Marketing Plan for Cadbury Success

This assignment examines Cadbury's marketing effectiveness by analyzing the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) and their role in achieving company objectives. Students are tasked with creating a marketing plan to mitigate potential losses and align all staff members towards successful outcomes.

Marketing and Essentials
Task 2

Table of Contents
INTRODUCTION...........................................................................................................................2
PART A...........................................................................................................................................2
Comparison between usage of 7 P'S of marketing mix...............................................................2
PART B............................................................................................................................................5
Marketing plan............................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals.....................................................................................................................7
1

INTRODUCTION
Marketing is a continuous process whose main objective is to promote current products
and services at marketplace with the use of several promotional techniques such as; social media,
pamphlets henceforth (Askeland and Wright, 2013). Cadbury is a most leading organization by
having maximum branches across the international and popular for its delicious chocolates which
attracts millions of clients. Therefore, assignment is going to highlight the technique by which
selected firm is adopting marketing mix and their competitors for attaining set objectives or
targets. An effective marketing plan is also outlined in this project in order to gain maximum
revenue by satisfying needs of clients.
PART A
Comparison between usage of 7 P'S of marketing mix
Bundle of traditional and modern P'S are known as a marketing mix which is used by an
organization for seeking the attention of millions of customers by satisfying their needs.
However, main objective is to highlight each or every aspect of marketing activities such as;
transferring of products, designing, price determination, distribution methods and so on (Blacher-
Wilson, Mense and Richardson, 2011). In fact, analysis of all these terms is useful for company
in various ways as well as supports an enterprise in understanding promotional activities in better
way. Thus, an appropriate tool by which Cadbury and its competitor Nestle adopted 7 P'S of
marketing mix is elaborated as follows:-
7 P'S Cadbury Nestle
Product Product is a tangible factor which is
offered by an organization at
marketplace for satisfying needs or
desired of consumers. Thus, goods are
offered by an enterprise either in a
tangible form or intangible. Thus,
Cadbury is offering a delicious dairy
milk which is liked by maximum
number of kids. Moreover, fruits, nuts ,
Nestle is a most largest producer which
operates in almost 77 nations by having
around 480 factories. Some of the major
products which is offered by an enterprise
are; violet crumble, Milo, Milo Bar, Aero
Bar etc. Apart from this, few other goods
are; milky bar and so on. In fact,
chocolates of nestle are powdered based
which is harmful for health of society
2

crackle and roast almond are mixed
with chocolate which makes the product
totally distinguish from its competitors.
Additionally, recently Cadbury
launched a dairy milk desserts in order
to fulfils the demand of offering
something sweet after meals. Beside
this, it is identified that Cadbury is a
very leading or multinational
corporation due to which they are not
limited with any one product. As a
result they are engaged in designing
various types of delicious goods.
(Clow and James, 2013).
Price Prices are determined on the basis of
several factors such as; expenses
incurred while manufacturing of dairy
milk. It is a numerical monetary value
of a consumer product. Pricing is a
central part of marketing because
businessmen used this for designing an
effective plan. In fact, cost of a product
is not fixed as it fluctuates always due
to changes in various other factors
(Desai, 2013). However, Cadbury is an
organization which is ruling a
marketplace before entering of nestle.
Most noticeable thing of this company
before emerging of various competitors
price of Cadbury product is depend on
their manufacturing cost but after
emergence of rivalries it fluctuates as
On the other hand, Nestle sets their cost by
considering level of competition. Thus,
while comparing with Cadbury pricing
strategies cost of nestle changes in a fastest
way . It means company is facing a
numerous loss due to changes in various
elements which have a major impact on a
company performance.
3

per competition.
Place Cadbury is a very popular brand by
having its branches across the
international boundaries as well as
engaging in numerous of global
marketplace.
On contrary to this nestle is expanding
their organization across international
market. In fact, most significant thing
which is noticed by most of the surveyor
are that nestle requires partners and
mergers while entering into new
marketplace. Thus, nestle is collaborated
with most of MNC
Promotio
n
Methods of promoting goods or
services are falls under this element. It
means, number of tools or techniques
are adopted by an enterprise for
encouraging their products such as;
social media, advertising, personal
selling, publicity and by making public
relations.
After emergence of modern technologies
nestle is adopting advanced techniques for
promoting organizational products (Getnet,
Kedir and Yousuf, 2014).
People Employees are indispensable for
accomplishing various business
activities. Thus, most of the workers are
love to be part of Cadbury due to its
positive image at marketplace and
highest turnover as compared with other
competitors.
On the other hand, nestle is not that much
standardisation as compare with Cadbury
due to some hidden issues.
Process More advanced technology are used by
an organization for delivering
chocolates across international
boundaries (Griffitts, 2016).
Normal method or traditional is also used
while delivering products.
Physical
evidence
Customers feedback is also acquired
which plays a very essential role while
Whereas, nestle is not using high level of
feedback session due to less turnover as
4

