This report evaluates the current marketing communication strategy in the UK and proposes an integrated marketing communication plan for Desklib. It covers various marketing channels used by Desklib, such as digital channels, social media, campaigns, and email marketing. The report also discusses the concept of integrated marketing communication and its importance in achieving marketing objectives. It provides insights into the context analysis, objectives, segmentation, targeting, positioning, and tactics for implementing an integrated marketing communication plan for Desklib.