CSR Project Implementation Report

This assignment involves a detailed report on the implementation of a Corporate Social Responsibility (CSR) project for Astan Chemicals. The report includes a structured project plan, outlining tasks, priorities, and timelines. It also presents an evaluation of the project's data and information, highlighting its successes and challenges. Furthermore, the report features a self-assessment by the learner, evaluating their performance as a management consultant leading the project, identifying strengths and weaknesses, and outlining future professional development goals.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Goals and objectives..........................................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and Gantt Chart.....................................................................4
P4 Small scale research by adopting various tools and techniques........................................7
TASK 3............................................................................................................................................8
P5 Analysing research by using different tools and techniques.............................................8
P6 Recommendation.............................................................................................................17
TASK 4..........................................................................................................................................18
P7 Reflective report..............................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
Appendices :- ................................................................................................................................20

INTRODUCTION
Corporate social responsibility is a concept which I associated to management in which
they are integrated with the social as well as environmental concern in their operational activities
in the business along with the stakeholders interaction. When staff members implement CSR
activities then this will help in attaining competitive advantage which includes expansion of
capital in the market (Ajmal, Helo and Kekäle, 2010). This assignment will talk about Elm tree
Hotel which is a finest hotel and offers superior Seafront accommodation. Further, the report will
include the discussion on aims and objectives of business related to CSR. Along with this,
project management plan should be prepared.
TASK 1
P1 Goals and objectives
In the present time, it is necessary for every business entity that they have to adopt
appropriate and relevant CSR activities which will assist in developing a goodwill in the market
at a time of high competition. They have to use appropriate promotional tool for Elm Tree Hotel.
Along with this it helps in accomplishing or providing maximum benefits to the community.
When the employees of business entity using activities related to CSR then they cannot face any
type of issues which will aid in attaining success (Baiden and Price, 2011).
Topic: “Implementing CSR activities within the business entity so that they can accomplish
business objectives”
Background of the project:
The company having a business objectives which are set or prepared by higher authorities
so that they become successful in reducing or decreasing problems or issues which are faced by
the members of society. When staff members and managers of Elm Tree Hotel implement or
adopt CSR activities then this this will assist in removing barriers so that they cannot face any
obstacles in attaining targets. They have to make proper plans so that all task should be
completed on a specific time (Bakker and et. al., 2011). This will assist in expanding market
share and accomplish goals as well as objectives.
Aim: To implement CSR activities in the firm to reap objectives which are sustainable in nature:
A case study of Elm Tree Hotel UK.
Objectives:
1

 To analyse the significance of CSR activity in attaining targets.
 To evaluate positive effect related to Corporate Social Responsibility on Elm Tree Hotel.
 To analyse various tools and techniques by which company can attain objectives.
Research questions
 How activities of CSR is important in reaping objectives?
 What are the impacts of CSR activities which are positive in nature on Elm Tree Hotel?
 What are the tools which can be adopt by firm to attain targets by using CSR activities?
P2 Project management plan
Managers of the business entity have to make appropriate plans for their project
management as it helps in completing the work in a specific deadlines. They have to make
proper plans and on that proper co-ordination and co-operation needs to be maintained among all
operational activities. While executing the plans, effective and appropriate communication needs
to be require which will aid in improving performance and productivity (Chang, Walters and
Wills, 2013). At the time of preparing project management plan, leaders and managers should
check quality or any obstacles which they are facing then they have to remove that so that all
work should be complete in a appropriate manner. Managers and staff members of Elm Tree
Hotel should use appropriate documents which succour in making correct decision and according
to that corrective actions can be taken. In the project management plan, there are different
elements or factors which are to be included:
Scope: Employees of Elm Tree Hotel need to direct research, with the goal that they can
decide wants as well as desires of their customers. Alongside this, they can grasp applicable
techniques that will likewise help them to keep up position in the marketplace (Müller and
Turner, 2010). This project will cover different aspects like; Gantt chart, WBS, qualitative
research, data analysis and recommendation for the company. It is essential for the project
developer
Communication: It is basic for administrator to utilize open discussion in association.
Subsequently, they can exchange vital data effortlessly. Workers can likewise give suggestions
to their director in their process which assist in making correct decision. Implementation of the
CSR project is required so it is essential for the project planner to use effective communication to
resolve their issues. They have to use formal and informal communication which can help to the
researcher to implement the project in a better manner.
2

