Marketing Concepts and Internal Relations

MARKETING CONCEPTS AND
INTERNAL RELATIONS

TABLE OF CONTENT
 Introduction
 Comparison between the use of marketing mix to marketing
planning process to attain business goals
 Different tactics applied by company to depict to way that is used
to attain business objectives
 Conclusion
 References

INTRODUCTION
 Marketing is a business function which is related to promotion and
advertisement of products and services. Here, main aim of
marketing is to aware as well as attract new customers with an aim
to increase sales and profit margin of business. Marketing is a
wider business function that comprises several activities from
creates awareness to retaining existing customers with company
for longer run

COMPARISON BETWEEN THE USE OF MARKETING MIX TO
MARKETING PLANNING PROCESS TO ATTAIN BUSINESS GOALS
Basic Cadbury Nestle
Product It is sated that Cadbury
offers wide range of
products such as
chocolates, beverages,
biscuits and more. But it is
renowned for chocolates
such as Dairy milk,
Bourneville and more.
Here, Nestle is dealing in
different segments such as
daily products, chocolates,
beverages and so on. It
also provide one of the
well known ready to cook
food that is Maggie.