gaining their trust or loyalty. Therefore,
involve in conducting outstanding
programmes.
compare with competitors.
PART B
Marketing plan
Marketing plan is seen as blueprint of an organization which shows the corrective
direction to employees in order to accomplish their job role in much appropriate manner. In fact,
an effective strategy is designed by an enterprise with consideration of necessary facts or figures.
Along with this, analyse micro and macro factors because fluctuation in elements have a major
impact on a company performance (Jones and Rowley, 2011). Main objective of marketing plan
of Cadbury is to minimize the chances of mistakes and losses as it may hamper the entire
goodwill of an enterprise. Thus, an appropriate marketing plan for Cadbury is designed as
follows:-
Company overview:- One of the most popularize multinational organization which is
entirely owned by Monelez international by having it headquartered located in Uxbridge as well
as operates around 50 countries. Basically, this organization is famous for its delicious dairy milk
which attract the minds of distinct clients specially people who belongs from age group of 5-15
as kids love to have chocolates. Moreover, this enterprise is famous for its qualitative products,
splendid quality of services and so on. Hence, in order to attain company goals managers are
designing an appropriate marketing plan which consist of several factors which must be
considered.
Situational analysis:- According to this element it is analysed that assessment of micro
and macro factors is indispensable for company success as entire norms of an enterprise are
depend upon this only. Therefore, Cadbury is a famous company which is expanded across
number of nations and affects the norms, policies as well as overall strategies of an enterprise.
Thus, various internal elements such as; suppliers, consumers, employees and macro factors like;
PESTLE must considered while making marketing plan (Jones and Rowley, 2011). Basically,
political rules and regulations are followed by an enterprise while designing a policies and terms
for employees assistance.
5

Determination of advertising systems – The promoting procedure of an organization
depends on achieving high level of competitive advantage. It implies firm ought to have the
capacity to create benefits in examination of its rivals by offering lower rates items and
administrations. In this connection, the hypothesis of Michael Porter's "competitive advantage"
can be utilized here, it is characterized into four sections, i.e. differentiation focus, cost
administration, separation and cost centre. In which cost and separation initiative are utilized for
extensive variety of business tasks in a more extensive setting though cost centre and separation
are procured for limit extent of business exercises.
Design an effective budget plan Target market segmentation – In this stage, advertisers are required to break down the
objective market of the organization in which it will perform or serve. The objective
market of Cadbury is grouped based on topographical and behavioural division. In which
land division includes instruction, occupation, sex, age, state, respondent salary, age and
financial status; then again behavioural division depends on family, home, media,
promoting, ecological, government and social, well-being and fund. Allocation of assets – After examining the intended interest groups, showcasing plan
involves to distinguish the assets which are required in it, in order to do all undertakings
and exercises in a viable way (Kennedy and Parsons, 2014). Furthermore, there are
diverse sorts of assets, i.e. human, money related, physical and mechanical. In this way,
showcasing chiefs of Cadbury must guarantee about the correct accessibility of HR. For
this, preparation and advancement exercises ought to arrange to enhance expertise and
information criteria of individuals as they can play out all undertakings which are
required in objective achievement. Then again, administration additionally need to
guarantee about the necessity of hardware underway process.
 Execute the plan – At last, supervisors need to counsel the general arrangement with
different representatives, in the event that they all are settled upon this then it get
actualized inside association.
CONCLUSION
From the above report it has been summarized that marketing is very useful for company
success and development as it helps an enterprise to promote their products across international
boundaries. Basically, Cadbury is used for analysing the effectiveness of 7 P'S as well as its role
6

in attaining set objectives or goals. Along with this, an appropriate marketing plan was designed
for minimizing the probabilities of losses by guiding entire staff members towards corrective
path.
7

REFERENCES
Books and Journals
Askeland, D. R. and Wright, W. J., 2013. Essentials of materials science & engineering.
Cengage Learning.
Blacher-Wilson, F., Mense, E. G. and Richardson, M.D., 2011. Marketing services globally: The
benefits of e-learning. InCases on innovations in educational marketing: Transnational
and technological strategies(pp. 313-326). IGI Global.
Clow, K. E. and James, K. E., 2013. Essentials of marketing research: Putting research into
practice. Sage.
Desai, S. S., 2013. An analysis of the competitive marketing strategies of the hospitality industry
in UAE. IUP Journal of Management Research. 12(1). p.22.
Getnet, E., Kedir, A. and Yousuf, J., 2014. Challenges and Prospects of ICT Use in Agricultural
Marketing: The Case of East Hararghe Zone, Oromia National Regional State,
Ethiopia.International Journal of ICT Research and Development in Africa
(IJICTRDA).4(1). pp.41-60.
Griffitts, M., 2016. Human Resources Marketing and Recruiting: Essentials of Internship
Management. Handbook of Human Resources Management, pp.103-118.
Jones, R. and Rowley, J., 2011. Entrepreneurial marketing in small businesses: A conceptual
exploration. International Small Business Journal. 29(1), pp.25-36.
Jones, R. and Rowley, J., 2011. Entrepreneurial marketing in small businesses: A conceptual
exploration. International Small Business Journal. 29(1). pp.25-36.
Kennedy, A. M. and Parsons, A., 2014. Social engineering and social marketing: why is one
“good” and the other “bad”?. Journal of Social Marketing. 4(3). pp.198-209.
8

9

10

11