Marketing Essentials: Introduction, Marketing Mix, Marketing Plan, Conclusion

This presentation covers the essentials of marketing, including the marketing mix, marketing plan, and conclusion. It explains the importance of marketing in maintaining customer relationships and fulfilling their needs. The presentation also discusses the concept of marketing mix and how it helps organizations achieve their objectives. It provides examples of Coca-Cola and Pepsi to illustrate the application of marketing strategies. Additionally, it explores the marketing plan of Coca-Cola and its objectives, mission, and vision. Overall, this presentation provides valuable insights into the essentials of marketing.

Marketing
Essential

Cover Content
Introduction
Marketing mix
Marketing plan
Conclusion

Introduction
Marketing is the process of maintaining relationship
with customers and identification of their needs
and desires and channelising all its effort towards
fulfilment of need to attain customer satisfaction.
Marketing is essential to all type of business as it
allows to communicate with target customers
effectively. Marketing is essential for promoting
product in the target market through
advertisement, public selling etc.

Marketing mix
Marketing mix is defined as foundation model for business which
contain four P's that helps an organisation to achieve their
objective by formulating effective strategies such as . It includes
price, place, promotion and product through which it is easy for
organisation to make effective decisions regarding to launch a
new product.

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Product-Coca-cola is a well known organisation in
beverage industry that provides wide range of
products. It includes energy drink, juice, cola
drinks and many more which determines that they
cover large area of market by satisfying the needs
of customers.

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Price-Coca-cola is facing tough competition in drink
market so it is essential for them to decide
effective price that helps to gain positive results
through attracting more number of customers.

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Price- Pepsi is recognised as the dominant
organisation that offer various types of products to
customers to increase the sale of their products.
For this they implement effective prices for
products.

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Place-Coca-cola is providing their products in more
than 200 countries which signifies that their products
are available at every place in world. Cafes, gas
station, movie theatres etc. are specific places in
order to target their customers through which
companies increased their products.

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Place-Pepsi also covers large area of market through
which they sale their products in huge amount.
Like for these they approach towards customers
through retail shops, whole-seller, stores etc. that
provide their products through to customers
quickly.

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Promotion- The promotion is the essential element
for an organisation that helps them to influence
prospects into leads by creating effective
advertisement and sales promotion technique in
order to increasing the customer base for their
products.

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Promotion- It is the best tool to increase the sale of
products in these it includes different methods
through which they increases sale of their products.
It includes different social media advertisement,
online promotion, celebrity endorsement etc.

Marketing plan
Coca-cola is selling their products in beverage
industry from several past years through which
determines that they have large numbers of
customers. In present scenario organisation faces
tough competition in industry so they decided to
launch new product.

Company background
Coca-cola is American multinational organisation
which retail, manufacture and market the
beverage products. It was established in the year
1886 which governs that company is operating
their business from more than one century.

Mission
Coca-cola wants to brings happiness among overall
world through their products. The mission
statement for new product is that they want to
refresh the mind, soul and body of consumer.

Vision
To accomplish the mission, management has decided
to sold their products in overall globe. For this
they divide and delegate different roles and
responsibilities to its employees. So they guide
work-force for every aspect.

Objectives
The primary objective of coca-cola is to
target local customers. For these they
decided that 40% of market will be
covered in the next one year. For this
company implement aggressive
marketing which determines
organisation want to capture market
of its competitors.

STP
Segmentation- Coca-cola is the driving producer of
soft drink among globe. They provides their
products in multi segment market through which
they generate their goals by performing several
task that are essential for organisation

Marketing mix
Product- Coca-cola offers wide range of products to
its customers. For the new product which is a
shake, management decided to match their goals
within minimum time period through bringing
innovation in their products.

Monitor and controlling
When all the activities are analysed by the market it
is essential for them to complete their gaols with
in pre-decided time period. Along with these they
also analysis and monitors activities which
governs that its important activities are manage by
organisation in right direction.

Tools for evaluation
Sales- The sales figure helps the manager in order to
maintain their goals and match that expected
results of organisation matched with actual results
or not through matching figures and data of
organisation.

CONCLUSION
From the above report it is concluded that
marketing is the essentials functions for an
organisation that helps to emerge
organisation products with market trends and
needs of customers.

Thank-You