Marketing Essential

Marketing Essential

Content
• Introduction
• Comparison of two organization marketing mix
• Marketing Plan
• Conclusion
• References

Introduction
Marketing is very essential for the
growth and success of the
organisation. The major motive
behind marketing is to promote
goods and services according to
the need and requirements of the
customer's.

Marketing Mix of two Organisation
Particulars Cadbury Nestle
Product It is one of the most
iconic
confectionery brand
among worldwide.
It also contains
diversified segment
of product which
includes beverages,
milk products,
cooking aides,
chocolates and
confectionery.

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Place Cadbury operates its
product across the globe
which is the biggest
benefit for company as it
is easily available to
customers in the market.
Nestle has been displaying
its products in supermarkets
and malls as it has been
managing its own sales and
distribution network all
over the markets i.e. serves
in 89 countries..

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Promotion This element plays a vital
role in Cadbury business
operation and function.
Hence, company implies
ATL (above the line),
BTL (below the line) and
digital channels to
promote its products
among marketplace.
In regard of promotional
technique, Nestle uses TVL
and ATL marketing as well
as online advertisement in an
innovative and creative style
which helps them to survive
within competitive market
for a longer period of time.