Blogs and Reviews of the Customers on Purchase Decision Process

The customer review is considered as a feedback which is given by the customer according to the experience they get after using the products or the services (Jones & Kim, 2015). Blogs posted by the bloggers are considered as a source of media that assist to spread the information among the public at large. The customer review is considered as a feedback which is given by the customer according to the experience they get after using the products or the services (Jones & Kim, 2015).

Consumer Behavior
Marketing consumer
Behavior

Consumer behavior
“Blogs and customer Reviews” and their influence on purchase decision process
Blogs and reviews of the customers play an important role in the present scenario. Before
purchasing a product the customer focuses on the reviews and blogs given by the customer or the
bloggers. The customer review is considered as a feedback which is given by the customer
according to the experience they get after using the products or the services (Jones & Kim,
2015). After experiencing the service or the product the customer gives feedback. The feedback
which is given by the customers can be in a negative way or in a positive manner.
Blogging is a platform where the bloggers give information about specific product or
service by posting images and pictures on their page or on social media sites (Harmeling,
Moffett, Arnold & Carlson, 2017). Through this, they also interact with a large mass of audience
in less time. It is an effective source of information for the people and is also one popular search
engine optimization tool. It has been seen that Yahoo and Google emphasize on the blogs which
are updated by the public on a routine basis. Blogs posted by the bloggers are considered as a
source of media that assist to spread the information among the public at large.
Therefore, in this paper, the discussion will be made on how blogs and reviews are
considered as an important aspect that affects the purchasing decision of the consumers. With the
help of the internet, the customers can gather the information of a particular product and service
they want. The feedback given by the customers and bloggers change the mindset of the
customers (Ho, Chiu, Chen & Papazafeiropoulou, 2015). The thinking pattern changes after
reading blogs and customers reviews of a specific product or service. The customers start
trusting the information which is given by the customers or the bloggers through websites or
blogs (Ballantine & Au Yeung, 2015).
In the recent situation, it has been seen that consumers are focusing more the latest digital
technologies and also people are taking information with the help of digital sources. Digital
technologies help the customers to purchase the products through ordering. Now day's people are
ordering with the help of latest technologies by sitting at home (Ahuja, 2015). The customers
explore the reviews and also the blogs of the different bloggers so that exact information can be
gathered. When they are satisfied with the information gathered then they take their decisions
which help them to select the right product. Blogs and reviews of the customers assist to
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Consumer behavior
introduce the products to the market by posting their images on their page. Also, when customers
give review it is read by many people who get awareness about the new product or the service in
the market (Lobel, Patel, Vulcano & Zhang, 2015).
Review of the customers and blogs impact the decision related to purchasing the products
and services. It has been analyzed that people are spending more time on reading blogs and
reviews and through that only they gather the information of different products and services. The
thinking pattern of the customer is affected by reading blogs and reviews of the customers. If the
customer gives reviews in a negative way then it also gives negative impact on the mindset of the
people. Also, there are various blogs and review of the customers that helps to introduce new
products and make consumers aware of the products in the market (Colton, 2018).
The purchase decision is affected by the reviews of the customers and blogs and it is seen
that now day's people rely on the post and reviews given by the other people. If the customer is
having negative views for a product or service then it can be changed by reading blogs and
reviews of the customers. It is a nature of a person to take into consideration the information
which is given by others. They trust the information which is given without availing the services
or the products by themselves (Kim, Kiousis & Molleda, 2015).
If an individual says that a specific product or service is not worth buying then another
person will also rely on the information and will not purchase or try in future. By focusing on the
online medium it can be simple for an individual to gather the information about the price and
quality of the products and services offered in the market.
When a person gets confused in buying the products then they take helps from the blogs
and customer reviews for selecting the best option from a variety of products. Wrong feedback
given by the blogger can create a negative image in the customer's mind and can also make the
negative image in the market. If a negative image is created in the market for the products or
services then it is difficult for the customers to make the trust again and they will ignore the
services and products offered by the company. So, it can be evaluated that consumers can only
decide by focusing on the blogs and customer reviews given by the other people who have
experienced it (Leal, Hor-Meyll & de Paula Pessôa, 2014).
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Consumer behavior
When an individual read blogs and customer reviews then it can be simple to choose the
product with less risk. When bloggers and customers write their blogs or reviews then it can
assist the consumers to analyze the actual utility of the products and services offered in the
market. If the product utility matches the need of customers then they will choose to purchase the
products by not giving a second thought. To buy the products customers always go through blogs
and reviews of the customers so that they can take a correct decision in selecting a product from
a range of products or service.
The customer always emphasis on blogs and reviews because they take it is a source
which is reliable to collect the information of the products and services. They have a feeling of
security at the time of buying the products and services. By reading blogs and reviews the
customers will face less risk with the quality of the products or the services. They will prefer
those products or services on which the reviews or the blogs are positive as they think that risk
will be less if they consider it or purchase it (Molinillo, Japutra, Nguyen & Chen, 2017).
When bloggers experience any service or the product they post their feedback and
opinion which induces customers to avail the services or the products. Also, there are many
businesses who call the bloggers of the city so that they can promote their services on their page
and due to this popularity also enhances among a large audience in less time (Lemon & Verhoef,
2016). It is considered as an opportunity for the organization to promote the product on a social
media platform through which popularity can be achieved in less time in the market. By
experiencing the services or the products offered by the company the bloggers also give their
views and feedback to the owner so that improvements can be made easily and through this, it
can be possible for the company to achieve growth in the market (Chen & Lin, 2015).
Bloggers give emphasis on quality of the products. If product quality is not good then
they give suggestion to improvise the products and services of the company. This can also be
considered as a form of a quality check which is done by the bloggers of the city. This is also
considered as a marketing strategy which is considered by the people so that growth can be