Time: When higher authorities create methodologies, it is necessary for them to choose
time for general activities, so expertise can finish whole work inside time period. As result to,
they can achieve objectives as well as targets in a appropriate and decided time. Moreover,
seniors can create design with the goal that labourers can upgrade their execution and
profitability in marketplace. It is necessary as well as essential for administrator of Elm Tree
Hotel, to inspire their workers, that will expand their confidence (Ochieng and Price, 2010). If
employees or higher authorities complete their work on a specified time which will aid in
reaping targets along with the benefits or advantages from rivalries. 20 days time will be
effective to accomplish this project because it is having a regular activities whcih does not take
much time to implement.
Cost: If individuals of organization produce more things as well as deliver best services,
then at that point it will enable them to oversee and in addition lessen to cost. As result to, they
can enhance their incomes. Administrator of Elm Tree Hotel can in like manner give training and
guidance to their staff individuals, that will help them to lessen undesirable cost. In this way,
they can give items and administrations to their clients at sensible costs, as result to, they can
enhance their benefits and contend their rivalries in commercial centre (den Hertog, van der Aa
and de Jong, 2010).
Risk: Employers need to take risk according to their goal so that they can enhance their
business. On the basis of that they can build their incomes and goodwill in commercial areas
(Crawford and Nahmias, 2010). This project is having a huge risk of time because it has set
deadline to accomplish but if all activities does not completed within right time it cannot
accomplish in right time.
Quality: It is fundamental for Elm Tree Hotel to keep up quality of their products as well
as services which they are providing to their consumers or members of community, that will
enable them in maintenance of their customers and additionally they to can draw in different new
purchasers towards them. If manager of business entity deliver or provide best quality of goods
as well as services to buyers at a appropriate and reasonable value then this will aid in improving
or generating income or revenue.
Resources: Staff individuals from Elm Tree Hotel need to use relevant and available
resources into their business, with the goal that they can give subjective organization to their
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buyers. Further, it help employees to accomplish targets and goals in a compelling and also in a
proficient way (International Journal of Project Management, 2017).
P3 Work breakdown structure and Gantt Chart
There are different tools and techniques which the manager can adopt at the time when
they are facing so much work load in Elm Tree Hotel. To manage or reduce the work,
breakdown structure and Gantt chart will be used by them so that they cannot face any issue
(Polonsky and Waller, 2014) . Higher authorities and employers have to make or prepare plans
which will aid in decreasing work. Breakdown structure refers to the process which succour
manager in dividing work to the different person so that work can be complete on a specific and
decided deadlines.
Next method is Gantt chart, this also help manager in reducing work and also assist in
managing operational activities. This should represent their work on a graphical manner or
different activities should present on a graphical chart (Doherty, Ashurst and Peppard, 2012).
This will aid in attracting large number of consumers and on the basis of that they can generate
more and more profits.
It is necessary or essential for Elm Tree Hotel to adopt these methods as they can easily
distribute the task according to the time limit so that assignment or work should be complete and
delivered. When they are using or adopting work breakdown structure then there so many
benefits as well as advantages which they can attain that budget can be allocated effectively and
also risk should be evaluated in a proficient manner.
Gantt chart
4

