Marketing Communication Strategy and Integrated Marketing Communication Plan

Verified

Added on 2022/11/29

|13

|3608

|55

AI Summary

This report evaluates the current marketing communication strategy in the UK and proposes an integrated marketing communication plan for Desklib. It covers various marketing channels used by Desklib, such as digital channels, social media, campaigns, and email marketing. The report also discusses the concept of integrated marketing communication and its importance in achieving marketing objectives. It provides insights into the context analysis, objectives, segmentation, targeting, positioning, and tactics for implementing an integrated marketing communication plan for Desklib.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Loading PDF…

+13062052269

info@desklib.com

Marketing Communication Strategy and Integrated Marketing Communication Plan

Contribute Materials

Related Documents

Marketing in a specific communication strategy

Use of Digital Marketing in a Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategy

Integrated Marketing Communication Refers to int Marketing Communication'

Integrated Marketing Communication

Use of Digital Marketing in a Specific Communications Strategy