the statement that corporation social responsibility is
major responsibility of the cited venture. On the other hand 1 manager is strongly disagreed by
this mentioned statement. Thus, from the collected data it has been analysed that CSR is major
responsibility of the Charlotte street hotel so that it should focus on this aspect.
Theme 6 Significance of the Corporate social responsibility
What is the essential significance of the Corporate social
responsibility? Frequency
Stakeholder satisfaction 3
Strong brand image 3
Gain competitive advantage 5
Brand loyalty 4

Stakeholder satisfaction
Strong brand image
Gain competitive advantage
Brand loyalty
Interpretation and analysis: This section stated that corporate social responsibility assist in
gaining the competitive advantage of the company. From the survey of 15 managers of Charlotte
street hotel it has been analysed that 5 manager believed that CSR assist in gaining the
competitive advantage. On the other hand 3 managers said that CSR help in develop strong brand
image in the market and 3 managers said that CSR help in deliver stakeholder satisfaction. Thus,
from the collected data it has been analysed that corporate social responsibility helps to the
company in gain competitive advantage, develop strong brand image and deliver stakeholder
satisfaction.
Theme 7 The criteria by which cited venture can implement the CSR
By which way cited venture can implement the Corporate social
responsibility? Frequency
Organize charity event every year 7
By voluntary work 6
Provide fund to the society 2
Other 0

Organize charity event every
year
By voluntary work
Provide fund to the society
Other
Interpretation and analysis: This section stated that by organise the charity event every year,
company can easily implement the CSR. In the investigation it has been founded that 7 managers
said that CSR can implement by organise charity event in every year. On the other hand 6
managers said that CSR activity can implement by the voluntary work. In addition to this, 2
managers said that CSR can implement by provide fund to the society. Thus, from this collected
information it has been analysed that company can implement the corporate social responsibility
by organise charity event and by voluntary work.
Theme 8 The CSR activity can assist in attaining sustainable objectives
Do you agree the CSR activity can assist in attaining sustainable
objectives? Frequency
Strongly agree 8
Agree 5
Disagree 1
Strongly disagree 0

Strongly agree
Agree
Disagree
Strongly disagree
0 1 2 3 4 5 6 7 8
Frequency
Interpretation and analysis: This section stated that CSR activity can aid in attaining of the
sustainable objective within the company. From the investigation of 15 managers in the
Charlotte street hotel it has been founded that 8 managers are strongly agreed that CSR activity
helps in attainment of the sustainable objective. On the other hand 5 managers are just agreed by
the statement the CSR activity help in attaining sustainable objective. In addition to this,1
manager are disagreed by this mentioned statement. Thus, from this collected data it has been
analysed that corporate social responsibility can attain to company in attaining sustainable
objective.
TASK 3
P5 Tools and techniques of the research methodology
In an organisation, business decision making in an important aspect by which company
can take the decision about the business activities and functions. In order to take the accurate
decision, company requires collecting the information and analyse it (Hofman and Newman,
2014). Research methodology is important aspect which help to the researcher to analyse the
information for taking the sound decision. In these methodologies, there are various methods
included which help to investigator in implementing corporate social responsibility within the
business enterprise. These methods are as follows-

 Research Philosophy- Research philosophy is an important method of the research
methodology by which investigator can analyse the information and obtain an appropriate
result of the study. In the research methodology two kinds of method included such as
positivism and interpritivism (Kemper and et.al., 2013). Selection of the research
philosophy is depends upon the type of study. In the context of interpritivism scholar
used various theories and finding for investigate the information. On the other hand in the
context of possitivism, scholar has able to consider on the objective of investigation. In
the present report, qualitative research technique has applied so interpritivism philosophy
selected by the scholar. With assistance of this philosophy, scholar can implement the
corporate social responsibility within the Charlotte street hotel. Research approach- Research approach is another important method in the research
methodology which help to the investigator in addressing the accurate issue of the
investigation. Research approach have major two type that is deductive and inductive
approach. While in the study, questions are included then scholar will select inductive
research approach (Kiejna and et.al., 2014). On the other hand while study based on the
hypothesis then scholar will select deductive approach. In the present study, investigator
has selected inductive approach for implement the CSR activities within the company. Data collection- Data collection is another major important method in the research study
by which scholar can collect and analyse the information about the topic. In the absence
of data collection, research can not accomplish. As per the research methodology there
are major two kinds of data collection that is primary and secondary. While scholar
collects the information from primary sources then it is known as primary data collection.
If scholar uses the secondary data like books, journal, articles etc for collecting
information is known as the secondary data collection. In the present study, scholar can
collect the information from primary sources under which survey method has been
selected. In order to collect the information about the corporate social responsibility,
scholar has organised survey for 15 managers of the Charlotte street hotel. Data analysis- Data analysis is another important method by which researcher can
analyse the information for attaining its objective. This stage occurs in the study while
data has collected in an appropriate manner. Once the data has been collected then in the