5

6

P4 Small scale research by adopting various tools and techniques
There are different methods which can be used by the manager of Elm tree Hotel for
doing small scale research. They have to do analysis or evaluation of adverse impact of CSR
activities so that they cannot face any issues in attaining their goals and objectives which helps
company. To reap objectives they can adopt qualitative as well as quantitative methods as both
essential and necessary to gather or collect the data which will helps in delivering appropriate
and best products and services (Eckerson, 2010). For attaining maximum benefits so that they
can introduce new CSR policies in Elm Tree Hotel. In doing research, qualitative data is required
and information can be taken from online, journals etc. Meanwhile, quantitative data is also
essential which will assist in evaluating and analysing impact of CSR activity so that they can
attain maximum benefits.
Questionnaire
Name:
Age:
Gender:
1. Does CSR activities and benefits which are attain in competition have any connection?
 Yes
 No
2. Have you concurred that to actualize the CSR undertaking is the essential obligation of a
small scale business entity ?
 Agreed
 Disagree
 Neutral
3. Describe the different issues confronted by the small scale enterprises ?
 Employees as well as safety of consumer
 Exploitation of women's rights
 Issues related to health and social
 Exploited by large firm
4. What are the various types of CSR activities performed by small scale organization.
 Measures associated to employment
7

 Health and social activities
 Economic development
 Upliftment of system related to education
 Employment opportunities
5. In what way you will authorize the CSR activities in proper way ?
 By conducting charity events on regular basis
 By voluntary business entity
 By providing proper assistance related to fiscal to community based organisation.
6. Who is more subject for execution of CSR exercises in small scale association.
 Department of Human resources
 Higher authority
 Managers as well as leaders
7. In what duration, Elm Tree Hotel should provide appropriate performance by adopting CSR
activities?
 In a month
 Once in a year
 After 6 months
8. As per your opinion, ministry bodies should deliver maximum benefits to firm which assist in
carrying out related to CSR activities?
 Yes
 No
9. Any suggestions in which Elm Tree Hotel so that they can carry out CSR activities in the
market.
TASK 3
P5 Analysing research by using different tools and techniques
There are different tools and techniques which can be used by the managers and
employees of Elm Tree Hotel so that they can evaluate and analyse research:
 Research design: This method is divides into three parts which include descriptive,
exploratory and experimental and in this descriptive method is more suitable for this
topic (Keller, Parameswaran and Jacob, 2011).
8

 Research Philosophy: In this report, interpretivism philosophy should be used as it assist
in evaluating and analysing the data to get more and best results.
 Data collection: For gathering the data, there are two type of methods by which manager
of Elm Tree Hotel can collect the data which includes primary and secondary data. When
they are using primary data, questionnaire needs to be prepared. If they are using
secondary data, online, books, journals etc. these are areas where they can collect data. It
will assist in attaining maximum competitive advantages.
 Data analysis: In this report, data analysis needs to be done by making or preparing
distinctive themes.
 Sampling: There are different type sampling such as random, systematic and stratified. In
this report, random sampling should be used. The sample size in this report is 20
employees (Skills needed in successful project leaders, 2017).
 Limitations: The main limitation in this report is time as for conducting or carrying out
the research in a proper manner appropriate time is required but for this time constraint is
there.
Data analysis
Theme 1: CSR activities having a connection with the competitive advantages
1. Does CSR activities and benefits
which are attain in competition
have any connection?
Frequency
Yes 15
No 5
9

From the graph it has been analysed that from 20 person, 15 are satisfied with the
statement but 5 are not satisfied with the statement.
Theme 2: CSR helps in attaining the essential obligation of Elm Tree Hotel.
2. Have you concurred that to
actualize the CSR undertaking is
the essential obligation of a small
scale business entity ?
Frequency
Agree 18
Disagree 2
Neutral 0
10
15
5
Yes
No

From the above graph it has been articulated that 18 employees are satisfied with the
statement that CSR activities helps in attaining targets. Where as 2 person are not satisfied with
this.
Theme 3: Exploitation of women's rights is the main issue which is confronted by small
scale enterprises.
3. Describe the different issues
confronted by the small scale
enterprises ?
Frequency
Employees as well as safety of
consumer
4
Exploitation of women's rights 8
Issues related to health and social 6
Exploited by large firm 2
11
18
2
Agree
Disagree
Neutral

