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Marketing Essentials - Beauty Giant

   

Added on  2020-10-04

12 Pages3897 Words149 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1: Roles and responsibilities of marketing function.............................................................3P2: Interrelation of marketing function with other functions.................................................4TASK 2............................................................................................................................................6P3: Comparison of 7P's of marketing mix in organisational context.....................................6P4: Basic marketing plan for Beauty Giant............................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is the essential requirement of any organisation for promoting the products andservices in the market for gaining maximum profit. Organisations are adopting marketingessentials techniques due to the increasing trends in the current marketplace. There is a dire needfor companies to recruit skilled and experienced employees for the marketing departmentThisreport includes two parts. First part will discuss the role of marketing in modern organisations.The taken company for second part is Beauty Giant which is a cosmetics company in UnitedKingdom. This report will discuss the key roles and responsibilities of marketing function andinterrelation of marketing function with other organisational functions. Comparison of twocompanies are done in terms of applying 7 element of marketing mix to marketing planningprocess for achieving the goals and objectives. In the last a marketing plan has been developed inorder to increase the sales and revenues of companies for attaining growth and success in themarketplace.TASK 1P1: Roles and responsibilities of marketing function Marketing is the most important factor which influences the sales of a product orservices. It is helpful for increasing the profit and sales of the company. Companies are adoptingnew and effective marketing strategies for enhancing their growth in the market. Efficientimplementation of marketing function is necessary for the production of latest and innovativegoods and services for attaining growth and advantage over the competitors. It is the basic desireof every company to determine the needs and requirements of their various consumers in themarket (Dibb and Simkin, 2013). To meet these demands, Companies are providing wide rangeof quality products and services for attracting the potential customers. Companies are focusingon gaining huge market share by providing their quality based products and services. Customersare reasoned as the king of market due to the focus of businesses on fulfilling the needs andrequirements of customers for making high profit. Organisations are implementing suitable anddifferent strategies and policies in order to attract more customers for better productivity andprofit. Organisations are dividing their operations into various departments by assigning differentroles and responsibilities to different employees based on their skills and knowledge for attainingtheir departmental goals (Baines, Fill and Page, 2013). The major role of marketing department

of is to gather the statistics about the user behaviour and changes in trends of market and thenanalyse the factors requires for implementing necessary strategies for the success of theirproducts. Marketing department select various channels of distribution by the analysis of variousdistributors and suppliers for delivering quality products on the specified time. Design anddevelopment of product are done keeping in mind of the demand and requirement of theconsumers. Quality products and services are essential for increasing customer base in order toincrease productivity and sales of the product. Organisations should frequently communicatewith their existing customers and took their feedback and suggestions for improvement in theproduct (Bird, 2012). Suitable promotion methods and techniques are necessary for thepromotion of products. It will help in attracting huge number of customers which will results inenhanced sales of product and increase productivity of the company. Responsibility of marketingdepartment is to set pricing and promotion of products by identifying latest trend and behaviourof market. Promotion helps in raising awareness and demand of a particular product at themarket place. It is most important elements if adopted carefully by the organisation for attractingpotential customers in order to generate more money and sales of product. Pricing affects thebuying power of customers. High cost reduces the chances of buying product whereas averageprice can increase the customers. Customers tends to go for products of recognised brand imagedue to the quality based products offered by them. Company having good quality products andservices will have good image in the market (Pike, 2015). The major aim of marketing functionis to develop and maintain close bonds and relationship with their end users for fulfilling theirneeds in an innovative and efficient way. Marketing includes activities such as sales, promotionand delivery of products to end users. For achieving this, Management should gather informationand data of the market and customers to get an competitive edge. P2: Interrelation of marketing function with other functionsMarketing department needs input and information from various department in order toperform their activities effectively for the betterment of firm.Marketing department needs helpfrom IT department in order to get these updated tools and services for promotion and othermarketing activities for attaining success of their products. The coordination between these twodepartment is very necessary for driving customers toward the products for increasing the salesand performance in the given market (Coombs, 2012). HR department recruits staff withrequired skills and capabilities and should equip the employees with right skills through training

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