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Report on Market Essentials - Your Destination

   

Added on  2020-07-22

17 Pages4660 Words31 Views
Professional DevelopmentMarketing
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MARKETESSENTIALS
Report on Market Essentials - Your Destination_1

Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Responsibilities of marketing officer and proposed structure of marketing department..1P2 Roles and responsibilities of marketing officer in wider context......................................4PART 2............................................................................................................................................6P3 Comparison of Your Destination and Nation express on the basis of 7Ps of marketing mix6P4 Marketing plan for nation wide expansion........................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13.......................................................................................................................................................13
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Report on Market Essentials - Your Destination_3

INTRODUCTIONMarketing division has a role of expanding the business of organisation (Baines andPage, 2013). Their duty is to perform different kind of activities to support the company inincreasing its revenue. “Your destination” is a new entrant in transportation industry, at presentthey are running their operations in London and Essex and they have future plans of expandingtheir current business in other parts of UK. This report will explain the major role of marketingmanager in the operations of the division. “Your destination” and National Express are comparedin given report. This comparison is support by 7Ps of marketing mix. Also a marketing plan ismade which is shown in this assignment, the main purpose behind all this analyses and plan is toexpand the “Your destination” business all over UK. PART 1P1 Responsibilities of marketing officer and proposed structure of marketing departmentMarketing is the process of publicity of a commodity to increase its sales throughdifferent mode of techniques and tools (Berkowitz, 2016). Marketing is a regular processbecause one can't do stop marketing after promoting a product (Peter and Donnelly, 2011). Sofor every launch of a new product, marketing is to be done. The main purpose of marketing is toattract new customers and give them full satisfaction to convert these clients into loyal users(Lipsman, Rich and Bruich, 2012). It plays the essential role by making link between productionand sale of the product. Without having the support of marketing, a production department can'talone sale the product in a market. It creates the wants through different promotional techniques.Therefore, some of the responsibilities of two new marketing officers are as follows:Market Research: It is the duty of new marketing officers to collect relevantinformations about the market related to its product and services (Malhotra, Birks andWills, 2013). Market Researcher has the responsibility to compare companies productsand services with competitor's product specially National Express.Planned expenses: A marketing officer is not only responsible for collecting relevantinformations but also he has to complete this task at minimum cost. So he hasresponsibility to plan the future expenses in advance. He should be expert, in findingdifferent alternatives for promotions, so that minimisation of burden of excessive cost onYour Destination can be reduced.1
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