Marketing Essentials Task 2 InTRODUCTION

Marketing and Essentials
Task 2

Table of Contents
INTRODUCTION...........................................................................................................................2
PART A...........................................................................................................................................2
Comparison between usage of 7 P'S of marketing mix...............................................................2
PART B............................................................................................................................................5
Marketing plan............................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals.....................................................................................................................7
1

INTRODUCTION
Marketing is a continuous process whose main objective is to promote current products
and services at marketplace with the use of several promotional techniques such as; social media,
pamphlets henceforth (Askeland and Wright, 2013). Cadbury is a most leading organization by
having maximum branches across the international and popular for its delicious chocolates which
attracts millions of clients. Therefore, assignment is going to highlight the technique by which
selected firm is adopting marketing mix and their competitors for attaining set objectives or
targets. An effective marketing plan is also outlined in this project in order to gain maximum
revenue by satisfying needs of clients.
PART A
Comparison between usage of 7 P'S of marketing mix
Bundle of traditional and modern P'S are known as a marketing mix which is used by an
organization for seeking the attention of millions of customers by satisfying their needs.
However, main objective is to highlight each or every aspect of marketing activities such as;
transferring of products, designing, price determination, distribution methods and so on (Blacher-
Wilson, Mense and Richardson, 2011). In fact, analysis of all these terms is useful for company
in various ways as well as supports an enterprise in understanding promotional activities in better
way. Thus, an appropriate tool by which Cadbury and its competitor Nestle adopted 7 P'S of
marketing mix is elaborated as follows:-
7 P'S Cadbury Nestle
Product Product is a tangible factor which is
offered by an organization at
marketplace for satisfying needs or
desired of consumers. Thus, goods are
offered by an enterprise either in a
tangible form or intangible. Thus,
Cadbury is offering a delicious dairy
milk which is liked by maximum
number of kids. Moreover, fruits, nuts ,
Nestle is a most largest producer which
operates in almost 77 nations by having
around 480 factories. Some of the major
products which is offered by an enterprise
are; violet crumble, Milo, Milo Bar, Aero
Bar etc. Apart from this, few other goods
are; milky bar and so on. In fact,
chocolates of nestle are powdered based
which is harmful for health of society
2

crackle and roast almond are mixed
with chocolate which makes the product
totally distinguish from its competitors.
Additionally, recently Cadbury
launched a dairy milk desserts in order
to fulfils the demand of offering
something sweet after meals. Beside
this, it is identified that Cadbury is a
very leading or multinational
corporation due to which they are not
limited with any one product. As a
result they are engaged in designing
various types of delicious goods.
(Clow and James, 2013).
Price Prices are determined on the basis of
several factors such as; expenses
incurred while manufacturing of dairy
milk. It is a numerical monetary value
of a consumer product. Pricing is a
central part of marketing because
businessmen used this for designing an
effective plan. In fact, cost of a product
is not fixed as it fluctuates always due
to changes in various other factors
(Desai, 2013). However, Cadbury is an
organization which is ruling a
marketplace before entering of nestle.
Most noticeable thing of this company
before emerging of various competitors
price of Cadbury product is depend on
their manufacturing cost but after
emergence of rivalries it fluctuates as
On the other hand, Nestle sets their cost by
considering level of competition. Thus,
while comparing with Cadbury pricing
strategies cost of nestle changes in a fastest
way . It means company is facing a
numerous loss due to changes in various
elements which have a major impact on a
company performance.
3