From the above graph, it has been identified that 8 employees are in favour of
exploitation of women's rights as it is a main issues which are confronted in the business entity. 6
person are in support with health and social issues. 4 and 2 are in support with employees and
safety of consumer and are exploited by large firm.
Theme 4: Measures which are associated to employment is a activity of CSR which are
performed by CSR activity.
4. What are the various types of
CSR activities performed by small
scale organization?
Frequency
Measures associated to employment 5
Health and social activities 4
Economic development 3
Upliftment of system related to
education
4
Employment opportunities 4
12
4
8
6
2
Employees as well as safety
of consumer
Exploitation of women's rights
Issues related to health and
social
Exploited by large firm

In this, out of 20, 5 are in support with the measures which are related to employment.
Some are related to health and social issues, upliftment of system as well as employment
opportunities. But 3 are associated with economic development.
Theme 5: By conducting charity event CSR activities can be authorize.
5. In what way you will authorize
the CSR activities in proper way ?
Frequency
By conducting charity events on
regular basis
10
By voluntary business entity 5
By providing proper assistance related
to fiscal to community based
organisation
5
13
5
4 3
4
4
Measures associated to
employment
Health and social activities
Economic development
Upliftment of system related to
education
Employment opportunities

From the above graph, out of 20, 10 are in support with the conducting of charity events,
but 5 are in favour of voluntary business entity but 5 are in support with associated to fiscal to
the society based organization.
Theme 6: Higher authorities and managers as well as leaders are helpful in executing CSR
activities in small business entity.
6. Who is more subject for
execution of CSR exercises in small
scale association?
Frequency
Department of Human resources 4
Higher authority 8
Managers as well as leaders 8
14
10
5
5
By conducting charity events
on regular basis
By voluntary business entity
By providing proper assistance
related to fiscal to community
based organization

From the graph, it has been analysed that out of 20, 8 person are in favour of higher
authority. Where as 8 are in support with the managers as well as leaders. But 4 person are in
favour of department of human resources for executing CSR activities.
Theme 7: Conduct CSR activities after 6 months.
7. In what duration, Elm Tree Hotel
should provide appropriate
performance by adopting CSR
activities?
Frequency
In a month 5
Once in a year 5
After 6 months 10
15
4
8
8
Department of Human
resources
Higher authority
Managers as well as leaders

From the above graph, out of 20, 10 are in support with conducting CSR activities after 6
months. But 5 and 5 are in favour of in a month and once in a year as it assist in improving
performance.
Theme 8: Government should provide maximum benefits to firm so that they carry out
CSR activities.
8. As per your opinion, ministry
bodies should deliver maximum
benefits to firm which assist in
carrying out related to CSR
activities?
Frequency
Yes 8
No 7
16
5
5
10 In a month
Once in a year
After 6 months

From the above graph, out of 20, in this 8 individuals are in support with the statement
but 7 are not in support with the statement.
P6 Recommendation
From the above assignment, it has been analysed that CSR activities is important as well
as essential for employees and higher authorities of Elm Tree Hotel as it assist in capturing and
attracting large number of consumers. along with this it helps in developing or improving
reputation in the marketplace. They have to adopt appropriate method related to Corporate social
responsibility as it helps in providing proper benefits to the community (Law, Chen and Wu,
2010). There are different methods which can be adopted by them that is they have to give
donation to charitable trust. There are so many trusts in the market and they all require finance
and funds so that they can do more improvements and developments. Managers of Elm tree
Hotel needs to do proper planning so that they can organise or maintain all work. This activity
can helpful to firm but only at the initial stage.
Another one is safety of the employees as well as proving proper environment, in this
managers and higher authorities should prepare appropriate rules and regulations regarding the
safety and also for protecting the environment. They have to take initiative then this will assist in
reaping maximum benefits and according to that they become successful in retaining large
number of consumers and also generating more and more revenue (Meskendahl, 2010).
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8
7
Yes
No

