Marketing Essentials: A Detailed Marketing Plan for Cadbury

Marketing essentials
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INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 2............................................................................................................................................3
Part A...............................................................................................................................................3
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives....................................................................3
Evaluate different tactics applied by organisations to demonstrate how business objectives can
be achieved.............................................................................................................................6
Part B...............................................................................................................................................6
Produce and evaluate a basic marketing plan for an organisation of your choice.................6
Produce a detailed coherent evidence – based marketing plan for an organisation...............7
Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall
marketing objectives...............................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Marketing is defined as a process of buying and selling services and products that help
organisation to fulfil their objectives. Nowadays business organisations are becoming market
oriented which forces them to emphasise upon marketing activities and practices (Al Dhahab and
Jassim, 2021). In this marketing manager undertaker advantage of different type of roles and
responsibilities such as marketing research, promotion, advertisement, brand management,
internal communication and more. Report has been conducted on Cadbury which is operating its
business services as a British multinational confidently organisation founded in the year 1824.
This organisation provides that products and services worldwide which makes marketing an
essential aspect for company. Reports is inclusive of discussion on the role and responsibility of
marketing, marketing plan and marketing objectives of organisation.
TASK 1
Covered in PPT
TASK 2
Part A
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.
Cadbury with Nestle which are as follow:
Marketing Mix Cadbury Nestle
Product Charging is operating as British
multinational organisation which
offer number of products such as
beverages, chocolate, dessert,
biscuits, ice cream and all-season
items.
On the other hand, Nestle offer wide
range of products such as pet food,
breakfast cereal, baby food items
ice cream, bottled water and more.
Price Cadbury undertake use of inclusive
play strategy in order to offer their
On the other side Nestle is an
established company so it offers
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products and services to consumer
segment.
their services and products in
premium price segment as it have
consumer base is loyal.
Place Cadbury is offering that business
products and services with
approximately 25,000 outlets in the
provinces of United Kingdom,
America etc. As compared to Nestle
Cadbury is having lesser number of
stores however it has been underlined
that organisation as having outlets in
rural areas.
Nestle provide their services and
products at premium price range
that can be afforded by proper level
of income level individual so it
offers their services mostly in urban
areas.
Promotion With the help of various promotional
methods such a social media,
pamphlets, radio and more Cadbury
promote the services and products.
This organisation also invests large
amount of money in promotion and
communication as to influence
consumer attention.
On the other side, Nestle take
advantage of celebrity endorsement
and TV Advertisement to attract
individuals.
People Cadbury is performing its business
operations by recruiting potential and
talented staff members. Cadbury
developing in an effective manner as
it keeps employee satisfied by
providing them non-financial and
financial rewards
Nestle does not emphasize more
upon its employee satisfaction as
this organisation consider business
profit and most important aspect.
Process Different type of processes has been On the other side, nestle emphasize
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