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Managing Successful Business Project: 21 INTRODUCTION

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Added on  2021-01-01

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Managing Successful Business Project INTRODUCTION 1 TASK 11 P1:1 P2:3 P3:5 TASK 27 P4:7 P5:10 P6:18 TASK 419 P7:19 CONCLUSION 19 REFERENCES 20 APPENDIX 21 Template for evidence collection to be attached with the report by the learner: 21 INTRODUCTION Digital technology drives an organisation to achieve growth and success in competitive market world for longer period of time. This is the reason due to which every organisation invest huge amount of money to acquire

Managing Successful Business Project: 21 INTRODUCTION

   Added on 2021-01-01

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Managing Successful Business Project: 21 INTRODUCTION_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1:...........................................................................................................................................1P2:...........................................................................................................................................3P3:...........................................................................................................................................5TASK 2............................................................................................................................................7P4:...........................................................................................................................................7P5: ........................................................................................................................................10P6:.........................................................................................................................................18TASK 4..........................................................................................................................................19P7:.........................................................................................................................................19CONCLUSION..............................................................................................................................19REFERENCES..............................................................................................................................20APPENDIX....................................................................................................................................21Template for evidence collection to be attached with the report by the learner:...........................21
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INTRODUCTIONDigital technology drives an organisation to achieve growth and success in competitivemarket world for longer period of time. This is the reason due to which every organisation investhuge amount of money to acquire digital technology within company so as to bring effectivenessin various business activities. It plays an important role for small business organisation inexpansion to large scale operations. Digital technology brings convenience for management inmanaging and controlling all business functions in an appropriate manner. The presentassignment is based on Continental Consulting Ltd. which is a research and business consultancyenterprise in London. The project includes the aims and objectives of an organisation behindimplementation of digitalisation. Along with this, project management plan, breakdownstructure, Gantt chart, small-scale research, uses of appropriate tools and techniques are alsodiscussed under this report. In addition with this, a valid conclusion are made in order to identifythe effectiveness of digital technology in an organisation (Basu, 2014). TASK 1P1:Digital technology drives an organisation to achieve growth and expansion in competitivebusiness world. Due to this, every organisations irrespective of their size whether small, mediumor large, prepare a budget in order to upgrade their existing technology on regular basis. This willenable them to bring effectiveness in their business activities and help them in achievingexpansion. Digital technology includes using online platform, social media, TV advertisementetc. which can help an organisation to grab attention of large number of targeted clients towardsthe products and services offered by them. Adoption of digital technology can supportsContinental Consulting Ltd to achieve its aim and objectives within pre-determined time periodwhich brings them ahead than their rivals. Therefore, investment in digitalisation bringsmaximum amount of return to company in near future thus every organisation are showing muchinterests to operate business functions using digital technology (Gambles, 2017).Background of the Project:Continental Consulting Ltd is a consultancy company helping other organisations inrenovating or reconstructing their methods used in operating business functions in order toachieve better positive result. Their main business is to upgrade the infrastructure and other1
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equipments that will bring effectiveness in business functions of their clients. The CEO ofContinental Consulting Ltd. realised that the organisation can lose its competitive marketposition among their competitors and still the company are not giving too much efforts inupgrading existing technology used in business process. Their rivals also invest more inacquiring new ideas and methods in their business operations thus it is necessarily required forContinental Consultancy Ltd. to develop digital technology in their business operations so as tostable their market position. For example, to search clients which mostly are businesses, themanagement can use online platforms by giving advertisement on different websites so as toattract them towards buying their products and services (Geraldi and Lechter, 2012). Research Aim:“To analyse the impact of digital technology especially social media in supportingsmall business growth and innovation: A case study of Continental Consultancy Ltd.”The main aim of company is to upgrade the business process through adopting digitaltechnology such as mobile technology, E-commerce, social media platform etc. This willincrease the capabilities of business to provide latest equipments to other businesses.Research objectives:To evaluate the effectiveness of digital technology in the growth of business. To determine the influence of social media tools in developing the operations ofContinental Consultancy Ltd.To focusing on obstruction and enablers to embedding, using and adopting technologywithin an organisation.Research Questions:What are the major impact that has been identified after adoption of digitalisation inbusiness operation?Is any requirement of training and learning programs for employees to work on usingdigital technology?What are the perception of employees on the decision taken by management regardingimplementation of Digital Technology?What are the issues faced by management in adoption of Digital technology within anorganisation?2
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P2:Project management plan is formal document which contains the information related withthe resources used in execution of business activities in an effective and efficient manner. Itexplains the proper planning made regarding managing and monitoring activities performed inadoption of digital technology (Hwang and Ng, 2013). Such management plan is considered ascommunication vehicles which communicates with public regarding the requirements of projectactivities. It includes information related with some components such as cost, time, risk, time etc.which are further discussed under the below:Scope: Investment in adoption of digital technology brings maximum return to companyin form of increasing productivity and profitability thus the scope of following decisionregarding adoption of digitalisation is wider. Digital technology includes modern equipments andinfrastructure, online technology including social media platform, advertisement on websites andTV etc. For example, in order to search targeted clients, social media platform and advertisementon various websites are more useful technique that can be adopted by Continental ConsultingLtd. It supports them to enhance all aspects such as administration, production, distribution,promotion and expansion through adoption of digitalisation.Cost: It is crucial element which are carefully considered by the management ofContinental Consulting Ltd. Before making decision regarding adoption of digital technology.This requires management to first identify the capabilities of company regarding having fundsand plan accordingly. If having sufficient amount of funds, then the managers should firstrequired to prepare budget in which the cost has been allocated to each activity performed whileadoption of digital technology. For example, working on updated technology or equipmentsrequires specific skills and professional knowledge thus needed to conduct training and learningprograms which requires cost (Jeston, 2014). For this, the manager is required to prepare astatement showing total cost incurred after forecasting. The sample of such statement are givenas below:Total forecasted budgetParticular 2017-18($)Implementing technology cost17000Promotional expense7000Advertisement expense55003
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