TASK 4
P7 Reflective report
From above information, I came to know that CSR activities as well as policies is more
beneficial for the firm and members of community. At the same time, these policies and
activities related to corporate social responsibility are helpful for the firms which are recently
entered into the market. When Elm Tree Hotel implementing CSR activities then this will helps
in accomplishing their goals and objectives which are sustainable in nature. Along with this it
also assist in boosting or raising consumer base. According to the knowledge as well as
theoretical concept associated to CSR activities and policies, I also get the information along
with the data from journals and books. There are various books which are available in the market
for the managers which will assist in identifying and analysing the proper as well as correct
information. Where as, the time which are provided for doing the best research is very less but
than also I should complete the work on time and become successful in meeting deadlines. After
survey, analysis of data should be done and by that, I get the information or data along with the
knowledge related to software or methods which are helpful in analysing the data. After that,
whatever, the data was collected should be represented through graph and proper thematic
analysis complete and from this I was able to complete the work on specific deadline. This will
provide me proper assistance in doing development and attaining targets.
CONCLUSION
After summing report it has been articulated that CSR activities is essential for the
business entity in attaining maximum benefits. If managers and staff members of Elm Tree Hotel
implement CSR activities then this will assist in expanding goodwill of business as well as
performance in the competitive market. Moreover, they have to do proper research and it should
be in small scale by using different tools and techniques. When manager doing the survey then
this will helps in gathering appropriate data and also identify the issues or obstacles which they
are facing and on the basis of that solutions can be identified which will assist in attaining
targets.
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REFERENCES
Books and journals
Ajmal, M., Helo, P. and Kekäle, T., 2010. Critical factors for knowledge management in project
business. Journal of knowledge management. 14(1). pp.156-168.
Baiden, B.K. and Price, A.D., 2011. The effect of integration on project delivery team
effectiveness. International Journal of Project Management. 29(2). pp.129-136.
Bakker, R.M., and et. al., 2011. Managing the project learning paradox: A set-theoretic approach
toward project knowledge transfer. International Journal of Project Management. 29(5).
pp.494-503.
Chang, V., Walters, R.J. and Wills, G., 2013. The development that leads to the Cloud
Computing Business Framework. International Journal of Information Management.
33(3). pp.524-538.
Crawford, L. and Nahmias, A.H., 2010. Competencies for managing change. International
journal of project management. 28(4). pp.405-412.
den Hertog, P., van der Aa, W. and de Jong, M.W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of Service Management. 21(4).
pp.490-514.
Doherty, N.F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful realisation of
benefits from systems development projects: findings from three case studies. Journal of
Information Technology. 27(1). pp.1-16.
Eckerson, W.W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Keller, K.L., Parameswaran, M.G. and Jacob, I., 2011. Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Law, C.C., Chen, C.C. and Wu, B.J., 2010. Managing the full ERP life-cycle: Considerations of
maintenance and support requirements and IT governance practice as integral elements of
the formula for successful ERP adoption. Computers in Industry. 61(3). pp.297-308.
Meskendahl, S., 2010. The influence of business strategy on project portfolio management and
its success—a conceptual framework. International Journal of Project Management.
28(8). pp.807-817.
Müller, R. and Turner, R., 2010. Leadership competency profiles of successful project managers.
International Journal of Project Management. 28(5). pp.437-448.
Ochieng, E.G. and Price, A.D.F., 2010. Managing cross-cultural communication in multicultural
construction project teams: The case of Kenya and UK. International Journal of Project
Management. 28(5). pp.449-460.
Polonsky, M.J. and Waller, D.S., 2014. Designing and managing a research project: A business
student's guide. Sage Publications.
Online
International Journal of Project Management. 2017. [Online]. Available through:
<http://www.sciencedirect.com/science/article/pii/026378639190027S>. [Accessed on 8th
August 2017].
Skills needed in successful project leaders. 2017. [Online]. Available through:
<https://www.raconteur.net/business/skills-needed-in-successful-project-leaders>.
[Accessed on 8th August 2017].
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Appendices :-
Project log book for an organization:___
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates) What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines
set? Did you need to make any changes to
your project management plan?
Comments
Aims as well as objectives of a particular
project has been planned in a first week so
that they can manage their assignment or
work in a appropriate manner.
An organization may conduct program for
doing research and on the basis of that Gantt
chart to manage all activities in a specific
time frame to each task completed in a 2nd
week.
Yes, needs of all the given work must be
fulfilled.
Questionnaire has been formulated in a 3rd
week of a project so that they can gather
actual information related to project
management plan.
Evaluation of gathered evidences is
conducted in a 4th week of month.
I am trying to acquire useful content which
might be difficult for me to complete the need
of a given tasks.
20