next stage scholar required to analyse the information. There are major two method of
data analysis that is qualitative and quantitative. In the context of qualitative, investigator
used thematic analysis under which charts and graphs has drawn for obtain valid outcome
(Pérez, Martínez and Del Bosque, 2013). On the other hand in the quantitative research,
scholar used various test such as SPSS, T-test, Anova etc for obtain an appropriate
solution of the study. In the present study, thematic analysis technique has been applied
by which graphs and charts included for represent the conclusion of the research. Sampling- Sampling is another major important method in the research methodology by
which scholar selects number of people from the entire universe. In the present report,
investigator has used non probabilistic (Wildemuth, 2016). Researcher has select 15
managers of the Charlotte street hotel as a sample size by which investigator collect the
information about the corporate social responsibility.
 Research Limitation- Research limitation is another important aspect in the research
methodology. There are various limitation in the study which scholar have to considered.
One of the major limitation is time as scholar have very short time period of
accomplishing the study. In addition to this, lack of finance is another threat for
investigator. Finance required in various activities in the investigation like printing
questionnaire, internet cost, transportation etc. Due to the lack of finance and time,
scholar have faced various issue related to the investigation.
P6 Justification and summary
It has been concluded from this entire report that CSR activity is one of the most
important aspect within the Charlotte street hotel by which it can able to gain the competitive
advantage and design impressive goodwill. In the survey of 15 managers in the cited venture it
has been analysed that many of the managers said that company can implement the corporate
social responsibility by organise charity event in every year and involvement in voluntary work
(Lather and St. Pierre, 2013). Thus, it can be said that Charlotte street hotel should organise the
charity event in every year and involve in the voluntary work. In order to collect the information
about the corporate social responsibility, researcher has conducted the survey and sent the
questionnaire to 15 managers of Charlotte street hotel. By collected data in the survey it has been
concluded that corporate social responsibility activity can assist to the company in attaining its

sustainable objective, gain competitive advantage and develop strong brand image in the market.
Following are some recommendation by which company can effectively implement the CSR
activities-
 In order to implement the corporate social responsibility activity, Charlotte street hotel
should focus on the needs and rights of the ll stakeholders. It should provide each and
every information about the business activities and function to stakeholder so as it can
develop impressive relationship with them.
Illustration 2: Benefit of the CSR
Source: Lather and St. Pierre, 2013

 By organise the charity every in every year, Charlotte hotel can implement the CSR
activity. (Erhemjamts and Venkateswaran, 2013). By this strategy, it can develop an
impressive brand image in the market and gain the sustainable objective.
 Charlotte street hotel should focus on producing the environment friendly product and
services. With help of this activity, company can easily develop excellent brand image in
the market (Hofman and Newman, 2014).
 Charlotte street hotel should consider recycling of material and overcome the wastage
from the production and manufacturing process. With assistance of this strategy,
corporation can able to overcome the cost of operation and save money which will use in
voluntary work for society (Farooq and O'Brien, 2015).
 Charlotte street hotel should organise training and development program for its
workforce so as its employees can produce the high quality of services and deliver
effective customer satisfaction.
 Charlotte street hotel should organise the social welfare activities and programs which
can beneficial for the society and all stakeholders. This strategy can easily develop the
brand image in the market and attract the customer in large manner (Kemper and et.al.,
2013).
TASK 4
P 7 Reflection of the research project
From the entire study about the corporate social responsibility, I have analysed that in
order to develop an impressive brand image in the market CSR activity is very important. From
this entire discussion about the CSR activity I have got depth analysis and its impact in the
business organisation. I have also analysed that with help of various methods in the research
methodology, scholar can obtain an appropriate solution of the research issue. I have learnt about
the research planning and its implementation within the business enterprise. I have also gained
the knowledge about the Gantt chart and its use in the business management projects. With
assistance of this technique, researcher can organise each activity and functions according to the
time period. From this research study, I have also analysed that primary data help to scholar in
collecting the fresh information about the subject. In order to collect the information about the
corporate social responsibility, I have conducted the survey of 15 managers. By this survey, my

analysis, coordination and communication skill has been also improved. By effective evaluation,
analysis and interpretation, my analytical and problem solving skill has been also improved. I
have effectively learnt from this report that corporate social responsibility is very important
concept which help to corporation in sustain in the market for long time and compete with rival
in an effective manner. Thus, from this whole assignment I have learnt that how a systematic
plan can implement and get the success in the market.

REFERENCES
Books and Journals