Marketing Essentials: A Comprehensive Guide for 'Your Destination'

marketing essentials
YOUR DESTINATION

TABLE OF CONTENTS
INTRODUCTION.........................................................................................................1
TASK 1- MEMO.......................................................................................................... 2
P1 EXPLANATION OF THE ROLES AND RESPONSIBILITIES OF THE
FUNCTIONS OF MARKETING...............................................................................2
P2, M1 EXPLAIN THE MANNER IN WHICH THE ROLES AND DUTIES OF THE
MARKETING PROCESS PROVIDE CONTRIBUTION TO WIDER CONTEXT OF
THE FIRM ‘YOUR DESTINATION’..........................................................................4
M2 ANALYSIS OF THE IMPORTANCE OF INTERRELATIONSHIP BETWEEN
MARKETING AND THE OTHER FUNCTIONAL UNITS OF YOUR DESTINATION
................................................................................................................................ 5
TASK 2........................................................................................................................7
P3, M3 MARKETING STRATEGY...........................................................................7
TASK 3......................................................................................................................10
P4, M4 DEVELOPMENT AND EVALUATING THE MARKETING PLAN..............10
CONCLUSION.......................................................................................................... 14
REFERENCES..........................................................................................................15
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INTRODUCTION
Businesses attain success through effective marketing strategy. The services and
the products of the firm are being promoted to the customers. It helps in achieving
the goals and objectives of the business. For the assignment, the transportation firm
‘Your Destination’ is taken into consideration. A memo is created for providing a
description about the duties of marketing and its relation with other organisation’s
functional units. Next, a comparison will be made with another transportation firm
using the marketing mix elements for the accomplishment of the objectives of a
business. Lastly, a business plan will be developed and investigated upon.
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TASK 1- MEMO
To: Senior management members
From: Marketing Manager
Date: 12 May 2018
Subject: In relation to recruitment of marketing officer for overcoming the
expansion plan
Dear senior management team,
P1 EXPLANATION OF THE RESPONSIBILITIES OF THE
FUNCTIONS OF MARKETING
Marketing can be described as the activity of seeking for, developing and providing
the value to the consumers and thus meeting their expectations. The marketing
can be advantageous in the time where the needs of people are fluctuating every
day. Using good approaches and better strategies for the process of marketing
helps in choosing the target market and making effective decisions for the firm.
The promotion of the firm’s services and products will attract new customers and
also aid in the development of better services (Armstrong, et al. 2014). The
management team of a firm makes use of different strategies for the
accomplishment of organisational goals with fewer efforts and more gains.
The variety of marketing concepts adopted by marketing officers are depicted
below-
Marketing is concerned with the promotion in target markets through provisioning
best services. This is done so as to build a brand image thus attracting a large
number of consumers.
Production- The customers prefer to avail the services and purchase products
that are convenient to reach and straightforwardly available in the market. They
must also be economic in nature.
Selling- By taking the aid of promotional activities, a firm like ‘Your Destination’
look for an increase in sales and fulfil the financial needs of the firm. This directly
helps to drive the goals of the company.
The current marketing strategy of the firm is emphasized towards 2 factors, first,
establishing a brand value and then get a rise in sales. With the aid of a large
number of platforms for marketing, the firm is always focussed towards attracting
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