Any risks and / or issues identified?
 Did you identify risks/issues with a lack
of skills required for undertaking
research tasks? Did you identify any additional
risks/issues that have an impact on the
project management plan?
While satisfying the points and targets of a
particular venture an association need to
confront numerous miniaturized scale and full
scale ecological hazard and difficulties.
Corporate social duty is not a simple
assignment to actualize it which requires
assent of lawful expert. Indeed administering
bodies have sanctioned numerous laws which
must be considered while finishing a venture
since it greatly affect general task.
Problems encountered
 What barriers did you face?
 How did you overcome them?
There are rise of numerous more snags while
CSR usage, for example, inward and outside
variables go about as a noteworthy
boundaries amid extend administration. Inner
and outside components resemble workers,
partners, clients, providers, lawful, political,
social and so forth. Aside from this
deficiency of time and restricted spending
plan is additionally one of a noteworthy issue.
It may be expelled by securing exact data and
information to make a viable system to wipe
out obvious and imperceptible snags.
New Ideas and change of project direction Because of study programs new thoughts and
change require turns out which is
exceptionally valuable for extend on the
grounds that it demonstrates a right and
proper way. While gathering confirmations I
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have learned quantities of new and
imaginative thoughts.
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the
tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
I am extremely energized and inquisitive to
take in new things from issues and hindrances
since it supportive in cleaning my insight or
abilities.
It is extremely valuable to satisfy the
prerequisite of errand since it is exceptionally
useful in upgrading my knowledge and skills.
I have to enhance by term of finishing
assignment and endeavour to complete it in a
base day and age with positive outcome.
This learning of CSR is extremely valuable in
a future for an association to construct their
goodwill at a commercial centre by leading
more research strategies.
I am likewise endeavouring to enhance
capacity of representatives working for an
organization betterment.
Tasks planned for next week
 Which tasks are priorities? Have you set aside sufficient time for
completion?
Evaluation of a data as well as information
which is a first priority because overall
project depend on accurate and appropriate
content.
Yes, I have set enough duration for project
completion.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
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Template for Performance Review to be attached with the report by learner
1. What was the Project supposed to accomplish?
Project was anticipated to accomplished its aim and objectives of an
organization by implementing CSR activities to create a positive or healthy
relations with different stakeholders.
2. Did the project succeed in its aims/ how do you know? Specifically,
please outline any evaluation and assessment undertaken.
Yes, off-course project obtain its aims and objectives by gathering
accurate inforamtion and useful message to produce effectual
consequences .
3. What things do you think worked well and why? Evaluate all aspects
of the project (e.g initial inception, project activities and project
outcomes) from a range of perspectives.
I think gathering of information or assessment process conduct
effectively by achieving its targets.
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution
during the project process?
Duration and budget is a major issue which occurs during project
and to resolve this problem impressive planning process in
implemented as well as prepare an effective strategy.
5. What did you learn from undertaking the project?
I have learned how to manage or regulate a large project by
implementing CSR activities in a efficient manner.
6. How would you rate your performance as a management consultant
leading the project?
I would rate my performance 8.5 out of 10 because while facing
numbers of obstacles I have duly completed my project in a given
time frame with fulfilment of necessary things of a project.
7. What strengths and weakness of your performance did you identify?
One of a main strength of mine is that I always ready to face all kinds
of risk which are may arise during project completion by overcoming
my weakness that is duration problem.
8. How will this inform and support your continuous professional
development?
In my professional development I can continuously prefer to improve
my business skills as well as learn how to conduct a programs in a
given time frame.
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