Marketing Essentials: Applying Marketing Mix and Basic Marketing Plan

Marketing essentials

TABLE OF CONTENT
 Introduction
 Different organisation applying marketing mix
 Basic marketing plan
 Conclusion
 Refrences

INTRODUCTION
Marketing is basically a social process where the individuals and firm that obtain the needs
an wants of exchanging and creating the values with others. Cadbury Cadbury company,
which is a British multinational confectionery company. This company is founded at
Birmingham, in England in 1824 by John Cadbury. It has basically based on the basic
marketing process of exchanging and recognising the importance of the value of the
customers. This presentation will involve the marketing mix or different organisation and
basic marketing plan.

Product
Cadbury
The range of the Cadbury products is pretty large and there is no count. Products of
marketing mix is basically classified and based on the seasons.
Nestle
the strategy of product in marketing mix where Nestle is the largestfood products making
organization. It is basically around 8000 brands with the varieties of products
worldwide.

Price
Cadbury
It is necessary to keep in mind that quality of the products comes with the Price.
Nestle
It is basically a type of marketing strategy. The pricing strategy of Nestle is quite high
comparison to their competitors because Nestle offers an good quality of the products
rather than lowering the price and offering the lower quality of the products.

Promotion
Cadbury
Cadbury promotion playing an important role for the advertising, promotion. Cadbury
using so many types of campaigns for advertising, campaigns such as “Kuch meetha ho
jaye”.
Nestle
Nestle using so many promotional strategies for launching, advertising and promoting in
the market. Nestle mainly focus on the extensive advertising & also marketing for their
individuals products and brand as well.