achieved in the competitive market. By reading the blogs the consumers feel good and satisfied
and they purchase or avail the service without having any fear. They are various bloggers who
engage the customers or induces the customers towards their page by posting attractive images
on their walls (Mehmood & Abedin, 2017).
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Consumer behavior
Bloggers give feedback and also share their views and experience with the people by
posting the picture on the blogs so that customers can gather the information and can avail the
services and products in a proper manner. Rating is also given by the customers and also by the
bloggers. If a low rating is given by them then it can give negative impact on the image of the
business and the mindset of the customer changes from positive to negative. Overall sales and
profits of the business it affected if negative comments or reviews are posted on the social media
sites (Floyd, Freling, Alhoqail, Cho & Freling, 2014). The good rating is related to the good
quality of the products and services. The good rating is given by the customers and bloggers by
having good experience of the product and services availed by them. By good comments and
feedback, it can be easy for the company to achieve success in the competitive market (Krestel &
Dokoohaki, 2015).
For instance: the food blogger is invited to many outlets or the cafes so that they can give
their feedback and views on the product or service offered to them. They also post the pictures
and images of the food served to them. They try to take pictures which induce the customers to
purchase the products in a proper manner. If the blogger posts the blogs related to the good
quality food then the customer will be induced to purchase the product and will also visit the
outlet or the café. Through this demand for the product and also the image of the business
enhances in a proper manner. Through blogs, the business can easily promote their products and
services as there are many followers who are following the page of the bloggers. By posting the
image the followers get the information and they avail the services. There are also many
organizations send their products to the bloggers so that they can review it and give their
suggestions on it accordingly. The products which are sent are samples so that the bloggers can
taste or review the product and can give suggestion accordingly. When bloggers post the pictures
of the sample then it can be analyzed that customers get influenced and change their purchasing
decision.
Blogs and reviews of the customers are linked with the society or it enhances the social
connections. By posting the pictures on the social sites the bloggers try to enhance the social
connection with the public. Also, the customers connect with the bloggers so that they can get
the accurate or correct information about the products or services offered by the business
(Jarreau & Porter, 2018). Consumer gives emphasis on gathering the information related to the
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Consumer behavior
products or the services which can be purchased easily from the market. Customers give
emphasis on gathering the information from different sources and take one solution which can
assist in achieving the best service.
It has been analyzed that bloggers are popular on both the platforms online as well as
offline. The bloggers help the customers in taking right decisions related to purchasing the
products. The information which is given by the bloggers is related to the quality, price, and
taste. The motive of the bloggers is to give information which can be useful for the customers
and they can avail the best services in the town. There are also many queries of the customers
which are solved by the bloggers and on the basis of this, it can be easy for them to select the
best products. So, in this manner, it can be easy to make decisions and the decisions of
purchasing are affected if the consumers emphasize on the reviews of the customers and blogs
(Scherer, Wünderlich & Von Wangenheim, 2015).
Blogs and review of the customers help the customers to consider best products and
emphasizes on increasing the overall customer satisfaction. When the consumers think to
purchase the product or the service they first choose the option to read the blogs or the reviews of
the other customers.at the time of purchasing the product of the high cost the customer focuses
on considering the feedback from the blogs, relatives and also read customer reviews so that the
experience of the other customer can be evaluated (Park & Nicolau, 2015).
It has been evaluated that the retail outlets focus on inducing the consumers to purchase
their products and services but they also emphasize on considering the feedback and views of the
other customers so that they can make changes according to their negative feedbacks. There are
also many websites who are launching their products on their sites. They advertise their products
on social media sites so that information can be given to the customers. Also, they ask their
customers to give feedback on the product page or on the website so that other customers can
also get knowledge. By seeing the page or the website the person gets confused about purchasing
the products. So, through this method, it can be easy to take the accurate decision of whether to
purchase the product or not. It also saves the times and enhances the sale of the business (Wu,
Hsieh, Chen, Yang & Fanghuizhu, 2017). The reviews given by the consumers are essential as it
helps to increase the overall sales of the product and also maintain the image in the market. The
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Consumer behavior
customer gives feedback by giving a rating or by writing comments on the page of the product or
on the websites.
For instance: if a person is confused in purchasing the product from the sites related to e-
commerce and focuses on purchasing the products of good quality, then it has been seen that
customer review plays a great role to help the customers. They can easily gather the information
by reading the blogs and reviews of the other customers. To analyze the negative and positive
aspect the consumers also read the customer reviews of the customers so that they can get the
knowledge of the product which they are deciding to purchase. So, it is considered as an
important factor that helps to bring change in the mindset of the customers and also helps to
consider the right decisions.
In the present situation, it can be evaluated that bloggers have many followers and to
enhance the demand of the products the companies create an effective contact so that they can
reach a large number of people in less time. the review of the customers also has a great role as it
has been evaluated that if reviews given by the customers are negative then it is not simple for
the organization to induce the customers towards the products and services which are offered in
the market. This can also give negative impact on the overall goals and objectives of the
company. To induce the customers it is important that bloggers should write positive blogs so
that company can enhance in the market and it can help to enhance the overall profits of the
company (Sari, Alamsyah & Wibowo, 2018).
Therefore, by evaluating the paper it is concluded that in the present scenario people are
giving more emphasis to reading the blogs and customers reviews. The blogs and reviews are
given by the customers and bloggers assist them in taking the right decision in context to the
products and services offered in the market. By sitting anywhere the customers can easily read
the blogs and reviews of the customers and can take accurate decision to purchase the products
or the services of the company. This platform also gives assistance in influencing the decision of
the customers related to purchase.
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Consumer behavior
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